The CMO Whisperer

Steve Olenski
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The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is a curated executive platform and marketing leadership podcast where CMOs, brand leaders, and senior operators share candid insights on leadership, brand strategy, and growth. Spanning business, sports, and media, it goes beyond marketing to reveal how top leaders make decisions and perform at the highest levels.

  1. 5 小時前

    Creative Still Needs Humans - Carly Crittenden

    My guest today is Carly Crittenden, Chief Revenue Officer at Vidmob, where she leads the company's global revenue organization and go-to-market strategy, helping brands and agencies drive stronger business outcomes through AI-powered creative data. With nearly two decades of experience across advertising technology and SaaS, Carly has held senior leadership roles at Black Crow AI, Oracle, Moat, and Google, building and scaling high-performing sales organizations and leading global go-to-market initiatives.  She's known for combining strategic vision with a people-first leadership style and is passionate about helping organizations grow, building diverse teams, and advancing the role of AI in marketing.

  2. 4 天前

    Stop Building Better Chatbots - Aniket Deosthali

    My guest today is Aniket Deosthali, CEO and co-founder of Envive AI. Before launching Envive, Aniket led Conversational Commerce at Walmart, where he helped build AI-powered shopping experiences at a massive scale and worked at the intersection of AI, commerce, and customer experience.  Today, he's focused on helping brands move beyond the AI hype and use intelligent agents to drive real business outcomes. If you've listened to this podcast for any length of time, you know I am less interested in asking whether AI is coming. That ship sailed a long time ago. What I am interested in is where it's actually creating value, where it's falling short, and what business leaders need to understand before they start chasing.

  3. 9月15日

    The AI Growth Problem - Michael Stich

    My guest today is Michael Stich, partner at CourtAvenue. Michael has spent more than 25 years helping some of the world's biggest brands navigate innovation, digital transformation, customer experience, AI, commerce, and just about every major shift marketing has faced over the last two decades. Today at CourtAvenue, he works with organizations including Kia, Epson, General Mills, Dell, and the US Air Force to solve complex business and marketing challenges.  Before that, he held leadership roles at WPP, VML, Rockfish, Bridge Worldwide, Texas Instruments, McKinsey, and Dell, giving him a front-row seat to the evolution of modern marketing. And along the way, he's advised Fortune 50 companies, invested in startups, helped launch groundbreaking products, and built businesses that have transformed how brands connect with customers. He's also been recognized as a Cincinnati marketing legend by the AMA and has earned multiple industry honors for his leadership.

  4. 9月8日

    Stop Chasing Celebrity Influencers - Dave Neville

    My guest today is Dave Neville, Senior Vice President of Marketing at Johnnie-O, where he oversees brand strategy, digital marketing, creative, CRM, and partnerships for one of the fastest-growing premium lifestyle apparel brands in the market. Dave's career has taken him from serving as a captain in the US Air Force to advising global companies as a strategy consultant at Oliver Wyman and into leadership roles with iconic brands like Callaway Golf and Titleist.  Along the way, he's built a reputation for combining sharp strategic thinking with creative brand building and a relentless focus on growth. A graduate of the University of Notre Dame, with an MBA from Northwestern University's Kellogg School of Management, Dave is passionate about developing high-performing teams, building enduring brands, and proving that the best marketing happens when creativity and data work hand in hand.

  5. 9月4日

    Why Smart Marketers Overcomplicate - Philip Auerbach

    My guest today is Philip Auerbach, Chief Marketing Officer at Custom Ink. Phil has built an impressive career leading marketing and commercial strategy for some incredibly well-known brands. Before joining Custom Ink, he led executive leadership roles at Bumble, Dunkin', Linblad Expeditions, and Caesars Entertainment, helping each of them navigate growth, digital transformation, and changing customer expectations.  One of the many things I find most interesting about Phil's career is its range. He's marketed everything from dating apps and donuts to travel experiences, gaming, and now custom apparel. There are not many marketing leaders who can say that. Get to know Phil's perspective on what he's learned along the way, what separates good marketing from great marketing, and how the role of the CMO continues to evolve.

  6. 9月1日

    AI Is Scaling Mediocrity - Will Leach

    My guest today is Will Leach, founder of Mindstate Group and a leading expert in behavioral science and decision-making. Will previously led PepsiCo's behavioral science lab and has worked with brands including PepsiCo, Disney, Mars, Capital One, and 7-Eleven to better understand why customers choose and how leaders can make smarter decisions.  He's also the best-selling author of Marketing to Mindstates, and advises executive teams on behavioral science, AI-powered insights, and growth strategy.

  7. 8月28日

    Why Great Marketing Fails - Liz Crisafi

    My guest today is Liz Crisafi, a transformational marketing executive with more than 25 years of experience building iconic brands, accelerating growth, and creating customer experiences that drive loyalty and business results. Over the course of her career, she's held leadership roles at IHG Hotels and Resorts, Hornblower Group, Discovery Communications, Eastman Kodak, Kimberly-Clark, and Ogilvy. With experience spanning hospitality, travel, media, entertainment, consumer products, and franchise businesses, Liz believes great marketing starts with hospitality by understanding people, anticipating their needs, creating memorable experiences, and building relationships that last. It's a philosophy that has guided her career and helped brands create moments customers remember, and most importantly, come back for.

  8. 8月21日

    Why Smart Leaders Struggle - Alma Derricks & Eliza VanCort

    Today, I welcome two guests to the show, Alma Derricks and Eliza VanCort, the co-creators of Ignite, a leadership experience built around a simple but incredibly timely idea. As technology and AI continue to reshape the workplace, the human skills that drive great leadership have never been more important.  These two came to this work from very different directions. Alma has spent more than three decades building businesses, launching brands, and leading commercial strategy for organizations including Deloitte, HBO, Paramount, and Cirque du Soleil. Today she's the founder and managing partner of REV, where she helps organizations navigate moments of growth, reinvention, and transformation. On the other hand, Eliza is a best-selling author, communication strategist, Cornell University Fellow, TED speaker and former acting instructor whose work has helped executives and leadership teams become more confident, influential communicators in the moments that matter most.  What started as a conversation became a collaboration, and that collaboration became Ignite. We spend less time talking about the program itself and spend more time talking about why it exists. What are they seeing inside executive teams? Why do communication and influence seem harder than ever? And most importantly, what human skills are becoming more valuable because of AI, not despite it?

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簡介

The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is a curated executive platform and marketing leadership podcast where CMOs, brand leaders, and senior operators share candid insights on leadership, brand strategy, and growth. Spanning business, sports, and media, it goes beyond marketing to reveal how top leaders make decisions and perform at the highest levels.

資訊

  • 創作者
    Steve Olenski
  • 活躍年代
    2023年 - 2026年
  • 集數
    164
  • 年齡分級
    兒少適宜
  • 版權
    © 2024 The CMO Whisperer

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