Surface Area

Ebony Lewkovitz
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  • Entrepreneurship
  • Updated weekly

AI can draft the content, but it can't fake the judgment. Surface Area gives you unfiltered access to the founders, creators, and investors moving the needle in business, media, and culture. These are the real strategies and playbooks that have grown their surface area. Hosted by Ebony Lewkovitz, an award-winning journalist who now runs one of the fastest-growing communications agencies in America. New episodes weekly.

Episodes

  1. 2 days ago

    Jake Karls: This Is How You Build an 8 Figure Brand Online In 2026

    In seven years, Jake Karls and his business partners scaled a side hustle in a Montreal condo kitchen into a leading a snack brand selling 85 million bars across 11,000+ stores. In this conversation, Jake and Ebony dig into the philosophy underneath his playbook: why storytelling is the last real moat, how he built a personal following that now drives the business, the cost of being the visible one in a family company, and what every company is now in the attention business. TIMESTAMPS: 0:00 - Welcome Jake to Surface Area 0:09 - Why Storytelling Wins 2:03 - Building Mid-Day Squares Loud 4:43 - Jake's LinkedIn Noise Strategy 7:07 - Why he gave himself the role of "Rainmaker" 12:39 - Traditional Media Amplification 16:48 - Family Business Alignment 20:38 - Product vs. Audience Value 22:42 - Standing Out in a World of Noise 25:11 - Evolving the Brand Story 30:23 - Authentic vs. Performative Storytelling 33:26 - Bold Content in Any Industry 37:24 - Building a Company Today 40:31 - Rapid Fire 44:00 - Thanks Jake

    44 min

  2. 25 Jun

    Haseeb Qureshi: You Will Suck Online If You Aren't Vulnerable (Building a $4B Venture Fund in Public)

    Haseeb Qureshi dropped out of college to become a professional poker player, rebuilt his reputation from scratch after a public scandal, and went on to build Dragonfly into one of the world's most recognized crypto venture firms. In this episode, we get into how he thinks about posting with conviction, why vulnerability outperforms polish online, and what it really takes to build a brand that compounds and opens doors. Plus: pitching mistakes most founders make, his information diet, and why he'd rather do a podcast than go on TV. 0:00 — Welcome Haseeb to Surface Area 0:30 — Why Most People Suck at Social Media 3:21 — Ugly Truths and the Stablecoin Backlash 5:50 — Posting With Conviction (and Knowing When to Delete) 7:52 — The Solana Memo: Vulnerability That Wasn't Actually Brave 9:14 — What It Takes to Build Cult Energy as a Founder 12:54 — The Pitching Mistakes VCs Actually Notice 15:25 — Faking It at the Start: Impostor Syndrome in VC 19:52 — Why Haseeb Blocked His Social Feeds 25:47 — The Go-Direct Model Is Selling Founders a Lie 28:11 — Burning Your Reputation at 21 and Rebuilding It 33:50 — How Brand and Deal Flow Feed Each Other at Dragonfly 36:25 — The Scrappy Origin: One Blog, No Team, No Brand 39:37 — Why Podcasts Beat TV Every Time 45:10 — What It Actually Means to Cultivate Power 47:38 — Rapid Fire

    53 min
  • 2 Episodes

About

AI can draft the content, but it can't fake the judgment. Surface Area gives you unfiltered access to the founders, creators, and investors moving the needle in business, media, and culture. These are the real strategies and playbooks that have grown their surface area. Hosted by Ebony Lewkovitz, an award-winning journalist who now runs one of the fastest-growing communications agencies in America. New episodes weekly.

Information

  • Creator
    Ebony Lewkovitz
  • Years Active
    2k
  • Episodes
    2
  • Rating
    Explicit
  • Copyright
    © Ebony Lewkovitz
  • Show Website
    Surface Area