FUTURESTRATEGIES

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إدارة

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تسويق

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🍏 Too Good To Go: From 0 to 700,000 users in 2.5 years

This recording is based on one of the top 5 most read newsletters of the last year on The Successstory of Too Good To GoYou are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024.About the FutureStrategies podcast and your host: I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability. And if something’s blocking your brand from doing its best work, let’s talk.

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Sustainability is Built-In - Viktoriia Siedova on Green Door Openers & Deal Closers

Viktoriia Siedova is the Co-founder of The Good Plastic Company, manufacturer of Polygood® - a 100% recycled surface material used by global brands including Nike, Lush, and McDonald’s. She leads global sales and marketing. For over 7 years she’s been building the company from startup to an international player recognized by the A&D industry. She started at PwC’s international consulting practice working with major production holdings in Oil & Gas and metals, which shaped her pivot to sustainability and entrepreneurship. Now she is building one of the rare sustainability-driven material businesses that is truly scalable. In her free time she is a creator, fashion influencer, connector. About the FutureStrategies podcast and your host: I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter – monthly inspiration on marketing, strategy and sustainability. And if something’s blocking your brand from doing its best work, let’s talk.

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"Now is Better" - Stefan Sagmeister on optimism, trends and AI

Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He’s a two time Grammies winner and also earned practically every important international design award. Stefan talks about the large subjects of our lives like happiness or beauty, how they connect to design and what that actually means to our everyday lives. He spoke 5 times at the official TED, making him one of the three most frequently invited TED speakers. His books sell in the hundreds of thousands and his exhibitions have been mounted in museums around the world. His exhibit ’The Happy Show' attracted way over half a million visitors worldwide and became the most visited graphic design show in history. A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master’s degree from Pratt Institute in New York. About the FRICTION RELOADED podcast and your host: I’m Florian Schleicher, a marketing strategist. This podcast focusses on my FRICTION RELOADED marketing trend report and its four subchapters. If you want more, check out my FutureStrategies newsletter – monthly inspiration on marketing, strategy and sustainability. And if you are looking for some inspiration on your brands marketing strategy, let me know. That’s what I do with my marketing studio FUTURESTRATEGIES.

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٢٢ مايو

Working Within the System - Philippe Schuler on sustainability, capitalism and the path forward

Philippe Schuler is a consultant, photographer, and author with the purpose of reconnecting us with nature. Through Quest, he advises organisations on their positive impact on nature. He captures landscapes and wildlife that remind us of its beauty, and in his book, The Wise Man & The Story of Plenty, he invites the world to see through his eyes and never look at the planet the same way again. About the FutureStrategies podcast and your host: I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter – monthly inspiration on marketing, strategy and sustainability. And if something’s blocking your brand from doing its best work, let’s talk.

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٢٥ يونيو

"Something That Stays In Your Head" - Sandra Stichauner on the award winning NDA campaign

Sandra Stichauner is Chief Marketing Officer at the Austrian National Tourist Organisation, leading global marketing across more than 30 international markets. With over 15 years of experience in brand and tourism marketing, she stands for modern brand leadership at the intersection of strategy, creativity, and growth. Previously, she held senior marketing roles at BIPA and Austrian Wine Marketing Board, where she drove brand positioning and transformation in highly competitive markets. Her focus lies on bold leadership, international growth, and building impactful brands that combine creative innovation with measurable performance. About the FRICTION RELOADED podcast and your host: I’m Florian Schleicher, a marketing strategist. This podcast focusses on my FRICTION RELOADED marketing trend report and its four subchapters. If you want more, check out my FutureStrategies newsletter – monthly inspiration on marketing, strategy and sustainability. And if you are looking for some inspiration on your brands marketing strategy, let me know. That’s what I do with my marketing studio FUTURESTRATEGIES.

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🥛 "Die unerklärliche Marke" - Christian Stegemann von Oatly über die Mystik der Marke

Christian Stegemann ist Brand Director DACH & PL bei Oatly. Christian ist dort seit über 2 Jahren zuständig für die Führung des Brand und Product Teams. Davor war er Marketingleiter DACH bei Ecover & Method, Creative Director bei Haribo und im Marketing von innocent drinks. Seit über 20 Jahren macht Christian Kommunikation/Marketing von Konsumgütern und ist nebenbei systemischer Berater. About the FutureStrategies podcast and your host: I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability. And if something’s blocking your brand from doing its best work, let’s talk.

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💚 "Talk to the minds and the hearts" - Jasmin Duregger from Greenpeace about fighting for the future

Jasmin Duregger is a Climate and Energy Campaigner at Greenpeace, based in Vienna. She holds a Master's degree in Environmental and Sustainability Management and is fighting for a just and fossil free future. About the FutureStrategies podcast and your host: I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability. And if something’s blocking your brand from doing its best work, let’s talk.

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🌱 How do things end? - Joe Macleod about the role ends play in sustainability

Joe Macleod designs ends. He is the Founder of the worlds first customer ending business. Joe is a veteran of the product development industry with decades of experience across service, digital and product sectors. His Clients include, Volvo, Logitech, EY, Fairphone, Spotify, and Microsoft. He is a keynote speaker and author of two books on endings which we will talk about a little bit later. If you want to read Joe's books he gifted us some 25% discount codes for his exciting and insightful books: "Ends!" book - code: EB55V // "Endineering" book - code: RN25W // And if you want to take his course - here is a 25% discount for that: 25offendscohort About the FutureStrategies podcast and your host: I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability. And if something’s blocking your brand from doing its best work, let’s talk.

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🐘 How do we change behaviour (sustainably)?

You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024. And this posting about changing behaviour with all links is right here. About the FutureStrategies podcast and your host: I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability. And if something’s blocking your brand from doing its best work, let’s talk.

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📱 "The courageous choice" - Verena Kitowski from Fairphone on sustainability as a choice in marketing

Verena Kitowski is leading the customer journey and channel marketing teams at Fairphone, a social enterprise that is leading the market for sustainable and ethical electronics. In her role she is responsible for strategies that aim to support customers in using their products longer. Before joining Fairphone in Amsterdam, she was part of the founding team of an electric car company in Sweden and has experience with early stage impact startups. About the FutureStrategies podcast and your host: I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability. And if something’s blocking your brand from doing its best work, let’s talk.

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Clarity and inspiration for your marketing.

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