How to Build a Media Presence from Scratch | TV Producer’s Playbook The signature framework to help you kick-off your on-camera journey What if the life you want is on the other side of your voice? In this episode, I share how to **build a media presence from scratch**—even if you feel invisible, overlooked, or behind in today’s fast-paced digital world. I’m Jamie Maglietta, a television news veteran with 20+ years of experience at CNN, FOX News Channel, MSNBC, and BET. My career as a producer taught me how to create clarity, confidence, and structure so on-camera talent could shine. Now I help experts, authors, and entrepreneurs do the same—by building confidence through content. In this solo episode you’ll learn: ✔️ Why confidence is built through content (not just preparation) ✔️ Why the media is already scrolling your feed—and how to show up like they’re watching ✔️ How to treat your social media like your own media channel ✔️ My WHAT Framework (Who, How, Approach, Transformation) for creating content that attracts press 📌 Resources Mentioned: Free Online Audit: www.oncamready.com Chapters: 00:00 – What Impression Do You Make on the Press? 00:40 – The Power of Finding Your Voice 01:11 – Introduction: Jamie Maglietta & Unknown to Known 01:49 – Today’s Focus: On-Camera Framework 02:34 – Subscribe & Bonus Green Room Pep Talks 03:16 – Why Online Presence Matters for Media 04:05 – Why Experts Must Show Up Online 05:15 – New Media Landscape & Opportunities 06:09 – Think Like a Producer 06:58 – Confidence is Built Through Content 07:59 – Content as Rehearsal for Authority 08:21 – Bootcamp & Substack Community Invitation 08:38 – Breaking Down Your Life’s Work into Talking Points 09:22 – First Impressions Matter: What Will Press See? 10:09 – Program Your Social Media Like a Media Channel 11:02 – Overcoming Saturation & Standing Out in Your Niche 11:51 – Showing Up Builds Publicist & Press Opportunities 12:32 – Podcast Growth & The Rise of YouTube Podcasts 13:39 – YouTube, Streaming, and Why You Should Show Up 14:19 – How Jamie Helps Break Down Thought Leadership into Podcasts 15:00 – Introducing the WHAT Framework 15:31 – W = Who: Who You Are & Who You’re Talking To 15:47 – H = How: Choosing Platforms & Mediums 16:12 – A = Approach: Unique to Your Industry & Tone 17:05 – T = Transformation: What You Want Audience to Take Away 18:18 – Applying the Framework to Build Confidence 19:41 – Recap: Build Confidence Through Content 20:11 – Weekly Challenge: Post as if the Press is Watching 21:22 – Fresh Voices Needed in Media 21:35 – Share Facts, Not Misinformation 21:48 – Join the Waitlist at OnCamReady.com 21:52 – Bonus Thursday Green Room Pep Talks 22:23 – Closing Thoughts & Stay Connected#ConfidenceOnCamera #OnCamReady #ContentStrategy #MediaTraining #BuildYourPresence 🎙️ Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Now, she helps leaders, authors, and entrepreneurs show up with presence, power, and purpose. 💻 Subscribe on YouTube: youtube.com/@oncamready 📰 Join the newsletter: oncamready.substack.com 🎯 Work with Jamie (Pick My Brain Session): oncamready.com 🛒 Shop camera-ready gear (lights, mics, tripods): shorturl.at/Or0Iy 🎧 Produced by (ON CAM) Media | Podcast & video tools powered by Riverside (discount code: OCR15) 💻 Brand Builders Group (Use my link): https://ro474.infusionsoft.app/app/form/web-form-submitted121 🎙️Guarisco Group (Code Jamie) https://guariscogroup.com/ Get full access to (ON CAM) Ready Media at oncamready.substack.com/subscribe