SixFig Podcast

Michael R. Hunter

The SixFig Podcast is about the part of business most people never see. The slow growth, late nights, skill-building, and showing up for customers that create the foundation for success. Hosted by Michael R. Hunter, who has spent more than 15 years behind the scenes with successful entrepreneurs and building businesses himself, this show shares real stories from people who went from six figures a year to six figures a month, a day, even a minute. You will hear what worked, what changed, and what they learned along the way.

  1. Ryan Lang on Why Sales Conversations Build Businesses Not Funnels EP |14

    19 HR AGO

    Ryan Lang on Why Sales Conversations Build Businesses Not Funnels EP |14

    He built an 8-figure oil and gas company, closed nine-figure deals, and was traveling 80% of the time. Then his marriage nearly collapsed, and he walked away from all of it. When Ryan Lang tried to rebuild as a coach, he assumed his sales background would carry him. Instead, he lost $200K chasing funnels and took three years to hit six figures, all because he forgot the one principle that built his first company. Ryan's perspective is rare because he has operated at every level, from selling paintings door to door as a teenager to consulting for eight and nine figure brands, and he will tell you that the tactics everyone obsesses over are the least important part of the equation. If you are a coach or service provider stuck between ten and twenty thousand a month wondering why nothing is clicking, this conversation will show you exactly what you are sequencing wrong. Chapters: (00:00) Introduction (02:35) Leaving an 8-Figure Business (15:29) Why "One Funnel Away" Breaks Real Businesses (18:47) The Four Stages of Path to Mastery (26:15) When Founders Should Stop Selling Themselves (38:02) Can You Be an Entrepreneur if You Fear Sales? (52:16) Who Empire Partners Is Built For (01:04:11) Three Keys to Better Sales Conversations Ryan closed 75% on a rented sales team with 90 minutes of training. Drop a comment: would you trust someone else to sell your offer? Subscribe for weekly episodes and interviews that reveal the true work behind business growth and the stories most people skip. 2026 Creator trends from analyzing $1B of payment data. Learn what’s winning online businesses are doing in this free report. https://spiffy.co/2026-creator-trends-report/ Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Join us at our next BBB in Phoenix. Use promo code “SIXFIG” to save over 50%. Learn more: https://personalbrand.com/breakthrough Connect with Michael: LinkedIn: https://www.linkedin.com/in/michaelrhunter Website: https://michaelrhunter.com Instagram: https://instagram.com/michaelrhunter Connect with Ryan: Website: https://empirepartners.net/ LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/ Instagram: https://www.instagram.com/realryanlang/ YouTube: https://www.youtube.com/@The_Path_To_Mastery Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at https://personalbrand.com The fastest way to grow is by removing friction. Spiffy keeps your checkout simple, powerful, and reliable. Sign up today at https://spiffy.co

    1hr 10min
  2. Why Community Comes First On The Path To Six Figures with Sarah Laws EP| 14

    23 APR

    Why Community Comes First On The Path To Six Figures with Sarah Laws EP| 14

    A $40,000-a-year law firm assistant walks into a marketing conference in Scottsdale and decides she needs to be on the stage. Within a few years, Sarah Laws scaled to six figure clients, building a 150-partner company and founding one of the most respected masterminds in the small business automation space. She did it without a degree, without a plan, and without waiting for permission. What makes Sarah different is not the revenue. It is the clarity. She built every business around time freedom, not financial milestones, and she will tell you the biggest thing holding most entrepreneurs back is the story they tell themselves about what they deserve to charge. If you are stuck trading hours for dollars and wondering how to break into recurring revenue or premium consulting, this conversation will rewire how you think about pricing, community, and what it actually takes to scale. Chapters: (00:00) Introduction (03:25) Growing Up in an Entrepreneur Family (05:23) Widowed at 21: The Wake Up Call (10:53) From $40K to Partner of the Year (22:05) Starting Martini Mastermind (28:15) Becoming CEO of Fullstack Marketing (40:48) The Power of Recurring Revenue (49:23) Building an AI Tool for Physician Contracts (55:58) Closing Sarah said seeing a peer's invoice changed everything about her pricing. Has that ever happened to you? Leave a comment. Subscribe for weekly episodes and interviews that reveal the true work behind business growth and the stories most people skip. Connect with Michael R Hunter Instagram: https://instagram.com/michaelrhunter Connect with Sarah Website: https://lawsmarketing.com/ Linkedin: https://www.linkedin.com/in/sarah-laws/ 2026 Creator trends from analyzing $1B of payment data. Learn what’s winning online businesses are doing in this free report. https://spiffy.co/2026-creator-trends-report/ Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Join us at our next BBB in Phoenix. Use promo code “SIXFIG” to save over 50%. Learn more: https://personalbrand.com/breakthrough LinkedIn: https://www.linkedin.com/in/michaelrhunter Website: https://michaelrhunter.com Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at https://personalbrand.com The fastest way to grow is by removing friction. Spiffy keeps your checkout simple, powerful, and reliable. Sign up today at https://spiffy.co

    56 min
  3. Michael Roviello on Building Optimyze and Why Biohacking Has Become Overcomplicated | EP 13

    11 APR

    Michael Roviello on Building Optimyze and Why Biohacking Has Become Overcomplicated | EP 13

    One Wim Hof seminar in LA was all it took. On the drive home, he decided to leave a senior director position at a Fortune 500 company, walk away from a VP track, and build something completely unproven. Michael Roviello went from Navy helicopter rescue swimmer to corporate executive to co-founding Optimyze, a wellness brand with four locations across the Phoenix metro, all bootstrapped with no outside investors. Michael Roviello's core argument: entrepreneurs are over-investing in biohacking gadgets and under-investing in the simple routines that actually regulate their nervous system. If you are grinding through burnout and wondering why no supplement or cold plunge protocol is fixing it, this conversation will reframe everything. Chapters: (00:00) Introduction (04:06) What Is Optimyze? (10:34) From Navy to Entrepreneur (18:13) Building Brick and Mortar From Scratch (33:16) Ice Baths as a Meditation Tool (38:52) Why We Need More Stress Not Less (42:34) Military Stress Training for Business (52:23) Nervous System Regulation for Founders (01:16:33) Community as Competitive Advantage (01:29:10) Three Things Entrepreneurs Should Do Today Michael says entrepreneurs actually need MORE stress not less. Do you agree? Comment below with your take. Subscribe for weekly episodes and interviews that reveal the true work behind business growth and the stories most people skip. Connect with Michael R Hunter Instagram: https://instagram.com/michaelrhunter Connect with Michael Roviello: Website: https://www.optimyze.me/ LinkedIn: https://www.linkedin.com/in/michael-roviello-2563aa107 Instagram: https://www.instagram.com/michael_roviello/ YouTube: https: //www.youtube.com/channel/UCYpNvvll7cgTUfGNOfNnf7A 2026 Creator trends from analyzing $1B of payment data. Learn what’s winning online businesses are doing in this free report. https: //spiffy.co/2026-creator-trends-report/ Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Join us at our next BBB in Phoenix. Use promo code “SIXFIG” to save over 50%. Learn more: https://personalbrand.com/breakthrough LinkedIn: https://www.linkedin.com/in/michaelrhunter Website: https://michaelrhunter.com Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at https://personalbrand.com The fastest way to grow is by removing friction. Spiffy keeps your checkout simple, powerful, and reliable. Sign up today at https://spiffy.co

    1hr 34min
  4. How Dena Patton Makes Six Figures From One Speech | EP 12

    4 APR

    How Dena Patton Makes Six Figures From One Speech | EP 12

    A stroke at 27 nearly ended her career before it started. She had to relearn how to speak, sold her PR agency in New York City, and pivoted into coaching before the industry even existed. Twenty-five years later, Dena Patton has built a coaching practice with a 96% close rate, routinely earns six figures from a single keynote, and has guided businesses from startups to $100 million companies. What makes Dena different is what she refuses to do. She turned down the multi-million dollar coaching model on purpose. She believes the coaches who survive the next five years won't be the loudest, they'll be the ones delivering extraordinary results. If you are building a coaching business, a service business, or any business where you are the product, this conversation will change how you think about mindset coaching, high ticket offers, and long term brand building. (00:00) Introduction (05:07) Pivoting Into Coaching Before It Was Cool (15:02) Her Biggest Mistake (19:08) The Certification Trap and Fear (26:12) Know the Game You Are Playing (35:07) Mindset at Scale (42:18) Why Elite Performers Still Need Coaches (47:07) Bigger Business Bigger Breakdowns (57:09) Making Six Figures From One Speech Subscribe for weekly episodes and interviews that reveal the true work behind business growth and the stories most people skip. Connect with Michael R Hunter Instagram: https://instagram.com/michaelrhunter 2026 Creator trends from analyzing $1B of payment data. Learn what’s winning online businesses are doing in this free report. https://spiffy.co/2026-creator-trends-report/ Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Join us at our next BBB in Phoenix. Use promo code “SIXFIG” to save over 50%. Learn more: https://personalbrand.com/breakthrough LinkedIn: https://www.linkedin.com/in/michaelrhunter Website: https://michaelrhunter.com Connect with Dena: Website: https://denapatton.com LinkedIn: https://www.linkedin.com/in/denampatton/ Instagram: https://www.instagram.com/denamariepatton/ Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at https://personalbrand.com The fastest way to grow is by removing friction. Spiffy keeps your checkout simple, powerful, and reliable. Sign up today at https://spiffy.co

    1hr 16min
  5. Jessica Marx on Why Revenue Is a Participation Trophy | EP 11

    28 MAR

    Jessica Marx on Why Revenue Is a Participation Trophy | EP 11

    A $150 million budget, 500 sales reps, a multi-billion dollar acquisition, DOJ investigations, and a boardroom seat before age 35. That is the resume Jessica Marx carried into entrepreneurship when she founded Tailored Premier, an advisory firm that works with seven figure founders. Jessica believes revenue is a participation trophy, and the founders celebrating it the loudest are often the ones paying themselves $50K a year while working 70 hour weeks. This episode covers the infrastructure gap between six figure habits and eight figure business models, from offer profitability to the financial triangle every founder needs but almost none have built. If you are stuck between seven and eight figures and cannot figure out why, this conversation was made for you. Chapters: (00:00) Introduction (06:26) Why Sales Is Really Service (10:47) From College to Buying a Home at 24 (18:22) When to Leave Corporate for a Startup (24:01) Why the Big Payday Felt Empty (27:31) What Seven Figure Founders Are Missing (31:33) Revenue Is a Participation Trophy (42:30) Why Your Numbers Are Lying to You (46:44) Tax Strategist vs CPA (54:59) How Big Should You Build? (01:10:30) How to Work with Tailored Premier Drop a comment: She audits million dollar companies and says she would not buy most of them. What would an audit of YOUR business reveal? Subscribe for weekly episodes and interviews that reveal the true work behind business growth and the stories most people skip. Connect with Michael R Hunter: Instagram: https://instagram.com/michaelrhunter Connect with Jessica: Instagram: https://www.instagram.com/thejessicamarx/ Website: https://tailoredpremier.com LinkedIn: https://www.linkedin.com/in/jessicamarxtailoredpremier/ https://www.millionsweremade.com/ 2026 Creator trends from analyzing $1B of payment data. Learn what’s winning online businesses are doing in this free report. https://spiffy.co/2026-creator-trends-report/ Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Join us at our next BBB in Phoenix. Use promo code “SIXFIG” to save over 50%. Learn more: https://personalbrand.com/breakthrough LinkedIn: https://www.linkedin.com/in/michaelrhunter Website: https://michaelrhunter.com Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at https://personalbrand.com The fastest way to grow is by removing friction. Spiffy keeps your checkout simple, powerful, and reliable. Sign up today at https://spiffy.co Take the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

    1hr 20min
  6. How Jason Wojo Hit $160K a Month in 45 Days | EP 10

    20 MAR

    How Jason Wojo Hit $160K a Month in 45 Days | EP 10

    Forty five days. That is how long it took to go from $11,000 a month to $160,000 a month using a low ticket offer and a calendar link on a thank you page. Jason Wojo started in a college dorm flipping Pokemon cards, dropped out, moved to Orlando with $2,300 a month in income, and built one of the largest paid ads agencies in the world before turning 28. Today he spends over $25,000 a day on Facebook ads and books 90 to 110 demos daily for his webinar and done for you ads programs. What makes Jason different is what he stopped doing. He stopped chasing cheap leads, stopped running book-a-call funnels, and stopped pretending that more volume solves a trust problem. His entire scaling strategy is built on one belief: we are in a trust recession, not a money recession. If you are running ads, building a service business, or trying to figure out why your sales team keeps churning, this conversation will reframe how you think about growth. Chapters (00:00) Introduction (01:21) The Pain Tolerance for Success (03:09) Why Focus Beats Ideas (06:12) Solving Constraints, Not Chasing Trends (11:54) Free Events Strategy: 26 in a Year (17:18) From Culinary School to eBay Arbitrage (23:27) Low Ticket Offers and the $160K Month (27:19) Getting Banned From Facebook (32:35) The Four Stages of Building a Business (38:50) Six Figure Milestones and What Felt Empty (55:22) Why Webinars Work in a Trust Recession (01:01:08) Cheap Leads Are Killing Your Business (01:11:47) The Four Pillars of a Webinar Campaign (01:17:37) The Ferris Wheel Test That Raised Conversions What Business decision are you still overthinking that you could test in the next 3 to 5 days? Leave your answer in the comments. Subscribe for weekly episodes and interviews that reveal the true work behind business growth and the stories most people skip. Connect with Michael R Hunter Instagram: https://instagram.com/michaelrhunter Connect with Jason: Facebook: https://www.facebook.com/TheJasonWojo/ Instagram: https://www.instagram.com/thejasonwojo/ X: https://x.com/thejasonwojo YouTube: https://www.youtube.com/@JasonWojoOfficial/ 2026 Creator trends from analyzing $1B of payment data. Learn what’s winning online businesses are doing in this free report. https://spiffy.co/2026-creator-trends-report/ Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Join us at our next BBB in Phoenix. Use promo code “SIXFIG” to save over 50%. Learn more: https://personalbrand.com/breakthrough LinkedIn: https://www.linkedin.com/in/michaelrhunter Website: https://michaelrhunter.com Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at https://personalbrand.com The fastest way to grow is by removing friction. Spiffy keeps your checkout simple, powerful, and reliable. Sign up today at https://spiffy.co

    1hr 24min
  7. From $38K a Year to $1M Cash in the Bank With Kevin Richards | EP 9

    14 MAR

    From $38K a Year to $1M Cash in the Bank With Kevin Richards | EP 9

    You do not need a perfect idea. You need a real opportunity, fast decisions, and enough reps to compound. In this episode of the Six Fig Podcast, Michael R Hunter sits down with Kevin Richards, the operator behind major online growth runs including Buy.com (scaled to $123M in year one), plus leadership roles with Kajabi and ClickFunnels. Kevin talks about what actually drives results behind the scenes: committing to one direction, making “60 percent certainty” decisions before you feel ready, and choosing partnerships that accelerate execution instead of slowing it down. They also cover the moments most people skip: why venture capital can kill founder motivation, why “passion projects” often stall, and how to build a business and a life without missing what matters. Chapters: (00:00) Introduction (01:10) The One Trait Behind Every Breakout Company (02:17) Accidental Entrepreneur and The First Partner Move (03:47) The $38K Goal That Shaped His Early Mindset (07:12) Losing The One Client and The $42K Decision (15:53) The Buy.com Build and The Small Decisions That Changed Everything (19:25) $123M in Year One and The Chaos of Hypergrowth (24:22) Leadership Mistakes, Empathy, and Clarity (30:33) $1M Cash in the Bank and Why It Changed The Game (34:10) The Operator Advantage: Find a Real Business, Not an Idea (49:18) The Launch Ladder: From Under $60K to Seven Figures (53:51) $1M in Ten Minutes and The ClickFunnels 2.0 Launch (1:04:47) Why Community Beats Information in the AI Era (1:34:08) The One Regret: Missing Moments With Your Kids (1:42:32) Faith, Identity, and What He Works on Now Connect with Michael R Hunter Instagram: ⁠https://instagram.com/michaelrhunter⁠ Connect with Kevin: Facebook: ⁠https://www.facebook.com/KevinRRichards/ ⁠ Linkedin: ⁠https://www.linkedin.com/in/krrichards/ ⁠ Instagram: ⁠https://www.instagram.com/kevinrrichards/ ⁠ 2026 Creator trends from analyzing $1B of payment data. Learn what’s winning online businesses are doing in this free report. ⁠https://spiffy.co/2026-creator-trends-report/⁠ Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Join us at our next BBB in Phoenix. Use promo code “SIXFIG” to save over 50%. Learn more: ⁠https://personalbrand.com/breakthrough ⁠ LinkedIn: ⁠https://www.linkedin.com/in/michaelrhunter⁠ Website: ⁠https://michaelrhunter.com⁠ Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at ⁠https://personalbrand.com⁠ The fastest way to grow is by removing friction. Spiffy keeps your checkout simple, powerful, and reliable. Sign up today at ⁠https://spiffy.co

    1hr 49min
  8. How Robert Gouveia Turned YouTube Into His Biggest Business Asset | EP 8

    7 MAR

    How Robert Gouveia Turned YouTube Into His Biggest Business Asset | EP 8

    How do you grow your business on YouTube with simple content? Build trust, publish consistently, and let momentum compound. Robert Gouveia is the host of Watching The Watchers, a lawyer and creator who went from running a multi seven figure law firm to building a consistent community on YouTube. In this episode, he talks about the strategy shift that changed his growth, why publishing beats perfection, and how creators build momentum by serving real people instead of chasing vanity metrics. If you are trying to grow a channel, build a brand people trust, and stay consistent long enough for the results to stack, this episode lays out the model. Chapters(00:00) Why Views Do Not Equal Growth(01:24) The Moment He Went All In(02:15) Why The Channel Took Off During Chaos(06:59) The Strategy That Built Momentum(09:29) Why Consistency Compounds(11:00) Authenticity Beats Overproduction(13:11) Getting Started When You Feel Behind(22:09) High Value, Low View Explained(30:59) How He Stays Consistent Daily(38:36) How Watching The Watchers Was Born(47:25) Staying Strong In A Chaotic World(54:52) The Reality Of Censorship And Platform RiskWhat is the one topic you could talk about every week for the next year without running out of value? Leave your answer in the comments. Subscribe for weekly episodes and interviews that reveal the true work behind business growth and the stories most people skip.Connect with Michael R HunterInstagram: https://instagram.com/michaelrhunterConnect with Rob: Website: https://www.robertgouveia.com/ YouTube: https://www.youtube.com/@RobertGouveiaEsq Tiktok: https://www.tiktok.com/@robertgouveiaesq Instagram: https://www.instagram.com/robertgouveiaesq/ X: https://x.com/RobGouveiaEsq 2026 Creator trends from analyzing $1B of payment data. Learn what’s winning online businesses are doing in this free report.https://spiffy.co/2026-creator-trends-report/Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Join us at our next BBB in Phoenix. Use promo code “SIXFIG” to save over 50%. Learn more:https://personalbrand.com/breakthrough LinkedIn: https://www.linkedin.com/in/michaelrhunterWebsite: https://michaelrhunter.comLet's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at https://personalbrand.comThe fastest way to grow is by removing friction. Spiffy keeps your checkout simple, powerful, and reliable. Sign up today at https://spiffy.co

    1hr 15min

About

The SixFig Podcast is about the part of business most people never see. The slow growth, late nights, skill-building, and showing up for customers that create the foundation for success. Hosted by Michael R. Hunter, who has spent more than 15 years behind the scenes with successful entrepreneurs and building businesses himself, this show shares real stories from people who went from six figures a year to six figures a month, a day, even a minute. You will hear what worked, what changed, and what they learned along the way.

You Might Also Like