Branded & Booked

Steph Weber
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Are you ready to stand out in the crowded world of short-term rentals and boutique hotels? Branded & Booked is the podcast for ambitious hosts and property owners who want to create rave-worthy brands and stay consistently booked. Hosted by Steph Weber, an expert in branding and marketing for STRs, this podcast is packed with actionable advice, inspiring stories, and behind-the-scenes insights to help you elevate your property and attract your best guests. Tune in every week to learn how to market your property, create a guest experience they'll rave about, and build a hospitality business.

  1. 3 DAYS AGO

    EP 236: Designing for Experience (and ROI): How Altitude 22 Hit $100K in 60 Days with Yash Bhatt

    $100K in bookings in the first 60 days. Not from luck. Not from "just listing it on Airbnb." But from building something intentionally different. In this episode of Branded and Booked, Steph sits down with Yash Bhatt to break down what happens when you approach your short-term rental like a hospitality brand instead of just an investment. After launching their property, Altitude 22, in December 2025, Yash shares that they secured over $100,000 in bookings within the first 60 days and are now on track to exceed $200,000 in their first year, outperforming their original goal of $175,000. Yash walks through his journey from real estate investing into short-term rentals, starting with converting a Scottsdale home into an STR, then taking on a full gut renovation in Sedona, and eventually building Altitude 22 in Maine as a fully realized, design-forward, brand-led property. Throughout the conversation, it becomes clear that these results didn't come from following the standard STR playbook—but from intentionally doing things differently. We dive into why design is not just aesthetic but directly impacts performance, why doing things the standard way leads to average results, why being local does not make operations easier, and why systems matter more than most hosts realize. Yash shares how the biggest shift came from moving out of an investor mindset and into an operator mindset, where every decision is made through the lens of guest experience. From what guests see when they sit in the hot tub, to how the home flows from space to space, to what the first five minutes of the stay feel like—every detail was designed with intention. And that's exactly what's reflected in their bookings. Yash shares that every guest who has booked so far fits their exact ideal guest avatar and recognizes the level of thought that went into the experience. We also break down what experiential hospitality actually means. Not just adding more amenities—but creating moments that don't show up on a spreadsheet, yet completely change how a guest feels in your space. From custom lighting in the theater room… To guided amenity cards… To thoughtful details like white noise machines and full-size cribs… These are the things that build trust, drive better reviews, and ultimately lead to stronger long-term performance. If you've been focused on optimizing your listing but feel like something is still missing, this episode will show you exactly what that is. If you're a short-term rental owner trying to figure out where your marketing efforts should actually go, I'm breaking it all down inside my free 3-day workshop, STR Marketing Simplified. From April 7–9, we're diving into the marketing strategies that lead to more bookings, increase guest loyalty, and give you more control over your STR business. We'll cover how to build a profitable STR brand, the email marketing strategies that convert to bookings, how to make social media work without posting every day, and the truth about influencer marketing for short-term rentals. Save your seat here: https://www.theweberco.com/str-marketing-simplified The workshop is free, but spots are limited. Connect with Steph: theweberco.com, @theweberco Follow Altitude 22: altitude22maine.com, @altitude22main

    45 min

  2. 17 MAR

    EP 235: The Marketing Strategy That Generated 3.7x ROI and 45% Direct Bookings

    Influencer marketing is one of the most polarizing topics in the short-term rental industry. Some hosts swear by it. Others say it's a complete waste of time. In this episode, I'm sharing what influencer marketing has actually looked like for our clients... and the results it's produced when it's done strategically. We're talking about a boutique hotel campaign that generated a 3.7x ROI, and another property that went from zero direct bookings to 45% direct bookings after implementing the right marketing foundations and influencer partnerships. But those results didn't happen because someone posted a pretty Reel. They happened because the strategy behind the scenes was built intentionally. In this episode, I walk through the real process behind sourcing influencers, structuring partnerships, negotiating deliverables, and actually tracking results... from website traffic to email subscribers to bookings. Because influencer marketing is not just about exposure. It's about bringing the right audience into your ecosystem and having the systems in place to convert that attention into real bookings over time. If you're a short-term rental owner trying to figure out where your marketing efforts should actually go, I'm breaking it all down inside my free 3-day workshop, STR Marketing Simplified. From April 7–9, we're diving into the marketing strategies that lead to more bookings, increase guest loyalty, and give you more control over your STR business. We'll cover how to build a profitable STR brand, the email marketing strategies that convert to bookings, how to make social media work without posting every day, and the truth about influencer marketing for short-term rentals. Save your seat: theweberco.com/str-marketing-simplified Connect with Steph: @theweberco Learn more about The Weber Co.: theweberco.com

    27 min

  3. 10 MAR

    EP 234: The 90-Day Hotel Transformation (And How It's Already Driving 30% Direct Bookings) with Andrés Pérez

    What happens when you take an underperforming boutique hotel… and completely reimagine it? In this episode, I'm joined by former client Andrés Pérez, co-owner of The Iceberg Tahoe, and we're breaking down the story behind transforming what was once the Avalon Lodge in South Lake Tahoe. Andres spent nearly a decade working at Google before transitioning into real estate investing. Like many investors, he started with long-term rentals, then moved into short-term rentals. But eventually he realized something a lot of people in this industry are starting to discover. Scaling single properties is hard. The margins are tighter than people on Instagram make them seem, interest rates change the math, and building a real hospitality business requires something more strategic than just buying one property after another. That realization is what led Andres and his team into the boutique hotel space. In this conversation, we walk through the entire journey of acquiring the property that would eventually become The Iceberg Tahoe. From building broker relationships that led to an off-market opportunity, to negotiating seller financing, raising investor capital, and renovating a 20-room hotel in just 90 days. But the transformation didn't stop at the renovation. The property had outdated branding, weak reviews, and no real identity that matched the experience Andres wanted to create. Instead of trying to polish what was already there, they made the decision to start fresh. That's where the branding work came in. Together we built the strategy behind The Iceberg Tahoe. A name designed to be memorable, iconic, and deeply tied to the Tahoe experience. A brand story rooted in mystery, discovery, and the idea that there's always more beneath the surface. Because branding is not just about making something look better. It's about creating a story people want to be part of. It's about giving a property an identity that guests remember, talk about, and come back to. It's about positioning a business so that marketing actually works. And the early results are already showing up. Just a few months after launch, The Iceberg Tahoe has already seen strong early revenue and is generating a meaningful percentage of direct bookings. Even more interesting, the branding has created real excitement among investors and stakeholders who now feel emotionally connected to the project they helped bring to life. This episode is a behind-the-scenes look at what happens when branding, strategy, and hospitality vision all come together. If you've ever wondered what it actually takes to reposition a property, launch a boutique hotel, or build a hospitality brand that stands out in a crowded market, this conversation is packed with insight. Let's get into it. Connect with Andrés and The Iceberg Tahoe: @theicebergtahoe Connect with Steph: @theweberco Apply to work with us: theweberco.com

    38 min

  4. 3 MAR

    EP 233: The Strategy Behind Branding and Marketing That Actually Drives Direct Bookings

    You don't have a marketing problem. You have a branding problem. I know that might sound bold, but after dozens of strategy calls with short-term rental owners and boutique hotel founders, I can tell you this with confidence: most marketing issues are actually brand clarity issues. As we head into peak season, so many of you are thinking about ads, influencers, social posts, email campaigns, SEO. And yes, marketing matters. But if the foundation underneath it isn't solid, none of it will convert the way you want it to. In this episode, I break down the real relationship between branding and marketing and why you cannot have one without the other. Branding is not your logo. It's not your color palette. It's not a Canva mood board. Branding is the emotional connection. It's the lifestyle you're selling. It's the reason someone chooses you instead of another property in the same market. It's where trust is built. It's where loyalty is formed. Marketing, on the other hand, is the action. It's how you distribute that brand into the world. It's social media, email, Pinterest, YouTube, OTAs, paid ads. But without brand clarity, marketing becomes posting and praying. It becomes throwing spaghetti at the wall and hoping something sticks. And that's where so many owners get stuck. In this conversation, I walk you through exactly how we approach brand strategy inside our agency. From developing deeply specific audience avatars to crafting mission, vision, core values, positioning, tagline, differentiators, guest experience design, and even the first ten minutes of a stay. Because when branding is dialed in, marketing gets easier. Clearer. More consistent. More profitable. We also talk about the rise of AI in hospitality and why human-centered storytelling matters now more than ever. Hospitality is built on emotion. If your brand doesn't make people feel something, your marketing will struggle to convert. The biggest takeaway? Everything in branding informs marketing. Every email. Every caption. Every touchpoint. Every piece of signage on your property. If you're frustrated that your direct bookings aren't growing the way you hoped, this episode will help you diagnose whether the issue is truly marketing… or if it's time to strengthen the brand foundation underneath it. And if you're ready to build a brand that actually fuels your marketing, you'll want to listen all the way through. Let's get into it. Connect with Steph: @theweberco Apply to work with us: theweberco.com

    30 min

  5. 24 FEB

    EP 232: What My Stay at Bolt Farm Treehouse Taught Me About Guest Experience

    Colin and I just spent two nights at Bolt Farm Treehouse and I'll be honest… I can't turn the hospitality side of my brain off. If you're in the short-term rental or boutique hotel world, you already know their story. It's talked about a lot. But this episode isn't about the hype. It's about what it actually feels like to check in as a guest at a high-end brand everyone admires. What surprised me. What impressed me. What made me pause. Because here's the truth: not everything was perfect. There was a last-minute room switch. An "all-inclusive" experience that wasn't fully inclusive for dietary needs. A few small design and communication hiccups. And yet… it still worked. We still left feeling connected. Rested. Thought about. Why? Because the welcome was strong. The intention was clear. The storytelling was emotional. From the curated in-room upgrades to the cocktail hour experience to the way they invited guests into something bigger than just a place to sleep, there were so many moments that reminded me what hospitality is actually about. In this episode, I break down: ➡️What they did exceptionally well ➡️Where clarity and alignment could have been stronger ➡️What "all-inclusive" really needs to mean ➡️How guest flow impacts shared spaces like wellness areas ➡️Why appealing to all five senses changes everything And the biggest takeaway? Your property does not have to be flawless to be unforgettable. Excellence isn't perfection. It's thoughtfulness. It's alignment. It's making sure the experience you promise is the experience your guest actually walks into. If you're building a micro-resort, refining your STR, or dreaming about something bigger, this one will challenge you in the best way. Let's get into it. Connect with Steph: @theweberco Apply to work with us: theweberco.com

    29 min

  6. 17 FEB

    EP 231: Your Name Is Your First Marketing Asset (And Most STR Owners Get It Wrong)

    Let's talk about something that feels personal… but is actually wildly strategic. Naming your short-term rental or micro resort sounds fun (and it is!), but more importantly... it's positioning. It's perception. It's your first marketing asset. And I see so many owners starting with the name before they've ever gotten clear on their guest, their brand messaging, or the experience they're actually building. In this episode, I'm walking you through why that's backwards, and what to do instead. We're diving into real client stories, including why Freestone Lodge became Silvarra, how Josephine's Ridge was rooted in legacy and storytelling, and why Cabins on the Cumberland was a strategic SEO decision. Your name should signal a feeling. It should act like a magnet for the right guest. And yes, sometimes SEO matters, but it has to work alongside strategy, not replace it. If you've been stuck on what to name your property (or wondering if you got it right), this episode will give you a framework that supports bookings, brand equity, and long-term growth. If you're building something meaningful, don't let the name be an afterthought. It deserves more than five minutes and a ChatGPT prompt. Enjoy this episode! Connect with Steph: @theweberco

    15 min

  7. 10 FEB

    EP 230: The Parts of Boutique Hospitality No One Talks About with Beata Lornic

    I need you to hear this story. A stay-at-home mom with a traveling husband hit a breaking point with suburban life and said, "If I'm doing this, I might as well be at the beach." Her husband agreed to buying a beach house only if it made financial sense. So she made it work. Ninety days later, they closed on their first short-term rental on the coast of North Carolina. It performed not because she followed a guru or a playbook, but because she designed the experience the way she wanted to vacation. That mom is Beata Lornic, and this episode of Branded & Booked is one of the most grounded conversations I've had about what actually works in short-term rentals. Her early success led to rapid growth, and then the hard stuff hit. Hurricanes destroyed properties. STR bans and neighbor pushback followed. Markets stopped being forgiving. Instead of quitting, she rebuilt, shifted inland, refined her model, and focused on intentional, high-confidence properties that fit her life and risk tolerance. If you take one thing from this episode, let it be this: the hosts who are still winning aren't doing more. They're being more intentional. If you're overwhelmed by the noise or wondering what still works in 2026, this conversation will ground you. Connect with Steph: @theweberco Connect with Beata: theboutiquepm.com

    47 min

  8. 3 FEB

    EP 229: 5-Star Hotel Principles Every STR & Boutique Hotel Owner Should Know with Katie Cline

    The moment a guest opens your door, you're no longer just a real estate investor, you're running a hospitality business.   In this episode, I'm sitting down with my friend Katie to talk about something a lot of hosts say they care about, but don't always know how to execute: true hospitality. Katie spent years in global PR and communications for brands like W Hotels, Ritz-Carlton, Le Méridien, and more, and now owns and operates three short-term rentals while co-hosting a fourth. She's lived on both sides of the industry, and she has a very grounded perspective on what it really means to move from "real estate investor" to "host." We talk about the moment you open your doors and how, from that point on, you are running a hospitality business, not just holding an asset. Katie shares a hotel study that found the first ten minutes of a guest's arrival sets the tone for their entire stay, and we unpack what that looks like inside an STR: clear directions, lights that actually come on, intentional amenities, and those small, thoughtful touches that make guests feel seen instead of nickel-and-dimed. We also get into bachelorette groups, kids and pets, and why welcoming every member of the family changes how people experience your space and how they talk about it later. Katie walks us through her own portfolio in Lake George, Saratoga Springs, and the Finger Lakes, and how staying in a destination as a guest shaped what she looked for as an owner. We talk about design gaps, experience gaps, and why she's now exploring boutique motels and hotels with the same heart for hospitality she brings to her STRs. If you've ever felt the tension between automation, profit, and genuinely caring for the people in your homes, this conversation will feel like a reset and a reminder of why this work matters. Connect with Steph: @theweberco Theweberco.com Connect with Katie:  @bykatiecline

    43 min
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About

Are you ready to stand out in the crowded world of short-term rentals and boutique hotels? Branded & Booked is the podcast for ambitious hosts and property owners who want to create rave-worthy brands and stay consistently booked. Hosted by Steph Weber, an expert in branding and marketing for STRs, this podcast is packed with actionable advice, inspiring stories, and behind-the-scenes insights to help you elevate your property and attract your best guests. Tune in every week to learn how to market your property, create a guest experience they'll rave about, and build a hospitality business.

Information

  • Creator
    Steph Weber
  • Years Active
    2020 - 2026
  • Episodes
    199
  • Rating
    Clean
  • Copyright
    © The Weber Co
  • Show Website
    Branded & Booked

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