Take The Leap

Victoria Proppe & Ashlan Glazier-Anderson

Take the Leap is the podcast where we get real about the rollercoaster that is entrepreneurship and life.Sure, some folks make running a business look like a walk in the park, but let's be honest – it's more like a wild ride through a theme park with unexpected twists and turns! Join us your co-hosts, Victoria & Ashlan, as we spill the beans on our own real-life experiences and shine a spotlight on some amazing guests. From the highs of success stories to the lows of epic failures, and hey, we'll even throw in some cringe-worthy, laugh-out-loud embarrassing moments for good measure! So buckle up and tune in every week for a dose of raw, unfiltered truth about what it's really like to chase your dreams and build a business. Whether you're a seasoned entrepreneur or just dipping your toes into the startup world, we've got something for everyone. Even if it's just to make you think, "I'm so glad I didn't do what they did!" 

  1. 1 天前 ·  附贈內容

    We're on Spring Break

    Thank you for tuning in to the Take the Leap podcast. Ashlan and Tory are taking a much needed spring break this week. But we have some asks from you. If you enjoy our podcast, please write us a review on Apple or Spotify. Here are the links:  https://podcasts.apple.com/us/podcast/take-the-leap/id1735641469 https://open.spotify.com/show/4eMBeH8Ks4HGOKahnMD53U?si=72550a3612ee4df4 Or you can visit our YouTube and leave us comments on your favorite episodes here: https://www.youtube.com/@TaketheLeap-Today  And finally, if you feel up to it…. Send us a DM on Instagram: https://www.instagram.com/taketheleap_today Or email us at aloha@taketheleap-today.com We’ve interviewed 20 amazing guests this season. Here are their names & episode numbers, please give them a listen:  #087 - Mary Williams, Founder of Sasquatch Media Grounds#089 - Stephen Brent May & Hami Arrington, Founders of One Foot Over in Houston, Texas#091 - Zhou Fang, Founder of the Intersectional Group#093 - Sean Murphy, Founder of Lore Works Creative Studio#095 - Aneisha Velasquez, Founder of Yellow Sky Business Services#097 - Eliana Mendez, Founder of Human Centric Media#099 - Mady Spry, Founder of High Topp Marketing#101 - Nedra Rezinas, Marketing Coach #103 - Mark Mohammadpour, Keynote Speaker at Chasing the Sun#105 - Money Coach at Gemini Financial Wellness and Moxie and Might Money Coaching#107 - Fatima Jawaid Marty, Nonprofit Consultant at FJM Consulting#109 - Alayna Weimer, HR and business consultant with Ignite Positive Changes #111 - Drew Norton, the Everyday Sales Leader#113 - Liz Ruf, Founder, Elizabeth Ruf Consulting#115 - Brady Helkenn, Principal at BH Tech Connection#117 - Natalia Kay-O'Brien, Founder of Affinity Projects and the quarterly networking happy hour, Gather in Portland, Oregon#119 - Dusti Arab, Founder of Hearth & Hollow#121 - Megan Eckman, Creator of PDX Spellbound and Founder of Fat Cap Design#123 - Haley Cooper, The Savvy Fundraiser#125 - Nick Footer, Cultivator of Happiness and CEO of Intuitive DigitalBy the end of this season, we’ll have published 153 episodes of the Take the Leap Podcast. And we have big plans for our fourth season. Thank you again for being a listener, and stay tuned for episode #127, publishing next Tuesday, April 14, with returning guest, Eunice Brownlee.  Like our content? Be sure to subscribe and review! Want to keep in touch? Find us on: Youtube Instagram

    5 分鐘
  2. 6 天前

    #126: Before You Scale - What Every Business Owner Needs to Know

    In this solo episode, we’re breaking down our conversation with Nick Footer, founder of Intuitive Digital, and diving deeper into the real-world lessons behind building and scaling a marketing agency. From the risks of scaling too early to the evolving role of AI in marketing, this conversation highlights what actually works, and what can quietly derail your business if you’re not paying attention. We share our own experiences navigating growth, hiring (and un-hiring), and structuring our businesses in ways that are sustainable, flexible, and aligned with reality, not just theory. Plus, we unpack why AI isn’t replacing marketers anytime soon, but is changing how we think about strategy, content, and trust. If you’ve ever felt pressure to grow faster, hire sooner, or chase every new marketing trend, this episode will help you slow down, think smarter, and build a business that actually supports you long-term. Key Takeaways Don’t scale your business before the revenue is real. Hiring ahead of confirmed income can quickly put you in a position where you’re responsible for paying others before paying yourself, and that’s not sustainable.Contractors can be a smarter path than employees (especially early on). Building a flexible team allows you to grow without taking on unnecessary financial risk tied to payroll.AI is changing marketing, but it’s not replacing marketers. Tools can support efficiency, but strategy, messaging, and emotional connection still require human insight.Over-reliance on AI can weaken your brand voice. If everything sounds the same, you lose the very thing that makes your marketing effective: differentiation.Automation should be used intentionally, not blindly. Just because something can be automated doesn’t mean it should be, especially when money, trust, or brand reputation is involved.This episode references our conversation with Nick Footer, episode #125 on Apple Podcasts, Spotify, and YouTube. You can learn more about Nick and Intuitive Digital online: https://intuitivedigital.com  Host information: Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX MarketingCo-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing StrategiesConnect: On YouTube: https://www.youtube.com/@TaketheLeap-Today On Instagram: https://www.instagram.com/taketheleap_today With Ashlan:https://www.instagram.com/ashbeanpdxmktg https://www.linkedin.com/in/ashlan-glazier-anderson With Tory:https://www.instagram.com/imaginemarketingstrategies https://www.linkedin.com/in/victoriaproppe Like our content? Be sure to subscribe and review! Want to keep in touch? Find us on: Youtube Instagram

    27 分鐘
  3. #125: Building a Values-Driven Agency with Nick Footer

    3月31日

    #125: Building a Values-Driven Agency with Nick Footer

    Nick Footer, CEO of Intuitive Digital and self-proclaimed “Cultivator of Happiness,” joins us to talk about building a purpose-driven marketing agency, navigating economic uncertainty, and why AI isn’t killing SEO, it’s reshaping it. From growing up in a family of entrepreneurs to leading a B Corp-certified agency, Nick shares honest insights about risk, scaling, and what it actually takes to sustain a values-based business. If you’re a service-based entrepreneur, nonprofit leader, or marketing nerd trying to make sense of AI, automation, and today’s shifting economy–this episode is packed with practical wisdom and real-world perspective. Key Takeaways:  Don’t scale before the revenue is real. Hiring and expanding before contracts are signed can create years of financial stress. Your growth should follow confirmed demand.AI isn’t replacing marketing strategy–it’s changing it. Businesses now need to optimize for SEO, AEO (AI Engine Optimization), and GEO (Generative Engine Optimization).Automation isn’t always your friend. Blindly trusting automated ad campaigns can lead to inflated “conversion” data that doesn’t translate to real revenue.Purpose still matters in tough markets. Being B Corp certified and values-driven isn’t just branding–it shapes how you build culture, serve clients, and make decisions.Marketing budgets are tightening–but strategy matters more than ever. The businesses that survive downturns are the ones that get focused, track attribution, and adapt quickly.Guest & Host Information: Guest, Nick Footer, CEO of Intuitive DigitalCo-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX MarketingCo-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing StrategiesConnect with Nick: Website: https://intuitivedigital.com/ LinkedIn: https://www.linkedin.com/in/nickfooter/ Connect with us: On YouTube: https://www.youtube.com/@TaketheLeap-Today On Instagram: https://www.instagram.com/taketheleap_today Find Ashlan on Instagram & LinkedIn: https://www.instagram.com/ashbeanpdxmktg https://www.linkedin.com/in/ashlan-glazier-anderson Find Tory on Instagram & LinkedIn https://www.instagram.com/imaginemarketingstrategies https://www.linkedin.com/in/victoriaproppe Like our content? Be sure to subscribe and review! Want to keep in touch? Find us on: Youtube Instagram

    55 分鐘
  4. 3月26日

    #124: Burnout is a Culture Problem, Not a Personal Failure

    After our conversation with Haley Cooper, we couldn’t stop thinking about one big question: what does it actually take to build organizations that support both the mission and the people behind it? In this episode, we’re unpacking the biggest themes from our conversation with Haley Cooper, from nonprofit burnout and reactive leadership to the real work of building sustainable fundraising strategies and healthier team cultures. We’re bringing in our own experiences from working inside nonprofits to talk about where organizations get stuck, what’s not working anymore, and how leaders can start making more intentional, human-centered decisions. If you’ve ever felt the tension between doing meaningful work and feeling completely depleted by it, this episode will hit home, and hopefully help you rethink what’s actually possible. Key Takeaways Burnout is not an individual weakness; it is usually a systems and culture problem. We reinforce Haley’s point that people are not burning out because they are lazy or uncommitted. They are burning out because organizations often expect unsustainable output without enough support, staffing, or healthy boundaries. Leaders cannot just talk about wellbeing, they need to operationalize it. Many leaders say they care about work-life balance, but their actions tell a different story. Late night text messages, last minute meetings, and unrealistic workloads undercut any people-first messaging. If staffing changes, the work has to change too. A major reality check for organizations is that when you lose people or funding, you cannot keep expecting the same output from a smaller team. Something has to shift: priorities, programs, timelines, or all three.Retention matters just as much as acquisition. Whether it's donors, clients, or customers, the conversation comes back to the same truth: people who already believe in you are often your greatest asset. Stewardship, appreciation, and relationship-building matter more than constantly chasing new names. This episode references our conversation with Haley Cooper, episode #123 on Apple Podcasts, Spotify, and YouTube.  Host information: Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX MarketingCo-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing StrategiesConnect: On YouTube: https://www.youtube.com/@TaketheLeap-Today On Instagram: https://www.instagram.com/taketheleap_today With Ashlan:https://www.instagram.com/ashbeanpdxmktg https://www.linkedin.com/in/ashlan-glazier-anderson With Tory:https://www.instagram.com/imaginemarketingstrategies https://www.linkedin.com/in/victoriaproppe Like our content? Be sure to subscribe and review! Want to keep in touch? Find us on: Youtube Instagram

    25 分鐘
  5. #123: Boundaries, Burnout, and Better Nonprofit Leadership

    3月24日

    #123: Boundaries, Burnout, and Better Nonprofit Leadership

    What happens when motherhood, burnout, and a deep belief in people-first leadership collide? You build a business that challenges the way nonprofits work from the inside out. In this episode, Haley Cooper shares how she took her experience in fundraising, leadership, and nonprofit strategy and turned it into a business focused on helping organizations become more connected, sustainable, and human-centered. From launching The Savvy Fundraiser during maternity leave to writing a book, hosting a podcast, and building the Lead With Heart Summit, Haley’s story is a reminder that entrepreneurship can be both deeply personal and powerfully mission-driven. We also dig into nonprofit burnout, the danger of reactive leadership, why diversified funding matters more than ever, and how boundaries, clarity, and emotional connection can transform both organizations and the people leading them. Key Takeaways Entrepreneurship can be the bridge between ambition and a life that actually works. Haley built The Savvy Fundraiser because traditional work structures no longer matched the reality of being a parent, a leader, and a human being with limits.Burnout is not a personal failure, it is often a systems problem. Haley’s work centers on helping nonprofit leaders build healthier cultures where people feel connected, supported, and able to do meaningful work without constantly operating in survival mode.Saying yes to everything is not a growth strategy. Early in business, Haley took on too many kinds of work from a scarcity mindset. One of her biggest lessons was learning that clarity, boundaries, and focus create more sustainable success than being everything to everyone.Your business should be designed on purpose, not built by default. Haley talked about the importance of choosing offers, projects, and platforms strategically instead of piling things on just because there is an opportunity or because someone else is doing it.People do not leave missions, they leave unhealthy cultures. One of the strongest ideas in this episode is that nonprofits can only thrive when the humans behind the mission feel safe, valued, and supported.Guest & Host Information:  Guest, Haley Cooper, Founder of The Savvy FundraiserCo-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX MarketingCo-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing StrategiesConnect with Haley: Website: www.thesavvyfundraiser.com LinkedIn: https://www.linkedin.com/in/haley-cooper-cfre Lead with Heart Summit on April 16 & 17: https://leadwithheart.vfairs.comConnect with us: On YouTube: https://www.youtube.com/@TaketheLeap-Today On Instagram: https://www.instagram.com/taketheleap_today Like our content? Be sure to subscribe and review! Want to keep in touch? Find us on: Youtube Instagram

    44 分鐘
  6. 3月19日

    #122: You Don’t Need More Followers, You Need Better Ones

    Think you need more followers to grow your business? Not so fast. In this recap episode, we break down our conversation with Megan Eckman and dig into one of the biggest misconceptions in entrepreneurship: that a bigger audience automatically leads to more sales.  Spoiler alert…it doesn’t. We’re sharing real examples (including clients with tens of thousands of followers and zero engagement) to show why audience quality matters more than audience size, and how focusing on the wrong metrics can stall your growth. We also dive into what it takes to build a loyal, engaged audience, from creating two-way conversations to being intentional about where and who you are networking with.  If you’ve ever felt like your marketing “should be working” but isn’t, this episode will help you zoom out, reassess your foundation, and focus on what actually moves the needle.  Key Takeaways A small, engaged audience will always outperform a large, disengaged one. Vanity metrics don’t pay your bills, but action does. 100 true fans who buy is better than 10,000 followers who scroll past.If your audience isn’t converting, it’s probably not your offer…it might be your people. The wrong audience (or fake followers 👀) will make even great products look like failures.You can’t skip the foundation and expect marketing to work. Ads, content, and funnels won’t fix a business that doesn’t clearly know who it’s for.Engagement is not optional, it’s the name of the game. Building a true fan base requires participation, not just posting. If you’re not responding, interacting, and involving your audience, they won’t stick around.Stop chasing “more” and start focusing on “right.” More followers, more emails, more reach means nothing if they’re not aligned with your business.Strategic networking beats random networking. The question isn’t “Where can I go?” but rather, “Where are my people already showing up?”This episode references our conversation with Megan Eckman, episode #121 on Apple Podcasts, Spotify, and YouTube. You can catch our first episode with Megan #062. Host information: Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX MarketingCo-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing StrategiesConnect: On YouTube: https://www.youtube.com/@TaketheLeap-Today On Instagram: https://www.instagram.com/taketheleap_today With Ashlan:https://www.instagram.com/ashbeanpdxmktg https://www.linkedin.com/in/ashlan-glazier-anderson With Tory:https://www.instagram.com/imaginemarketingstrategies https://www.linkedin.com/in/victoriaproppe The Course:  The Take the Leap course contains everything you need to know to successfully launch your business now. Sign up today to join the course and get support from Ashlan & Tory who will guide you through your journey as a new entrepreneur. Sign up here: https://www.taketheleap-today.com/the-course  Like our content? Be sure to subscribe and review! Want to keep in touch? Find us on: Youtube Instagram

    30 分鐘
  7. #121: The Audience-Building Strategy Most Entrepreneurs Skip

    3月17日

    #121: The Audience-Building Strategy Most Entrepreneurs Skip

    If you’ve ever thought, “I just need better marketing”… this episode might lovingly call you out. We’re joined by returning guest Megan Eckman, founder of Fat Cap and creator of PDX Spellbound, to talk about the step most entrepreneurs skip and why it’s costing them time, money, and momentum. Spoiler: it’s not your logo, your website, or your ads. It’s your audience. Megan breaks down why building a fan base before you launch is the difference between crickets… and a stadium full of people ready to buy. We also get into her new subscription-based storytelling business (honestly, we’re obsessed), how she’s monetizing from day one, and why “passive income” is mostly a myth. Key Takeaways:  You don’t have a marketing problem…you have an audience problem. If you don’t know who you’re building for (beyond vague demographics), nothing you do will consistently convert.Build the fan base before the launch, not after. Waiting until you have a product to “start marketing” is backwards and one of the biggest reasons launches flop.Loyal super fans beat a larger audience. You don’t need thousands of people, but you need the right people who are engaged, invested, and ready to buy (and tell others).“Passive income” is mostly a fantasy. If you don’t care about the people you’re serving, it shows, and no amount of funnels or ads will fix that.Marketing without a foundation = wasted money. Running ads or pushing content without knowing your audience is basically lighting your budget on fire.Engagement is a two-way street. A real audience isn’t just consuming. They’re interacting, responding, and feeling like part of what you’re building.Not all networking is created equal. If you’re in rooms full of people just like you, you’re not finding clients, but you can make industry friends.You need to know where your people actually are. The right rooms (online or in-person) matter more than the number of rooms you’re in.Consistency beats intensity. Whether it’s content, networking, or audience building, doing it regularly over time is what creates real traction.Guest & Host Information: Guest, Megan  Eckman, Founder of Fat Cap Design and Creator of PDX SpellboundCo-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX MarketingCo-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing StrategiesConnect with Megan: Join PDX Spellbound: https://pdxspellbound.com Website: https://www.fatcap-design.com Find Your First 100 Fans strategy session: https://www.fatcap-design.com/find-your-fans Instagram: https://www.instagram.com/pdx_spellbound Listen to The Awkward Handshake, a new podcast: https://www.buzzsprout.com/2574078 The Course:  The Take the Leap course contains everything you need to know to successfully launch your business now. Sign up today to join the course and get support from Ashlan & Tory who will guide you through your journey as a new entrepreneur. Sign up here: https://www.taketheleap-today.com/the-course  Like our content? Be sure to subscribe and review! Want to keep in touch? Find us on: Youtube Instagram

    57 分鐘
  8. 3月12日

    #120: When a Business Pivot is Actually a Homecoming

    In this response episode, Ashlan and Tory debrief their conversation with returning guest Dusti Arab and reflect on what it really looks like to pivot a business into deeper alignment. They talk about Dusti’s evolution from marketing work into community-centered food growing through Hearth & Hollow, and how that shift was not a random reinvention so much as stepping fully into work that matches her values. They also unpack why community is more than a buzzword right now, how local action can be a real form of resistance, and why pivots in business often come from paying attention to what keeps pulling at you. Plus: networking in Vegas versus Portland, garden dreams, and the usual media recs. If you’ve been feeling the nudge to change direction in your business, this episode is a good reminder that a pivot does not mean you failed. It often means you finally listened. Key Takeaways A pivot can be alignment, not abandonment. Dusti’s shift into Hearth & Hollow shows how a business evolution can build on everything you already know instead of tossing it out.Your past work still counts. Marketing, relationship-building, and community skills all transferred into Dusti’s new venture in a meaningful way.Community really is the strategy. Whether that means growing food, showing up locally, or simply knowing your neighbors, local connection matters.You do not have to do everything. Everyone’s role in community care and resistance will look different, and that is okay.In-person connection still matters. Networking, collaboration, and shared spaces keep opening doors, even when schedules get messy.This episode references our conversation with Dusti Arab, episode #119 on Apple Podcasts, Spotify, and YouTube. You can catch our first episode with Dusti #060. Host information: Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX MarketingCo-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing StrategiesConnect: On YouTube: https://www.youtube.com/@TaketheLeap-Today On Instagram: https://www.instagram.com/taketheleap_today With Ashlan:https://www.instagram.com/ashbeanpdxmktg https://www.linkedin.com/in/ashlan-glazier-anderson With Tory:https://www.instagram.com/imaginemarketingstrategies https://www.linkedin.com/in/victoriaproppe The Course:  The Take the Leap course contains everything you need to know to successfully launch your business now. Sign up today to join the course and get support from Ashlan & Tory who will guide you through your journey as a new entrepreneur. Sign up here: https://www.taketheleap-today.com/the-course  Like our content? Be sure to subscribe and review! Want to keep in touch? Find us on: Youtube Instagram

    31 分鐘

預告片

簡介

Take the Leap is the podcast where we get real about the rollercoaster that is entrepreneurship and life.Sure, some folks make running a business look like a walk in the park, but let's be honest – it's more like a wild ride through a theme park with unexpected twists and turns! Join us your co-hosts, Victoria & Ashlan, as we spill the beans on our own real-life experiences and shine a spotlight on some amazing guests. From the highs of success stories to the lows of epic failures, and hey, we'll even throw in some cringe-worthy, laugh-out-loud embarrassing moments for good measure! So buckle up and tune in every week for a dose of raw, unfiltered truth about what it's really like to chase your dreams and build a business. Whether you're a seasoned entrepreneur or just dipping your toes into the startup world, we've got something for everyone. Even if it's just to make you think, "I'm so glad I didn't do what they did!"