QueenMode

Dr. Ana Castilla

Step into QueenMode—the podcast for women entrepreneurs ready to lead with purpose, power, and heart. Join Dr. Ana Castilla for real conversations on business, mindset, marketing, and growth. Build confidence, create success, and lead like the queen you are.

  1. 5 DAYS AGO

    The Queen Client Filter: Say No to 80% of People (So the Right 20% Pay You More)

    In this episode of QueenMode, Dr. Ana Castilla teaches the Queen Client Filter—a simple way to stop attracting random clients and start building a premium brand with right-fit clients who value outcomes and pay you more. If you’re a woman entrepreneur running a service-based business, this episode will help you say no to the wrong people so you can scale with clarity, confidence, and clean delivery. Queen, today I’m pulling you out of “open door marketing” and into CEO-level standards. Because if your clients feel random, your business will feel heavy. And if your business feels heavy, it’s usually not because you’re not working hard enough—it’s because you’reletting the wrong people in. Here’s what I walk you through: What you’ll learn in this episode Why “trying to serve everyone” creates confusion, burnout, and inconsistent results How the 80/20 rule applies to clients—and why saying no is a revenue strategy The difference between a high-value client and a right-fit client (they’re not always the same) The most common types of wrong-fit clients (and how to spot them fast) How to say no with leadership—without guilt, without overexplaining, and without sounding harsh The 3 signals that tell you someone is a Queen Client (high-level, no worksheets needed) How your messaging should help the wrong people self-select out—so you stop “proving your worth” Why specificity is a spotlight, not a cage—and how it attracts premium clients How filtering improves your team, operations, and capacity (the real growth lever at 6–7 figures) The QueenMode takeaway If you want premium clients, you need premium standards. The goal isn’t to get more people to say yes. The goal is to stop saying yes to the wrong people—so your time, energy, and delivery are reserved for the clients who implement, respect your process, and get results that build your brand. QueenMode Challenge (15 minutes) Write down your best 3 clients (or best 3 wins if you’re earlier-stage) Identify what they all have in common Write your “Not For You” sentence (one clean boundary line) Update ONE place in your business (IG bio, website headline, pinned post, or intake form) Dr. Ana Castilla is the host of QueenMode, where she teaches women entrepreneurs how to build premium brands with strategy, standards, and CEO-level clarity. To connect with Ana and get more tools, visit dranacastilla.com and follow along on Instagram at @queenmodepodcast and @dranacastilla.

    41 min
  2. 27 JAN

    CEO Energy Starts in Your Body: The Fitness System That Sticks

    Dr. Ana Castilla shares a practical, no-excuses fitness system built for busy women entrepreneurs who need more energy, strength, and stamina to lead. In this episode of QueenMode, she breaks down why movement isn’t “extra” — it’s foundational — and how to stay consistent even during packed schedules and travel weeks. If you’re building a business and you keep telling yourself you’ll “work out when things calm down,” this episode is your wake-up call — because business doesn’t calm down… it scales. I’m sharing the exact moment everything changed for me: I got a bone density scan and discovered osteopenia — and even osteoporosis in parts of my back — before I was 50. That was the day I realized something that hit me hard: how could my business be stronger than my skeleton? And from that moment forward, strength training stopped being optional. It became a MUST. In this episode, I’m giving you a complete workout playbook designed for real life — the kind where you have client calls, team fires, kids, travel, and zero margin. You’ll learn my 30/15/5 decision tree (so you stay consistent without shame), my Top 10 workout hacks for fitting movement into even the busiest days, and my simple weekly structure: The 2–1–1–10 Framework. Here’s what you’ll walk away with: A powerful mindset shift: fitness isn’t a luxury — it’s your CEO infrastructure A plug-and-play weekly system: 2 strength days, 1 cardio day, 1 yoga/flexibility day, plus daily 10-minute movement A travel-ready plan with a hotel-room circuit (no gym required) A 15-minute “minimum” strategy so you never fall off completely CEO-level tactics like walking meetings and “anti-burnout insurance” movement buffers And I’m not just motivating you — I’m challenging you. I’m giving you a 7-day Queen Challenge to build momentum immediately: ✅ Schedule 2 strength sessions ✅ Do 1 walk-meeting (or buffer walk) ✅ Do 1 hotel-room circuit (even if you’re not traveling) Because the truth is: you are not too busy to take care of your body — you’re too valuable not to. Your business needs your brain, your future needs your strength, and your dreams deserve a body that can carry them. Dr. Ana Castilla hosts QueenMode, a podcast for women entrepreneurs who are ready to lead boldly, grow without burnout, and build businesses that match the life they actually want. To connect with Ana and access more tools and resources, visit dranacastilla.com or follow @queenmodepodcast and @dranacastilla on Instagram.

    28 min
  3. 20 JAN

    Brand Story Blueprint for Women Entrepreneurs: Differentiation That Sells

    In this Episode 15 masterclass, Dr. Ana Castilla breaks down how brand story becomes your most profitable differentiation—especially for women entrepreneurs—by making the customer the hero and your brand the guide. I’m teaching you what brand story actually is (and what people get wrong), why it’s a strategic foundation (not fluff), and how women have a unique edge in storytelling that builds trust and loyalty fast. I also share the “anti–brand story” trap I fell into early on—when I tried to blend in bymarketing credentials instead of meaning—and how everything changed when I embraced authenticity with strategy (not oversharing). In this episode, I cover: What brand story is (and why it’s not just your founder story) Brand story vs positioning, messaging, brand experience, and CVP The 6 main types of brand stories (origin, transformation, mission, enemy, values, community) The H.E.R.O. framework (Hero, Enemy, Roadmap, Outcome) to build your story fast A simple Message Map to turn story into repeatable marketing Where to use brand story daily: website, content pillars, sales pages, emails, testimonials, and team culture The 4 biggest brand story pitfalls + a 15-minute action assignment Thanks for tuning in—QueenMode is hosted by Dr. Ana Castilla, orthodontist, author, speaker, and 8-figure entrepreneur. Subscribe so you never miss an episode, and share this with a powerhouse woman who’s done competing on price. To connect with Dr. Castilla, visit dranacastilla.com or find her on Instagram @queenmodepodcast and @dranacastilla. SEO keywords: brand story, differentiation, women entrepreneurs, messaging, positioning, customer journey, customer as hero, H.E.R.O. framework, value proposition, brand identity, marketing strategy

    32 min
  4. 13 JAN

    From Overworked Founder to CEO: Eliminate Founder Dependency

    In this episode of QueenMode, Dr. Ana Castilla breaks down Founder Dependency—a hidden growth killer that keeps women entrepreneurs trapped as the bottleneck in their own business. You’ll learn how to eliminate founder dependency by leveraging your team, codifying systems, and clarifying the vision and customer value proposition that your business must run on. If you’ve ever wondered, “Why does everything still come back to me?”—this episode is for you. Because let’s get real: founder dependency doesn’t just steal your time… it steals your company’s momentum. In this episode, I’m unpacking what founder dependency actually is (and why it’s a special type of Key Person Dependency)—and I’m showing you the two ways it shows up: 1) Operational dependency: when processes, decisions, and problem-solving live in your head. 2) Strategic dependency: when your vision and customer value proposition (CVP) live in your head—so the team can execute tasks, but they can’t steer the business. And that second one? That’s the silent killer—because your business can look like it’s running while it’s actually just repeating. I also walk you through the real-world risks of founder dependency, including: Decision bottlenecks that slow execution Growth ceilings caused by limited founder bandwidth Innovation drought and stalled evolution Talent attrition (because high performers want ownership, not permission) Lower valuation and higher business risk And yes… founder burnout (because reactive leadership is expensive) Then we go deeper into why women entrepreneurs can be especially susceptible—because we’ve been conditioned to be “the reliable one,” to over-function, and to carry guilt when we delegate. I also share a personal story from my own practice: when I was in an intense 2.5-year season pursuing my MBA while seeing patients full-time as the only doctor. My operations were codified and the business kept running—but it didn’t evolve. And when I finally came up for air, I realized how much strategic cleanup I had to do. To help you fix this in real time, I give you my 8-Step QueenMode Playbook to eliminate founder dependency. And I close with a 7-day Founder Dependency Audit you can use immediately to start creating real freedom—both personal and business. Because Queen… you didn’t build this to feel trapped. You built this for freedom. Thanks for tuning in to QueenMode. For more tools, resources, and ways to connect with Dr. Ana Castilla, visit dranacastilla.com or find her on Instagram at @queenmodepodcast and @dranacastilla.

    29 min
  5. 6 JAN

    Stop Flying Blind: The Money Metrics That Protect Your Business

    In this episode of QueenMode, Dr. Ana Castilla breaks down why knowing your numbers is non-negotiable if you want real CEO confidence. You’ll learn how to stop “flying blind” in your business by understanding the money metrics that protect profitability, cash flow, and sustainable growth—without needing an MBA. I’m sharing one of the most pivotal moments in my entrepreneurial journey: a meeting where my accountants told me my practice was “growing too fast”… and I realized I didn’t fully understand the financial language they were speaking. That day changed how I led my business, and in this episode I’m teaching you the framework I wish every woman entrepreneur had from day one. What I cover in this episode I explain why you can’t manage what you can’t measure—and why “what gets measured gets respected” is one of the most powerful leadership principles in business. I also walk you through the truth about rapid growth: growth isn’t the enemy, but unmanaged growth can put pressure on cash, capacity, quality, margins, and leadership. The Big 3 financial statements every entrepreneur must understand I break down the three core financial statements in simple, CEO-level language—so you can lead with clarity in every money conversation: Profit & Loss (P&L): how your business performed (and where the money went) Cash Flow: whether your business has oxygen (because profit is not cash) Balance Sheet: what you own, what you owe, and the strength of your foundation And if you’re thinking, “I’m not a numbers person,” I want you to hear this: this isn’t about math. It’s about pattern recognition. You’re learning to spot signals. Your CEO Scoreboard + the weekly Money Date I give you a simple five-category “scoreboard” to track what matters most: Profitability Cash Efficiency Growth Risk Then I share your Minimum Viable Scoreboard Rhythm: a weekly 15–20 minute Money Date where you review your P&L, check cash, choose one metric in each category, and ask three CEO questions: What changed? Why did it change? What am I going to do about it this week? CEO questions to bring into your next money meeting If you’ve ever left a meeting with your accountant, bookkeeper, or CFO feeling confused, I teach you how to show up like the CEO—set the agenda, ask better questions, and stop outsourcing your power. QueenMode is hosted by Dr. Ana Castilla—orthodontist, 8-figure entrepreneur, and speaker—helping women entrepreneurs build confident, consistent growth through strategy, systems, and leadership. If you loved this episode, follow QueenMode, leave a review, and share it with a woman who needs to stop flying blind and start leading with clarity. To connect with Dr. Ana Castilla, visit dranacastilla.com and...

    28 min
  6. 30/12/2025

    Goal Setting for Women Entrepreneurs: From Overwhelm to Momentum in 90 Days

    In this episode of QueenMode, host Dr. Ana Castilla breaks down a practical, no-fluff framework for goal setting for women entrepreneurs so they can move from constant overwhelm to real momentum in just 90 days. Using real stories from her early days as an overwhelmed practice owner, Ana shows listeners how to stop “crushing tasks” that don’t matter and start setting CEO-level goals that actually move the needle in their business and life. In “Goal Setting for Women Entrepreneurs: From Overwhelm to Momentum in 90 Days,” Ana walks ambitious women through mindset, strategy, execution, and review—so they can set aligned goals, prioritize what matters, and create consistent progress without burning out. In this episode, I’m sharing: The difference between being “busy” and actually moving the needle How I wasted time on newsletters, gift baskets, and DIY décor because I had no real strategy or measurable goals A simple way to think about your life and business holistically—beyond just revenue How to define a meaningful “why” (even if you don’t feel like you have a big, noble one yet) The QueenMode way to use SMART goals, 90-day sprints, and weekly Big 3 actions Why the 80/20 rule and ruthless prioritization are non-negotiable if you want real results How to use time blocking, task batching, and systems—even in a busy, “messy” season of life The power of CEO dates, flexible (not flaky) planning, and focusing on progress over perfection I’ll also give you a simple challenge: choose one 90-day goal, turn it into a SMART goal, and decide your Big 3 actions so you leave overwhelm behind and step into momentum—starting in the next 24 hours. If you’re a woman entrepreneur who’s tired of long to-do lists, vague goals, and feeling behind, this episode will help you create clarity, structure, and confidence around what you’re building. Listeners can connect with Dr. Ana Castilla at dranacastilla.com and on Instagram at @queenmodepodcast and @dranacastilla. For more episodes, resources, and tools to help women entrepreneurs grow in a way that feels aligned and sustainable, follow QueenMode on your favorite podcast platform and never miss a new release.

    35 min
  7. 23/12/2025

    The Ultimate Secret to Winning in Business: Operational Mastery as Your True Competitive Edge

    In this episode of QueenMode, Dr. Ana Castilla breaks down the competitive edge most entrepreneurs overlook: operational mastery. If you’re tired of feeling like marketing is the whole game, this will reframe everything.  If you think success is about pretty branding, viral Reels, and clever offers… I’m about to flip that script. 👑  Because marketing is the promise — but operations is the proof.  I’m sharing the exact shift that took me from obsessing over “copycat competitors” to building a business they could never touch — from a flatlining orthodontic practice to an 8-figure exit — by mastering what happens behind the scenes: systems, delivery, and execution.  In this episode, you’ll learn:  The mindset shift from “They’re copying me” to “They can’t compete with me.” Why operations is the real brand (it’s what clients actually experience) The 3 operational strategies and how they apply even if you’re a solo founder: Cost Leadership • Differentiation • Focus/Niche 4 operational levers that create an unfair advantage: Supply chain & logistics • service differentiation • customer experience • capacity & agility Real examples of how I built a fun, human, highly efficient practice patients raved about A simple Operational Edge Audit you can run this week to find friction, fix delivery gaps, and scale without burnout  If you’ve ever told yourself, “I’m not a systems person” or “I’ll fix operations later,” this episode will show you why operations isn’t a corporate buzzword — it’s your path out of chaos and into a business that actually works.  🎧 Perfect for: women entrepreneurs, service-based founders, and creatives who want to scale with confidence, deliver a standout client experience, and stop feeling like everything depends on them.  Connect with Ana  Website: dranacastilla.com  Instagram: @queenmodepodcast | @dranacastilla  If this episode hit home, send it to a fellow Queen and leave a review so more women can rise. 👑

    33 min
  8. 16/12/2025

    You’re Not Failing—You’re in Training: A New Way to See Business Failure

    If you’re in business long enough, you will fail. The question isn’t if—it’s what you decide to make it mean. In this episode of QueenMode, Dr. Ana Castilla pulls back the curtain on her own near-bankruptcy story and shows you how to turn business failure into training, not a life sentence.  Whether you’re a women entrepreneur, small business owner, or ambitious side-hustler, this episode will help you stop seeing failure as proof you’re not cut out for it—and start seeing it as the curriculum that’sbuilding you into a stronger CEO.  Dr. Ana shares how a $65,500 “marketing mistake” almost cost her practice… and how that season became the classroom that led to an 8-figure exit.  You’ll learn:  Why failure is the price of admission in entrepreneurship (especially for women founders) The 3 hidden costs of staying afraid to fail: lost revenue, stagnation, and a shrinking identity The QueenMode Failure Reframe Framework (FAIL → FIND → FRAME → FORWARD) to turn any setback into strategy The 5 types of failure you’ll meet as a CEO—strategic, operational, relational, financial, and flexibility—and how to respond to each How to rewrite common stories like “I tried once, it didn’t work, I’m not meant for this” Dr. Ana’s Failure Resilience Rituals and a simple 3-step protocol you can use the very next time something blows up in your business  If you’ve ever looked at a failed launch, a bad hire, a cash-flow crunch, or a public flop and thought, “Maybe I’m not cut out for this,” this episode is your reframe.  You’re not failing—you’re in training.  Take Action:  Think of one “failure” that still stings and rename it “The Curriculum for My Next Level.” Write down three lessons it taught you and one concrete action you’ll take in the next 7 days because of it.  If this episode helped you see business failure differently, follow/subscribe and leave a rating or review so more Queens can find this show.  Screenshot this episode, share your biggest takeaway on Instagram, and tag @queenmodepodcast so Dr. Ana can cheer you on and celebrate your comeback.

    27 min

About

Step into QueenMode—the podcast for women entrepreneurs ready to lead with purpose, power, and heart. Join Dr. Ana Castilla for real conversations on business, mindset, marketing, and growth. Build confidence, create success, and lead like the queen you are.