The CPG View

The CPG View

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The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!

4 天前

Back to the Fundamentals: The New Rules of Sustainable CPG Growth (Andrea Bielli, Founder & Managing Partner at Sevendots)

What are the fundamentals that brands need to get right first in order to create sustainable growth? Why does penetration matter so much, and what are companies getting wrong when they focus too heavily on pricing or short-term growth levers? How should brands rethink category definitions and their value propositions around consumer needs rather than the way the industry has historically defined them? How should leaders think about the balance between price and volume and getting back to true volume growth? What does that mean for national brands, and how important will meaningful differentiation and innovation be in creating long-term sustainable value?
6 天前

Beyond Fulfillment: The Future of Delivery Commerce (Glory Linsley, Head of CPG Brand Partnerships & Ad Sales at DoorDash)

Consumer expectations around convenience have changed dramatically, especially since the pandemic. From your perspective, how has last-mile delivery evolved from a tactical fulfillment layer into something much more strategically important for brands and retailers? Many organizations still treat delivery commerce as incremental volume rather than a fundamentally different consumer behavior model. Where do you think leaders are underestimating the long-term implications? One of the biggest tensions in delivery commerce is balancing speed, profitability, and consumer experience. What operational tradeoffs are companies struggling with most right now? As delivery platforms gain more consumer data, engagement, and advertising capability, the lines between commerce, media, and loyalty are starting to blur. How should brands rethink their partnerships with delivery platforms going forward? Looking ahead, where do you think delivery commerce develops the strongest structural advantage? Does it remain primarily about convenience, or does it evolve into a much broader consumer engagement ecosystem?
8月27日

Beyond the Amazon Playbook: Building, Scaling & Reinventing in Commerce (Ryan Mulvany, Growth at Growvana)

Would you mind introducing yourself and the company you’re with? Before you became the “Amazonaholic” and recovering thought leader, who were you? What did the early days of Ryan look like? You built and sold Quiverr after driving over $1 billion in Amazon sales for brands like Drunk Elephant and Sun Bum. Looking back, what was the turning point that took Quiverr from a small idea to a successful business? After selling Quiverr and becoming part of a much larger organization, how did your mindset shift as a founder? How did you adjust when the company you built was no longer entirely yours? You’ve worked with more than 70 brands and have been in eCommerce and Amazon for a long time. What are one or two lessons from your journey that every founder or brand builder should take to heart—or something you wish more people would slow down and understand?
8月25日

The New Rules of Commerce Media: Winning in an Agentic AI World (Melissa Burdick, Co-founder & President of Pacvue)

What has changed most in commerce media, and what should brands and retailers be paying attention to right now? With the pace of change accelerating so quickly, how should brands and retailers think about staying ahead? As consumers increasingly use LLMs and conversational AI for product discovery, how should brands think about ranking and showing up organically—not just through paid media? What are one or two things you’re seeing brands and retailers get wrong right now? How should brands think about authoritative product content as AI and LLMs increasingly influence what consumers see and believe about their products?
8月20日

Beyond the Shiny Objects: Winning Digital Commerce (Arthur Sylvestre, VP Media & Digital at Danone North America)

Can you walk us through your journey to becoming VP of Digital Commerce at Danone and share one or two pivotal experiences or decisions that shaped your path? In your role leading digital commerce at a large CPG company, how do you define success? Is there a guiding principle or philosophy you rely on when making strategic decisions? The digital commerce landscape is changing rapidly. What trend, innovation, or change in consumer behavior is having the biggest influence on how you approach online sales and engagement? What is one challenge you’ve faced during your digital commerce career, and what lesson could you share with people listening who may be on a similar path?
8月18日

The Commerce Strategy Playbook: Navigating the Next Era of Retail Growth (Bryan Gildenberg, Founder & CEO, Confluence Commerce).

You have spent years analyzing the intersection of retail, commerce, and organizational strategy. From your perspective, what are the biggest assumptions about modern commerce that leadership teams still have wrong? A lot of organizations continue trying to optimize individual channels while the market increasingly behaves as one interconnected commerce ecosystem. What do you think executives are underestimating about that shift? Many leadership teams talk about omnichannel maturity, but internally they are still operating through fragmented incentives, reporting structures, and budget ownership. What organizational tensions are becoming most visible right now? One thing we are hearing more often is that commerce infrastructure decisions are now strategic decisions, not just technology decisions. How should executives think differently about platform architecture, data ownership, and ecosystem dependency? If you look out over the next three to five years, what do you think separates the organizations that compound advantage from the ones that slowly become operationally irrelevant?
8月13日

Leading Through the Noise: The People, Decisions & Clarity That Drive Performance (Jason Baumgarten, Partner at Spencer Stuart )

Let’s start with your journey. You’ve gone from strategy consulting to now leading Spencer Stuart’s CEO and Board Practice globally. Looking back, what moments or experiences really shaped how you think about leadership and the role it plays in organizations? Today, you’re working right at the intersection of leadership, governance, and long-term performance, often with boards and CEOs during some pretty high stakes moments. When you look at situations like CEO transitions or changes in board, what tends to separate the organizations that handle those moments well from the ones that struggle? You often talk about helping leaders find clarity when the pressure is on. When things feel noisy or uncertain, how do you help CEOs and boards slow things down, focus on what really matters, and make decisions they can truly stand behind? You have a unique vantage point across industries and geographies. As you connect the dots across all that experience, what patterns are you seeing in how leadership and board dynamics are evolving today? And where do you think leaders still tend to underestimate their impact? Looking ahead, what are you most excited about when it comes to the future of leadership and the role Spencer Stuart can play in helping shape what comes next?
8月11日

The eCommerce Inflection Point: Where Retail Growth Is Really Coming From (Jack O'Leary, Director, eCommerce Strategic Insights at NielsenIQ)

What Changed? What leaders must understand now 4 the shifts in market structure, regulation, or competitive dynamics that demand attention this week? What Leaders Are Getting Wrong?Default assumptions under pressure. The conventional wisdom that no longer holds and the blind spots that create exposure? Operator Moves?What to change in the next days. Concrete, tactical adjustments grounded in what operators are actually doing? Planning Implications?How plans should adjust. Connecting weekly signals to annual planning cycles and budget architecture? Executive Close?One operator takeaway. One board takeaway. Clarity that travels from the briefing into the boardroom?

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The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!

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