The Big Impression

The Current
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The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

  1. 2 天前

    Tenzing founder Huib van Bockel on leaving Red Bull to build a natural energy drink challenger

    Inspired by the teas of Himalayan Sherpas, founder and CEO Huib van Bockel set out to prove energy drinks could be healthier, more sustainable and every bit as effective. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Tenzing founder Huib van Bockel on leaving Red Bull to build a natural energy drink challenger

  2. 4 天前

    BBDO's Nancy Reyes and Chris Beresford-Hill on why epic creativity is good for business

    BBDO’s Nancy Reyes and Chris Beresford-Hill discuss why creativity still matters in the AI era, the value of long-term client relationships and the balance between award-winning work and measurable results. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    BBDO's Nancy Reyes and Chris Beresford-Hill on why epic creativity is good for business

  3. 7月29日

    MINI CMO Jennifer Treiber-Ruckenbrod on the rise of AI bots and the risk of ‘water armies’

    MINI’s Jennifer Treiber-Ruckenbrod discusses AI-generated content, bot-driven conversations and the new challenges brands face online.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    MINI CMO Jennifer Treiber-Ruckenbrod on the rise of AI bots and the risk of ‘water armies’

  4. 7月22日

    Disney’s Jamie Power explains why advertisers are buying audiences, not shows

    Disney is reinventing advertising across its streaming ecosystem. On this edition of The Big Impression, Disney’s SVP, Addressable Sales, Jamie Power explains how advertisers can now buy audiences seamlessly across Disney+, Hulu, ESPN and more — and why more brands are choosing biddable to transact their upfront commitments. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Disney’s Jamie Power explains why advertisers are buying audiences, not shows

  5. 7月15日

    Target's Matt Drzewicki explains why retailers are becoming AI's most valuable data partners

    Hear how Target's Roundel is helping brands navigate AI, retail media and the changing consumer journey, while proving the impact of every advertising investment. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Target's Matt Drzewicki explains why retailers are becoming AI's most valuable data partners

  6. 7月8日

    Hinge's Tamika Young explains why the app wanted to reach Gen Z at the movies

    Hinge's Chief Marketing and Communications Officer, Tamika Young, talks about the challenges of marketing to an audience whose goal is to delete the app. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Hinge's Tamika Young explains why the app wanted to reach Gen Z at the movies

  7. 7月1日

    Joy Robins on how The New York Times is luring news-averse advertisers

    The New York Times' Global Chief Advertising Officer, Joy Robins, discusses games, commerce media and why news organizations need to shift the narrative away from "brand safety" to attract advertisers. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Joy Robins on how The New York Times is luring news-averse advertisers

  8. 6月24日

    Kroger's Christine Foster says more brands are applying retail data to CTV campaigns

    Christine Foster, group vice president of commercial strategy and operations at Kroger Precision Marketing, talks about the benefits of grocery data, helping brands see all the way through the marketing funnel, and the scale of its loyalty data set. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Kroger's Christine Foster says more brands are applying retail data to CTV campaigns
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簡介

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

資訊

  • 創作者
    The Current
  • 活躍年代
    2021年 - 2026年
  • 集數
    158
  • 年齡分級
    兒少適宜
  • 版權
    © 2023 The Current Podcast
  • 節目網站
    The Big Impression

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