Borderlands Pod Network

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2 ngày trước

Western States 2026 Analysis | 10 Things I Couldn't Stop Thinking About

Western States 2026 is over. The course records have been set, the winners crowned, and the internet has already moved on. This isn't another race recap. It's a cultural breakdown of what Western States revealed about trail running, its media, and where the sport is headed next. From Dylan Bowman becoming the voice of trail running, to Hans Troyer's fearless pacing, to why Thomas Cardin exposed a storytelling gap, Josh shares the ten ideas he couldn't stop thinking about after the biggest weekend in trail running. Along the way, he asks whether Western States has outgrown its broadcast and why the next frontier isn't better cameras, but better context. Please give us a follow, rate the podcast, and give a review. If you’re new to Borderlands, start here. Topics / Timestamps01:05 Dylan Bowman is the Voice of Trail Running/Racing04:10 The Broadcast Knows Where Everyone Is09:05 We Don't Care About Places, We Care About Stories11:38 We Interviewed the Wrong People16:14 Whose Job is it to Find Tomorrow's Stories?20:21 Hans is the Rabbit I Was Asking For21:53 American Men Ran it Like Old Days at UTMB22:46 The Race has Outgrown the Broadcast26:23 The Next Frontier Resources / Links8 Bit Trail RunningBorderlands.ccSubwhatever Related EpisodesUltra Running isn't Just Running Presented by Kiprun. ---- Borderlands explores trail running through culture, media, and the forces shaping it. Watch on YouTube Read on Substack

2 ngày trước

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29 phút
22 thg 6

Trail Running Culture Doesn't Scale | Bob Crowley's Response

Western States and UTMB are often framed as opposite visions for the future of trail running. One protects through limits. The other protects through growth. But after publishing an episode on that tension, I received an unexpected response from Bob Crowley, former President of the International Trail Running Association (ITRA). Bob argues that both sides may be focused on the wrong thing. What follows is a conversation about culture, stewardship, local races, and whether the values that built trail running can survive success. Somewhere along the way, the debate stops being about Western States and UTMB and becomes something much bigger. Please give us a follow, rate the podcast, and give a review. If you’re new to Borderlands, start here. Resources / LinksWestern States Wants to Protect, UTMB Wants to GrowBob's Full Op-edBorderlands.ccLa French Trail Related EpisodesUltra Running isn't Just Running Presented by Kiprun. ---- Borderlands explores trail running through culture, media, and the forces shaping it. Watch on YouTube Read on Substack

22 thg 6

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23 phút
19 thg 6

Western States Wants to Protect, UTMB Wants to Grow

Western States and UTMB have become the two most influential institutions in trail running, but beneath the debate over lotteries, race series, and growth is a deeper question: when something becomes successful, how do you protect it? Josh explores why UTMB believes trail running is important enough to scale globally while Western States believes it's important enough not to. Along the way, he examines scarcity, culture, the hidden cost of success, and whether the thing worth protecting was ever the race itself. Please give us a follow, rate the podcast, and give a review. If you’re new to Borderlands, start here. Topics / Timestamps01:33 Two Philosophies of Trail Running03:19 Is Growth in Trail Running Corruption?06:13 The Scale Problem in Trail Running11:06 What Cultre are We Protecting in Trail Running?15:50 The Supply Chain of Trail Running Culture Resources / Links8 Bit Trail RunningJosh Rosenthal on IGBorderlands.ccLa French Trail Related EpisodesUltra Running isn't Just Running Presented by Kiprun. ---- Borderlands explores trail running through culture, media, and the forces shaping it. Watch on YouTube Read on Substack

19 thg 6

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17 phút
9 thg 6

Why Western States is America's Most Important Race | More than a Run

Western States 100 occupies a different place in trail running than almost any other race. Months before the starting gun, runners and fans are already studying the field, imagining the canyons, debating contenders, and wondering what story will emerge from Auburn. This episode explores why Western States feels bigger than a race. From Jim Walmsley and Kilian Jornet to Wendell Robie, Rucky Chucky, and the old buckle holders still working aid stations, Josh makes the case that Western States belongs in the same conversation as The Masters and the Kentucky Derby. Not because of the sport, but because of what happens when greatness, history, place, and uncertainty all meet in the same event. Please give us a follow, rate the podcast, and give a review. If you’re new to Borderlands, start here. Topics / Timestamps01:54 Elite Runners vs 'Participation Runners'08:05 The Course as Character11:14 The Importance of The Course13:54 The Importance of Rucky Chucky16:12 The Dual Nature of the Race19:58 The Spirit of American Trail Running22:09 The Unfolding Drama of Race Day Resources / Links2026 WSER Entrants ListLive on Course - LoC by BorderlandsBorderlands.ccLa French Trail Related EpisodesTrail Running Loves Winners, Does it Love Competitors?Ultra Running isn't Just Running Presented by Kiprun. ---- Borderlands explores trail running through culture, media, and the forces shaping it. Watch on YouTube Read on Substack

9 thg 6

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24 phút
12 thg 6

The Trail Running Sea of Sameness | Nike ACG, Nostalgia, and the Cost of Optimization

Modern trail running shoes are better than they've ever been. So why do so many runners still find themselves drawn to older designs like the Nike ACG LDV? Josh and Inky use one nostalgic shoe to explore a bigger question: what happens when an industry spends years optimizing toward the same answer? Somewhere between old Nike catalogs, modern trail shoes, and a sea of increasingly similar products, they uncover why certain designs still stop us in our tracks. Shout out to Marty from Global Sales Guys who talks about the Sea of Sameness in outdoor retail. Please give us a follow, rate the podcast, and give a review. If you’re new to Borderlands, start here. Resources / LinksThe Mountain That Made ACGInky's Article about theROCKER Related EpisodesUltra Running isn't Just RunningI Was Wrong About Kiprun Presented by Kiprun. ---- Borderlands explores trail running through culture, media, and the forces shaping it. Watch on YouTube Read on Substack

12 thg 6

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28 phút
14 thg 4

How People Become Ultrarunners (No Clear Path)

Nobody plans to become an ultra runner. There’s no clear path into the sport, no obvious starting point, and most people don’t grow up anywhere near it. So how do people actually find their way here? In this conversation, Josh sits down with Emory Atterberry, founder of Hyperlyte Liquid Performance, and rising ultrarunner Cade Michael to explore how three people from the same unlikely place all ended up in the sport. What emerges is a deeper look at rebellion, isolation, and why some people feel pulled toward something harder. This one’s for anyone trying to understand where ultrarunners really come from. Subscribe for more conversations that go deeper into the culture of the sport. Please give us a follow, rate the podcast, and give a review. Topics / Timestamps00:00 The Journey to Becoming an Ultramarunner01:34 The Journey to Ultrarunning12:55 The Spirit of West Texas15:58 Transitioning from Football to Ultra Running25:16 The Mosaic of Inspiration in Running33:12 The Journey to Ultrarunning: Growth and Transformation Resources / LinksHyperlyte Liquid PerformanceSalt Lake Foothills Trail Races - May 30Josh Rosenthal on IGBorderlands.ccLa French TrailHigh TonesSubwhatever Related EpisodesUltra Running isn't Just Running Presented by Kiprun. ---- Borderlands explores trail running through culture, media, and the forces shaping it. Watch on YouTube Read on Substack Listen on any podcast platform Belong one Wylder, our community layer - iOS or Android More at borderlands.cc

14 thg 4

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38 phút
16 thg 6

Wasatch 100 & Bear 100: When Ultra Running Just Hurts

Wasatch 100 and Bear 100 are two of the hardest races in ultra running. Michael Whiteside ran both just three weeks apart, and what stayed with me from this conversation wasn't the accomplishment. It was the way he talked about suffering, expectations, and the moment he realized he wasn't going to feel better. What follows is less a race report and more a conversation about endurance. Crew guilt, self-doubt, late-race bargaining, and the strange acceptance that sometimes arrives when the problem in front of you can no longer be solved. Somewhere in the middle, Michael offers one of the best descriptions of ultra running I've heard: it wasn't hard, it just hurt. Please give us a follow, rate the podcast, and give a review. If you’re new to Borderlands, start here. Resources / LinksBorderlands.ccLa French Trail Related EpisodesUltra Running isn't Just Running Presented by Kiprun. ---- Borderlands explores trail running through culture, media, and the forces shaping it. Watch on YouTube Read on Substack

16 thg 6

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15 phút
21 thg 5

The Race That Makes Trail Running Real

Trail running usually becomes real for people at a local ultra, not while watching UTMB or Western States online. The parking lot at 5am with 53 runners, one exhausted race director, and volunteers giving up their Saturday to help strangers keep moving is still the clearest entry point into the sport. This episode is for the runners who believe the soul of trail running still lives there. Josh explores why the local 50K may be the most important layer in trail running, how participation precedes fandom in ultra culture, why authenticity in trail running still feels earned instead of performed, and why the small grassroots races that built the sport are becoming increasingly fragile in the modern era of spectacle, prestige, and professionalization. Please give us a follow, rate the podcast, and give a review. If you’re new to Borderlands, start here. Topics / Timestamps02:52 The Turning Point of the Race03:57 The Ecosystem of Trail Running07:45 The Local Ultra: An Introduction to Trail Running Culture11:22 The Challenges of Local Trail Races18:00 The Importance of Local Races in Trail Running Resources / LinksSalt Lake Foothills Trail Races Josh Rosenthal on IGBorderlands.ccLa French TrailHigh TonesSubwhatever Related EpisodesUltra Running isn't Just Running Presented by Kiprun. ---- Borderlands explores trail running through culture, media, and the forces shaping it. Watch on YouTube Read on Substack

21 thg 5

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19 phút
30 thg 3

Billy Yang - Why People Run 100 Miles

Why do people run 100 miles and keep coming back to ultra running even after it hurts, slows them down, and offers no obvious reward? If you’ve ever been curious about ultra running or felt the pull toward doing something hard without fully understanding why, this conversation is for you. In this episode, Billy Yang helps unpack what draws people into ultra running and what they’re actually searching for out there. It’s less about racing and more about identity, suffering, and the deeper reasons people choose to keep going. For runners and anyone trying to understand why we choose hard things. Please give us a follow, rate the podcast, and give a review. Topics / Timestamps00:00 Why Would ANYONE Run 100 Miles05:55 The Journey of the Soul in Ultra Running09:01 The Power of Storytelling in Sports16:08 Exploring the Stories Behind the Sport23:02 Why Do We Keep Going Back to the 100 Mile Starting Line28:11 Reframing Your 'Why'30:30 Ultra Running is the Great Equalizer Resources / LinksThe Why by Billy Yang"Nike Boys" DocI Finally Conquered 100 Miles Related EpisodesNils Arend, TSP FounderScott Jurek, Has Ultra Running Become too Polished? Presented by Kiprun. ---- Find us at Borderlands.cc and sign up for the newsletter. Want to run in the Salt Lake area? Check out the Salt Lake Foothills Trail Races happening May 30, 2026. And if you haven't checked out Wylder yet, it's worth a look. iOS or Android

30 thg 3

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32 phút
7 thg 5

Cocodona Has a Fan Problem

Cocodona 250 exposed something trail running still doesn’t totally want to admit: the audience is already here, but the fan experience still hasn’t caught up. After spending more than 13 hours inside the livestream tracking viewer behavior in real time, Josh breaks down why thousands of people kept tuning in while constantly disconnecting from the coverage itself. This conversation goes deep on audience churn, race orientation, commentary drift, storytelling, and why trail running media still relies too heavily on goodwill from diehard fans. Not from the outside looking in, but from someone who desperately wants this sport to become easier to share with the people around him. This one’s for trail runners, ultra fans, and anyone who wants the viewing experience to evolve alongside the sport itself. Please give us a follow, rate the podcast, and give a review. If you’re new to Borderlands, start here. Resources / LinksSalt Lake Foothills Trail Races Josh Rosenthal on IGBorderlands.ccLa French TrailHigh TonesSubwhatever Related EpisodesUltra Running isn't Just Running Presented by Kiprun. ---- Borderlands explores trail running through culture, media, and the forces shaping it. Watch on YouTube Read on Substack

7 thg 5

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21 phút

Borderlands | The Heart of Trail Running™