BE Yourself

Serhii

On BE Yourself Podcast, I talk to people who do not shy away from expressing their true selves. Whether talking to business folks, artists, experts or influencers, I admire people's desire to stand out and beat the odds by playing to their natural strengths while, at the same time, not trying to win it all.

  1. The Brutal Truth About Aging Out of the Corporate World | Maureen Wiley Clough

    1 DAY AGO

    The Brutal Truth About Aging Out of the Corporate World | Maureen Wiley Clough

    Why does it get late early? In this episode of Be Yourself Podcast Maureen Wiley Clough, host of It Gets Late Early, spills the story behind her podcast, the crazy career hurdles she noticed, and why so few people talk about “aging out” of the corporate world.We dive into taking big leaps, going all-in on your side hustle, and why half-measures just don’t cut it. She gets real about leadership, honesty, life values, and navigating major life and career twists - especially for women figuring things out in their 30s and 40s.Plus, Maureen shares what keeps her going, how she builds her personal brand, and a few hard-won truths about chasing your own path. Inspiring, real, and full of takeaways you’ll actually use.0:00 - In This Episode0:48 - Why It Gets Late Early3:16 - The Problem Behind the Podcast6:50 - Side Gig vs Full Commitment9:20 - Visibility and Its Consequences13:04 - Can Employees Be Friends?14:05 - Values in Life and Work22:34 - International Men's Day24:15 - Career Advice for Women in Their 30s29:24 - Your Circle During Transformation30:42 - Building a Distinct Personal Brand34:32 - Mo's Message to the WorldMaureen's LinkedIn: https://www.linkedin.com/in/maureenwclough/Maureen's Instagram: https://www.instagram.com/maureenwclough/If you'd like to invite me to host an event, give a public speech, or are interested in an interview, feel free to drop a line: serhiy@beverlyen.comLinkedIn: https://www.linkedin.com/in/sergey-leshchenko-81371198/Instagram: https://www.instagram.com/serhiybeverlyTik-Tok https://www.tiktok.com/@serhiybeverlyPodcast and Shorts Production: https://beverlyen.com/production

    36 min
  2. 3 Pillars of a Profitable Personal Brand | Lakshmi Rebecca

    6 DAYS AGO

    3 Pillars of a Profitable Personal Brand | Lakshmi Rebecca

    Why do so many talented entrepreneurs stay invisible — even when their work is exceptional?In this episode of the Be Yourself Podcast, I sit down with Lakshmi Rebecca to unpack what it really takes to build a strong personal brand and earn real online visibility in today’s noisy digital world.Lakshmi shares her journey from early YouTube creator to founder of a global agency, and how stepping away from content helped her build systems, scale her business, and return with clarity. We talk about the uncomfortable truth behind personal branding, why most creators don’t make money, and how to align your content strategy with actual business growth.Inside this conversation:🔥 The difference between visibility and credibility🎯 Finding your niche in a crowded market💡 Building a profitable personal brand without losing authenticity📈 Systems, delegation, and scaling beyond yourself🚀 Long-term thinking in entrepreneurshipIf you’re navigating entrepreneurship, building an agency business, or trying to connect content with revenue — this episode will challenge how you think about brand building and growth.This is a real business story about clarity, discipline, and choosing substance over noise.🎧 Subscribe for deeper conversations on personal development, visibility, and creating a brand that truly represents you.0:00 - Episode Teaser & Intro01:34 - Why We Should be Visible Online 04:10 - Best Discoverability Methods07:02 - Respecting Social Platforms09:32 - Lakshmi's Business Evolution18:35 - Creating a Meaningful Life23:38 - Earning From a Personal Brand 33:17 - Strategic Content Creation37:40 - Sticky RevenueLakshmi's Resources ~ IG: https://www.instagram.com/lakshmirebecca/YouTube: https://www.youtube.com/@lakshmirebeccashowLinkedIn: https://www.linkedin.com/in/lakshmirebecca/-----If you'd like to invite me to host an event, give a public speech, or are interested in an interview, feel free to drop a line: serhiy@beverlyen.comLinkedIn: https://www.linkedin.com/in/sergey-leshchenko-81371198/Instagram: https://www.instagram.com/serhiybeverlyTik-Tok https://www.tiktok.com/@serhiybeverlyPodcast and Shorts Production: https://beverlyen.com/production

    40 min
  3. How AI Unlocked Life Patterns and Changed His Life | Jordan Seggman

    1 MAR

    How AI Unlocked Life Patterns and Changed His Life | Jordan Seggman

    What happens when you use AI for self discovery instead of productivity?In this episode of the Be Yourself Podcast, I sit down with Jordan Seggman (Seggy) to explore how talking to ChatGPT became less about content and more about clarity. What started as curiosity turned into an honest experiment with AI pattern recognition and better questions.During a personal rock bottom at 30, Seggy began “brain-dumping” his thoughts into AI. Instead of generic reassurance, he started seeing a clear pattern: fear was driving many of his decisions. That realization changed how he approached his life.We talk about the wrong way to use AI, why discernment matters more than prompt engineering, whether AI is truly a threat, and what it means to compete with AI without losing yourself. We also dive into belief systems, attention, external validation, and ownership.If this resonates, subscribe to the Be Yourself Podcast for more real conversations.0:00 - Episode Teaser & Intro02:05 - Why Seggy Talks to ChatGPT on Video05:50 - Wrong Approach to Using AI09:16 - How Seggy Revealed His Life Patterns 15:57 - Things Seggy Discovered with AI17:45 - Are Questions More Important than Answers?21:50 - Creation of SeggySaid Videos26:24 - Future of AI & Threat to Humanity33:02 - Sergey's Fear of Competing with AI35:25 - Don't Be Scared of What You Can't Control38:18 - The Result of Belief Systems 43:23 - Selective Attention Attribution 50:05 - External Validation Trap53:00 - Reality Transurfing 59:50 - Final Word from SeggySeggy's Resources ~ IG: https://www.instagram.com/seggysaid/LinkedIn: https://www.linkedin.com/in/jordanseggman/Paradigm Experience YouTube: https://www.youtube.com/@TheParadigmExperience SeggySaid YouTube: https://www.youtube.com/@SeggySaid------------If you'd like to invite me to host an event, give a public speech, or are interested in an interview, feel free to drop a line: serhiy@beverlyen.comLinkedIn: https://www.linkedin.com/in/sergey-leshchenko-81371198/Instagram: https://www.instagram.com/serhiybeverlyTik-Tok https://www.tiktok.com/@serhiybeverlyPodcast and Shorts Production: https://beverlyen.com/production

    1h 1m
  4. Brutal Truth About Sales From a Recovered Addict | David Angel | Be Yourself Podcast

    24 FEB

    Brutal Truth About Sales From a Recovered Addict | David Angel | Be Yourself Podcast

    In this raw episode of the Be Yourself Podcast, I sit down with David Angel to unpack the brutal truth about sales through the lens of collapse, addiction, recovery, and rebuilding from zero. After losing his businesses, home, and possessions, David was forced to confront both personal addiction and professional identity and start over. The journey from rock bottom to becoming a recovered addict reshaped how he sees selling, making money, and success itself.We explore why no one actually cares about what you sell — they care about results. The real truth about sales is not persuasion, manipulation, or flashy sales techniques. It’s about reducing risk, increasing certainty, and delivering on promises. Through addiction recovery and business failure, David discovered that sustainable success in sales and entrepreneurship starts with radical honesty — first with yourself, then with your clients.This conversation blends sales psychology, addiction recovery, entrepreneurship, and personal growth. If you want to understand the brutal truth about sales, rebuild after failure, and sharpen your ability to deliver real value, this episode is for you.🎙 Subscribe to the Be Yourself Podcast for more conversations on leadership, self-improvement, sales mastery, recovery, and becoming better people in business and in life.0:00 - Episode Teaser & Intro01:24 - Main Misconceptions in Sales Today03:58 - Helping Potential Buyers Understand Value05:22 - Sergey's Story on Finding a Business Coach07:05 - Cheaper Price Vs. Higher Trust09:55 - How to Generate More Prospects11:00 - Sales Roleplay & High Price Objection14:00 - Evergreen Sales Advice 17:30 - Using AI in Sales21:38 - How David Got Clean 25:50 - Starting in Business Afresh28:35 - Realization of a Finite Life31:42 - Incremental Gains and Losses33:05 - How Much Happiness CostsDavid's Resources ~ Website: https://tusta.co.uk/IG: https://www.instagram.com/davidthesalesangelYouTube: https://www.youtube.com/@davidthesalesangelLinkedIn: https://www.linkedin.com/in/davidthesalesangel/-------If you'd like to invite me to host an event, give a public speech, or are interested in an interview, feel free to drop a line: serhiy@beverlyen.comLinkedIn: https://www.linkedin.com/in/sergey-leshchenko-81371198/Instagram: https://www.instagram.com/serhiybeverlyTik-Tok https://www.tiktok.com/@serhiybeverlyPodcast and Shorts Production: https://beverlyen.com/production

    37 min
  5. Advertising Guru on Telling Human Stories for Business | Neal Foard | Be Yourself Podcast

    22 FEB

    Advertising Guru on Telling Human Stories for Business | Neal Foard | Be Yourself Podcast

    What does it really mean to tell powerful stories for business?In this episode of the Be Yourself Podcast, I sit down with Neal Foard to explore how human storytelling transforms leadership communication, brand storytelling, and persuasive storytelling in business.We break down why business storytelling is not about bullet points or features, how we can drive influence through story, why authenticity builds trust, and how storytelling techniques can help leaders communicate without sounding slick or rehearsed.This conversation is a masterclass for founders, executives, and creators who want stronger business communication skills while staying authentic. If you’re building a brand, leading a team, or presenting ideas, this episode is for you. I want to thank Neal for his generosity, clarity and the way he made complex ideas feel human.🎙 Subscribe to the Be Yourself Podcast for more conversations on authentic leadership, influence and becoming better people overall. 0:00 - Episode Teaser & Intro01:34 - Why Stories are Underrated in Business03:55 - Persuasion Superpower 07:24 - Dating Vs. Business Negotiations 08:52 - Emotions in Decision Making 12:50 - Storytelling is Emotional 14:43 - Neal's Story on Leaders in his Life18:51 - Summary of a Story isn't a Story 20:35 - Ferrari Vs. Toyota Corolla 21:57 - Why We Deal with Dogs 24:03 - Don't Make Yourself a Hero26:55 - A Wedding Toast Scenario32:00 - Why Neal's Content Feels so Disarming36:15 - Human Desire to Be Friends 38:35 - Choosing Words Right42:41 - Poetry: Noticing the Magic 44:00 - Authenticity Matters 49:24 - Best Advertising Practices 53:30 - Special Present from NealNeal's Resources ~ Personal Website: https://www.nealfoard.com/Storytelling Course: https://www.storyfire.net/YouTube https://www.youtube.com/@nealfoardTik-Tok: https://www.tiktok.com/@nealfoardIG: https://www.instagram.com/nealfoard/LinkedIn: https://www.linkedin.com/in/neal-foard/If you'd like to invite me to host an event, give a public speech, or are interested in an interview, feel free to drop a line: serhiy@beverlyen.comLinkedIn: https://www.linkedin.com/in/sergey-leshchenko-81371198/Instagram: https://www.instagram.com/serhiybeverlyTik-Tok https://www.tiktok.com/@serhiybeverlyPodcast and Shorts Production: https://beverlyen.com/production

    54 min
  6. A-List Brand Strategist on Leading a Life That Turns You On | Mark Pollard | Be Yourself Podcast

    16 FEB

    A-List Brand Strategist on Leading a Life That Turns You On | Mark Pollard | Be Yourself Podcast

    What does it really mean to be yourself in a world obsessed with labels, trends, and performance metrics?In this episode of the Be Yourself Podcast, I sit down with Mark Pollard for a deep dive into authenticity, brand strategy, and the real meaning behind what is strategy and what is branding. We explore why so many people experience a quiet personality crisis, how childhood adversity can shape powerful personality traits, and why living with urgency might be the antidote to mediocrity.Drawing from Viktor Frankl and Man’s Search for Meaning, Mark shares transformative questions to ask yourself and the importance of identifying the verbs that inspire action in your life. We also discuss his travel YouTube channel, why travel matters for growth, and how serving others fuels real self-improvement.If you’re building your personal brand, searching for clarity, or simply trying to understand how to, ask Mark puts it, lead a life that turns you on — this conversation is a MUST SEE. 👉 Subscribe for more conversations on motivation, strategy, and becoming fully yourself.0:00 - Episode Teaser & Intro01:52 - Challenges in Marketing Today03:09 - What is a Strategy and a Brand04:52 - Personality Crisis in Men07:04 - The Benefits of a Tough Environment11:39 - Alex Honnald's Taipei 10113:23 - How Mark Found His Professional Calling 16:38 - Is Passion Overrated? 18:05 - Living Life with Urgency19:45 - Independence Comes After Affiliation24:00 - Simple but Distinct Words 26:25 - Disconnecting from the Brand You Created28:04 - What Mark Wants People to Associate Himself With 28:40 - Travel YouTube Channel 30:37 - Why Travelling? 32:33 - Questions We Should Ask Ourselves 35:15 - Verbs That Make Us Happy 37:07 - Tony Robbins' Main Life Lesson38:49 - Sweathead Community for Strategists 41:15 - Take on Dating and Marriage 43:07 - Final Message from MarkMark's Resources ~ Book & Community: https://www.markpollard.net/IG: https://www.instagram.com/markpollard/?hl=enLinkedIn: https://www.linkedin.com/in/markpollardstrategistYouTube: https://www.youtube.com/@markpollardstrategyfriend-------------------------------If you'd like to invite me to host an event, give a public speech, or are interested in an interview, feel free to drop a line: serhiy@beverlyen.comLinkedIn: https://www.linkedin.com/in/sergey-leshchenko-81371198/Instagram: https://www.instagram.com/serhiybeverlyTik-Tok https://www.tiktok.com/@serhiybeverlyPodcast and Shorts Production: https://beverlyen.com/production

    44 min
  7. The Branding Advice Most People Are Afraid to Hear | David Brier | Be Yourself Podcast

    12 FEB

    The Branding Advice Most People Are Afraid to Hear | David Brier | Be Yourself Podcast

    In this episode of the Be Yourself Podcast, I talk with legendary brand strategist David Brier — bestselling author of Brand Intervention and Rich Brand, Poor Brand, and the man behind $9B in created brand value. 🎙📘We explore why brands lose their voice, how underdogs beat industry “Goliaths,” and why the strongest companies are crystal clear about what they stand for, and what they refuse to accept. ⚡️David also shares his take on AI vs. human creativity, the overlooked power of post-sale branding, how personal stories shape unforgettable brands, and why decisiveness could be the defining skill of 2026. 🚀🎧 Subscribe for honest conversations about creativity, personal brand, and building meaningful work without playing small.00:00 – Intro00:41 – Who is David Brier & his background01:08 – Why brands lose their voice03:36 – What “Goliaths” are and how underdogs can win08:27 – How to differentiate in a crowded market15:59 – Standing for something and naming the villain18:03 – How David found his voice21:42 – Why people hold themselves back23:55 – Can crisis be an advantage?29:24 – Does AI make human connection more valuable?30:58 – If you don’t define your story, the market will33:47 – Being great at many things vs one thing37:01 – Breaking free from labels39:02 – Can we create our own luck?40:46 – David’s outlook on 202648:06 – Decisiveness vs indecision49:01 – Final thoughtsDavid's Resources:Brand Intervention:https://www.amazon.com/Brand-Intervention-Steps-Transform-Have/dp/0999529706Rich Brand Poor Brand:https://www.amazon.com/Rich-Brand-Poor-Unleash-Goliaths/dp/0999529749Website:https://davidbrier.comYouTube:https://www.youtube.com/c/Risingabovethenoise---------If you'd like to invite me to host an event, give a public speech, or are interested in an interview, feel free to drop a line: serhiy@beverlyen.comLinkedIn: https://www.linkedin.com/in/sergey-leshchenko-81371198/Instagram: https://www.instagram.com/serhiybeverlyTik-Tok https://www.tiktok.com/@serhiybeverlyPodcast and Shorts Production: https://beverlyen.com/production

    53 min

About

On BE Yourself Podcast, I talk to people who do not shy away from expressing their true selves. Whether talking to business folks, artists, experts or influencers, I admire people's desire to stand out and beat the odds by playing to their natural strengths while, at the same time, not trying to win it all.