Will is the National Director of IDS (Interior Design Show), Canada's leading design show, spanning editions in Toronto and Vancouver. Born and raised in North London, Will grew up immersed in the design world. His parents founded a corporate identity studio that grew from a handful of people to roughly 250 employees, working with clients like British Airways and Royal Mail, with offices in London, Amsterdam, and New York. Will studied at NYU, spending a foundational year in Florence before completing an interdisciplinary degree focused on diasporic studies and intercultural relationships. While at NYU, he worked in the university's scene shop building sets and props for theatre productions, an experience he credits as the real starting point of his events career. After graduating, Will returned to the UK and joined the British Council, where he spent years as a project manager touring UK design and architecture exhibitions internationally, including two years managing the British Pavilion at the Venice Architecture Biennale. He went on to work with his parents' charitable foundation on youth design centers, a placemaking consultancy, and then Tom Dixon, where he built and ran a large multi brand design show in Milan from scratch. He later became deputy director, then director, of Design Junction in London, a furniture and lighting show known for taking over unconventional industrial venues. Will moved to Canada in January 2020 after marrying a Canadian from Victoria, BC, and deciding to relocate following Brexit. He joined IDS about four years ago, taking on the show shortly after the pandemic and leading a rebrand and repositioning, shifting its focus toward the trade and design industry audience, introducing features like a scaffolding based lighting section to lower barriers to entry for smaller manufacturers, and planning a significantly expanded 2027 edition centered on residential design. Outside of work, Will lives in Victoria, BC, where he paddleboards, walks the beach, and spends time with his wife and children, while splitting his working time between Toronto and Vancouver for the shows. He is a lifelong Arsenal supporter, with family ties to the club going back roughly a century. IDS Canada - Will Sorrell Upcoming Episode: Joel Loblaw Sponsors: Caplan's Appliances The Doors To connect with our sponsors, email me: jonathan@issuedforconstruction.ca Issued For Construction