Digital Marketing Decoded

Blueprinted Digital

A daily show exploring online marketing tactics, including SEO, GEO, landing pages, and related strategies to improve visibility, relevance, and conversions across digital channels.

Episodes

  1. Zero‑Party Preferences: A Privacy‑First Path to Personalization

    1 DAY AGO

    Zero‑Party Preferences: A Privacy‑First Path to Personalization

    Many teams want the benefits of personalization but worry about tracking, consent, and engineering cost. In this 15-minute panel episode Gustavo and Michelle walk listeners through a practical playbook for deploying lightweight zero‑party preference widgets: optional, first‑visit prompts that ask visitors to self-report intent, format, or content preferences and then drive on‑page variants or CTA routing. Gustavo covers low‑dev implementation patterns (client-only persistence, ephemeral tokens, simple event contracts, and server-side opt-ins when needed) and how to avoid accidentally creating PII bleed. Michelle explains UX, copy, incentive framing, and brand-safe mapping so the widget feels useful instead of intrusive. The episode closes with a tight experiment plan: a 72‑hour pilot to test placement, question framing, and lift on micro-conversions plus rollout guardrails. Listeners leave with concrete templates, experiment metrics to watch, and a subscribe CTA for the downloadable preference widget kit—let’s decode!

    10 min
  2. Session Signals: Real‑Time, Privacy‑Safe Landing Personalization That Converts

    2 DAYS AGO

    Session Signals: Real‑Time, Privacy‑Safe Landing Personalization That Converts

    Many teams want personalization but fear engineering cost, privacy risk, or brand creep. In this episode Gustavo and Michelle present a pragmatic middle path: using ephemeral session signals (referrer, UTM+creative, on‑page actions, time zone) to surface the most relevant micro-section of a landing page or adjust a single CTA variant in real time. Gustavo walks low-effort implementation patterns (edge redirects, client-side feature flags, session storage, and simple serverless routing) plus guardrails to keep infra light. Michelle explains brand-safe mapping—which signal maps to which message, how to avoid tone fracture, and a short QA rubric. The show closes with a measurable 72‑hour pilot: hypothesis templates, experiment setup, minimum-sample heuristics, and clear rollback rules. Listeners leave with a repeatable recipe to deploy contextual personalization that respects privacy and stays testable. CTA: subscribe for the pilot checklist and templates—let’s decode!

    10 min
  3. The 15-Minute Pricing Audit That Finds Revenue

    4 DAYS AGO

    The 15-Minute Pricing Audit That Finds Revenue

    Too many pricing audits read like lists of tips; this episode tells a mini-story (problem → experiment → outcome) to show how to find one meaningful lift fast. We open with a vivid micro-case: a single clarity tweak to the subscription headline and plan labels produced an 18% lift in trial-to-paid conversion in one customer’s seven-day test. Gustavo frames the simple metrics to watch so you can avoid false positives (what to track, minimum samples, and a revenue guardrail tied to paid conversions). Michelle runs a 60–90 second anonymized live teardown of a listener-submitted pricing page to model the audit in practice, showing plain-language copy swaps, anchoring without jargon, and low-dev layout moves. The episode closes with a one-page checklist, a downloadable metric tracker, a 72-hour hypothesis test you can ship this week, and a clear CTA to download the template and submit your page for future teardowns.

    8 min
  4. Consent-First Measurement: Treat Consent as a Product to Preserve Conversion Insight

    20 FEB

    Consent-First Measurement: Treat Consent as a Product to Preserve Conversion Insight

    A campaign that looked like a 22% uplift in clicks but converted to 0% net revenue when identity signals were stripped—that opening misfire frames this 15-minute episode. Gustavo (engineering lead) and Michelle (growth/commercial lead) contrast technical tradeoffs and business validation while walking listeners through a consent-as-product approach: (1) design minimal, consent-aware event schemas and a single server-side tag gateway so core business events survive consent boundaries; (2) use cohort/aggregated metrics, heuristic matching and latency-aware rollups to keep experiments reliable; (3) validate wins with quick sales touchpoints and product signals. We name low-effort options (server-side tag gateway, lightweight event queue like Lambda/Cloud Run, and aggregated analytics such as PostHog/Matomo or a simple BigQuery rollup) and close with a downloadable 1-page checklist plus a 72-hour resilience pilot template. Finish with concise takeaways and a clear CTA to grab the assets from the show notes.

    8 min
  5. Tiny Tests, Big Wins: The 3-Day Headline Swap That Lifted Signups 12%

    16 FEB

    Tiny Tests, Big Wins: The 3-Day Headline Swap That Lifted Signups 12%

    This 15-minute episode opens with a memorable mini-case: how a fictional local SaaS, "Neighborhood CRM," ran a 72-hour headline swap that lifted trial signups by 12%—and why the simplest change often beats complex redesigns. Gustavo and Michelle then walk listeners through a compact, repeatable three-step playbook (hypothesis, low-code setup, signal check) and three high-leverage micro-experiments: the 3-day headline swap (counterintuitive prioritization), localized geo-copy and offers, and urgency/credibility tweaks that need no back-end work. We call out exact low/no-code tools and one-step setups—Google Tag Manager + Google Analytics split, Unbounce/Shopify/Convert quick variants, and simple redirect tests—plus a one-sheet sample-size sanity check and a real user quote from a growth lead who implemented the swap in a weekend. Episode ends with clear next steps and a single CTA: download the 3-step Micro-Test Workbook to run your first test today.

    8 min
  • 5 Episodes

About

A daily show exploring online marketing tactics, including SEO, GEO, landing pages, and related strategies to improve visibility, relevance, and conversions across digital channels.

Information

  • Creator
    Blueprinted Digital
  • Years Active
    2K
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © 2026 All rights reserved.
  • Show Website
    Digital Marketing Decoded