Bridge the Gap Network

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18/08/2022

HACE 3 DÍAS

An Exclusive Preview of the NIC Spring Conference | Amy Peters

The NIC Spring Conference is heading to Nashville, Tennessee, and this episode of Bridge the Gap offers a deep dive into what you can expect on the conference floor. Josh and Lucas welcome back Amy Peters of NIC to break down the biggest themes driving senior housing today, and how NIC is addressing them. Amy shares how NIC is discussing unprecedented demand, new HUD financing strategies, and scalable solutions that meet both resident and family needs. We DiscussAffordability challenges and the rise of small-home senior living modelsHUD financing and scalable residential care solutionsNavigating state-by-state regulations and Medicaid waiver modelsCMS innovation initiatives and what they mean for senior housingLabor strategies for recruiting, incentivizing, and retaining leaders Meet the Hosts: Josh Crisp Lucas McCurdy Connect with Our Guest Amy Peters Register for NIC https://springconference.nic.org Produced by Grit and Gravel Marketing. Become a sponsor of Bridge the Gap. Connect with BTG on social media: YouTube Instagram Facebook Twitter LinkedIn TikTok

hace 3 días

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18 min
2 FEB

Affordable Design Strategies for Senior Living Campuses with 828id | Keri Moore

In this episode of Bridge the Gap, Keri Moore of 828id goes on a deep dive into how life plan communities (CCRCs) are adapting to today’s market realities. With new senior living development at historic lows and occupancy on the rise, operators are turning to strategic renovations, reprogramming, and interior-led transformations to stay competitive. Keri shares practical insights on maximizing limited capital, from rethinking FF&E investments and flooring strategies to activating underused spaces and creating signature experiences that attract both residents and the broader community. The conversation explores how resident committees influence design decisions in not-for-profit communities, why first impressions matter more than ever, and how specialized senior living design expertise reduces risk while improving outcomes. Key Topics CoveredWhy senior living renovations are outpacing new developmentInterior-led repositioning strategies for life plan communitiesBudget-conscious flooring, furniture, and FF&E decisionsResident committees and managing design consensus Meet the Hosts: Josh Crisp: https://www.linkedin.com/in/joshcrispsocial/ Lucas McCurdy: https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/ Connect with Our Guest Keri Moore: https://www.linkedin.com/in/keri-moore-muniz-38643717 Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Produced by Grit and Gravel Marketing. Become a sponsor of Bridge the Gap. Connect with BTG on social media: YouTube Instagram a...

2 feb

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22 min
5 ENE

Why Occupancy Is Rebounding in Senior Living | Arick Morton

In this episode, Josh and Lucas sit down with returning guest Arick Morton, CEO of NIC MAP Arick shares key takeaways from his conference session, including the widening mismatch between senior housing supply and demand, rising occupancy across nearly every market, and what these trends mean for life plan and nonprofit communities. In this episode, we cover: Senior housing occupancy approaching the 90% thresholdLife plan communities and nonprofit sector growthExpansion, renovation, and satellite campus strategiesNIC MAP’s expanded markets and AI-driven analytics Meet the Hosts: Josh Crisp Lucas McCurdy Connect with Our Guest Arick Morton Produced by Solinity Marketing. Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Become a sponsor of Bridge the Gap. Connect with BTG on social media: YouTube Instagram Facebook Twitter LinkedIn TikTok

5 ene

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19 min
12 ENE

How Leaders Can Build a Culture People Stay For | Cara Silletto

Employee retention remains one of the most pressing challenges in senior living, but according to The Queen of Retention, Cara Silletto, the problem isn’t that “nobody wants to work anymore.” In this episode of Bridge the Gap, Josh Crisp and Lucas McCurdy welcome Cara back to unpack why retention failures are often rooted in leadership, culture, and outdated assumptions. Cara introduces her Employee Retention Ecosystem, a holistic framework that assigns shared responsibility across employees, managers, and executives. Using a simple but powerful gardening analogy, she explains how leaders must individualize care, equip managers, and create environments where people can thrive. This week we discuss: The myth behind “nobody wants to work anymore”The Employee Retention Ecosystem explainedGen Z priorities and mental health realitiesBalancing empathy with accountability Meet the Hosts: Josh Crisp Lucas McCurdy Connect with Our Guest Cara Silletto Learn more about the Employee Retention Ecosystem employeeretentionecosystem.com magnetvault.com Produced by Solinity Marketing. Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Become a sponsor of Bridge the Gap. Connect with BTG on social media: YouTube Instagram Facebook Twitter LinkedIn TikTok

12 ene

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18 min
26 ENE

How to Create AI-Empowered Leaders with Wipfli | Tiffany Karlin & Nate Sundheimer

Artificial intelligence is everywhere—but most leaders still aren’t sure how to use it effectively. In this episode of Bridge the Gap, we sit down with Tiffany Karlin and Nate Sundheimer of Wipfli to unpack what it truly means to be an AI-empowered leader in senior living. Rather than focusing solely on tools, Tiffany and Nate emphasize that successful AI adoption starts with a new mindset and self-awareness. They explore why culture, not technology, is the biggest barrier to transformation, how leaders can balance innovation with compliance, and why delegating work to both humans and AI is becoming essential. We unpack: Why AI adoption starts with leadership mindset, not toolsThe concept of the “AI-empowered leader”Delegating work to humans vs. AIOffensive vs. defensive AI strategies in senior living Meet the Hosts: Josh Crisp: https://www.linkedin.com/in/joshcrispsocial/ Lucas McCurdy: https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/ Connect with Our Guests Tiffany Karlin: https://www.linkedin.com/in/tiffany-karlin-b2942b Nate Sundheimer: https://www.linkedin.com/in/nathansundheimer Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Produced by Grit and Gravel Marketing. Become a sponsor of Bridge the Gap.

26 ene

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22 min
08/12/2025

How to Drive Senior Living Development in Tough Markets

In this episode of Bridge the Gap, we sit down with returning guest and industry leader Heather Tussing, President of The Aspenwood Company, to explore what it takes to build thriving, scalable, luxury senior living communities. Heather shares updates from her three-year leadership journey: from launching successful urban infill developments in Nashville and Charlotte to expanding through acquisitions and third-party management. This week, we cover: How Aspenwood transformed a strong company into a market-leading cultureBuilding authentic sales relationships long before a community opensSupporting high-performing teams and reinforcing culture at scaleStrategic refreshes and CapEx planning for luxury senior living assetsMaintaining brand standards across developments and acquisitions Meet the Hosts: Josh Crisp Lucas McCurdy Connect with Our Guest Heather Tussing Produced by Solinity Marketing. Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Become a sponsor of Bridge the Gap. Connect with BTG on social media: YouTube Instagram Facebook Twitter LinkedIn TikTok This episode was recorded at the NIC Fall Conference 2025

08/12/2025

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18 min
22/12/2025

Zero-Click Discovery: The Future of Senior Living Marketing

In this episode of Bridge the Gap, Josh and Lucas sit down with Ashley Luchsinger of Aline at the LeadingAge conference in Boston to explore how AI and CRM innovation are reshaping senior living sales and operations. Ashley shares insights into Aline’s evolving mission of “elevating aging,” driven by new leadership, a renewed focus on customer alignment, and the launch of a customer advisory board. The conversation dives deep into the concept of zero-click discovery, where prospects increasingly gather information through AI summaries before ever visiting a community’s website. Ashley explains how this shift is changing the prospect journey, emphasizing quality over quantity of leads and the need for smarter follow-up strategies. This week we discuss: The role of customer advisory boards in product developmentZero-click discovery and AI-driven search behaviorHow AI is reshaping the senior living prospect journeyDriving ROI through smarter sales prioritizationBest practices for adopting new technology in senior living Meet the Hosts: Josh Crisp Lucas McCurdy Connect with Our Guest Ashley Luchsinger Produced by Solinity Marketing. Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Become a sponsor of Bridge the Gap. Connect with BTG on social media: YouTube Instagram Facebook Twitter LinkedIn TikTok

22/12/2025

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12 min
15/12/2025

Do We Still Need Sales Teams? Feat. Traci Bild

This week on Bridge the Gap, Josh and Lucas sit down with Traci Bild, Chief Visionary Officer at Bild & Co. Traci shares actionable insights on how senior living operators can redefine sales, optimize marketing, and fill communities faster with a segmented approach. Learn why the traditional salesperson role may be disappearing, how to manage leads efficiently, reduce burnout, and leverage technology and outsourced solutions for maximum occupancy. This week we cover: Why traditional sales in senior living is no longer enoughHow marketing has evolved faster than salesSegmented sales models and outsourced solutionsStorytelling, brand identity, and influencer marketing for senior living Meet the Hosts: Josh Crisp: https://www.linkedin.com/in/joshcrispsocial/ Lucas McCurdy: https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/ Connect with Our Guest Traci Bild Hear Traci on BTG Network. Produced by Solinity Marketing. Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Become a sponsor of Bridge the Gap. Connect with BTG on social media: YouTube Instagram Facebook Twitter LinkedIn TikTok

15/12/2025

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24 min
08/09/2025

How to Sell with Authenticity in Senior Living Sales with Evan Friedkin

Tune in to catch returning guest, Evan Friedkin, of Roobrik by Aline, to explore how integrated technology is transforming the way senior living communities connect with prospective residents and families. Evan shares how the merger of Roobrik and Aline continues to help sales teams have better, more meaningful conversations while reducing the time it takes to convert leads. Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Produced by Solinity Marketing. Become a sponsor of the Bridge the Gap Network. Connect with BTG on social media: YouTube Instagram Facebook Twitter LinkedIn TikTok Meet the Hosts: Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.

08/09/2025

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15 min
01/12/2025

Connecting the Dots of Senior Living with Lina Ren of Cima Senior Living

This week, Josh and Lucas sit down with Lina Ren, an emerging leader in senior living whose journey into the industry has moved at remarkable speed. Lina shares how her graduate studies at USC, a personal family experience with dementia, and a pivotal scholarship opportunity through NIC opened doors she didn’t even realize existed, ultimately connecting her with Cima Senior Living, where she now serves as an analyst. The conversation explores generational misconceptions about senior housing, the power of mentorship and networking, the role of technology in shaping the future of senior living, and the workforce challenges facing the industry. This week, we share: The role of NIC scholarships in shaping career pathwaysThe gaps between public perception and the realities of senior housingThe growing role of AI and emerging technologies in care environmentsHow the industry can attract younger talent Meet the Hosts: Josh Crisp Lucas McCurdy Connect with Our Guest Lina Ren Learn more about the NIC Sponsorship Program Produced by Solinity Marketing. Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Become a sponsor of Bridge the Gap. Connect with BTG on social media: YouTube Instagram Facebook Twitter LinkedIn TikTok This episode was recorded at the NIC Fall Conference

01/12/2025

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18 min

Bridge The Gap Network is a dynamic collection of podcasts dedicated to the senior living industry, offering a comprehensive and insightful look into various aspects of senior care and living. Through engaging interviews, thought-provoking discussions, and expert insights, the podcasts delve into key topics ranging from innovative practices and trends to challenges and solutions within the senior living community. Whether you're a seasoned professional, a caregiver, or simply interested in learning more about this vital field, Bridge The Gap Network podcasts provide valuable knowledge and perspectives to inform and inspire.

Bridge the Gap Network

Top programas

An Exclusive Preview of the NIC Spring Conference | Amy Peters

Affordable Design Strategies for Senior Living Campuses with 828id | Keri Moore

Why Occupancy Is Rebounding in Senior Living | Arick Morton

How Leaders Can Build a Culture People Stay For | Cara Silletto

How to Create AI-Empowered Leaders with Wipfli | Tiffany Karlin & Nate Sundheimer

How to Drive Senior Living Development in Tough Markets

Zero-Click Discovery: The Future of Senior Living Marketing

Do We Still Need Sales Teams? Feat. Traci Bild

How to Sell with Authenticity in Senior Living Sales with Evan Friedkin

Connecting the Dots of Senior Living with Lina Ren of Cima Senior Living

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