Adweek Podcast Network

•

频道 • 13 个节目

营销

营销

一周一更
营销

营销

一周一更
营销

营销

一周一更
创业

创业

2024/06/05更新
娱乐新闻

娱乐新闻

一周一更
科技

科技

一周一更
新闻

新闻

一周一更

1天前

Warner Bros. Discovery's M&A Madness

All eyes in the media world are on Warner Bros. Discovery's decision to hang up a "for-sale" sign, with a potential deal rippling across the media space. Lauren Johnson and Bill Bradley unpack the media giant's move and why Paramount may be the big winner. ADWEEK shifts into high gear this November as we head to Las Vegas during formula racing season. Sports marketing has never been bigger, and we’re bringing together the industry leaders who are in the fast lane to brand growth and peak consumer engagement. Register now: http://bit.ly/3JrXXEH Hosted on Acast. See acast.com/privacy for more information.

1天前

•

22 分钟
11月4日

Hot Santa vs. The Grinch

Target’s Hot Santa is back, and Walmart’s going full Dr. Seuss. Ryan Joe and Brittaney Kiefer unpack two wildly different holiday ad strategies and what they reveal about each retailer’s fortunes heading into the season. ADWEEK shifts into high gear this November as we head to Las Vegas during formula racing season. Sports marketing has never been bigger, and we’re bringing together the industry leaders who are in the fast lane to brand growth and peak consumer engagement. Register now: http://bit.ly/3JrXXEH Hosted on Acast. See acast.com/privacy for more information.

11月4日

•

20 分钟
11月5日

Inside the Mind of a University CMO: Ethan Braden on Turning Texas A&M into a National Brand

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Ethan Braden, Chief Marketing Officer at Texas A&M University, about building one of America’s most consequential higher-education brands. Ethan shares how his journey from Eli Lilly to Purdue University to Texas A&M shaped his approach to leadership, storytelling, and reputation management in complex institutions. He discusses how to balance tradition and innovation, why universities must think like modern brands, and how collaborations, from NASCAR to Dude Perfect, can open new doors for engagement and national relevance. This conversation is a masterclass in brand building that applies far beyond academia. What You'll Learn: How to transition corporate marketing expertise into higher education.The strategic difference between driving student demand and building national reputation.How to craft a brand narrative rooted in mission, culture, and community.Why understanding your “product” and your audience defines long-term success.How collaborations and partnerships expand reach and relevance.How AI and technology are reshaping marketing team structures.The leadership mindset needed to turn institutions into admired brands. Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

11月5日

•

30 分钟
10月28日

On the First AI of Christmas

Santa’s out, chatbots are in. As Walmart, Shopify, and Etsy plug into ChatGPT, agentic AI is reshaping how consumers discover and buy gifts. Ryan Joe talks with ADWEEK deputy editor Lauren Johnson about what’s real, what’s hype, and how brands can prep for an AI-driven holiday rush. ADWEEK shifts into high gear this November as we head to Las Vegas during formula racing season. Sports marketing has never been bigger, and we’re bringing together the industry leaders who are in the fast lane to brand growth and peak consumer engagement. Register now: http://bit.ly/3JrXXEH Hosted on Acast. See acast.com/privacy for more information.

10月28日

•

26 分钟
11月4日

Mars Wrigley’s Neil Reynolds on Building Global Digital Commerce from the Ground Up

In this episode, recorded live at Shoptalk, Sarah Hofstetter sits down with Neil Reynolds, Global Chief Customer & Digital Commerce Officer at Mars Wrigley. With experience leading across both developed and emerging markets, Neil shares what it takes to modernize digital commerce and retail partnerships at global scale. He breaks down how Mars Wrigley is investing in omnichannel foundations, aligning teams across functions, and collaborating more strategically with retailers around the world. From building fit-for-purpose capabilities to navigating internal complexity, Neil offers a practical lens on what transformation really looks like beyond the buzzwords. This conversation also explores why customer teams need to think like growth marketers, and how brave leadership means knowing when to slow down, simplify, and start with the basics. Key takeaways: Transformation is a capability, not a campaign. Real change happens through cross-functional alignment, local investment, and relentless customer focus.Retail collaboration must evolve. Neil shares how Mars Wrigley is rethinking retailer partnerships to drive shared outcomes and smarter execution.The basics still matter. Even in a digital-first world, s Hosted on Acast. See acast.com/privacy for more information.

11月4日

•

26 分钟
10月14日

In Brands We Trust: Gen Z vs. Millennials

From Google and PayPal to Red Bull and Bitcoin, the brands we trust say a lot about the generations we’re part of. In this episode, Morning Consult CMO Jeff Cartwright unpacks which brands Millennials and Gen Z trust most—and what their choices reveal about hustle culture, digital skepticism, and the future of brand loyalty. Hosted on Acast. See acast.com/privacy for more information.

10月14日

•

36 分钟
10月30日

Thinking Human: Doug Zarkin on the Real Equation Behind Brand Value

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Doug Zarkin, CMO of Take 5 Oil Change and author of "Moving Your Brand Out of the Friend Zone." In this compelling conversation, Doug shares how he's transforming a commodity category into an emotional brand experience through people-first leadership. Doug's career spans from the agency world at Saatchi & Saatchi and Grey to client-side roles at Avon Products and Victoria's Secret PINK. Most notably, he spent eleven years as CMO at Pearle Vision, an unusually long tenure, where he led a complete brand transformation that resulted in the company topping Entrepreneur's Franchise 500. Now, as the first-ever CMO for Take Five Oil Change, Doug is applying his proven "people, process, progress, profitability" framework to elevate a challenger brand in the oil change category. What You'll Learn: The secret to achieving an 11-year CMO tenure in an era of short tenuresThe "people, process, progress, profitability" framework for successThe brand value equation: Experience divided by priceChallenger brand strategy for competing from fourth placeWhy "thinking human" transforms customer relationships Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

10月30日

•

32 分钟
11月5日

OpenAI’s $38B Deal, Hinton’s AI Shift, GTC & FiI in Riyadh, Data Wars, Meta’s Hardware, Gaming in KSA with Cathy Hackl, Lee Kebler, Melissa Tony Stires, and Janna Salokangas.of Mia AI, Cathy Heads to TED Next and the Female Quotient’s AI Summit

In this episode of TechMagic, hosts Cathy Hackl and Lee Kebler explore OpenAI’s Sora and how AI-driven video generation reshapes creativity, privacy, and consent. From OpenAI’s massive $38B AWS deal to the ethical storm over data scraping and copyright, they unpack the week’s biggest tech power plays. The duo explores Geoffrey Hinton’s surprising optimism on AI’s future, Meta’s data mishap, and how companies are redefining roles through spatial computing. Plus, Lee shares insights from NVIDIA’s GTC conference and what it reveals about the true cost and promise of AI. The episode also features Cathy’s exciting interview with Melissa Tony Stires, Chief Global Officer at Mia AI, and Janna Salokangas, Co-Founder and CEO of Mia AI. Together, they discuss strategy-first adoption of AI, the importance of AI literacy, and the mindset shifts leaders need to drive human-centred transformation in the era of intelligent tools. Come for the tech, and stay for the magic! Melissa Tony Stires Bio Melissa Tony Stires is an international protocol expert and leadership innovator specializing in cross-cultural communications and women’s empowerment in AI. As a Chief Global Officer at Mia AI, she bridges tradition and technology through global collaborations and billion-dollar initiatives. A certified Advanced International Protocol Officer, best-selling author, and sought-after speaker, Melissa’s work has shaped dialogues from Davos to Cannes Lions, advancing inclusivity, innovation, and global understanding in the tech landscape. Melissa Tony Stires LinkedIn Janna Salokangas Bio Janna Salokangas is the Co-founder and CEO of Mia AI, where she’s redefining how people and organisations unlock their full potential through AI-driven learning and innovation. Under her leadership, Mia has trained over 7,000 professionals across 65+ countries, partnering with leading institutions to deliver transformative AI education and solutions. A co-founder of Finnish Flow, Janna also champions Finland’s business community at Davos, advocating for human-centric AI and the future of equitable, empowered innovation. Janna Salokangas LinkedIn Key Discussion Topics: 00:00 Intro: Welcome to Tech Magic00:28 NVIDIA GTC & Nokia's $1B AI Investment00:54 Geoffrey Hinton Shifts AI Stance on Job Displacement08:17 Sharp HealthCare's First Chief Spatial Computing Officer09:05 OpenAI's $38 Billion Amazon AWS Deal Explained15:17 Perplexity vs Reddit: Data Scraping Lawsuit Breakdown21:28 AI Augmentation Over Replacement: Secret Cinema's Approach26:19 Magic Leap's Google Partnership & New AI Glasses32:17 TEDx Atlanta: Alvin Wang Graylin & Industry Leaders35:45 AI Education Interview with Janna & Melissa from Mia AI37:18 Mia AI: Human-Centered AI Education Going Global42:35 Strategy-First AI Adoption: Define Problems Before Tools42:46 Real-World Success Stories: From Universities to Single Mothers47:28 What Differentiates Mia AI in a Crowded Market Hosted on Acast. See acast.com/privacy for more information.

11月5日

•

1 小时 3 分钟
1天前

Kellanova’s Louise Cotterill on Turning Clean Room Data Into Sales Impact and Cultural Change

In this episode, recorded live at Shoptalk, Sarah Hofstetter sits down with Louise Cotterill, Global Senior Director of Insights and Intelligence at Kellanova, for a wide-ranging conversation on how to turn complex data into business results and build cross-functional trust along the way. Louise shares how her team built a proprietary clean room solution to drive more precise audience targeting, tailor creative to shifting shopper behavior, and ultimately deliver a 36 percent sales lift for Special K in the UK. She also explains how marketers can move from one-size-fits-all campaigns to dynamic, behavior-based segmentation, even without first-party data. Beyond the tech, Louise emphasizes the importance of soft skills. From speaking the language of the CFO to running test-and-learn pilots that bring skeptical teams along gradually, she shows how marketers can lead with both credibility and curiosity. In a standout personal moment, she reveals the bravest thing she’s ever done: spending a summer living with nomadic eagle hunters in Mongolia. Key takeaways: Insights only matter if they drive action. Clean rooms enable smarter targeting and measurement, but results come from applying those insights across creative and media strategy.Buy-in is built through transparency. Louise outlines how gradual testing, third-party validation, and a shared focus on sales help teams embrace new tools with confidence.Transformation is both technical and cultural. Success depends on aligning stakeholders, evolving incentives, and creating a safe space to test, learn, and adapt. Hosted on Acast. See acast.com/privacy for more information.

1天前

•

28 分钟
10月21日

AI’s Big Emotional Ad Makeover

From OpenAI to Anthropic, the machines have feelings now — or at least, really good creative directors. ADWEEK's Rebecca Stewart, Brittaney Kiefer, and Trishla Ostwal unpack how AI companies are humanizing their brands with some help from Madison Avenue, and how those efforts are landing with consumers. Hosted on Acast. See acast.com/privacy for more information.

10月21日

•

21 分钟

Welcome to the first-ever podcast network for advertising and marketing professionals, brand enthusiasts and anyone curious about what the heck that ad they saw was about. Adweek and leading industry voices will make sense of trends, tackle pressing challenges and share top-tier insights to help you level up your career, creativity and strategy.