Marketing Podcasts

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Channel • 4 Shows

Marketing

Marketing

Updated Daily
Marketing

Marketing

Updated Daily
Marketing

Marketing

Updated Daily
Management

Management

Updated 03/28/2024

12/19/2025

Is Your AI Too Personal?

AI personalization crosses the line when customers can't understand why they're receiving specific treatments. Kathryn Rathje, Partner at McKinsey, explains how marketers often expose too much data instead of focusing on relevance. She discusses the value exchange principle for ethical personalization and why context matters more than data volume. The conversation covers dynamic billboard targeting, spectrum-based personalization approaches, and avoiding the "mad libs of data" trap that makes AI-driven outreach feel invasive rather than helpful. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12/19/2025

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6 min
12/08/2025

How to use Gen AI to build your SEO Program

67% of businesses already use AI for SEO and content marketing, yet most lack integration strategies. Eric Enge, President at Pilot Holding and author of four SEO books including "Using Generative AI for SEO," shares proven frameworks from building and selling multiple SEO agencies. The discussion covers relevance optimization using vector embeddings and cosine similarity algorithms that work across both traditional search and LLMs, plus practical implementation strategies for enterprise teams to leverage tools like Screaming Frog's similarity scoring for competitive content analysis. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12/08/2025

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32 min
12/15/2025

Why CEO’s still don’t get modern marketing

Marketing's leadership gap is widening across Fortune 500 companies. Kathryn Rathje, partner at McKinsey, reveals why only 66% of Fortune 500 companies retained CMOs last year and how marketing budgets dropped to 7.7% of revenue. She explains how CMOs can rebuild credibility by aligning metrics with CEO priorities, establishing clear ROI definitions with CFOs, and implementing full-funnel marketing measurement systems that connect brand investments to revenue outcomes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12/15/2025

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34 min
12/01/2025

To rebrand, or not to rebrand?

Combining five creator brands into one unified platform creates customer confusion and fragmented marketing spend. Danielle Pederson, CMO of Amaze, led the consolidation of five distinct creator commerce solutions under one corporate umbrella without losing individual brand equity. She implemented a phased taxonomy approach using "by Amaze" modifiers, unified three separate CRMs into HubSpot, and created a scalable framework that allows new acquisitions to integrate immediately into the brand architecture. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12/01/2025

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25 min
12/15/2025

How brands can prepare for the Direct-to-Agent era of AI discovery

AI agents process 2.5 billion daily prompts, fundamentally reshaping discovery. Brian Stempeck, CEO of Evertune, runs 1.2 million AI prompts monthly for Fortune 500 clients, delivering measurable insights into generative engine optimization across 40+ countries. In this episode, Brian reveals three critical frameworks: baseline establishment across geographies and personas to map AI recommendation patterns, dual-track optimization targeting both core language models for long-term influence and search-enhanced responses for immediate impact, and comprehensive content coverage strategies that provide agents with detailed product specifications rather than traditional consumer-focused messaging. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12/15/2025

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39 min
12/20/2025

Your first move to prepare for the Direct-to-Agent era

AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered results across Google AI Overviews, Amazon's Rufus, and voice assistants without actively seeking AI tools. The discussion covers strategic positioning frameworks for the "breathtaking" speed of AI-first discovery and competitive distribution strategies, including Walmart's partnership with ChatGPT to leverage their price optimization advantage in AI-mediated commerce. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12/20/2025

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3 min
12/01/2025

SMB SEO in the GEO Era

Small and mid-sized businesses struggle to balance visual and written content optimization strategies. Helen Pollitt from iStock brings enterprise-level visual content expertise, having developed scalable optimization frameworks for one of the world's largest stock photography platforms. The discussion covers holistic content strategy integration that breaks down traditional barriers between written, visual, and video optimization, plus audience-intent matching frameworks that help SMBs determine optimal content formats for specific search scenarios. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12/01/2025

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31 min
11/17/2025

11 Must-Answer Questions to Build a B2B video

B2B content creators struggle to measure real impact beyond vanity metrics. Benji Block, founder of Signature Series, shares his framework for building content that drives business results. He reveals his 11-question assessment for evaluating content effectiveness, explains how to optimize YouTube thumbnails through A/B testing, and outlines three core metrics that prove content strategy success: meaningful engagement through comments, high average view duration, and improved click-through rates. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11/17/2025

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41 min
11/12/2025

What is your automaton tech-stack?

Marketers struggle to build effective AI automation stacks that actually drive results. Charlie Grinnell, Co-CEO of RightMetric, explains how external data transforms AI accuracy and marketing strategy. The conversation covers building custom agents for networking automation, developing video analysis tools that map viewer engagement frame-by-frame, and creating visual hooks that compete with brands like MrBeast and Red Bull. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11/12/2025

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6 min
11/07/2025

What will the marketing analytics tech-stack look like in 5 years?

Marketing analytics stacks struggle with outdated, siloed data that delays critical business decisions. Noha Rizk, CMO of Incorta, explains how live data integration transforms enterprise analytics capabilities. She demonstrates how questioning "why" behind data patterns unlocks actionable insights and discusses eliminating complex ETL processes through real-time analysis across all business systems. The conversation covers practical frameworks for moving from raw data collection to immediate business intelligence that drives customer behavior understanding. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11/07/2025

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4 min

A series of podcasts for marketers that cover marketing technology, search engine optimization, content marketing, and more...

Website

Marketing Podcasts

Top Shows

Is Your AI Too Personal?

How to use Gen AI to build your SEO Program

Why CEO’s still don’t get modern marketing

To rebrand, or not to rebrand?

How brands can prepare for the Direct-to-Agent era of AI discovery

Your first move to prepare for the Direct-to-Agent era

SMB SEO in the GEO Era

11 Must-Answer Questions to Build a B2B video

What is your automaton tech-stack?

What will the marketing analytics tech-stack look like in 5 years?

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