The Drum Podcast

The Drum
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A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.

  1. As social marketing tactics for music become headline news, is the band Geese a 'psy-op'?

    1 天前

    As social marketing tactics for music become headline news, is the band Geese a 'psy-op'?

    We're joined by music journalist, manager and promoter Sean Adams to discuss one of the month's nosiest marketing spats: The argument whether social tactics to build a "narrative" around a musical artist through 'user generated content' generated by a paid-for agency amount to tricking both algorithms and real people into becoming a fan. As popular social media accounts across the globe declare recent indie rock heroes Geese of being a 'psy-op', Adams and host Sam Anderson discuss what that means and what music marketing really consists in in 2026. Stay tuned for some expert music recommendations. Hosted on Acast. See acast.com/privacy for more information.

    53 分鐘
  2. Inside Reddit's sales pitch to advertisers

    4月16日

    Inside Reddit's sales pitch to advertisers

    On The Drum Podcast, we hear a lot from the brands who buy ad space and the agencies they work with, but we rarely hear from the people doing the selling - especially at the social platforms that take a greater share of the ad pie every day. And no platform is growing faster than Reddit, which has built a multi-billion dollar ad platform in just a few years since its post-pandemic IPO. So: What's the pitch to advertisers, and what's working? Hannah Walker talks us through it all. Hosted on Acast. See acast.com/privacy for more information.

    42 分鐘
  3. How are marketers warming up for the 2026 summer of sport?

    4月9日

    How are marketers warming up for the 2026 summer of sport?

    We dive into how sport is being rapidly reshaped in the attention economy, from fast-format football and entertainment-led fight nights to reinvented tournaments that blur the lines between sport and show business. You'll hear from guest host Richard Draycott and a panel of sports marketing experts: Lucy Bairner of Collaborate Global, Alistair Gammell of Threepipe Reply, and Christian Harrall-Baker of Two Circles. Hosted on Acast. See acast.com/privacy for more information.

    29 分鐘
  4. What does a chief science officer do at a creative agency?

    4月2日

    What does a chief science officer do at a creative agency?

    Tom Knapman is a PhD-qualified biochemist. Last year, he was working for Sciex, whose campaign on proteomics (don't worry, we'll explain that in the episode) was a perhaps unlikely winner of a Grand Prix gong at The Drum Awards last year. This year he's jumped ship into a perhaps almost-unique role: chief science officer at a creative agency. He tells The Drum why he thinks boom times are coming for science comms. Hosted on Acast. See acast.com/privacy for more information.

    33 分鐘
  5. What is the role of brand strategy in an uncertain industry?

    3月12日

    What is the role of brand strategy in an uncertain industry?

    Brand consultancies sit at the intersection of marketing, business and culture - but what does that look like in practice? We’re joined by FutureBrand's Sam Hollis to discuss the strategist’s role in shaping modern brands, the realities of agency life and why moments of industry upheaval can be an opportunity for clearer thinking. Hosted on Acast. See acast.com/privacy for more information.

    37 分鐘
  6. Commerce media 'evangelist' Andrew Lipsman on the $500bn still to be claimed

    3月5日

    Commerce media 'evangelist' Andrew Lipsman on the $500bn still to be claimed

    The Drum's inaugural Commerce Media Awards will take place soon in Miami. As the gold rush moves into its second phase, we're joined by leading commentator Andrew Lipsman to chart how we got here, where there's still money to be made, and where Lipsman's looking to next for the follow-up opportunity. Hosted on Acast. See acast.com/privacy for more information.

    41 分鐘
  7. What is the strategist's job in a time of turmoil?

    2月26日

    What is the strategist's job in a time of turmoil?

    Our guest this week, Pats McDonald, has reached the top of the strategy discipline, having worked for almost all of the world's biggest advertising groups. Now, those groups find themselves looking at a time of considerable upheaval as AI, consolidation and other factors remake the industry. So: What can the strategy department bring to this time of great change? Mentioned in the episode: https://www.science.org/doi/10.1126/sciadv.adn5290 Hosted on Acast. See acast.com/privacy for more information.

    44 分鐘
  8. The 2026 Winter Olympics & the future of social strategy

    2月19日

    The 2026 Winter Olympics & the future of social strategy

    We hear a lot about reactive, always-on social strategies - but what do they look like in practice? We're joined by Uncovered's strategy head Nina Landale to look at this year's Winter Olympics as a case study in the new world of influence. Hosted on Acast. See acast.com/privacy for more information.

    43 分鐘
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簡介

A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.

資訊

  • 創作者
    The Drum
  • 活躍年代
    2020年 - 2026年
  • 集數
    142
  • 年齡分級
    兒少不宜
  • 版權
    © The Drum
  • 節目網站
    The Drum Podcast

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