Marketing Podcast Network

•

채널 • 3개의 프로그램

기업 운영

기업 운영

주 2회 업데이트
마케팅

마케팅

매주 업데이트
마케팅

마케팅

2022. 05. 10.

2월 10일

How Mandana Mellano from PEONY Talent, Owns It

This week on Own It, we’re talking to Mandana Mellano from PEONY Talent. It is a boutique talent recruitment and advisory practice that services the media, advertising, marketing, technology and entertainment industries. Her efforts have been focused on modernizing the talent recruitment process in our industry. I love how she’s innovating in that space for us all. Mandana and I talked about her journey, the issues facing the industry with regards to talent, and certainly got her thoughts on the gender cap in advertising agency ownership. I love the different perspective each of our guests bring. This conversation is no different. I learned so much. You can find links to Mandana Mellano’s LinkedIn profile and PEONY Talent’s agency website in our show notes at untilyouownit.com. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

2월 10일

•

41분
2024. 01. 02.

What Digital Marketing Trainers Teach About Influence Marketing

As we enter 2024, I told you we were going to dial in our pursuit of changing the mindset in the influence marketing industry to help brands and agencies focus on influence, not just influencers. So we’re going to have a lot of conversations with a lot of different people along the way to make that happen. We’re going to kick off the year talking to one of my favorite people. Krista Neher has been a leading authority on digital marketing for as long as I can remember. She’s a six-time best-selling author and found of Bootcamp Digital, an education brand that offers digital marketing certification. Along the way, Krista has had to not only teach people about influence marketing, but dig in and practice the craft a bit as a consultant, too. But her wide range of expertise and ability, plus her focus on making digital marketing a practical and cost-efficient investment for her clients gives her that broad perspective I look for in someone to just chop up and chew through the conversations in the space. Today on Winfluence, I’ll dig into influence marketing with Krista. We’ll talk about how to build an influence plan, calculate the value of your influencer relationships and I’ll see if my assertions about influence marketing hold up to her scrutiny … it’s a perspective I certainly respect and know you’ll enjoy. This episode is presented by CIPIO.ai. Scale acquisition of user-generated content and flip those social videos into ad creative using powerful generative AI toolset. Sign up for a demo at https://jasonfalls.co/cipio Find this episode online at https://jasonfalls.co/kristaneher Learn more about your ad choices. Visit megaphone.fm/adchoices

2024. 01. 02.

•

37분
4월 28일

How Jenna Cummings of Rival, Owns It

This week on Own It we’re talking to Jenna Cummings from Rival. She is originally from Spokane, Washington, but is now based in London, England. One of the things she says she loves about ownership and the advertising business is the ability to live and work anywhere and enjoy a global lifestyle. Rival is an agency focused on helping challenger brands become blue chip ones, primarily through leveraging research, data and marketing technology to do so. That’s where Jenna’s skills come to the table in a big way. She oversees all things paid media, data and martech. We talked about why her motorcycle is named after her grandmother, where her journey to ownership took her, and her thoughts about closing the gender gap in agency ownership. The best thing about hosting this podcast is the amazing people, perspectives and ideas we get to hear from our guests. This episode certainly delivers on those promises. You can find links to the LinkedIn profile for Jenna Cummings and the agency website for Rival in our show notes at untilyouownit.com. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

4월 28일

•

54분
2024. 11. 25.

How Rachel Brandt and Madeline Meade from Corner Table Creative, Own It

On this episode of Own It, we’re talking to Rachel Brandt and Madeline Meade from Corner Table Creative. These two agency dynamos joined forces just this year to create Corner Table Creative. It is a New York City-based firm focused on helping brands make memorable connections. These partner conversations are so much fun because we get twice the perspective. Madeline came to New York City wanting to be a jewelry designer, which she still does occasionally. Rachel originally wanted to be a choreographer. The advertising world grabbed them and now they’re together at Corner Table Creative. We had such a fantastic conversation. You’re going to love their journeys and perspectives. Thanks for listening to this episode of OWN IT with Rachel Brandt and Madeline Meade from Corner Table Creative. You can find links to their LinkedIn profiles and company website in our show notes at untilyouownit.com. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

2024. 11. 25.

•

38분
2024. 03. 04.

How Alisha Goldstein of The Jane Smith Agency, Owns It

On this week's episode of OWN IT, we’re talking to Alisha Goldstein of the Jane Smith Agency. Alisha’s focus is on offering a speciality in what she calls the most powerful consumer in the world - The Discerning Female Consumer. We talked about the unique focus of her agency, her path to ownership and, of course, her thoughts on why there are so few female agency owners in advertising today. We also talked about her love of riding horses, which is near and dear to us here in Kentucky! Thanks for listening to this episode of OWN IT with Alisha Goldstein of the Jane Smith Agency. You can find links to her LinkedIn profile and the agency website in our show notes at untilyouownit.com. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

2024. 03. 04.

•

29분
4월 21일

How Stephanie Crockett from Mower Agency, Owns It

This week on Own It we’re talking to Stephanie Crockett from the Mower Agency. She started at Mower & Associates in 2004 on the account side. By 2021 she was president and chief operating officer. She took over as president and CEO in 2023. Mower is an advertising and public relations agency with over 50 years experience connecting brands with audience in authentic, lasting ways. Stephanie and I talked about her journey, the powerful group of women friends she feeds off of, many of whom also own their own businesses, and the women who empowered her along the way. We also dug into the topic of closing the gender gap in agency ownership. We loved what she had to say. We know you will, too. You can find links to the LinkedIn profile for Stephanie Crockett and the agency website for the Mower Agency in our show notes at untilyouownit.com. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

4월 21일

•

39분
2025. 09. 16.

How Courtney Lewis from The Variable, Owns It

This week on Own It we’re talking to Courtney Lewis from The Variable. She just stepped into the role of partner and CEO there two months ago after being on the strategy and leadership team for several years. Courtney didn’t land at The Variable from the agency world. She was in business and management consulting before and brought that experience and knowledge to the firm. We talked about everything from her journey to agency life and ownership, to her perspective on the gender gap in agency ownership, and even biscuits and baking. We had so much fun getting to know one another. You’re going to enjoy this a lot. You can find links to Courtney Lewis’s LinkedIn Profile and The Variable’s agency website in our show notes at untilyouownit.com. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

2025. 09. 16.

•

42분
2월 3일

How Chelsea Matthews of TUX, Owns It

This week on Own It we’re talking to Chelsea Matthews from TUX, a creative agency with offices in L.A. and Montreal. Chelsea is also an owner beyond the agency world. She is also a partner in Highly Likely which has a number of casual dining restaurants in Southern California, and co-founded Candid, a content creation platform that was acquired in 2024. We certainly dove into her ability to thrive balancing multiple ventures and used her amazing experience to get to her thoughts on closing the gender gap in agency ownership in the advertising business. Chelsea is so interesting and smart. This was such a fun learning experience to get ot know her. We know you’ll enjoy this as much as we did. You can find links to Chelsea Matthews’s LinkedIn profile and TUX’s agency website in our show notes at untilyouownit.com. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

2월 3일

•

40분
4월 7일

How Chelsea Derrico from OpAD Media Solutions, Owns It

This week on Own It we’re talking to Chelsea Derrico from OpAD Media Solutions. She climbed the ladder internally at OpAD from a media planner and buyer to CEO and president, all over the last 14 years. The media agency is based in New York City where Chelsea raises a family, plays tennis and leads a firm that focuses on data-driven media decisions to produce results. We talked about everything from her children to her journey to ownership and everything in between. There are so many good nuggets in this episode. We know you’ll love it as much as we did. You can find links to the LinkedIn profile for Chelsea Derrico and the agency website for OpAD Media Solutions in our show notes at untilyouownit.com. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

4월 7일

•

42분
3월 3일

How Erin Fabio of Grit Studio Owns It

This week on Own It we’re talking to Erin Fabio from Grit Studio. Grit Studio is a boutique marketing agency built for bold brands and the women behind them. Erin brings a “dream it, build it” mentality to every challenge. She also recently took up tennis and says it's her time to not think about anything other than being in the present. Erin has so many good nuggets to share in this conversation. We talked about her journey, her inspirations and certainly discussed the gender gap in agency ownership. You’ll love her thoughts and insights. We know we did. You can find links to Erin Fabio’s LinkedIn profile and the agency website for Grit Studio in our show notes at untilyouownit.com. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

3월 3일

•

45분

The Marketing Podcast Network is the largest independent podcast network devoted to the business marketer. Our shows cover all the topics business people need to better understand, plan and execute smart marketing. From branding to channel marketing, internal communications to influencer marketing, social media to SEO ... and everything in between ... MPN covers the gamut of marketing, advertising, and communications for your business.

웹사이트

Marketing Podcast Network

인기 프로그램

How Mandana Mellano from PEONY Talent, Owns It

What Digital Marketing Trainers Teach About Influence Marketing

How Jenna Cummings of Rival, Owns It

How Rachel Brandt and Madeline Meade from Corner Table Creative, Own It

How Alisha Goldstein of The Jane Smith Agency, Owns It

How Stephanie Crockett from Mower Agency, Owns It

How Courtney Lewis from The Variable, Owns It

How Chelsea Matthews of TUX, Owns It

How Chelsea Derrico from OpAD Media Solutions, Owns It

How Erin Fabio of Grit Studio Owns It

소개

Marketing Podcast Network

인기 프로그램

인기 에피소드

소개