The Compete Network

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16/11/2023
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13/12/2022

20/06/2024

How to Sharpen Your Homepage Positioning and Messaging w/ Anthony Pierri & Robert Kaminski | S4 E2

Anthony Pierri and Rob Kaminski are the people you want building your homepage. They don’t mess around when it comes to positioning and messaging in product marketing and it’s why they’re on The Marchitect for this unmissable episode. Unfortunately, there’s no place where companies lose their positioning and messaging more than their homepage. We’re here to fix that. Credits: The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Guests: Sangram Vajre, Trinity Nguyen and Yi Lin Pei Producer: Grayson Ottenbreit Editor: Stephen Despins Timestamps: TIMESTAMPS: (00:00:19) Introduction (00:04:44) What is positioning? (00:06:20) The difference between positioning, messaging, and copywriting (00:10:17) How to segment your audience (00:18:20) Positioning based on category maturity (00:28:55) Positioning multiple products (00:37:54) Homepage best practices (00:46:26) Tearing down a real Homepage (00:50:48) Audience Questions (00:55:23) Key Takeaways

20/06/2024

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58 phút
20/11/2024

The Best Competitive Ad Campaign (LIVE at Compete Week 2024)

In this LIVE episode (recorded during Compete Week 2024) Andy, Jason and Tamara compete to present the best competitive advertising campaign 'launched' by one company against another. REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product. CREDITS: Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason Oakley Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. TIMESTAMPS: (00:00:00) Introduction (00:04:32) Apple’s ‘Get a Mac’ (00:15:35) Avis’ ‘We’re Only Number 2’ (00:25:45) Google’s ‘#bestphonesforever’ (00:40:15) And the winner is…

20/11/2024

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44 phút
02/05/2024

The Best Creator Product Launch

In this episode, Tamara, Andy and Jason compete to present the best launch from the best influencer/creators found on LinkedIn. REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product. CREDITS: Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason Oakley Producer: Grayson Ottenbreit The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. TIMESTAMPS: (00:00:00) Introduction (00:04:29) Launch #1: Justin Welsh's Creator MBA (00:14:22) Launch #2: Steph Smith's Internet Pipes (00:25:08) Launch #3: Jay Clouse's Creator HQ (00:38:36) And the winner is...

02/05/2024

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41 phút
30/05/2024

The Best Category Creating Product

In this episode, Tamara, Andy and Jason compete to present the best product launch video. REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product. CREDITS: Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason Oakley Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. TIMESTAMPS: (00:00:00) Introduction (00:07:21) Launch #1: Netflix (00:17:27) Launch #2: Intercom (00:30:54) Launch #3: 5-Hour Energy (00:42:44) And the winner is...

30/05/2024

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48 phút
17/05/2024

Are You a (Modern) Product Marketing Leader? w/ Sangram Vagre, Yi Lin Pei & Trinity Nguyen | S4 E1

There’s so much confusion around what a modern go-to-market is, and what marketing’s role is in developing and executing against a successful GTM strategy. In the first episode of The Marchitect, Sangram Vajre, Founder at GTM Partners, Trinity Nguyen, VP Marketing at UserGems, and Yi Lin Pei, Founder at Courageous Careers share: the modern go-to-market, and the role of the CMO and their PMM leader the difference between marketing the business, and the business of marketing the key characteristics of a modern CMO & PMM leader what GTM motions should be top of mind for modern marketers Credits: The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Guests: Sangram Vajre, Trinity Nguyen and Yi Lin Pei Producer: Grayson Ottenbreit Editor: Stephen Despins

17/05/2024

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58 phút
09/08/2023

Resilience and Learning in Sales | Jessa Jennings

Salesforce's Jessa Jennings is the Vice President of Sales Performance Management for Commercial & Enterprise in North America. Throughout her more than 14-year career with Salesforce, she's held many titles including the first female regional vice president at Salesforce Canada. She joined Jody to talk about her early days at Salesforce as the only female seller in the room, how one pitch competition changed the entire trajectory of her career, and what it takes to sell tech in 2023. Key Moments (00:00) Intro (01:46) Being the only woman in the room at Salesforce (05:24) The sales competition that changed Jessa's life (08:30) Building a new category at Salesforce (10:42) Selling tech in a tough economy (13:48) Why pipeline dies at discovery (18:05) Nailing an education-led sales motion (23:12) Selling in 2009 vs 2023 (25:54) Jessa's advice to other sales leaders (28:16) How Jessa defines winning today Host: Jody Geiger Production: Grayson Ottenbreit Check out past episodes and more great compete content like Winning as Women only on the Compete Network, powered by Klue. About the Compete Network: The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

09/08/2023

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31 phút
07/03/2024

The Best Sidecar Product Launch

In this episode, Tamara, Andy and Jason compete to present the best sidecar product launch. A sidecar product is a free (or very low cost) offering that complements a company’s core product - not every company has one, but that’s why you came to watch this show… to see the very best. REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product. SHOW NOTES: The Leap Tik Tok: https://www.tiktok.com/@the.leap/video/7286098371717123334 Senja Mine My Reviews: https://senja.io/tools/review-mining Fellow Meeting Cost Calculator: https://fellow.app/enterprise/ Shopify Meeting Announcement Media Attention: https://www.forbes.com/sites/benjaminlaker/2023/07/14/to-meet-or-not-to-meet-shopify-puts-a-price-tag-on-time/?sh=3b0682fe7131 CREDITS: Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason Oakley Producer: Grayson Ottenbreit The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. TIMESTAMPS: (00:00:00) Introduction (00:04:20) Launch #1: The Leap by Thinkific (00:15:32) Launch #2: Mine My Reviews by Senja (00:25:59) Launch #3: The Meeting Cost Calculator by Fellow.app (00:37:55) And the winner is...

07/03/2024

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43 phút
18/04/2024

The Best Taylor Swift Launch

In this episode, Tamara, Andy and Jason compete to present the best launch from the best marketer in... history? Let's roll with it, it's Taylor Swift. And she's dropping an album tomorrow so maybe that makes us the best marketers ever. REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product. CREDITS: Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason Oakley Producer: Grayson Ottenbreit The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. TIMESTAMPS: (00:00:00) Introduction (00:06:02) Launch #1: Tortured Poet's Department (00:16:47) Launch #2: 'Taylor's Version' Albums (00:28:52) Launch #3: Midnight Collector's Albums (00:40:05) And the winner is...

18/04/2024

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45 phút
16/05/2024

The Best Product Launch Video

In this episode, Tamara, Andy and Jason compete to present the best product launch video. REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product. CREDITS: Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason Oakley Producer: Grayson Ottenbreit The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. TIMESTAMPS: (00:00:00) Introduction (00:03:27) Launch #1: Capsule.video (00:14:08) Launch #2: Mr. Beast New Feastables (00:24:53) Launch #3: Descript (00:36:40) And the winner is...

16/05/2024

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40 phút
31/08/2021

Episode 5: Accelerating Growth with Enablement & Storytelling (Seismic & Gong)

In this episode of The Marchitect, Julien Sauvage (VP, Product Marketing @ Gong), one of the best Marchitects in the game, “stopped by'' the podcast recently and shared how he collaborates with his key “interlock” stakeholders to both create a unified story for the market and accelerate growth in the Revenue Intelligence category. In this session, we discussed: How Product Marketing is Driving Gong's Go-to-Market efforts How you as a Product Marketing Leader can align everyone to tell the same stories The importance of Storytelling and how you can differentiate your product in the market Opportunities where Product Marketing Leaders can enable the Revenue Engine

31/08/2021

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35 phút

The Compete Network is the home of the best shows, events, and resources on competing. Created in partnership with the top product marketing, competitive intelligence, and go-to-market voices in the business. Powered by Klue.

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The Compete Network

Top Chương Trình

How to Sharpen Your Homepage Positioning and Messaging w/ Anthony Pierri & Robert Kaminski | S4 E2

The Best Competitive Ad Campaign (LIVE at Compete Week 2024)

The Best Creator Product Launch

The Best Category Creating Product

Are You a (Modern) Product Marketing Leader? w/ Sangram Vagre, Yi Lin Pei & Trinity Nguyen | S4 E1

Resilience and Learning in Sales | Jessa Jennings

The Best Sidecar Product Launch

The Best Taylor Swift Launch

The Best Product Launch Video

Episode 5: Accelerating Growth with Enablement & Storytelling (Seismic & Gong)

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The Compete Network

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