Screw The Clout

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The "Screw the Clout" podcast, hosted by the dynamic and fearless Steve Stanulis, is a high-energy journey through the realms of entertainment and music industries. In this podcast, you'll find the extraordinary stories and insights of individuals who've dared to break the mold, defy convention, and embrace life without fear. With a captivating lineup of guests from various walks of life, including renowned figures in the entertainment and music industries, influencers, and anyone who has succeeded in their industries "Screw the Clout" offers listeners a glimpse into the lives of risk-takers, rule-breakers, and those who've carved their unique paths to success. Expect 45 minutes filled with entertaining anecdotes, moments of truth, and the kind of fun that's bound to leave you inspired and motivated to take chances in your own life.

  1. Lucie Fink on Real Life vs Social Media, Building a Brand Without Selling Out & The Truth About Influencer Success | Screw The Clout

    3 DAYS AGO

    Lucie Fink on Real Life vs Social Media, Building a Brand Without Selling Out & The Truth About Influencer Success | Screw The Clout

    1. Real Life Should Not Be Public Lucie shares only around 10% of her life online 90% of life is intentionally private and offline Boundaries protect mental health and relationships Audiences often think they know creators fully, but they don’t 2. Marriage & Balance Married to her high school sweetheart Husband is private and camera-shy Opposite personalities create balance He grounds her in real life while she pushes him outside comfort zones 3. From Creator to Business Owner Lucie approaches content as a business, not attention-seeking Long-term sustainability over viral moments Clean, intentional branding matters more than noise 4. How She First Grew Former host/producer at Refinery29 Built major YouTube series including challenge content Helped grow channel massively Used niche content first, then expanded personal brand later 5. Why She Refuses Certain Brand Deals Turned down five-figure deals that didn’t fit her lifestyle Example: kitchen appliance partnership she didn’t actually use Refuses fake endorsements Chooses trust over short-term cash 6. Followers Don’t Equal Money Many creators with more followers earn less Brands pay for trust, positioning, conversion, and professionalism Representation and negotiation matter greatly 7. Viral vs Sustainable Growth Viral moments help Long-term brand wins Better to build loyal fans than random followers 8. TikTok, Instagram & YouTube Lucie says YouTube is strongest for real fans TikTok feels less community-driven Short-form hooks people in Long-form builds loyalty 9. AI & Future of Influencers AI tools help editing, SEO, captions, clipping content But real human storytelling still wins Human connection remains valuable 10. Advice for New Creators Starting From Zero Social media is not “too late” Every year people say it’s saturated — they’re wrong Pick one niche and dominate it first Post across all platforms Let audience evolve with you over time 11. Advice For Anyone Ready to Quit Don’t rely on passion project income too early Build while stable financially Let it remain passion during growth phase Jump full-time only when numbers make sense 12. Definition of Real Success Designing a life you enjoy daily Not making money while miserable Freedom, time, purpose, peace > status Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    1hr 21min
  2. 13 APR

    From Kitchen Startup to Shark Tank Deal… The Reality No One Talks About | Zoya Biglary

    1. Early Beginnings – From Kitchen to Concept Building the product from scratch at home Early struggles and limited traction Why most people would’ve quit at this stage 2. Deciding to Go on Shark Tank Why she applied despite low numbers Expectations going in (and why they were low) What she actually wanted from the experience 3. Behind the Scenes of Shark Tank The size and setup of the room vs what viewers see Cameras being hidden and the real environment The sharks being far more approachable than portrayed “TV personalities” vs real people 4. The Pressure of the Pitch Fear of looking unprepared or failing publicly Handling nerves in a high-stakes environment Staying composed under scrutiny 5. Landing the Deal Why she didn’t expect to get one Choosing the right shark based on values The difference between what’s agreed on TV vs reality 6. After the Show – The Real Impact Surge in attention and brand visibility Increase in product sales How exposure alone can change a business 7. Lessons Most Founders Get Wrong You don’t need perfect numbers to take big shots Exposure vs investment—what matters more The importance of positioning and storytelling 8. Reality vs Illusion What people misunderstand about startup success Why “overnight success” is usually years in the making The gap between perception and truth Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    53 min
  3. Say It Anyway — Suzanne Lambert on Hate, Cancel Culture & Blowing Up Online

    27 MAR

    Say It Anyway — Suzanne Lambert on Hate, Cancel Culture & Blowing Up Online

    How Suzanne Blew Up Online Started posting consistently around the 2024 election Went from ~50K to 500K followers in months Viral moment came from saying what others wouldn’t Took a risk instead of waiting to be “ready” Why Most People Never Start Fear of judgment > desire to succeed People overthink content instead of posting Waiting for perfection kills momentum If hate comments scare you → this path isn’t for you The Reality of Going Viral It only takes ONE video — but you can’t predict it Viral content often comes from authenticity, not strategy Acting on ideas immediately matters more than planning Controversy: Growth Tool or Trap? Algorithms reward conflict, debate, and strong opinions Controversy builds attention fast But it locks you into that identity long-term Don’t chase controversy unless it’s real to you “Fuck It” Energy & Confidence Confidence comes from action, not validation You must post without caring about reactions The more you do it, the easier it becomes Detachment from outcomes = creative freedom Hate Comments & Online Criticism Hate is worse than you expect — accept it early If someone comments, you’re already in their head Dedicated haters = hidden fans You don’t need to win everyone over Why Influencers Fail Trying to please the algorithm instead of leading Overthinking “content pillars” and branding Copying trends instead of building identity Lack of consistency and resilience Stand-Up Comedy vs Social Media Stand-up is harder than going viral Immediate feedback vs delayed validation Bombing builds real confidence Fearlessness is required in both Fake Influencer Culture Many creators curate unrealistic lifestyles “Day in the life” content is often staged Authenticity stands out more than perfection Advice for Beginners Talk about what you’re obsessed with Stop waiting — just start posting Be ready for criticism from day one If quitting feels wrong deep down → don’t quit Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    52 min

About

The "Screw the Clout" podcast, hosted by the dynamic and fearless Steve Stanulis, is a high-energy journey through the realms of entertainment and music industries. In this podcast, you'll find the extraordinary stories and insights of individuals who've dared to break the mold, defy convention, and embrace life without fear. With a captivating lineup of guests from various walks of life, including renowned figures in the entertainment and music industries, influencers, and anyone who has succeeded in their industries "Screw the Clout" offers listeners a glimpse into the lives of risk-takers, rule-breakers, and those who've carved their unique paths to success. Expect 45 minutes filled with entertaining anecdotes, moments of truth, and the kind of fun that's bound to leave you inspired and motivated to take chances in your own life.

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