Packaging Podcasts

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Канал • Подкастов: 2

Дизайн

Дизайн

Еженедельно
Дизайн

Дизайн

Еженедельно

12 ЯНВ.

The Real Process Behind High-Impact Design for Startups

What does it really take to design packaging that connects, converts, and stands out... especially for a scrappy startup?In this episode of Packaging Unboxd, Evelio Mattos sits down with Monika Cascone, the designer behind the hilariously effective Anything Butt packaging. Learn more about Monika Cascone: https://www.monikacascone.comFrom working with tight budgets to building bold packaging strategies for taboo products, Monika shares the full behind-the-scenes process every young designer needs to hear.If you’re just starting your career in packaging or trying to figure out how to land your first freelance client, this episode is a blueprint. We cover what schools don’t teach you: managing clients, structuring your process, presenting multiple concepts, and staying flexible without compromising your creative value.Need to order custom retail packaging?Work with Evelio: https://idpdirect.com

12 янв.

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42 мин.
21.12.2025

2026 Packaging Design Trends You Should Know | Ep 209

Walk through the top 7 Packaging Design Trends You Need to Know for 2026!Work with Evelio, https:www.IDPdirect.comPackaging design is changing fast and most trend reports are already behind.In this episode, I break down the real packaging design trends for 2026 based on what’s actually showing up on shelves around the world, conversations with agency leaders, manufacturers, and global brands. If you’re a packaging designer, graphic designer, brand founder, or marketer, this video will help you understand how to design packaging that survives manufacturing, regulation, cost pressure, and real consumer behavior.These trends aren’t about copying looks. They’re about understanding why packaging is changing and how to use that knowledge to build stronger brands.What You’ll Learn in This Video• The top packaging design trends for 2026• How inflation, GLP-1 drugs, and regulation are reshaping package size and format• Why plastic is coming back (and how to design it without making it feel cheap)• How designers are fighting AI sameness with human chaos• Why structure matters more than graphics in premium packaging• How to use color to stop shoppers at six feet, not two• Why regulation-ready packaging is becoming a competitive advantage• When to use trends and when to ignore them entirely

21.12.2025

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20 мин.
18.11.2021

The Future of Molded Fiber Packaging Design with Richard Dancy | Ep 71

We have all experienced molded fiber, usually as a replacement for foam or plastic inserts (think egg boxes). However, this largely underrated material offers countless possibilities to those bold enough to use it, and it is environmentally friendly to top it all off! Colourform is at the forefront of design and innovation with molded fiber and today we get to speak to two key members of its team, Richard Dancy and Chris Schofield! Richard and Chris take us through the process behind the complex designs they have made using this material while giving listeners an insight into what is truly possible with Colourform. We learn about the value proposition of Colourform’s molded fiber from a branding perspective and hear examples of how their product has helped to elevate the story behind the many clients they have worked with. Our conversation also covers the sustainability aspect of Colourform. We talk about how they are helping their clients push the boundaries of easy-to-use recycled packaging as well as find their place in the circular economy. So, tune in today to give your molded fiber preconceptions an extreme makeover! Key Points From This Episode: Introducing Chris and Richard and their roles within Colourform. The Colourform offering: a thermo-formed molded fiber product (an alternative to plastic). What sets Colourform apart from other packaging and even molded-fiber competitors. A Maison Ruinart champagne bottle wrap made by Colourform and the process behind it. The process of realizing ideas and how Colourform shows clients what is possible. How Colourform helps to elevate brands by telling their story using molded fiber. What molded-fiber is and the molding process the Colourform products go through. The cost of making the tools and molds and the typical order size Colourform gets. How Colourform is evolving to take on ever more complex and beautiful projects. The different legs of James Cropper and how Colourform interacts with them. Water costs involved in creating the product and Colourform’s environmental standards. The possibilities for forms, strengths, and printing: how Colourform demonstrates these. How the Colourform team joins separate pieces of molded fiber and combines colors. The way Colourform can include materials from the packaged product into the packaging. Links Mentioned in Today’s Episode: Richard Dancy on LinkedIn Chris Schofield on LinkedIn Colourform James Cropper Package Design Unboxd Evelio Mattos on LinkedIn Evelio Mattos on Twitter Package Design Unboxd Q&A on Clubhouse Intl. Direct Packaging Specright

18.11.2021

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47 мин.
05.11.2025

How Daise Beauty Designed Packaging Built for Influencer Content | Ep 208

In this episode of Packaging Unboxd, host Evelio Mattos tears down the influencer packaging that made Daise Beauty a must-watch unboxing moment across social media. Discover how smart brands design packaging not for the shelf, but for the camera, building FOMO, shareability, and lasting brand awareness through structure and storytelling. Evelio breaks down what Daise Beauty did right, what every influencer box needs, and how to design packaging that becomes content. You’ll learn: The structural secrets behind influencer kits that go viral How to layer unboxing moments for maximum retention Why print finishes, materials, and afterlife design matter How to turn a PR box into a media campaign Perfect for packaging designers, brand managers, and creative directors who want to make their next unboxing unforgettable. 🎧 Listen now on Packaging Unboxd with Evelio Mattos. Work with EVELIO MATTOS www.IDPdirect.com

05.11.2025

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17 мин.
11.11.2021

Designing Packaging for Manufacturing with Brandi Parker of Pearlfisher | Ep 70

When you focus on manufacturing, you learn about the materials and processes behind a product, and this knowledge only makes you a better designer at the end of the day. Brandi Parker, Head of Sustainability at Pearlfisher, joins us to talk about how her experience on the manufacturing side has influenced the way she thinks about sustainable design. Brandi’s role at Pearlfisher has taught her about the deep connection between sustainability and design and we start our chat by hearing more about what this means to her. From there, we talk about certifications such as Dolphin-Safe and FSC, unpacking ideas around corruption, consumer awareness, and brand superficiality. Our conversation moves into some of the most exciting trends Brandi is seeing in sustainable design right now, where she highlights fungus and the amazing ways it is being put to use as a material. Toward the end of our exchange, we explore what true design is really about. Brandi drills down on the importance of reading the most current literature, getting involved in real projects and, of course, getting more clued up about manufacturing! We wrap up on the role of problem-solving in great design, and Brandi shares a few golden nuggets that you definitely do not want to miss! Key Points From This Episode: Sustainability through design and what Brandi’s role at Pearlfisher entails. How broad the topic of sustainability is and what it means to be an expert in it. The corruption in the Dolphin-Safe Certification and whether FSC is worth it. A lack in consumer understanding of FSC; whether they should care about it or not. Why fungus as a material is interesting from a sustainability point of view. Learning about sustainable design through books, projects, people, and manufacturing. Three questions designers should ask about the ‘what’, the ‘why’, and the price before using a material. Lessons Brandi learned during her time in a competitive problem-solving team in high school. The value of challenging a problem by turning it on its head to find effective solutions. Links Mentioned in Today’s Episode: Brandi Parker on LinkedIn Pearlfisher Cradle to Cradle Package Design Unboxd Evelio Mattos on LinkedIn Evelio Mattos on Twitter Package Design Unboxd Q&A on Clubhouse Intl. Direct Packaging People of Packaging Podcast Sustainable Packaging Podcast

11.11.2021

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39 мин.
03.12.2025

Holiday Packaging Design that actually sells more

In this festive episode of Packaging Today, Evelio Mattos, Cory Connors, and Adam Peek break down the latest holiday packaging trends and reveal which seasonal designs actually boost sales—and which are just expensive distractions. We cover: What design elements are trending this holiday season (and why) How brands are using limited-edition packaging to drive urgency and shelf appeal The power of sensory elements: sparkle, texture, scent, and sound Real-world case studies of packaging that sold out during the holidays Tips for procurement teams and designers working on next year’s seasonal launch 🎁 Whether you're a packaging buyer, brand manager, or designer, this episode delivers the insights you need to turn festive packaging into real revenue. 🔔 Subscribe and leave a comment with your favorite (or worst) holiday package of the year.

03.12.2025

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29 мин.
27.08.2025

Packaging Design Mistakes to Avoid | Ep 206

DM Evelio to design your packaging: https://www.linkedin.com/in/eveliomattos/Are you making these packaging design mistakes?In this episode of Packaging Unboxd, 13 of the world’s top packaging designers from New York, London, Melbourne, and beyond share the worst packaging design mistakes they still see and exactly how to avoid them.If you're a young packaging designer, a freelance creative, or a startup founder designing your first product, this episode is your playbook to avoid common (and costly) design errors. From bad color contrast to category code overkill, to Pantone and Adobe color licensing fails, these are the real mistakes killing shelf impact and brand success.

27.08.2025

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28 мин.
19.10.2021

Zero-waste Packaging Design with Guillermo Dufranc | Ep 68

Today, we’re discussing the realities of waste management in Argentina and the lengths that people go to in order to be just a little bit more sustainable with Guillermo Dufranc, author, YouTuber, and consistent LinkedIn poster of great sustainability content. When he isn’t busy being a zero-waste influencer, Guillermo manages a creative team at tridimage, an award-winning packaging design agency headquartered in Buenos Aires. In this episode, you’ll learn how global cities like Buenos Aires collect and dispose of waste in open dumpsites and how that impacts the realities of recycling in the city, how it’s going to be people who save the planet based on the decisions that they make, not the packaging materials we choose, and the ways in which systems need to close the loop without disrupting infrastructure. We also touch on how streamlining packaging to suit your immediate needs and location is going to be the next evolution of package design, with each type of packaging requiring a specific material for different use cases, and Guillermo shares his insights into how this future can achieve our zero waste dreams. Tune in today! Key Points From This Episode: An introduction to Guillermo and his dream to live on a planet full of flowers, not trash cans. Learn more about waste management and waste disposal systems in Argentina. Guillermo reflects on the realities of water pollution in the coastal city of Buenos Aires. Why he believes that legal frameworks are necessary in order to enforce change. Guillermo on his roles as both graphic designer and project manager at tridimage. Find out how important sustainability is to consumers in South America right now. The importance of closing the loop on packaging waste without disrupting infrastructure. Why Guillermo believes it’s people, not packaging materials that will save the planet. Guillermo’s vision for the future of drinks packaging: why there isn’t just one solution. Why customizing packaging for specific use cases is the next evolution of package design. The combination of reusable, recyclable, and compostable that is the future of packaging. Hear about the four books Guillermo has written and what inspired him to write them. How growing his audience on YouTube has opened new conversations about sustainability. The new habits and conscious everyday decisions necessary to create lasting change. One thing packaging designers can do to promote sustainability; spread the word. Guillermo on why creating a mindset shift is the most powerful tool designers have. Why it’s important that designers educate themselves about new and existing materials. Links Mentioned in Today’s Episode: Guillermo Dufranc Guillermo Dufranc on LinkedIn Guillermo Dufranc on Instagram Guillermo Dufranc on YouTube La comunicación del packaging Packaging Storytelling Packaged Brands Packaging para salvar el planeta tridimage

19.10.2021

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55 мин.
27.10.2025

Shutting down a 30-Year Creative Studio to Start Over With AI Design | Ep 207

After 30 years running a successful studio shooting global brands, Terri did the unthinkable, he shut it all down. Why? Because AI changed everything. In this episode, we explore how one veteran creative reinvented his entire career, turning decades of experience in photography and design into an AI-powered workflow that’s faster, sharper, and creatively free. Learn what it really takes to pivot from traditional design to AI-driven creation, and why the next generation of designers might not pick up a camera ever again. You’ll Learn: Why AI became the turning point after 30 years in business How photography skills transfer to AI image generation The real creative value behind “prompting” How brands are responding to AI-made visuals The future of design studios in the age of AI

27.10.2025

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44 мин.
03.12.2025

Designing The Most Sustainable Packaging

How do you design packaging that is the most sustainable for your brand?Let's ask the questions that get you to the results that matter.What does Sustainability mean to you?

03.12.2025

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29 мин.

The latest in packaging design, sustainability, packaging news from some of the world's most influential people in the packaging industry.

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Packaging Podcasts

Популярные подкасты

The Real Process Behind High-Impact Design for Startups

2026 Packaging Design Trends You Should Know | Ep 209

The Future of Molded Fiber Packaging Design with Richard Dancy | Ep 71

How Daise Beauty Designed Packaging Built for Influencer Content | Ep 208

Designing Packaging for Manufacturing with Brandi Parker of Pearlfisher | Ep 70

Holiday Packaging Design that actually sells more

Packaging Design Mistakes to Avoid | Ep 206

Zero-waste Packaging Design with Guillermo Dufranc | Ep 68

Shutting down a 30-Year Creative Studio to Start Over With AI Design | Ep 207

Designing The Most Sustainable Packaging

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Packaging Podcasts

Популярные подкасты

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