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From 7 to 28 Touchpoints To Market to Your Customers

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit drtiffscommunity.substack.com

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Balancing Entrepreneurship with Hobbies: Lessons from Gardening and Decorating

Balancing Entrepreneurship with Hobbies: Lessons from Gardening and Decorating In this episode of N My Business, host Dr. Tiff discusses the importance of having hobbies outside of entrepreneurship to maintain mental health and creativity. She shares her personal experiences with gardening and decorating, explaining how these activities provide instant gratification, activate divergent thinking, and offer lessons that translate to business. Dr. Tiff highlights the therapeutic benefits of hobbies and encourages listeners to find their own outlets to help balance the demands of running a business. 00:00 Introduction to the Podcast 00:15 The Importance of Hobbies for Entrepreneurs 02:50 The Benefits of Having a Hobby 05:58 Gardening Journey 10:41 Lessons from Gardening 14:36 Decorating Passion 19:36 Lessons from Decorating 21:26 Connecting Hobbies to Business 22:16 Final Thoughts and Encouragement 24:18 Conclusion and Call to Action This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit drtiffscommunity.substack.com

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What To Do When You Get A Negative Review

This podcast addresses the emotional impact of receiving negative customer reviews and offers practical advice on how to manage these feelings. The key message is to take a 24-hour pause, reflect on the feedback, own any truths, and respond briefly, kindly, and accountably. The script emphasizes that one negative comment does not negate the positive experiences created for other customers and encourages business owners to move forward constructively. 00:00 Introduction: The Anxiety of Receiving Reviews 00:35 Validating Your Feelings 01:03 Handling Negative Reviews 01:20 Taking Time to Reflect 01:34 Responding with Accountability 01:45 Acceptance and Moving Forward This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit drtiffscommunity.substack.com

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Who is Your Customer?

Who is Your Customer? Understanding Customer Personas In this episode of 'N My Business,' Dr. Tiffany Allen Smith discusses the importance of understanding who your customers are to strengthen your business. Dr. Tiff introduces the concept of customer personas and shares step-by-step guidance on how to craft and utilize them. Through practical questions, she helps businesses create detailed profiles of their primary customer types, emphasizing the need for a deep understanding of customers' journeys. Dr. Tiff also shares real-life examples and insights on how businesses can enhance their services and relationships with customers by using personas strategically. Additional advice includes auditing current business processes and mapping customer experiences to optimize engagement and retention. 00:00 Introduction: Who is Your Customer? 00:32 Welcome to 'In My Business' 01:31 Understanding Customer Personas 02:05 The Importance of Customer Personas 04:28 Creating Customer Personas: A Step-by-Step Guide 06:02 Questions to Define Your Customer Personas 12:15 Building a Customer Narrative: Ashley the Admin 15:01 Sponsorship Message 15:58 Understanding the Customer Journey 18:18 Making Personas Work for Your Business 24:03 Final Thoughts and Takeaways 25:11 Conclusion and Call to Action This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit drtiffscommunity.substack.com

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Why Do You Want to Start Your Business?

Before diving into business plans or funding strategies, there's one critical question every entrepreneur must answer: Why do you want to start a business? In this episode, I share my personal journey from military logistics leader to corporate executive to franchise owner, revealing how my "why" evolved through distinct versions from seeking independence, to building community, to creating a lasting legacy. We'll explore the sobering reality that 32% of businesses fail within two years, but also the encouraging truth that 68% survive when they have a clear foundation. I'll walk you through the strategic planning questions most entrepreneurs skip, the unexpected roles you'll play (spoiler: you'll be everything from janitor to therapist), and the mindset shifts that separate those who make it from those who don't. This isn't about discouraging your entrepreneurial dreams, it's about preparing you to be part of the 49% who make it past year five. Your why is your anchor when storms hit, and in this episode, we're building that foundation together. Ready to find your why and build something that lasts? Let's dive in. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit drtiffscommunity.substack.com

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Why I Chose Printing

In this episode of N My Business,' Dr. Tiff talks about the importance of finding your 'why' in entrepreneurship. She shares her personal journey into the printing industry and why she chose to buy into a franchise instead of starting from scratch. Dr. Tiff discusses how her background in UX design complements her work in printing, emphasizing the role of printing as a crucial touchpoint in user experience. She also addresses common misconceptions about the printing industry and highlights the evolving nature of business services. This episode encourages entrepreneurs to reflect on their own motivations and leverage their unique skills to succeed. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit drtiffscommunity.substack.com

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Who is Your Customer?

Who is Your Customer? Understanding Customer Personas In this episode of 'N My Business,' Dr. Tiffany Allen Smith discusses the importance of understanding who your customers are to strengthen your business. Dr. Tiff introduces the concept of customer personas and shares step-by-step guidance on how to craft and utilize them. Through practical questions, she helps businesses create detailed profiles of their primary customer types, emphasizing the need for a deep understanding of customers' journeys. Dr. Tiff also shares real-life examples and insights on how businesses can enhance their services and relationships with customers by using personas strategically. Additional advice includes auditing current business processes and mapping customer experiences to optimize engagement and retention. 00:00 Introduction: Who is Your Customer? 00:32 Welcome to 'In My Business' 01:31 Understanding Customer Personas 02:05 The Importance of Customer Personas 04:28 Creating Customer Personas: A Step-by-Step Guide 06:02 Questions to Define Your Customer Personas 12:15 Building a Customer Narrative: Ashley the Admin 15:01 Sponsorship Message 15:58 Understanding the Customer Journey 18:18 Making Personas Work for Your Business 24:03 Final Thoughts and Takeaways 25:11 Conclusion and Call to Action This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit drtiffscommunity.substack.com

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The Loneliness of Entrepreneurship

In this episode of 'In My Business,' Dr. Tiffany Allen Smith discusses the often-overlooked aspect of leadership: loneliness. Drawing from her own experiences, she talks about the isolation that comes with climbing the corporate ladder and becoming an entrepreneur. She highlights the importance of building genuine connections and maintaining relationships while balancing the demands of leadership. Dr. Tiffany offers actionable advice on creating a supportive inner circle and stresses the significance of preserving one's identity outside of the business. Tune in for an honest conversation about the emotional challenges of leadership and entrepreneurship. 00:00 Reaching the Top: The Loneliness of Leadership 01:26 Welcome to 'In My Business' 02:39 A Personal Story of Leadership Transition 07:17 The Entrepreneurial Drive and Sacrifices 11:55 Balancing Work and Relationships 20:53 Building Genuine Connections 23:18 Final Thoughts and Takeaways This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit drtiffscommunity.substack.com

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The Cost of Doing It All Yourself

The Hidden Costs of Doing It All Yourself In this episode of 'N My Business' Dr. Tiff addresses the challenges of trying to manage every aspect of your business by yourself. She discusses the emotional, financial, and opportunity costs associated with this approach, such as burnout and missed growth opportunities. Dr. Tiff highlights the importance of delegation and offers practical advice on how to transition from a 'do it all yourself' mindset to one of effective leadership. She also recommends the book 'Clockwork' by Mike Michalowicz for further guidance. Tune in to learn how to reclaim your time, energy, and vision for your business. 00:00 Introduction and Episode Overview 00:37 The Cost of Doing It All Yourself 06:49 The Emotional and Financial Costs 11:59 The Importance of Delegation 14:46 Quickfire Self-Check Questions 18:46 Conclusion and Final Thoughts This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit drtiffscommunity.substack.com

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The Loneliness of Entrepreneurship

In this episode of 'In My Business,' Dr. Tiffany Allen Smith discusses the often-overlooked aspect of leadership: loneliness. Drawing from her own experiences, she talks about the isolation that comes with climbing the corporate ladder and becoming an entrepreneur. She highlights the importance of building genuine connections and maintaining relationships while balancing the demands of leadership. Dr. Tiffany offers actionable advice on creating a supportive inner circle and stresses the significance of preserving one's identity outside of the business. Tune in for an honest conversation about the emotional challenges of leadership and entrepreneurship. 00:00 Reaching the Top: The Loneliness of Leadership 01:26 Welcome to 'In My Business' 02:39 A Personal Story of Leadership Transition 07:17 The Entrepreneurial Drive and Sacrifices 11:55 Balancing Work and Relationships 20:53 Building Genuine Connections 23:18 Final Thoughts and Takeaways This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit drtiffscommunity.substack.com

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Whether you're launching your first venture, scaling an existing business, or just trying to make sense of the madness, this podcast is for you.

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Dr. Tiffs Community

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From 7 to 28 Touchpoints To Market to Your Customers

Balancing Entrepreneurship with Hobbies: Lessons from Gardening and Decorating

What To Do When You Get A Negative Review

Who is Your Customer?

Why Do You Want to Start Your Business?

Why I Chose Printing

Who is Your Customer?

The Loneliness of Entrepreneurship

The Cost of Doing It All Yourself

The Loneliness of Entrepreneurship

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