In this Episode 15 masterclass, Dr. Ana Castilla breaks down how brand story becomes your most profitable differentiation—especially for women entrepreneurs—by making the customer the hero and your brand the guide. I’m teaching you what brand story actually is (and what people get wrong), why it’s a strategic foundation (not fluff), and how women have a unique edge in storytelling that builds trust and loyalty fast. I also share the “anti–brand story” trap I fell into early on—when I tried to blend in bymarketing credentials instead of meaning—and how everything changed when I embraced authenticity with strategy (not oversharing). In this episode, I cover: What brand story is (and why it’s not just your founder story) Brand story vs positioning, messaging, brand experience, and CVP The 6 main types of brand stories (origin, transformation, mission, enemy, values, community) The H.E.R.O. framework (Hero, Enemy, Roadmap, Outcome) to build your story fast A simple Message Map to turn story into repeatable marketing Where to use brand story daily: website, content pillars, sales pages, emails, testimonials, and team culture The 4 biggest brand story pitfalls + a 15-minute action assignment Thanks for tuning in—QueenMode is hosted by Dr. Ana Castilla, orthodontist, author, speaker, and 8-figure entrepreneur. Subscribe so you never miss an episode, and share this with a powerhouse woman who’s done competing on price. To connect with Dr. Castilla, visit dranacastilla.com or find her on Instagram @queenmodepodcast and @dranacastilla. SEO keywords: brand story, differentiation, women entrepreneurs, messaging, positioning, customer journey, customer as hero, H.E.R.O. framework, value proposition, brand identity, marketing strategy