Found in AI: AI Search Visibility, SEO, & GEO

Cassie Clark
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  • MARKETING

Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search. Hosted by Cassie Clark, fractional content strategist and AI search optimization expert for startups and enterprise brands, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content. Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results. You’ll learn how to: -Optimize content for AI-driven search and answer engines -Blend traditional SEO with AI search optimization -Build entity authority across search, social, and AI platforms -Drive traffic, leads, and trust as search behavior continues to evolve If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.

  1. 1 DAY AGO

    ChatGPT Just Became an Ad Platform + Google Just Killed FAQ Schema

    Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Two stories shook AI search this week, and they look completely unrelated. They're not. OpenAI rolled out a self-serve Ads Manager — the moment ChatGPT officially became a paid placement environment with an organic layer on top. Then, two days later, Google quietly deprecated FAQ rich results, ending one of the most overused SEO tactics of the last five years. In this episode, Cassie breaks down what actually happened, what the SEO industry is getting wrong about both updates, and why these two stories — together — are sending the same message: the shortcuts are running out, and entity authority is the only durable AI visibility play left. What you'll learn: Why OpenAI's self-serve Ads Manager is a bigger deal than the headlines suggest — and what the 2030 revenue target signals about the future of organic citation in ChatGPTThe category restrictions on ChatGPT Ads right now (and why B2B SaaS isn't in the room yet)Why the "Google killed FAQ schema" headlines are technically true but strategically misleadingThe one sentence in Google's deprecation notice that completely changes how to read the newsThe difference between schema markup and rich results — and why marketers have conflated them for yearsThree specific actions to take on your FAQ schema this weekWhy the FSA framework (Freshness, Structure, Authority) is a mental model, notLet’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist Website → https://cassieclarkmarketing.com Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search optimization expert and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com.

    13 min

  2. 3 DAYS AGO

    The 24-Hour Reddit Citation: Carl Peterson on Mention Tracking, Quora, and Facebook Groups

    Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Reddit is everywhere right now — but the rules of how to actually show up there without getting your account nuked? Nobody agrees. In this episode, Cassie sits down with Carl Peterson, co-founder of RankGood.ai, to talk about what's actually working for AI search visibility in community-led platforms — and what's getting brands banned. Carl spent a decade building an audience of nearly 600,000 people and driving tens of millions in organic sales before partnering with Alex Fries to build RankGood, a mention tracker that shows brands exactly where their audience is, what they're talking about, and how to enter those conversations across Reddit, Quora, Facebook groups, and LLM citations. In this conversation, Carl and Cassie unpack the right and very wrong ways to do Reddit marketing in 2026, why on-page SEO still matters (even if everyone is panicking about it), and the under-the-radar platform most marketers are sleeping on right now. Let’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist Website → https://cassieclarkmarketing.com Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search optimization expert and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com.

    31 min

  3. 7 MAY

    ChatGPT Got Smarter, Google Wants Agent-Ready Sites, and AI Citations Just Got Personal

    Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe This week, three updates from Google and OpenAI quietly told us the same thing: the web isn't just for humans anymore. Cassie breaks down what marketers and founders need to know about: Google's new web.dev guidance telling developers to build websites for AI agents (and why it matters even if you're not a developer)OpenAI rolling out GPT-5.5 Instant as the new default ChatGPT model, with 52% fewer hallucinations and deeper personal contextGoogle's five updates to AI Overviews and AI Mode that make personal authority and creator names more visible inside AI-generated answersIf you've been wondering whether AI search optimization is just SEO with a different name, this episode is the answer. The playbook hasn't changed. What's changed is who's reading the page. Let’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist Website → https://cassieclarkmarketing.com Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search optimization expert and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com.

    15 min

  4. 5 MAY

    SEO Agencies Have 2 Years Left

    Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe If your SEO agency is still selling you the same playbook they sold you in 2022, this episode is going to be uncomfortable. And it should be. Cassie sits down with Gilad Bechar, CEO and Founder of Moburst — a 13-year-old growth agency working with Google, Reddit, Uber, and Samsung — to talk about why traditional SEO no longer moves the needle in AI search, and what brands need to be doing instead. They get into why ChatGPT being trained on Bing changes your entire infrastructure strategy, how each AI engine (ChatGPT, Gemini, Claude, Perplexity, Grok) ranks content differently, the right way to think about Reddit as a long-term visibility play, and the mental model shift that separates the brands earning AI citations from the ones still treating AEO like SEO with a different name. Gilad's prediction: a lot of SEO-only agencies won't make it to 2028. Here's why he's probably right. Key Topics Covered Why SEO points and AI search points are not the same currencyHow ChatGPT, Gemini, Claude, Perplexity, and Grok each rank content differently — and why you need to reverse-engineer each oneThe Bing infrastructure problem: why ChatGPT visibility starts with Microsoft, not GoogleWhy claiming your business in the Microsoft ecosystem matters as much as Google Business ProfileHow to match the AI engine to your audience (developers vs. older generation vs. tech-savvy)The Reddit recency rule: why you should target threads from the last 7–12 months, not 5 years agoWhy a one-person marketing team can't realistically execute full AI search visibilityThe holistic strategy: PR, podcasting, LinkedIn thought leadership, video, Wikipedia, and digital PR working togetherGilad's prediction on SEO agencies and the next two yearsLet’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist Website → https://cassieclarkmarketing.com Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search optimization expert and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com.

    24 min

  5. 30 APR

    Google Bets Big on Agents, Bing Bets Big on AI Reporting

    Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Google held Cloud Next '26 in Vegas this week and barely mentioned AI Overviews. They spent three days on agents instead — and that tells you everything about where the next phase of AI search is heading. Meanwhile, at SEO Week in New York, Microsoft Bing previewed the next chapter of their AI Performance dashboard, and it's further ahead than what Google currently gives us inside Search Console. In this episode, Cassie breaks down:  What Cloud Next means for AI search visibility (hint: it's bigger than ChatGPT and Perplexity now)What Bing's new Citation Share, Grounding Query Intent, and GEO Recommendations mean for marketersWhy now — not Q4 — is the moment to optimize for agentic commerce.Plus quick hits on Google's back-button hijacking penalty, DeepSeek V4, and the agentic commerce trend line connecting Microsoft and OpenAI. If you want help finding out where your brand currently shows up in AI engines, head to cassieclarkmarketing.com to start an AI search visibility audit. Let’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist Website → https://cassieclarkmarketing.com Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

    16 min

  6. 28 APR

    What Happens When AI Gets Your Brand Wrong?

    Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe What if the AI answer about your brand is wrong? Not just incomplete or outdated—actually, factually wrong? That's the question Cassie and Franklin Rios, CEO of NextNet, dig into in this episode. NextNet has been in the organic search game for 20 years, and Franklin has watched the industry shift through every major Google update. Now he's tackling the next paradigm: how AI engines decide which sources to trust, which brands to cite, and what happens when bad actors flood the system with low-quality content designed to hijack the answer. Spoiler: it's already happening. Franklin shares a real story about a consumer who asked an LLM for the American Express customer service number, got served a fraudulent number, and had their personal information stolen. It's not a one-off. It's a glimpse into the brand safety risk almost no marketing team is auditing for yet. In this conversation, Cassie and Franklin cover: Why AI accuracy is now a brand safety issue (and the audit nobody's running yet)How LLMs actually decide who to trust as a sourceWhat "vectorization" means in plain English—and why content teams should care even if they're never going to touch a vector databaseWhy citation is the name of the game in AI search, and how that maps directly to the FSA FrameworkThe real economics of ChatGPT ads—$200K minimum spends, $60 CPMs, and whether it's actually worth itWhy becoming the answer organically is the long game that compoundsWhether you're a content lead at a B2B SaaS company, a CMO trying to figure out where to put your AI search budget, or a founder wondering if your brand is even visible inside ChatGPT, this episode gives you a sharper way to think about what visibility actually means in 2026. Resources: What is the FSA Framework? Let’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist Website → https://cassieclarkmarketing.com Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

    27 min

  7. 23 APR

    Why 93% Zero-Click Isn't a Bug (It's the Product)

    Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe This week on Found in AI, Cassie Clark breaks down the three AI search stories shaping 2026 strategy right now, and why the one that looks like a small UX tweak is actually the biggest. On April 16, Google rolled out a Chrome update for AI Mode that opens clicked links side-by-side with the AI conversation instead of in a new tab. The AI Mode panel now becomes a permanent layer in the browsing experience, and new data shows 93% of AI Mode searches end without a click to any external site. A SE Ranking study covered by WIRED found that the most-linked domain inside AI Mode answers is Google.com itself. Meanwhile, Statcounter's March 2026 data dropped in early April — Google Gemini overtook Perplexity to become the #2 source of AI chatbot referral traffic worldwide, Claude nearly tripled month-over-month, and ChatGPT dipped below 80% for the first time. The AI referral market is fragmenting, and single-platform visibility strategies are now a liability. OpenAI also shipped gpt-image-2 on April 21 — its first image model with reasoning built in — and the implications for multimodal retrieval matter more than they look. In this episode: Why Google's split-screen AI Mode is an enclosure strategy, not a UX upgradeWhat the 93% zero-click rate actually tells you about product designThe Statcounter data showing how AI referral traffic is redistributing across ChatGPT, Gemini, Perplexity, and ClaudeWhy a single-platform AI visibility plan is a liability in 2026How the FSA Framework maps to the new AI search realityFive tactical moves to make this weekResources: SEO Roundtable's AI Mode Article Let’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist Website → https://cassieclarkmarketing.com Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

    17 min

  8. 21 APR

    Agentic Conversion Rate: The GEO Metric Nobody's Tracking Yet

    Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe With ChatGPT agents, Claude in Chrome, Perplexity Comet, Cowork, and Gemini agents now doing the reading — and the deciding — on behalf of buyers, there's a new gap in GEO measurement that almost nobody is tracking yet. Cassie is calling it Agentic Conversion Rate (ACR), and this episode is where she introduces it. In this episode, Cassie walks through the full 5-layer GEO measurement framework (Presence, Positioning, Performance, Pipeline, and the new one — Action), defines ACR, explains why it matters now, and gets honest about what you can actually measure in April 2026 versus what the tooling still needs to catch up to. Plus: which businesses should prioritize ACR immediately, which ones can keep focusing on citation for now, and the biggest gap in GEO tools right now that no dashboard is solving. If you're running a GEO strategy — or trying to figure out whether you should be — this is the framework. What You'll Learn Why most GEO measurement frameworks (including the one Cassie was teaching a month ago) are already out of dateThe full 5-layer GEO measurement framework for 2026: Presence, Positioning, Performance, Pipeline, and ActionWhat Agentic Conversion Rate (ACR) is, why Cassie coined it for GEO, and why it matters nowHow agents are already making shortlist, comparison, and purchase decisions on behalf of buyers — and what that means for your contentThe honest answer to "how do you measure ACR?" in April 2026 (hint: imperfectly, and that's okay)Which business models should prioritize ACR immediately (and which can keep focusing on citation for now)Why GEO tools show you the numbers but never tell you what to fix — and what to do about that gapResources: The FSA Framework on HubSpot GEO Metrics 2026 Let’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist Website → https://cassieclarkmarketing.com Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

    22 min
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About

Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search. Hosted by Cassie Clark, fractional content strategist and AI search optimization expert for startups and enterprise brands, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content. Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results. You’ll learn how to: -Optimize content for AI-driven search and answer engines -Blend traditional SEO with AI search optimization -Build entity authority across search, social, and AI platforms -Drive traffic, leads, and trust as search behavior continues to evolve If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.

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