Keller Podcast Network

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2D AGO

133. Stop Prompting, Start Delegating: Your First AI Agent With Lauren Lucas

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast Lauren Lucas is back, and she is bringing the next wave of AI with her. Since her last visit, Lauren has taken 48 flights to teach real estate agents how to use AI in a real way. She is still running a real estate team closing around 300 deals a year, and she is still not a “tech person.” That is what makes this talk so good. We dig into AI agents: what they are, how they work, what they cost, and how we can start using them without getting buried in tech talk. Lauren breaks down how to build one agent for one job, like pulling market data, finding FSBOs and expired listings, drafting content, updating CRM gaps, or helping with tax prep. Lauren also gives us a clear warning. AI can do the work, but we still need to protect client data, guard our passwords, and keep a human in the loop. The real estate agents who learn this now will have a major edge. The real estate agents who ignore it may soon feel like they’re trying to work without a cell phone. Start small. Build one AI agent. Give it one clear task. Learn by doing. Resources: Follow Lauren Lucas on Instagram: @laurenlucas_reOrder the Millionaire Real Estate Agent Playbook | Volume 3 Connect with Jason: Linkedin Produced by NOVA This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information. WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance. Any text or materials generated by artificial intelligence (AI) should be reviewed for accuracy and reliability as there may be errors, omissions, or inaccuracies. The use of generative AI is subject to limitations, including the availability and quality of the training data used to train the AI model used. Users should exercise caution and independently verify any information or output generated by the AI system utilized and should apply their own judgment and critical thinking when interpreting and utilizing the outputs of generative AI.

2d ago

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34 min
APR 27

132. Why Property Management Is a Smart Adjacent Business With Justin Rourke & John Martin

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast What if we could build a real estate business that pays us month after month, not just deal by deal? In this episode, we sit down with Justin Rourke and John Martin to break down the real business of property management. They show us how they built a recurring revenue model alongside their sales business, and how that one move opened the door to even more opportunity through construction, roofing, and long-term client relationships. In this practical conversation, we get into the numbers, the people, and the systems with Justin and John. They walk us through how they get paid, how they staff the business, how they win referrals from agents, and what it really takes to manage more than 850 homes. The two also share the hard truth about property management: the industry can create stable income, but it takes time, trust, and a strong operations machine to be successful. If we have ever wondered whether property management could become a real wealth-building arm of our business, this episode gives us a clear look at the model. Resources: Visit: Tower Property Management at towerprops.comOrder the Millionaire Real Estate Agent Playbook | Volume 3 Connect with Jason: Linkedin Produced by NOVA This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information. WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Apr 27

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44 min
2D AGO

The Making of The ONE Thing: What We Cut From the Book (And Lessons We’d Add Today)

Before The ONE Thing became the bestselling book readers know today, it was a much bigger manuscript, more than 400 pages long. In this episode, Jay Papasan goes back to the final stretch before publication to unpack the hard decisions that shaped the book and made it stronger. Jay shares the lessons behind what got cut, including the idea that low hanging fruit can be a distraction and how maintenance can quietly steal time from the work that matters most. Then he turns to what 13 years of teaching, coaching, and living these principles has taught him since the book came out. He walks through the concepts he would add back today, including core values, the someday letter, taking a bigger view of time with a paper calendar, and the origin story behind the focusing question. Challenge of the Week: Take the biggest project on your plate right now and ask yourself: what is one thing I can subtract to make this simpler, more manageable, and more elegant? Play the subtraction game. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: [00:00] We Cut 50% of The Book [04:39] Low Hanging Fruit is a Trap [08:56] Maintenance Can Quietly Become a Thief of Productivity [13:59] Thirteen Years Later, Jay Knows What He Would Add Back [18:02] A Bigger View of Time Leads to Better Planning [22:37] The Focusing Question Came From a Need for Real Accountability [28:18] The ONE Thing Challenge Links & Tools from This Episode: The ONE Thing Operating System Get the ONE Thing Book Here Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com Produced by NOVA

2d ago

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31 min
APR 20

131. Timeless Principles Behind a Billion-Dollar Career With Melanie Bishop & Noah Cohen

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast What does it take to build a real estate business that lasts through market shifts, new technology, and changing client habits? In this episode, we sit down with Metro Detroit standouts Melanie Bishop and Noah Cohen, a mother-son team with more than $1 billion in closed sales from a real estate business built on relationships. Melanie shares the lessons of a 40-year career, while Noah breaks down how he uses social media, client events, and constant connection to stay top of mind. Together, they show us why open houses still matter, why repeat and referral opportunities are still the gold standard, and why the agents who win are the ones who stay present, useful, and human. Resources: Melanie Bishop & Noah Cohen Real EstateBreakthrough T1D Southeast Michigan eventsOrder the Millionaire Real Estate Agent Playbook | Volume 3 Connect with Jason: Linkedin Produced by NOVA This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information. WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Apr 20

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37 min
APR 27

The Psychology of Hope: A Blueprint for a More Hopeful Life with Dr. Robyne Hanley-Dafoe

When the world feels heavy, hope can feel fragile, or even out of reach. In this episode, Jay sits down with award-winning behavioral psychologist Dr. Robyne Hanley-Dafoe to unpack what hope really is and why it matters so much in difficult seasons. Dr. Robyne explains that hope is not the same as optimism. Optimism is often tied to a specific outcome, while hope is the steady belief that no matter what happens, we will find a way through. Together, they explore the psychology of hope, the role of agency and environment, and why small daily habits can help us stay grounded when life feels uncertain. They also talk about toxic positivity, the people who hold hope for us when we cannot hold it ourselves, and how leaders can create honest, steady environments in challenging times. Challenge of the Week: Ask someone, “What are you hoping for right now?” Then follow it with, “May I hope with you for that?” *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: [00:00] A Timely Conversation About Hope [01:08] Hope Is Different From Optimism [12:10] Leading With Honesty in Hard Seasons [15:24] The Four Building Blocks of Hope [22:43] Hope Habits That Still Work on a Bad Day [34:26] The ONE Thing Challenge Links & Tools from This Episode: The ONE Thing Operating System Read I Hope So by Dr. Robyne Hanley-Dafoe Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com Produced by NOVA

Apr 27

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39 min
APR 13

130. Serve First, Sell More With Michael and James Hern

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast What does it take to build a real estate business that wins at a high level without losing its heart? In this episode, we sit down with brothers Michael and James Hern, who sell more than 250 units a year and over $85 million in volume in the Kansas City metro. They share the four-part framework behind their success: serve first, do the basics better, build people, and stay consistent. We dig into how their upbringing on a cattle farm shaped their work ethic, their father influenced the way they lead, and early-learned lessons still show up in their business today. Michael breaks down the simple habits that keep his pipeline moving, while James explains how they recruit for culture and turn income goals into a real plan. This conversation is full of practical ideas for any agent who wants to grow production, lead people well, and build a business that lasts. If we want to create more opportunity for our clients, our teams, and our families, this episode gives us a strong model to follow. Resources: The Hern Group Website at hernhomes.com Order the Millionaire Real Estate Agent Playbook | Volume 3 Connect with Jason: Linkedin Produced by NOVA This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information. WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance. Do not leave a prerecorded or ringless voicemail, use an artificial voice, or use an automatic telephone dialing system (ATDS) to make calls or texts to a FSBO or Expired without obtaining prior express written consent. Do not call or text a FSBO or Expired whose number is on the National Do Not Call Registry or state Do Not Call list unless you have proper consent. Do not call or text a FSBO or Expired who tells you to stop calling or texting or who has asked to be on your internal Do Not Call list.

Apr 13

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40 min
MAR 16

126. The Social Media Wake-Up Call for Real Estate Agents With Gary Vaynerchuk

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast Social media has changed how real estate agents grow their businesses. Yet many agents are posting more than ever and still getting fewer leads. In this episode, we sit down with entrepreneur, investor, and media powerhouse Gary Vaynerchuk. Known to millions as Gary Vee, he has spent decades studying where attention lives and how businesses win it. He built a global media company, invested early in companies like Facebook and Twitter, and has spent more than 20 years creating content online. Gary delivers a serious message to real estate professionals: Attention has moved to social platforms and the agents who win will be the ones who show up there consistently. We talk about why posting five times a week isn’t enough in today’s attention economy, why listing promotion alone doesn’t work, and how agents can become the “mayor of their town” by creating content about local schools, parks, neighborhoods, and community life. We also explore how AI will change the way buyers and sellers find agents, why helpful content beats self-promotional posts, and how agents can expand their reach by showing up across multiple platforms. If you want to understand where real estate marketing is headed and how to stay relevant, this conversation will challenge the way you think about attention, content, and growth. Resources: Visit Gary Vaynerchuk’s Website Visit GaryVee.com/attention to download the free “Day Trading Attention” deckFollow Gary on Instagram: @garyveeRead Day Trading Attention by Gary VaynerchukExplore VaynerMediaOrder the Millionaire Real Estate Agent Playbook | Volume 3 Connect with Jason: Linkedin Produced by NOVA This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information. WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Mar 16

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29 min
MAR 9

125. Stop Guessing the Algorithm: A 2026 Social Plan for Agents With Rachel Adams Lee

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast Right now, only 7 to 10 percent of our friends see our content. If we are not intentional, we are invisible. In this episode, we sit down with Rachel Adams Lee, a top-producing agent whose Sacramento-based team closes more than $60 million a year. The majority of her business is driven by social media because she treats it like a lead generation machine, not a hobby. Rachel breaks down her 9-step model for winning with the algorithm in 2026. From five content pillars and scroll-stopping hooks to her Rule of 555 and two-hour lead gen blocks, she gives us a clear system to turn engagement into referrals. She generated 103 referrals from social in just one year by following this approach. The message is simple. We can scroll for hours and hope something happens or we can build a digital storefront that funds our life. Resources: Follow Rachel Adams Lee on Instagram: @racheladamslee Get a free class from Rachel Adams Lee on how to set up your Stan Store pageOrder the Millionaire Real Estate Agent Playbook | Volume 3 Connect with Jason: Linkedin Produced by NOVA This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information. WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Mar 9

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37 min
MAR 30

128. 420 Deals, 90% Repeat and Referral Business With Erica Deuschle

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast We’re joined by Erica Deuschle, a powerhouse agent out of the Philadelphia Main Line who has built a $215 million business on one simple idea: care more than anyone else. Erica and her team close more than 420 units a year, over 90 percent from repeat and referral. No gimmicks. No shortcuts. Just a relentless commitment to relationships, service, and showing up in people’s lives when it matters most. In this conversation, we break down exactly how she does it. Erica shares the systems behind the heart, from anticipating client needs before they arise, to using Facebook as a real-time relationship tracker, to hosting a 350-person client event that fuels her entire ecosystem. This isn't a theory. This is a proven model for building a business that grows on its own because people feel it. If you’ve ever wondered how to create a referral-based business at scale, this is your roadmap. Resources: Erica Deuschle’s WebsiteErica Deuschle’s FacebookFollow The Boss CRMWell Rooted nonprofit organizationOrder the Millionaire Real Estate Agent Playbook | Volume 3 Connect with Jason: Linkedin Produced by NOVA This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information. WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Mar 30

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30 min
2D AGO

322. The Systems That Saved Us: Scaling Back-End Ops Without Breaking

Growth sounds exciting until your business starts dropping balls, confusing your team, and creating inconsistent client experiences. In this episode, we talk about the systems that actually support scale so your business can grow without burning you out or breaking behind the scenes. We walk through what it means to stop building a business that only works when you are working and start building one that can run with clarity, consistency, and accountability. We share why every process needs a clear way of being done, how step-by-step actions and ownership remove chaos, and why your ops team needs language frameworks, not just task lists. We also talk about dashboards, communication rhythms, and building systems for the business you want next, not just the one you have today. If growth has started to feel heavier instead of easier, this conversation will help you identify where your systems need to catch up so you can scale with more confidence. Resources: Read The E-Myth RevisitedRead Scaling UpCheck out Her Best Life: www.herbestlife.comLearn more about Empire Circle Connect on Instagram: Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykes Produced by NOVA This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

2d ago

•

37 min

Essential Conversations for Entrepreneurs. Keller Podcast Network features essential conversations for entrepreneurs in real estate and beyond. Listen in for compelling interviews with real estate luminaries, renowned business leaders, and influential change-makers.

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