Side Hustle Pro Nicaila Matthews Okome | Side Hustle Pro Media
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Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more!
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402: She Took Her Upholstery Career From Side Hustle To World Market and HBO’s Insecure (w/Nicole Crowder)
This multi-hyphenate artist is the best example as to how pursuing that side hustle you’ve always dreamed about can pay off.
In the guest chair this week we have Nicole Crowder, an acclaimed designer, upholsterer, editor/writer, and curator. After her first custom furniture collection launched in 200 World Market US retail stores, Nicole continues to expand and now collaborates with brands that span across advertising, hospitality, fashion and television to create modern heirlooms and redefine space making.
In this episode she shares:
How she balances the titles of editor, designer, curator and artist Where her work has been featured, from the HBO television series Insecure, to being acquired by historical museumsThe number one way she ensured high profits while working with brands How she lands huge publications like Architectural Digest, Elle Decor, and Better Homes & Gardens
Highlights include:
00:00 Intro
02:30 Building a photography portfolio
08:49 Discovering the world of upholstery
11:43 Researching and fine-tuning the craft
13:14 Landing contracts with huge brands
19:48 Navigating negotiations for maximum profit
25:34 Building a pay structure
31:07 Being featured on HBO’s Insecure
41:58 Tips for entrepreneurs
Check out episode 402 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Nicole’s Website: https://www.nicolecrowderupholstery.com/ Nicole’s Instagram: https://www.instagram.com/nicolemcrowder Upholstery Retreats: https://www.theupholsteryretreat.com/ World Market: https://www.worldmarket.com/ Vixer app: https://www.vixerapp.com/ The Remedy Affirmation Cards: https://www.themelanatedremedy.com/
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media InfoNicole’s Instagram: https://www.instagram.com/nicolemcrowder
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401: This NYC Native Runs a Luxury Fragrance Boutique Out Of Her Harlem Brownstone
This week in the guest chair we have Kimberly Waters, founder of Modern Urban Sensory Experiences, or MUSE, a luxury boutique fragrance house based in Harlem, NY. When Kimberly realized her role in corporate America was not providing her room to grow into her potential, she launched MUSE out of the parlor floor of a friend’s brownstone on Convent Ave in Harlem and has been growing ever since.
Why tapping into her community of mentors and entrepreneurs was the right direction How she has self-funded her business since 2017 with no outside capital How she has partnered with hard-to-find global brands, become a sought-after destination for emerging brands
Highlights Include:
00:00 Intro
04:19 Gathering expertise in fragrance
09:50 Challenges in corporate America
13:46 Small-scale beginnings
22:46 Self-financing her side hustle
28:03 The unique customer experience
35:26 Revenue streams
39:18 Target audience and marketing
51:13 Tips for entrepreneurs
Check out episode 401 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:
Shopify
Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.
Links mentioned in this episode
Kimberly’s Website: https://www.museexperiences.com/ Kimberly’s Instagram: https://www.instagram.com/muse_experiences/ By Killian: https://www.bykilian.com/ Myleik Teele’s SHP Episode: https://www.youtube.com/watch?v=FtJgMJXpUPY
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media InfoKimberly’s Website: https://www.museexperiences.com/ Kimberly’s Instagram: https://www.instagram.com/muse_experiences/
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400: How Germanee G Went From GAP Inc. to Celebrity Stylist
This week in the guest chair we have Germanee Gerald, founder of GG&Co Styling Firm, a brand and image styling company. Getting her start in the fashion corporate world, Germanee realized she thrived in offering her talents as a personal stylist and started side hustling.
In this episode she shares:
How she went from living with family and driving DoorDash to make end’s meet to hiring a team for her styling firmHow to leverage opportunities like internships and a personal brand for business growthHow diversifying her services, hiring a team, and seasonal planning led to scaling her business
Highlights include:
00:00 Introduction
4:08 From biochem to fashion
6:22 The world of corporate fashion
11:35 Transitioning into personal styling
17:49 Strategizing finances to go full time
22:36 Nomad life and gigs to meet ends meet
29:14 Working with a celebrity stylist
36:58 Launching GG Styling Firm
39:53 Maximizing cash flow
42:34 Tips for entrepreneurs
Check out episode 399 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:
Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.
Links mentioned in this episode
Germanee’s Website: https://germaneeg.com/gg-co/ Germanee’s Instagram: https://www.instagram.com/germanee_g Germanee’s LinkedIn: https://www.linkedin.com/company/ggandco/ LinkedIn Premium: https://premium.linkedin.com/ Apuje Kalu: https://www.instagram.com/apuje/
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media InfoGermanee’s Instagram: https://www.instagram.com/germanee_g Germanee’s LinkedIn: https://www.linkedin.com/company/ggandco/
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399: How To Scale a Million-Dollar Pest Control Business w/ Robiar Smith
This week in the guest chair we have Robiar Smith, CEO of R.B. Pest Solutions. In a male-dominated field, she is trailblazing her way to the top and building a legacy business for her family and community. Juggling two rapidly growing companies in an unexpected industry, she's redefining success and breaking barriers.
In this episode she shares:
How she developed an exclusive retail deal with Home DepotWhat skills from her background in corporate America and MBA program she applied to being an entrepreneur Her transition into scaling a product-based business into a multi-million dollar company
Highlights include:
00:00 Intro
2:30 Following the pest control legacy
6:34 How an MBA helped launch the business
12:57 Acquiring customers and making them long time clients
21:34 Phases of scaling a business
25:41 Developing and testing retail products
29:37 Difference in service-based and product-based business
32:44 Maintaining profitability
35:48 Tips for entrepreneurs
Check out episode 399 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Robiar’s Instagram: https://www.instagram.com/r.b.pestsolutions/ Robiar’s Facebook: https://www.facebook.com/rbpestsolution Robiar’s Website: https://therbpremiumproducts.com/
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media InfoRobiar’s Instagram: https://www.instagram.com/r.b.pestsolutions/
Robiar’s Facebook: https://www.facebook.com/rbpestsolution
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398: Creating a Niche As A Bridal Stylist w/ Selina Howard
Today we have in the guest chair Selina Howard, founder and CEO of Vanglorious Brides. Getting her start as a teacher and side hustling as a wedding planner, Selina found her passion and niche in dressing brides. Today, Vainglorious Brides offers custom bridal shopping experiences, day of dressing services, bridal fashion event production, and more.
In this episode she shares:
How she went from working for free and building her network to booking celebrity clientsHow fostering strong relationships in the industry gave her the upper handHow she pioneered bridal styling and created her own niche
Highlights Include:
00:00 Intro5:08 Becoming a bridal stylist11:22 The business of working with brides18:58 Building relationships in the industry26:07 Creating a niche in the market33:20 Recovering from COVID impact39:38 Scaling A Team43:02 Booking clients from social media 47:17 Expanding Black bridal market’s reach53:48 Advice for entrepreneurs
Check out episode 398 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:
Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.
Links mentioned in this episode
Selina’s Website: https://www.vaingloriousbrides.com/ Selina’s Instagram: https://www.instagram.com/vaingloriousbrides/
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media InfoSelina’s Instagram: https://www.instagram.com/vaingloriousbrides/
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397: How Founder DeNeitra Burnett's Pandemic Pivot Led To A 7-Figure Business
This week in the guest chair we have DeNeitra Burnett, the Founder and CEO of Savvy Events, a Los-Angeles based event production and creative agency. DeNeitra has used her creativity and grit to climb to the top of the events industry, working closely with entertainment titans and Fortune 500 companies like HBO, Netflix, and Hulu, among others.
DeNeitra shares how when the events business was shut down during the Pandemic, she pivoted her business to custom mailers, leading to her scaling Savvy Events to a 7-Figure Business.
In this episode DeNeitra shares:
How she made her first custom mailer during the pandemic and created a whole new division in her businessHow she structures her pricing to make sure she is fairly compensatedHow she’s expanding her business and team to incorporate both event production and creative mailer production
Highlights Include:
00:00 Intro
04:16 Event planning
09:22 Work-life balance
18:10 Percentage-based pricing
23:57 Pivoting to mailers
31:13 Adapting staffing structure
34:50 Tips for entrepreneurs
Check out episode 397 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:
Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at https://gusto.com/shp.
Links mentioned in this episode
Website: https://savvycreativeagency.com/ Savvy’s Instagram: https://www.instagram.com/savvycreativeagency_/ Savvy’s Facebook: https://www.facebook.com/SavvyCreativeAgency Savvy’s LinkedIn: https://www.linkedin.com/company/savvycreativeagency/about/ Dubsado: https://www.dubsado.com/
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Hosted on Acast. See acast.com/privacy for more information.