Questor Media

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Channel • 7 Shows

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OCT 3

Break into CRE Brokerage

In this week's episode I was joined by the illustrious Ken Ashley to talk about tips for new commercial real estate agents looking to break into the industry as well as what existing brokers can do to increase their business! 00:00 Intro & past adventures 01:05 CREI Summit teaser 01:18 Ken’s origin story + “Real Estate Prescription” book mention 04:00 Career momentum analogies 06:43 Market cycles, recency bias & why now is an opportunity 08:51 Choosing a brokerage 10:11 Splits, resources & why mentorship matters more than brand 13:39 How to find/secure a mentor 18:14 It’s OK to pivot—time horizons & expectations for new brokers 20:10 Year-one roadmap to expertise 23:39 Become the market expert—and tell everyone you can help 25:24 Business development 29:25 Marketing vs sales; why social media is one plank 35:10 What to post: Ken’s “Four Corners” content strategy 37:22 What not to post: avoid controversy; handling trolls & staying positive 41:54 Dealing with negative comments 45:40 Inside the CRI Summit: purpose, community & recognition lists 49:05 Digital tools & AI: from tools → tasks; rainmaking focus 51:17 Next CRI Summit details 54:14 Ken’s book details & closing remarks Connect with Ken: X: https://x.com/kenashley LinkedIn: https://www.linkedin.com/in/kenashleyatlanta CREiSUMMIT: https://creisummit.com/ -- 🚨 New! "Industrialize: The Kids Guide to Industrial Real Estate" is now available: https://mybook.to/industrializejr 📈 "Industrialize: The Insider's Guide to Industrial Real Estate" is now an Amazon bestseller in the category of Commercial Real Estate: https://mybook.to/industrialize -- 🚩 Subscribe: https://www.youtube.com/@industrialize?sub_confirmation=1 #industrialize #industrialinsiders #industrialrealestate

Oct 3

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59 min
SEP 26

Industrial Outdoor Storage (IOS) Lessons with Ron Rohde

In this week's episode Ron walked through his track record of about $25M in partner-equity deals with no LP syndications, where he typically sells at a 2× equity multiple plus cash flow. After selling most of his holdings this year (three sold, one small buy), he’s retooling with fewer partners, longer holds, higher-quality assets with durable leases, and sites that include optional land he can monetize later. The big takeaways match my playbook: be fast to underwrite and offer, but patient until a real opportunity appears. Tighten NNN leases and keep meticulous documentation because institutions turn diligence up to roughly 10x a normal deal. Ron’s recent IOS example summed it up well: bought two buildings on roughly 4 acres for $2.35M, corrected overstated acreage, reset a tenant to market before closing, secured about 5% seller financing, re-leased quickly after a vacancy (plus a roof repair), then exited about 18 months later to Blackstone for $4M+ at roughly a 6.4 to 6.5% cap. Looking ahead, he is eyeing an 80,000 sf Laredo distribution play with two years of term left, comfortable with lease-up risk given a low basis and easy demisability. We both prefer clustering assets in one submarket to cross-shop tenants. Macro view: the economy feels fragile, cap-rate compression is a maybe, and selective small IOS, sometimes all cash, can be the resilient move -- 🚨 New! "Industrialize: The Kids Guide to Industrial Real Estate" is now available: https://mybook.to/industrializejr 📈 "Industrialize: The Insider's Guide to Industrial Real Estate" is now an Amazon bestseller in the category of Commercial Real Estate: https://mybook.to/industrialize -- 🚩 Subscribe: / @industrialize #industrialize #industrialinsiders #industrialrealestate

Sep 26

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57 min
AUG 29

Defining Your ‘Why’ in Industrial Real Estate

On this episode of the Industrial Real Estate Show, I sat down with Allen Buchanan, a veteran broker and author of The Sequence, a framework for brokers to succeed in the industry. Allen shared his journey from growing up in a family business to starting out at Procter & Gamble, before eventually finding his way into commercial real estate back in 1984. Over 41 years, he has built his entire career in Southern California with Lee & Associates, watching both his firm and the industrial market grow into global leaders. He explained how market dynamics shifted dramatically through the pandemic, with skyrocketing rents, surging development, and now a tenant-friendly environment as supply balances out with softer demand.We also dug into his motivation for writing The Sequence. For Allen, the book is both a tactical roadmap and a legacy piece, weaving lessons from his career, mentorship experiences, and life inflection points. He emphasized the importance of defining your “why” before jumping into brokerage, seeking mentorship, and aligning with the right company and asset class. He also spoke about the industry’s evolution, how AI and data are reshaping competition, and why training, mentorship, and coaching are critical for brokerages to reduce high attrition rates. Looking ahead, Allen plans to continue writing, mentoring, and training new brokers, all while balancing his passion for real estate with family travel and personal goals.Buy Allen's new book: https://www.amazon.com/SEQUENCE-Perso...--🚨 New! "Industrialize: The Insider's Guide to Industrial Real Estate" is now available: https://mybook.to/industrialize--🚩 Subscribe: / @industrialize #industrialize #industrialinsiders #industrialrealestate

Aug 29

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53 min
AUG 13

Inside MCA’s Small-Bay Industrial Playbook

In this episode of the Industrial Real Estate Show, Tyler Maddox from MCA Realty shares his 35-year journey from brokerage to leading a Western US-focused industrial investment firm. MCA targets small to mid-bay industrial properties in primary and secondary markets from Texas westward, avoiding tertiary areas due to lower liquidity. Starting in 2011, they concentrated on multi-tenant assets with below-market rents, improving and stabilizing them before selling or refinancing. Their first fund of $50 million launched in 2020, followed by a $100 million second fund in 2024. Maddox explains that their strategy has remained consistent through market shifts, focusing on under-managed assets owned by private investors and upgrading them to capture rent growth, while minimizing risk through tenant diversity. He emphasizes that small-bay industrial is operationally intensive compared to big-box single-tenant buildings, with challenges such as managing mom-and-pop tenants, short leases, credit risk, and varying eviction laws. Despite these hurdles, limited new supply supports resilience in rents and occupancy. Maddox also notes emerging issues like increasing tenant power demands amid strained electrical infrastructure, as well as opportunities in industrial condominiums for owner-users. He credits MCA’s success to quick decision-making, discretionary capital, and a strong, complementary team, and sees continued long-term opportunity in the small-bay space due to its scarcity and tenant demand. About Tyler: Mr. Mattox is a Principal at MCA Realty and is responsible for directing the investment related activities including the acquisition, development and disposition of all investments, as well as oversight on the firms asset management. Mr. Mattox has over 33 years of broad based real estate experience. Prior to MCA Realty, Mr. Mattox was the Principal Owner of Mattox Property Services, an opportunistic real estate investment and development company that identified and acquired underperforming assets. In this role, he managed all facets of the repositioning process, including acquisitions, financial underwriting, debt and equity capitalization and physical due diligence. Prior to the formation of Mattox Property Services, Mr. Mattox was employed by CBRE and during his tenure rose to the level of Senior Vice President, the highest office available to producers at the time of his departure. Connect with Tyler: Website: https://mca-realty.com/tyler-mattox/ LinkedIn: https://www.linkedin.com/in/tyler-mattox-6723218 -- 🚨 New! "Industrialize: The Insider's Guide to Industrial Real Estate" is now available: https://mybook.to/industrialize -- 🚩 Subscribe: https://www.youtube.com/@industrialize?sub_confirmation=1 #industrialize #industrialinsiders #industrialrealestate

Aug 13

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1h 2m
SEP 19

From Office to Industrial: The Cash Cow Shift

Ethan is a Baltimore-area investor who moved from offices and strip centers into strictly industrial after years of high capex and constant turnover in those assets. His 30,000 sf small-bay warehouse bought in 2013 for $2.15M has run nearly full for 12 years, needed little capex, and is now worth about $4.5M. Limited new supply of small bay, 3 percent annual rent bumps, and sticky tenants made it a cash cow. He sees big funds drifting down-market from big box to chase yield, but notes small-bay tenants are gritty and practical, so local owners who know the profile often have an edge. He has doubled down on industrial outdoor storage. A 16-acre site near Dover was bought for about $1.2M, improved with gravel, fencing, solar lights, cameras and an app-controlled gate, then run by a truck-parking operator. Pricing is about $175 per spot per month with daily and weekly options, modeled for roughly 180 stalls and now about 65 percent occupied, already covering the mortgage. He financed quickly via a line of credit then plans to refi after stabilization. A failed Phase I led to a clean Phase II, which unlocked the deal. He also owns two 5,000 sf warehouses with 1.5 acre yards leased to a pipe distributor, a contractor and a granite company, plus another IOS site across from Dover being turned into containerized self-storage. Strategy wise he avoids Baltimore City’s higher taxes, favors Harford County and secondary markets near highways on the I-95 corridor, and targets IOS parcels of 3 to 5 acres or more where supply is scarce and demand is deep. -- 🚨 New! "Industrialize: The Kids Guide to Industrial Real Estate" is now available: https://mybook.to/industrializejr 📈 "Industrialize: The Insider's Guide to Industrial Real Estate" is now an Amazon bestseller in the category of Commercial Real Estate: https://mybook.to/industrialize -- 🚩 Subscribe: / @industrialize #industrialize #industrialinsiders #industrialrealestate

Sep 19

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57 min
SEP 15

How AI and Data Help Boutiques Compete with Giants

Jay Olshonsky, former chairman president and CEO of NAI Global, joined to share why he launched 42 Plus LLC, an advisory firm named for his years in the business. His mission is to fight stagnation he sees across real estate by helping leaders move forward. We dug into AI’s impact, the likely ebb and flow of an eventual bubble, and why you must pay attention even if you are not the expert. Jay partners with Phil Stringer to bring proven AI training from the residential side into commercial. He sees AI as a time saver for research, writing, analysis, and outreach, while reminding us that local knowledge and face to face work still win. Big firms keep consolidating, yet access to data and tools has leveled the field for boutiques. Personal branding in commercial is catching up to residential, with standouts showing how consistent value beats company size. Jay’s playbook is simple. Know your audience. Give value. Use AI if it saves ten hours a week and rethink it if it costs twenty. Invest in travel and in person meetings to deepen insight and trust. Reverse mentor with younger pros to keep messaging sharp. He views the industry as 10 percent elite adopters, 10 percent striving, and a large middle stuck in place. His closing note was clear. Most people are not failing, they are stagnating, and a few smart changes can get them moving again. -- 🚨 New! "Industrialize Jr: The Kids Guide to Industrial Real Estate" is now available: https://mybook.to/industrializejr 📈 "Industrialize: The Insider's Guide to Industrial Real Estate" is now an Amazon bestseller in the category of Commercial Real Estate: https://mybook.to/industrialize -- 🚩 Subscribe: https://www.youtube.com/@industrialize?sub_confirmation=1 #industrialize #industrialinsiders #industrialrealestate

Sep 15

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48 min
SEP 26

Finding God’s Presence in Our Anxiety: Nearness Series #1

In this episode of the Heart Set Above Podcast, Ellen Radcliff, LMFT, unpacks the profound truth that “nearness is never without effect.” From synced heartbeats to shared emotions, Ellen shows how proximity transforms us in relationships, in our bodies, and in nature itself—and ultimately, how drawing near to God is the antidote to fear and anxiety. You’ll learn: Why distance always leaves a mark in our lives, hearts, and relationships How science, psychology, and Scripture reveal the power of nearness Practical ways to actually draw near to God in everyday messy moments This episode is the start of a new series exploring what it really means to live in God’s presence, not just in abstract phrases, but in simple, practical rhythms that bring calm and clarity. ✨ May you notice His nearness in ordinary moments this week—and let it soothe your soul. -- Connect with Ellen https://heartsetabove.com/ https://linktr.ee/ellenradcliff -- Listen to the Podcast: Apple: https://podcasts.apple.com/ca/podcast... Spotify: https://open.spotify.com/show/6Ra0vlh...

Sep 26

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6 min
SEP 26

How God’s Presence Heals Fear & Anxiety: Nearness Series #2

Welcome back to the Heart Set Above Podcast with Ellen Radcliff, LMFT. In this second episode of our new series, Ellen explores the powerful truth that “nearness is never without effect.” Through stories, psychology insights, and Scripture, she reveals how proximity shapes us in relationships, in our emotions, in our bodies—and ultimately, in our walk with God. Ellen unpacks how: Drawing near to God is the antidote to fear and anxiety Distance—whether emotional, relational, or spiritual—always leaves a mark Science and faith agree: closeness changes us for the better This series is designed to move beyond abstract phrases like “cast your burdens” or “rest in His presence.” Ellen gives you practical, faithful, and psychologically grounded tools to actually live in God’s nearness—even in the mess of daily life. ✨ May this conversation help you notice His presence in the small, ordinary moments of your week, and let it begin to soothe your soul. -- Connect with Ellen https://heartsetabove.com/ https://linktr.ee/ellenradcliff -- Listen to the Podcast: Apple: https://podcasts.apple.com/ca/podcast... Spotify: https://open.spotify.com/show/6Ra0vlh...

Sep 26

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10 min
JUN 6

How an Entrepreneur Built an Industrial Real Estate Portfolio

In this episode of The Industrial Real Estate Show, investor Kip Northrup shares the remarkable story of how he built a 14-property industrial portfolio in Michigan from the ground up, starting with a childhood passion for aquariums that evolved into a water feature business and eventually led him into real estate. Kip explains how early financial struggles pushed him to buy his first property out of necessity, and over time, he grew both his business and real estate holdings by purchasing underutilized or vacant buildings, fixing them up, and holding them long-term. He discusses his hands-on approach to property management with his wife, their preference for owning nearby assets, the emotional ups and downs of investing, and lessons learned from both wins and missteps—including a failed bowling alley redevelopment. Kip emphasizes simplicity in deal analysis, the power of cost segregation for tax advantages, and his passion for working directly with tenants to support small businesses. Now targeting a 50-property portfolio, Kip is cautiously expanding into retail while maintaining his core industrial strategy and values. Connect with Kip: LinkedIn: / kipnorthrup Website: https://pbddevelopment.com/ -- 🚨 New! "Industrialize: The Insider's Guide to Industrial Real Estate" is now available: https://mybook.to/industrialize --🚩 Subscribe: https://www.youtube.com/@industrialize?sub_confirmation=1

Jun 6

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1h 4m
JUN 19

Residential vs Industrial Real Estate Investing

In this episode of The Industrial Real Estate Show, Chad Griffiths welcomes returning guest Deren Huang, an industrial investor based in Tulsa. The interview kicks off with a fun lightning-round game where Deren challenges Chad to blindly rank various investments (from gold and Bitcoin to Olive Garden leases and drive-thru wedding chapels). The playful setup leads to insightful discussions about risk tolerance, asset classes, and how personal experience and logic influence investment preferences. Chad consistently favors predictable, scalable investments like the S&P 500 and industrial real estate, while expressing skepticism about novelty concepts and collectibles like vintage guitars. The conversation then shifts into a deeper dive on Darren’s evolution from owning over 100 single-family homes to now managing over 200,000 square feet of industrial real estate in Tulsa. He shares candid lessons from early mistakes (such as overvaluing clear height at the expense of location and functionality) and emphasizes key attributes like geometry, site coverage, and access. Darren outlines his buy-box, investment strategy, and how he creatively financed properties during volatile interest rate shifts. He also discusses his transition from residential to industrial, the operational benefits of triple net leases, and his plans to pursue infill development. The interview closes with thoughtful advice to aspiring investors: start by learning the fundamentals, get to know your local market, and always remember that even in commercial real estate, you’re still dealing with people. Connect with Deren: Website: https://www.derenhuang.com/tulsa LinkedIn: https://www.linkedin.com/in/derenhuang -- 🚨 New! "Industrialize: The Insider's Guide to Industrial Real Estate" is now available: https://mybook.to/industrialize -- 🚩 Subscribe: https://www.youtube.com/@industrialize?sub_confirmation=1 #industrialize #industrialinsiders #industrialrealestate

Jun 19

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1 hr

At Questor, we produce and host a diverse range of engaging podcasts that delve into the realms of business, real estate investing, finance, and beyond. Our content is designed to provide valuable insights, expert advice, and in-depth discussions to help our listeners stay informed and succeed in their respective fields. Whether you're an aspiring entrepreneur, seasoned investor, or financial enthusiast, Questor offers a wealth of knowledge and inspiration to support your journey.

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