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3 jun

Athlete Value and ROI with Brent Wall of Student Athlete Score

NIL is no longer just about deals. It is becoming a marketing, data, and infrastructure problem. In this conversation, Brent Wall, co-founder and CEO of Student Athlete Score, breaks down how schools, athletes, and brands are using data to understand athlete value, social reach, campaign performance, and NIL ROI. Eric Kasimov and Brent discuss how NIL is moving from chaos and headline chasing toward measurable marketing systems, why local and regional brand deals matter, and how athletes can build platforms that last beyond sports. Key Takeaways NIL is moving from chaos toward measurable ROI Student Athlete Score helps schools, athletes, and brands understand athlete value Follower counts alone do not tell the full story Local and regional brand deals may be a major NIL opportunity Schools are building new commercial roles around NIL and athlete marketing Donor fatigue is forcing more focus on real brand value AI and data can help match athletes with better-fit opportunities Olympic and non-revenue athletes may be overlooked NIL opportunities Youth athletes are being pushed to think about personal brand earlier Athlete branding can create skills that last beyond sportsChapters 00:00 Introduction01:50 The professionalization of sports at every level03:00 Why young athletes now have to think about personal brand04:39 Social media cleanup, exposure, and pressure on kids06:32 What Student Athlete Score does07:56 Measuring athlete value on social media08:35 How universities use the platform10:05 AI, discovery, and local brand deals11:39 NIL education, taxes, and athlete responsibility13:36 The old Wild West of NIL and the new one15:59 Compliance, NIL Go, and regulation16:22 Eligibility, the five-and-five rule, and college sports consistency19:35 Tournament expansion, TV money, sports betting, and more games23:00 Olympic sports and non-revenue programs26:17 Donor fatigue and the need for NIL ROI29:41 Why money does not guarantee winning31:19 The transfer portal and mid-major programs36:00 International athletes, age gaps, and roster pressure38:49 Olympic athletes, NIL, and personal brand gaps40:28 Bots, fake followers, and better data42:31 Why athlete interests matter to brands43:31 Building a platform for life after sports44:11 Youth sports, high school athletes, and brand education46:21 NIL as sales and marketing education47:21 Team dinners, micro-influencers, and local business value50:40 How Student Athlete Score grew with universities51:26 New commercial roles inside athletic departments52:57 Where to find Brent Wall and Student Athlete Score Connect & Follow The NIL Podcast by SportsEpreneurHosted by Eric Kasimov: https://x.com/Eric_Kaz Brent Wall: LinkedInInstagram: @studentathletescore SportsEpreneur https://sportsepreneur.com https://x.com/sportsepreneur https://www.linkedin.com/company/sportsepreneur
17 abr

NIL Was the Wake-Up Call — Now What?

When NIL exposed the value of athletes, it didn’t build the system around them. In this conversation, Stephen Bienko (42U) breaks down what’s missing — from athlete development and identity to leadership gaps in college athletics — and what needs to change next. This episode focuses on what actually matters now: decision-making, brand equity, and building something that lasts beyond the moment. Key Takeaways NIL exposed athlete value, but not athlete developmentBrand equity matters more than chasing short-term dealsMost athletes aren’t prepared for the decisions they now faceCollege programs still lag in leadership and infrastructureSoft skills are becoming more valuable, not lessChapters 00:00 Introduction 01:30 Stephen’s path: Air Force Academy to Villanova 04:00 Early challenges and defining moments 08:00 What NIL revealed (and what it missed) 10:00 Inside the 42U approach 15:00 Athlete identity and long-term thinking 19:00 Leadership gaps in college athletics 22:00 Athletes as economic drivers 26:00 Why soft skills still matter 30:00 Recruiting, evaluation, and decision-making 36:00 “College sports is not a business” 48:00 Brand equity vs. chasing deals 57:00 Financial literacy and athlete education 1:00:00 Parenting, recruiting, and guidance 1:08:00 Facilities, environment, and development Connect & Follow The NIL Podcast by SportsEpreneurHosted by Eric Kasimov: https://x.com/Eric_KazFeaturing Stephen Bienko: https://x.com/StephenBienko https://sportsepreneur.com https://x.com/sportsepreneur https://www.linkedin.com/company/sportsepreneur
9 jul

There’s Fecal Matter Everywhere

There’s fecal matter everywhere. That’s not a metaphor. That’s Jared’s actual public health warning after we start talking about piss shoes, bathroom air dryers, and whether taking your shoes off indoors even matters anymore. Somehow, that’s only the first ten minutes. From there, this spirals into Aldi sponsorships, AI, the Singularity, UFOs, simulation theory, the Fermi Paradox, Neil deGrasse Tyson, Gen X distrust, broken adulthood, and whether streaming platforms are drowning us in an ocean of mediocre content. In other words… a perfectly normal episode of Saviors of the Metaverse. And that college-costs part? You're paying for the football team. Not as a booster — you, buried in your tuition, whether you ever watch a single game. That's a real thing, and there's a full breakdown on SportsEpreneur: Student Athletic Fees: Who Really Pays for College Sports? TopicsAI, ChatGPT, Aldi, piss shoes, paper towels vs. hand dryers, bathroom bacteria, conspiracy thinking, industry-funded studies, Gen X skepticism, Michael Jackson, Pepsi, simulation theory, the Fermi Paradox, alien civilizations, Neil deGrasse Tyson, UFOs, higher education, student debt, daycare costs, Netflix, streaming slop, movie quality, social media comments, modern culture Chapters 00:00 – Aldi, sponsorships, and whether the Singularity already happened02:12 – Piss shoes, taking shoes off indoors, and why we’re all disgusting07:30 – AI says Jared is a genius09:20 – The great paper towel vs. hand dryer debate16:45 – Psyops, algorithms, and why everything feels manipulated25:30 – Gen X, AI, boomers, and the great wealth transfer that may never happen35:10 – The Singularity, aliens, and Jared’s Anunnaki bedtime story44:40 – UFOs, disclosure, and whether anyone would actually care50:30 – The Fermi Paradox, the Zoo Hypothesis, and the Dark Forest53:45 – Is Neil deGrasse Tyson overrated?58:30 – College, debt, daycare, and why adulthood feels impossible1:04:15 – Netflix, streaming slop, and the volume-over-quality problem1:05:30 – Reading your comments and embracing criticism Saviors Of The Metaverse on Social Media: TikTok | YouTube | X Eric: X | KazSource Jared: X | Nu Futurist Produced by QuietLoud Studios Available on Apple Podcasts & Spotify & wherever you listen to podcasts!
03/09/2024

Success in the NIL Space Is Not Limited to the Top 1% | Sam Green

In this episode, we feature Sam Green, an educator in the NIL space who helps athletes build their personal brands and navigate the world of social media to monetize their platforms. She emphasizes the importance of efficiency and time management for busy athletes. Sam advises athletes to start with a clear goal and work backward to create a social media strategy that aligns with their post-athletic career aspirations. She also encourages athletes to batch their content creation and find platforms that facilitate NIL deals. Sam believes that athletes not in the top 1% can still succeed in the NIL space with hard work and a long-term approach. She also highlights the importance of giving back to the community and using their platform for a greater purpose. The conversation explores the impact of Name, Image, and Likeness (NIL) on college athletes and the opportunities it provides for their personal and professional development. It highlights how NIL allows athletes to gain real-life skills, such as pitching themselves, negotiating, and creating content. The discussion emphasizes the value of athletes' experiences and mental fortitude, making them desirable hires in the job market. The conversation also touches on the challenges of scalability and sustainability in the NIL space and the importance of building teams and networks. Lastly, she mentions the AthleteCon convention and the significance of platforms like LinkedIn and X for athletes. Takeaways from NIL Content Creator Sam Green: Athletes should start by identifying their long-term goals beyond sports, then work backward to create content and build a brand aligned with them.Even athletes in non-revenue sports like track and field can make significant money through NIL if they work to create content and build a following.Batching content creation on off days and incorporating quick, easy-to-produce content helps athletes manage their time effectively.While football and men's basketball currently dominate NIL deals, female athletes are seeing increased opportunities and engagement.Through NIL, athletes are gaining valuable real-world business, marketing, and entrepreneurship experience that will benefit them after their athletic careers.Sam recommends athletes use platforms like LinkedIn and X to network with brands and decision-makers, not just Instagram and TikTok.Universities are starting to hire experts to facilitate brand deals and educate their athletes on NIL opportunities.Sam emphasizes the long-term value of building a brand that can transition beyond an athlete's playing career.She advises athletes to be wary of people who only want to profit from them and to seek out experts who have other revenue streams besides working with college athletes. NIL4U is part of the podcast network, SportsE MediaSportsE Media is a sports media platform and production company that connects entrepreneurs, executives, athletes, and fans. It focuses on sports, entrepreneurship, mental health, and media.Learn more: https://sportsepreneur.com/ NIL4U is also a part of QuietLoud StudiosQuietLoud Studios is the podcast network where reflection and voice come together.Learn more: https://quietloudstudios.com/ NIL4U is produced by the team at KazCMKazCM is a B2B content production company that builds assets and drives revenue by writing and talking. If you are looking to create a podcast, show, or written works, talk with the team at KazCM.Learn more: https://kazcm.com/ ConnectListen to the NIL4U Podcast: Apple Podcasts | Spotify | SportsESam Green: https://www.linkedin.com/in/sambgreen/ SportsE Media: YouTube | TikTok | X | IG Related content to "Success in the NIL Space Is Not Limited to the Top 1% | Sam Green": NIL Pros and Cons | The College Game Is Changed Forever 5 Misconceptions About NIL (Name, Image, Likeness) | A Positive View Timestamps: 00:00 Introduction to Sam Green and the NIL Space 02:22 Sam Green's Background and Transition to Educating Athletes in NIL 04:20 The Challenges of NIL for Athletes and the Importance of Self-Care 05:34 Efficiency and Time Management for Athletes in the NIL World 09:13 Navigating the NIL Landscape and the Importance of Having a Plan 10:44 Building Confidence and Empowering Athletes in the NIL Space 13:18 Batching Content Creation and Maximizing Efficiency 15:39 The Importance of Batching Time and Finding NIL Platforms 20:07 Success in the NIL Space: Not Limited to the Top 1% 24:32 Using the NIL Platform for Giving Back and Making a Difference 26:35 NIL and its Impact on Personal and Professional Development 28:21 The Value of Athletes' Experiences and Mental Fortitude 30:59 Scalability and Sustainability in the NIL Space 34:00 Building Teams and Networks for Success in NIL 41:34 The Significance of Platforms like LinkedIn and X
26/12/2025

The Other 23 Hours: Athlete Identity, Body Confidence, and Building Healthy Sport Environments with Julie Shiller

Julie Shiller, MS, CSCS, CMPC Candidate, who is also pursuing her clinical licensure. She is an AthMindset® Mental Performance Practitioner and sport and performance therapist with Align Bay Area Sport Psychology. A former youth athlete who left sport without the body-confidence and mental-health support she needed, Julie now channels that lived experience into helping athletes and coaches thrive as whole people. With more than 15 years in coaching and human performance—including extensive work as a strength and conditioning coach—Julie guides growth across the physical, mental, and emotional domains. She is also a trainer for Positive Coaching Alliance and the founder of The Other 23 Hours Coaching, where she supports athletes in the transformational moments that happen outside of practice and competition. Whether she’s working with youth competitors, collegiate teams, or coaches seeking to build healthy, high-performing environments, Julie brings empathy, evidence-based practice, and a holistic perspective to her work. Chapters 0:00 — Athlete Mindset & SportsEpreneur0:17 — Cold open + energy check1:09 — Welcome & introduction to Julie Shiller2:00 — Julie’s background: coaching, performance, and lived experience4:10 — Leaving sport without support & why it matters6:45 — Athlete identity and body confidence9:30 — Eating disorder awareness in athletics12:10 — Why the “other 23 hours” matter most15:05 — Coaches as culture-setters18:40 — Starting with the coach before the athlete22:15 — Building team-wide support systems26:30 — Youth and collegiate athlete considerations30:05 — Integrating physical, mental, and emotional performance34:10 — What healthy sport environments actually look like38:20 — Advice for coaches and practitioners41:31 — Closing reflections & appreciation Information and short-form content on athletes and eating disordersGo here for resources and education A note on body confidence: The sense of comfort, acceptance, and positive attitude a person has toward their own body. It’s not just about appearance—it’s about how you feel in your own skin, respecting and appreciating your body’s abilities, and being less influenced by societal pressures or unrealistic ideals. For athletes, body confidence is particularly important because it affects performance, recovery, and mental health. Athletes with strong body confidence are more likely to trust their bodies, maintain healthy habits, and enjoy their sport without being hindered by anxiety or shame about their appearance. More content by SportsEpreneur on athlete mental health: Why players are taking control of their health | The pressure placed on college athletes | Teaching resilience in youth sports Connect with Julie Shiller: LinkedIn | InstagramThe Other 23 Hours CoachingConnect with the host & podcast production team: Lisa Bonta Sumii: LinkedIn | InstagramSportsEpreneur: LinkedIn | XCredits: Athlete Mindset is part of SportsEpreneurProduced by KazCM and also featured on the QuietLoud Studios podcast network.Beat Provided By https://freebeats.io | Produced By White Hot If you or someone you know is struggling If you’re experiencing thoughts of suicide or emotional distress, please reach out for support: 988 Suicide & Crisis Lifeline (US): Call or text 988 Crisis Text Line: Text HOME to 741741 International resources: https://www.opencounseling.com/suicide-hotlines You’re not alone, and support is available.
20/12/2023

Parent of a College Athlete? This One Is For You! – Sports Mom University

In this episode of NIL4U, hosts Rob Finkelstein and Trent Clark welcome Jamesetta, CEO of Sports Mom University, to discuss the complexities of NIL. They discuss Jamesetta's transition from navigating her children's athletic recruitment to becoming an NIL consultant, focusing on the gaps in parental guidance in sports business. The conversation emphasizes the need for educating athletes and parents about NIL deals, advocating for sustainable partnerships, and informed decision-making in the sports and NIL community. Are you the parent of a college athlete? If so, this NIL podcast episode is for you! Connect with the hosts and producer of NIL4U: Rob Finkelstein: Linkedin | Website Trent Clark: Linkedin | WebsiteSportsE Media: YouTube | TikTok | X | IG About this NIL4U episode: Parent of a College Athlete? This One Is For You! - Sports Mom University In this episode of NIL4U, co-hosts Rob Finkelstein and Trent Clark engage in a profound conversation with Jamesetta, the founder and CEO of Sports Mom University, exploring the intricacies of Name, Image, and Likeness (NIL). Jamesetta, drawing from her diverse background as an army brat, shares her journey from a parent navigating her children's athletic recruitment to becoming a leading NIL consultant. The discussion explores the gaps in the system, emphasizing the lack of guidance for parents in understanding the recruitment process and the business of sports. Jamesetta underscores the need for athletes to have an identity beyond their athletic prowess and criticizes the current focus on major endorsements over fostering entrepreneurship and community value. The conversation touches on the disparities between star athletes and those from smaller schools, highlighting the importance of thinking on a micro level for potential partnerships within local communities. A cautionary tale is shared about an athlete's uninformed NIL deal with Maserati, emphasizing the need for better education and support systems for families. Throughout the episode, the importance of equipping parents and athletes with the knowledge to make informed decisions, understand contracts, and recognize their value to local businesses is stressed. Jamesetta's insights call for a shift in perspective towards building sustainable, entrepreneurial ventures that benefit both athletes and their communities. The episode concludes with a call to action, urging parents and athletes to educate themselves on the business aspects of NIL and recommending resources like Sports Mom University and AIM NIL Academy. For those wanting to explore NIL further, Jamesetta's work at Sports Mom University is highlighted, with an invitation to join future discussions on NIL4U. As we wrap up the episode, we reiterate the vast opportunities NIL presents for both athletes and businesses. Our goal is to continue providing valuable insights and education on the evolving NIL landscape. Thank you for tuning in, and stay educated on all things NIL. Connect: Listen to the NIL4U Podcast: Apple Podcasts | Spotify | SportsE Rob Finkelstein: Linkedin | Website Trent Clark: Linkedin | WebsiteSportsE Media: YouTube | TikTok | X | IG
27/04/2024

NIL Representation with Darren Heitner, Sports and Entertainment Attorney

In this conversation, we talk with Darren Heitner, a sports and entertainment attorney, about the world of Name, Image, and Likeness (NIL) in college athletics with a focus on NIL representation. They discuss the current state of NIL, the challenges and opportunities for athletes, brands, and parents, and potential future developments in the space. Heitner emphasizes the importance of proper representation and contract negotiation for athletes, and the need for brands to ensure a good fit with athletes and to consider non-monetary benefits. The conversation highlights the real-world education and entrepreneurial opportunities that NIL presents for athletes. "NIL Representation with Darren Heitner, Sports and Entertainment Attorney" Highlights NIL provides real-world education and entrepreneurial opportunities for athletes.Proper NIL representation and contract negotiation are crucial for athletes in the NIL space.Brands should ensure a good fit with the athlete and consider non-monetary benefits.Parents should be aware of the legal considerations and seek professional advice for their athlete.The future of NIL is uncertain, with potential changes in NCAA regulations and ongoing legal cases."This is 400-level business.""It's not only an amazing opportunity to exploit your value commercially. It's a unique opportunity to grow for the real world."Connect:Listen to the NIL4U Podcast: Apple Podcasts | Spotify | SportsESportsE Media: YouTube | TikTok | X | IG Other NIL Podcasts and Articles: The Evolution of Student-Athlete Compensation SE53 | Disrupting College Basketball With Creative Ideas | Joseph Bien-Kahn Why College Football Games Feel Longer Than Ever
16 jul

Military, Retirement, and Planning for What Comes Next with Joe Sallee

What 25 years in the Navy taught Joe Sallee about planning ahead, managing risk, and helping people think beyond retirement. In this episode of The Long Game, Mitch Long talks with Joe Sallee about military service, submarines, business, and the path that led him into financial planning. Joe shares how an early dream of flying in the Air Force turned into a 25-year Navy career on submarines, and how that eventually gave him the foundation for a second career helping people prepare for retirement. They also get into the emotional side of money, why business owners often forget to plan for themselves, and how politics and headlines can derail good financial decisions. It is a practical conversation about long-term thinking, risk, and building a life that still has purpose after work ends. WHAT WE TALK ABOUT Joe Sallee’s military background and life on submarinesHow a physics degree led into nuclear training in the NavyGetting interested in investing and financial planning earlyThe move from military service into financial advisingWhy Joe first focused on helping military families transitionHow business owners neglect their own planningThe role emotions and politics play in financial decisionsWhy retirement planning has to include purpose, not just numbersHow Joe thinks about growing a business that outlasts the ownerWhere insurance fits into a full financial plan CHAPTERS 00:21 – Mitch introduces Joe and asks about his military background00:48 – Growing up in an Air Force family and wanting to fly A-10s02:00 – Why Joe ended up in the Navy and on submarines instead02:43 – Spending 25 years in the Navy02:56 – What life on a submarine is really like03:28 – Oklahoma, college, and the years at the University of Oklahoma05:53 – Why Joe studied physics06:51 – How Joe got interested in investing and financial planning08:04 – Getting recruited into the industry before leaving the Navy09:00 – Starting out by helping military families transition09:27 – Expanding beyond that niche into business owners10:20 – Why smart professionals often neglect their own financial planning11:14 – Joe’s philosophy and helping clients make their dreams come true12:00 – Why retirement planning is also psychological12:41 – The challenge of keeping politics and emotion out of decisions14:00 – Why Joe tells clients to stop living in the news cycle15:18 – The size of Joe’s team and the structure of the practice15:35 – What he wants the business to become over time16:39 – Building a practice that can run without the owner17:00 – How Joe reviews insurance as part of planning18:00 – Mitch on disability insurance and protecting income19:25 – Long-term care and self-insuring later in life Connect with Mitch Long: LinkedIn | KazInsurance | Read: Pagers & Payphones Connect with Joe Sallee: LinkedIn | Bay Capital Advisors | CFP Profile More from QuietLoud Studios One Post Is Content, A Body of Work Is Authority — KazCM From Green Beret to Blackhawk Pilot to Financial Planner: Nick O’Kelly on Risk, Family, and Starting Over — The Long Game Why Youth Soccer Needs Player-Led Pathways | Brando Babini of Youth 4 Youth FC — SportsEpreneur About This Podcast and Series The Long Game is a series under Entrepreneur Perspectives. Produced by QuietLoud Studios. Credits:Music by Jess & Ricky — SoundCloud
31/07/2025

The Pressure Placed on Kids in Youth Sports

In this episode of Athlete Mindset, we feature an appearance Lisa made on The Sports Backdrop podcast to discuss the mental health dynamics of youth sports, focusing on the pressures young athletes face. The Q&A style discussion includes how coaches can manage different levels of emotions among their players and the critical role of parental behavior in youth sports. This episode, "The Pressure Placed on Kids in Youth Sports," also touches on the growing trend of specialization in youth sports and the importance of teaching athletes to control the controllable. "The Pressure Placed on Kids in Youth Sports" Topics: Pressure on kids in youth sportsCoaches managing different levels of emotions with athletesResilienceParental behavior and parental self-awareness in youth sportsSpecialization in youth sportsControl the controllableClick here to Contribute to the Athlete Mindset Community By supporting the Athlete Mindset community, you will contribute directly to the mental health of athletes. With your amplification, we can ensure more voices are heard and more individuals are impacted. Thank You for making a difference! Connect with the host & podcast production team: Lisa Bonta Sumii: LinkedIn | Instagram SportsEpreneur: LinkedIn | X Related content: Youth Sports Mental Health | Parents, Coaches, and Resilience Mental Health in Youth Sports Mississippi State University + Dr. James Barnes | Education, Youth Sports, and Marketing Insight Music credit: Beat Provided By freebeats.io | Produced By White Hot
22/04/2025

Unmasking Mental Health with Marcus Smith II

Welcome to the Athlete Mindset podcast, hosted by Lisa Bonta Sumii, LCSW, CMPC. In this raw and heartfelt episode, Lisa sits down with Marcus Smith II, a former NFL first-round draft pick turned mental health advocate, life coach, and Global Ambassador for All Points North (APN). Marcus shares his journey from anxiety attacks at age eight to a near-fatal moment during his NFL career, revealing how therapy and APN transformed his life. Together, they explore the stigma black men face in addressing mental health, the power of vulnerability, and Marcus’s work with Circle of M to support athletes and youth. Lisa opens up about her own postpartum panic attacks, creating a powerful exchange of lived experiences. Key Takeaways from "Unmasking Mental Health with Marcus Smith" Mental health’s hidden face: It doesn’t have a look, and success can mask deep struggles.Cultural barriers: Black men often inherit silence around emotions, fearing judgment or weakness.Marcus’s story: From NFL highs to a suicide attempt, healed through therapy and APN’s 30-day program.Support matters: A team of listeners and professionals can redefine identity beyond sport.Youth focus: Circle of M empowers kids with mental health tools, starting with the feelings wheel.Physical weight of pain: Anxiety and depression feel like a vest, lifted through sharing and healing.Credits: Athlete Mindset is part of the SportsE Media platform.Produced by KazCM and featured on the QuietLoud Studios podcast network. Support the Athlete Mindset Community: Click Here to contribute to the Athlete Mindset Community. By supporting the Athlete Mindset community, you will contribute directly to the mental health of athletes. With your amplification, we can ensure more voices are heard and more individuals are impacted. Thank You for making a difference! Connect with the guest, host, and podcast production team: Marcus Smith II: LinkedIn | The Circle of M podcast | websiteLisa Bonta Sumii, LCSW, CMPC: LinkedIn | Instagram | websiteSportsE Media: LinkedIn | XRelated episodes to “Unmasking Mental Health with Marcus Smith”: Doug Middleton | From NFL to Mental Health Advocacy and Dream Yoga + WellnessMarques Ogden | Former NFL Player, Servant Leader, Inspirational SpeakerDominique Easley | NFL Veteran Championing Student-Athletes in Underserved CommunitiesMusic: Beat Provided By freebeats.io | Produced By White Hot

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