Beyond the Wrench

Jay Goninen
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  • AUTOMOTIVE
  • UPDATED WEEKLY

How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, Co-Founder & President of WrenchWay, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll dive deep into what’s going on in shops and dealerships and what we can do to help drive the industry forward.The Beyond the Wrench Podcast is powered by WrenchWay.

  1. 4 DAYS AGO

    BMW's STEP Program: Nurturing the Next Generation of Technicians

    Antonio Maldonado and Jake Martin are recruiters for the Service Technician Education Program (STEP) at BMW North America—and they go way beyond just recruiting. In this episode they break down how STEP works for automotive and collision students, what hands-on training from day one actually looks like, and how BMW is nurturing the next generation of technicians from first contact to career. During this episode we experienced some technical difficulties — we apologize for any inconvenience this may cause while listening. Watch the video recording About the Episode Host: Jay Goninen, WrenchWay, jayg@wrenchway.comGuests: Antonio Maldonado, BMW North America, antonio.maldonado@bmwna.com Jake Martin, BMW North America, jake.martin@bmwna.com Links & Resources Get notified of new episodes --> Join our email listGet Started with TruVideo’s Education Program for Schools Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & DealersASE Connects Memberships for Schools (Free!)Connect with us on social: FacebookInstagramXLinkedInYouTubeTikTok

    1hr 17min

  2. 6 MAY

    Inspection Video Is the New Standard—Are Your Students Ready?

    Video inspections are now standard in dealerships and shops across the country, but most students graduate without ever recording one. In this episode, Warner Jones, Sr. VP at TruVideo, walks instructors and program directors through why inspection video is a must-have skill for today's students, how it closes the communication gap between techs and customers, and how schools can get the industry's leading video platform at no cost. Watch the video recording  About the Episode Host: Jay Goninen, WrenchWay, jayg@wrenchway.comGuest: Warner Jones, TruVideo, wrenchway@truvideo.com  Links & Resources Get notified of new episodes --> Join our email listGet Started with TruVideo’s Education Program for Schools Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & DealersASE Connects Memberships for Schools (Free!)Connect with us on social: FacebookInstagramXLinkedInYouTubeTikTok

    35 min

  3. 29 APR

    Build a Shop That Runs Without You

    Dan Paulson, Author of “Escape the Owner’s Trap,” joins us to tackle one of the biggest challenges shop owners face—being stuck in the middle of everything. We break down how to build accountability without micromanaging, fix communication gaps, and create processes your team will actually use. If your shop depends on you to function, this episode shows you how to change that. Watch the video podcast on YouTube About the Episode Host: Jay Goninen, WrenchWay, jayg@wrenchway.comGuest: Dan Paulson, dan@invisionbusinessdevelopment.com Links & Resources Get notified of new episodes --> Join our email listEscape the Owner's Trap Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & DealersASE Connects Memberships for Schools (Free!)Connect with us on social: FacebookInstagramXLinkedInYouTubeTikTok

    1hr 2min

  4. 22 APR

    Growing the Auto Industry Funnel: Recruiting, Training, & Inspiring the Next Gen

    Justin Allen has been in the automotive industry since 1998—and now, as a Regional Field Trainer for Hunter Engineering Company, his passion is training the next generation of technicians. In this episode, Justin breaks down how he got his start under the hood with his dad, tips for technicians that want to sharpen their skills with training, and how the industry needs to change its attitude toward young people walking in the door. Watch the video podcast on YouTube About the Episode Host: Jay Goninen, WrenchWay, jayg@wrenchway.comGuest: Justin Allen, Hunter Engineering, Connect with Justin on LinkedIn Links & Resources Get notified of new episodes --> Join our email list Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & DealersASE Connects Memberships for Schools (Free!)Connect with us on social: FacebookInstagramXLinkedInYouTubeTikTok

    59 min

  5. 15 APR

    Technician Happiness Starts the Moment They Walk In

    Marco Zwanenburg, Aftersales Consultant at New Drive Consulting, joins us to be a voice for technicians in this people-first industry. He shares how shops can create a strong first impression from day one, why appreciation has to go beyond pay, and how holding onto the wrong people can quietly damage shop culture. Watch the video podcast on YouTube About the Episode Host: Jay Goninen, WrenchWay, jayg@wrenchway.comGuest: Marco Zwanenburg, New Drive Consulting, mzwanenburg@comcast.net Links & Resources Get notified of new episodes --> Join our email list Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & DealersASE Connects Memberships for Schools (Free!)Connect with us on social: FacebookInstagramXLinkedInYouTubeTikTok

    1hr 10min

  6. 8 APR

    Women Supporting Women in Auto

    Tiffany Scherado, Owner of Lifetime Transmissions and Facilitator of Amazing Women in Automotive (AWiA), joins us to share how AWiA is building a powerful community for women in the industry. Tiffany talks about what’s new since her last appearance on the podcast, what makes the AWiA retreat so impactful, and how being part of the group has helped her grow as both a leader and a person. Watch the video podcast on YouTube About the Episode Host: Jay Goninen, WrenchWay, jayg@wrenchway.comGuest: Tiffany Scherado, Lifetime Transmissions & Amazing Women in Automotive (AWiA), tiffany@lifetimetransmissions.com Links & Resources Get notified of new episodes --> Join our email list Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & DealersASE Connects Memberships for Schools (Free!) Connect with us on social: FacebookInstagramXLinkedInYouTubeTikTok

    1hr 3min

  7. 1 APR

    How Gear Her Up Is Opening Doors for Women in Auto

    Jason Kerstetter, Co-Founder of the Gear Her Up Foundation, joins us to share how he’s creating opportunities for young women in automotive. Inspired by his daughter learning to work on her own car, Jason explains how the 12-week program teaches hands-on skills and helps break down barriers in the industry. Watch the video podcast on YouTube About the Episode Host: Jay Goninen, WrenchWay, jayg@wrenchway.comGuest: Jason Kerstetter, Gear Her Up Foundation, jason@gearherup.org Links & Resources Get notified of new episodes --> Join our email list Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & DealersASE Connects Memberships for Schools (Free!)Connect with us on social: FacebookInstagramXLinkedInYouTubeTikTok

    1hr 7min

  8. 25 MAR

    5 Steps to Train and Retain New Technicians

    Donald Favors, Auto Tech Instructor at Lowell High School, joins us to talk about the five steps he developed for technician retention in his “Pathway to Retention” program. In the episode, he walks through each step in detail—from connecting with local schools to providing technicians with financial education—and shares his journey from working in the automotive industry to transitioning into education. Watch the video podcast on YouTube About the Episode Host: Jay Goninen, WrenchWay, jayg@wrenchway.comGuest: Donald Favors, Lowell High School, dfavors@tricreek.k12.in.us Links & Resources Get notified of new episodes --> Join our email listPathway to Retention: A 5 Step Process to Train and Retain New Technicians Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & DealersASE Connects Memberships for Schools (Free!) Connect with us on social: FacebookInstagramXLinkedInYouTubeTikTok

    1hr 8min
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About

How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, Co-Founder & President of WrenchWay, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll dive deep into what’s going on in shops and dealerships and what we can do to help drive the industry forward.The Beyond the Wrench Podcast is powered by WrenchWay.

Information

  • Creator
    Jay Goninen
  • Years Active
    2020 - 2026
  • Episodes
    316
  • Rating
    Clean
  • Copyright
    © 2026 Beyond the Wrench
  • Show Website
    Beyond the Wrench

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