Scaling With Purpose

Mohamed Alkaduhimi

Scaling with Purpose is the podcast for founders, CEOs, and executives who are navigating the real operational challenges of scaling up a business, not just starting one. Most entrepreneurship content is built for early-stage founders. But what happens after product-market fit? What happens when scaling up means hiring executives, building teams from scratch, executing a go-to-market strategy beyond your direct network, and raising capital from investors who actually fit your vision? That's where Scaling with Purpose lives. Each episode, we sit down with founders and CEOs of high-growth companies and take the full journey with them. We start at the beginning: why they started, what drove them, and the early challenges and learnings that shaped how they lead today. Then we go deep on where they are now, the operational challenges of running a scaleup, building and hiring the right leadership team, creating go-to-market strategies that actually work at scale, navigating startup funding, and finding the right investor fit for sustainable business growth. But here's what makes this podcast different: we refuse to accept that impact has to be sacrificed for commercial success. We talk openly about the tension between purpose and profit, and how the world's most compelling growth companies are proving you can have both. If you're leading a scaleup or high-growth company and want honest, tactical conversations with founders and CEOs who have been in the trenches from day one, this is your podcast.

Episodes

  1. Based on Skills - Kevin van Windt

    20 APR ·  VIDEO

    Based on Skills - Kevin van Windt

    In this episode of Scaling with Purpose, host Mohamed Alkaduhimi speaks with Kevin van der Wind, founder of Based on Skills and the Improving Life Group. Kevin shares how he built a platform that is reshaping how Gen Z enters the Dutch labor market by shifting the focus from traditional CVs and work experience to soft skills and potential. Kevin opens up about the classic chicken-and-egg challenge of building a two-sided marketplace, the costly mistake of prioritizing marketing visibility over targeted sales, and the hard lesson of watching a 2.2 million euro turnover get nearly swallowed by 2.1 million in costs. He reflects on how the lack of a mentor early on led to avoidable spending decisions, and why he now views those painful lessons as the foundation for a smarter second chapter. The conversation also explores Kevin's unique origin story in skills-based hiring, from helping friends rewrite their resumes at age 16 to hiring over 30 people based purely on who they were rather than what their diplomas said. His personal track record is the proof of concept behind the very product he sells. Whether you are a founder navigating the balance between impact and revenue, a recruiter rethinking how you evaluate candidates, or part of Gen Z looking for your first opportunity, this episode offers honest, practical takeaways. Topics discussed: skills-based hiring, Gen Z and the labor market, two-sided marketplaces, startup mistakes, founder lessons, mentorship for entrepreneurs, soft skills vs. hard skills, recruitment innovation, social impact startups, scaling a purpose-driven business.

    26 min

About

Scaling with Purpose is the podcast for founders, CEOs, and executives who are navigating the real operational challenges of scaling up a business, not just starting one. Most entrepreneurship content is built for early-stage founders. But what happens after product-market fit? What happens when scaling up means hiring executives, building teams from scratch, executing a go-to-market strategy beyond your direct network, and raising capital from investors who actually fit your vision? That's where Scaling with Purpose lives. Each episode, we sit down with founders and CEOs of high-growth companies and take the full journey with them. We start at the beginning: why they started, what drove them, and the early challenges and learnings that shaped how they lead today. Then we go deep on where they are now, the operational challenges of running a scaleup, building and hiring the right leadership team, creating go-to-market strategies that actually work at scale, navigating startup funding, and finding the right investor fit for sustainable business growth. But here's what makes this podcast different: we refuse to accept that impact has to be sacrificed for commercial success. We talk openly about the tension between purpose and profit, and how the world's most compelling growth companies are proving you can have both. If you're leading a scaleup or high-growth company and want honest, tactical conversations with founders and CEOs who have been in the trenches from day one, this is your podcast.