Common Ground

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قبل يوم واحد

For the Benefit of Humanity (Terms Apply)

The verdict says OpenAI won. It doesn't say the misson did. Jonathan Ashton examines what the Musk v. Alman ruling means for brand governance, mission-led oganisations, and the unwritten contracts that hold te tech industry together.

قبل يوم واحد

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٣٠ أبريل

When the Deadline Blinks

The UAE's flagship climate law deadline has been delayed with no replacement date and no explanation. What does that mean for sustainability leadership, governance, and the gap between what companies market and what they can prove?

٣٠ أبريل

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٢٣ أبريل

The Governance Gap at the Edge of AI Power

How Anthropic's Mythos exposes the limits of self-regulated frontier AI — and what proper insight-driven governance could look like instead.

٢٣ أبريل

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١٠ أبريل

When Greenwashing Meets the Gavel

In a world where sustainability claims are under intense scrutiny, this episode dives deep into the intersection of environmental, social, and governance (ESG) practices and legal accountability. Join us as we explore the rising tide of greenwashing and its implications for businesses in the GCC and beyond. Discover why having both your lawyer and marketer in the room is crucial for navigating the complexities of ESG compliance and reputation management. We’ll unpack key topics such as the legal ramifications of misleading sustainability claims, effective communication strategies for genuine ESG initiatives, and how to build trust with consumers in an era of skepticism. Tune in to gain actionable insights that will empower your business to thrive ethically and legally in today’s competitive landscape. Don’t miss out—listen now and ensure your brand stands on solid ground!

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١٥ مايو

When Regulators Give Up On Reputation

In a surprising turn of events, U.S. regulators have stepped back from defining reputational risk, raising critical questions for businesses everywhere. In this episode, we dissect the implications of this decision and what it means for corporate governance in the GCC and beyond. Join us as we explore the evolving landscape of reputation management, the challenges boards face in safeguarding their organizations, and the potential consequences of neglecting this vital aspect of business strategy. Key topics include the intersection of regulatory expectations and reputational risk, strategies for proactive reputation management, and insights from industry leaders on navigating this complex terrain. Whether you're a board member, a business leader, or simply interested in the future of corporate reputation, this episode offers essential takeaways to help you stay ahead. Don’t miss this opportunity to understand the shifting dynamics of reputation in business—tune in now and equip yourself with the knowledge to protect your organization’s integrity!

١٥ مايو

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١٦ مايو

When You Create the Crowd, You Own the Risk

In a striking examination of governance and public perception, this episode dives into the controversial cancellation of the Royal Pop event in Dubai, revealing how a decision framed as a safety measure may actually reflect deeper governance failures. Join us as we unpack the implications of "manufacturing the crowd" and what it means for event management and public trust in the GCC. Key topics include the intersection of safety and governance, the role of public sentiment in decision-making, and the potential fallout for businesses and organizers. We’ll also discuss strategies for maintaining transparency and accountability in event planning, ensuring that safety does not come at the cost of public engagement. Whether you're a business leader, event organizer, or simply interested in the dynamics of governance, this episode offers critical insights to help you navigate the complexities of public events. Don’t miss this opportunity to understand the delicate balance between safety and community engagement—tune in now!

١٦ مايو

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٧ مايو

The Blueprint for Belonging

In a world where belonging is paramount, this episode uncovers the transformative power of community in the Emirates. Join us as we explore the ambitious initiative, "Make It In The Emirates 2026," and its profound implications for fostering inclusivity and innovation. We’ll discuss how genuine commitment to building a sense of belonging can outlast mere financial investments, shaping a thriving ecosystem for businesses and individuals alike. Key topics include the role of cultural diversity in driving innovation, the importance of sustainable practices in community building, and real-life success stories that illustrate the impact of belonging on business growth. Whether you're an entrepreneur, a corporate leader, or simply curious about the future of the GCC, this episode is packed with actionable insights and inspiring narratives. Don’t miss out on this opportunity to rethink how we build communities—tune in now and discover the blueprint for a more inclusive future!

٧ مايو

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٤ مايو

Three Jurisdictions, One Expensive Mistake

In the fast-paced world of business, navigating trademark laws can be a minefield, especially when dealing with multiple jurisdictions. In this episode, we delve into the costly pitfalls of DIY trademark filing in 2026, highlighting real-life examples from three distinct legal landscapes. Discover why attempting to manage your own trademark applications could lead to significant financial repercussions and legal headaches. We’ll explore the nuances of trademark law across different regions, the importance of professional guidance, and the potential long-term impacts on your brand’s reputation. Whether you're a startup founder or an established business leader, this episode is packed with essential insights to help you make informed decisions about your intellectual property. Don’t risk your brand’s future—tune in to learn how to protect your assets effectively! Subscribe now and ensure you’re equipped with the knowledge to navigate the complexities of trademark law.

٤ مايو

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٨ أبريل

The Gap Between Words And Actions

In a world where promises often clash with reality, this episode dives deep into the critical disconnect between words and actions in geopolitics, trust, and governance. Join us as we explore how this gap impacts international relations and business practices, revealing the underlying factors that contribute to mistrust and miscommunication. Our expert guests share insights on the importance of accountability and transparency, offering practical strategies for bridging this divide. Discover how organizations can foster genuine trust and improve their governance frameworks to align their actions with their stated values. Tune in to gain a fresh perspective on the intricate dynamics of power and responsibility in today’s complex landscape. Don’t miss this enlightening discussion that could reshape your understanding of leadership and integrity. Subscribe now to Common Ground and join the conversation!

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١٦ أبريل

The 92% Rule: Why Gulf Innovation Now Lives or Dies on Legal and Marketing

How the UAE AI Act, EU AI Act, and Vision 2030 just made your General Counsel and your CMO the same job.

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Common Ground is the podcast companion to the newsletter by Jonathan Hirasawa Ashton, exploring the intersection of business, law and reputation in the GCC. Each episode unpacks the governance, communications and trust challenges shaping the region — from AI regulation and deepfake risk to corporate transparency and crisis management. Whether you lead a boardroom, a brand or a legal function, Common Ground offers clear-eyed analysis and practical insight for professionals navigating one of the world's fastest-moving business environments.

موقع الويب

Common Ground

أفضل البرامج

For the Benefit of Humanity (Terms Apply)

When the Deadline Blinks

The Governance Gap at the Edge of AI Power

When Greenwashing Meets the Gavel

When Regulators Give Up On Reputation

When You Create the Crowd, You Own the Risk

The Blueprint for Belonging

Three Jurisdictions, One Expensive Mistake

The Gap Between Words And Actions

The 92% Rule: Why Gulf Innovation Now Lives or Dies on Legal and Marketing

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Common Ground

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