The Compete Network

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Kênh • 6 chương trình

Kinh Doanh

Kinh Doanh

Hằng tuần
Tiếp Thị

Tiếp Thị

16/11/2023
Tiếp Thị

Tiếp Thị

Hằng tháng
Nghề nghiệp

Nghề nghiệp

Hằng tháng
Nghề nghiệp

Nghề nghiệp

13/12/2022
Tiếp Thị

Tiếp Thị

Hai tuần một lần

12/03/2025

POWER HALF HOUR: How to Recruit and Conduct Win-Loss Interviews w/ Jen Doyle & Aldona Dye

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour. Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspots Register for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspots Check out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/content TIMESTAMPS: (00:00) Welcome Jen Doyle and Aldona Dye (00:02:32) Challenges in Win-Loss Interviews (00:05:08) Creating a Strong Win-Loss Target List (00:13:22) Conducting the Perfect Win-Loss Interview (00:20:07) Engaging and Personalizing Interviews (00:24:19) Building Trust and Internal Buy-In (00:25:57) Q&A and Closing Remarks CREDITS: Guest: Jen Doyle, Aldona Dye Host: Adam McQueen Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

12/03/2025

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30 phút
17/05/2024

Are You a (Modern) Product Marketing Leader? w/ Sangram Vagre, Yi Lin Pei & Trinity Nguyen | S4 E1

There’s so much confusion around what a modern go-to-market is, and what marketing’s role is in developing and executing against a successful GTM strategy. In the first episode of The Marchitect, Sangram Vajre, Founder at GTM Partners, Trinity Nguyen, VP Marketing at UserGems, and Yi Lin Pei, Founder at Courageous Careers share: the modern go-to-market, and the role of the CMO and their PMM leader the difference between marketing the business, and the business of marketing the key characteristics of a modern CMO & PMM leader what GTM motions should be top of mind for modern marketers Credits: The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Guests: Sangram Vajre, Trinity Nguyen and Yi Lin Pei Producer: Grayson Ottenbreit Editor: Stephen Despins

17/05/2024

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58 phút
31/08/2021

Episode 5: Accelerating Growth with Enablement & Storytelling (Seismic & Gong)

In this episode of The Marchitect, Julien Sauvage (VP, Product Marketing @ Gong), one of the best Marchitects in the game, “stopped by'' the podcast recently and shared how he collaborates with his key “interlock” stakeholders to both create a unified story for the market and accelerate growth in the Revenue Intelligence category. In this session, we discussed: How Product Marketing is Driving Gong's Go-to-Market efforts How you as a Product Marketing Leader can align everyone to tell the same stories The importance of Storytelling and how you can differentiate your product in the market Opportunities where Product Marketing Leaders can enable the Revenue Engine

31/08/2021

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35 phút
29/07/2021

Episode 3: Transformational Marketing Leadership (Seismic & VMware)

The tide has turned, b2b buyers and sellers interactions have changed. Carol, CMO, VMware, and Michael, CMO, Seismic share how their marketing teams are adapting to this new normal. In this session, we discussed: How to drive change management in your organizationNavigating the challenges of the CMO role during these constantly evolving timesWhat makes a product marketer a particularly good candidate for becoming a CMOHow product marketers can be architects of growth for their company

29/07/2021

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36 phút
24/02/2022

S2 Episode 4: Pricing with Confidence (Impact Pricing, OpenView & Klue)

Pricing is the top profit lever at companies. Pricing can boost profits way more than increasing sales or cutting costs can. But most companies leave money on the table because they don’t charge the right price. Why is pricing underdeveloped in most companies? And how can companies do better? In this episode of The Marchitect, pricing gurus Mark and Kyle explain which function should own pricing (cough, product marketing) and how to choose the right pricing strategy.

24/02/2022

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35 phút
12/07/2021

Episode 2: A CMO's Perspective: Adapting to New Buying Realities (Gong, Drift, Lessonly, Wanderlust)

What used to work had to be shifted, adjusted, and changed to fit the new landscape. What could possibly be next? Throw out your pre-covid blueprint. The Product Marketing Community brought together an all-star cast of inspiring thought leaders to take us in the right direction for 2021 and beyond. During this podcast, our Editor-in-Chief, Megan Heuer, talked to the CMOs of Gong, Drift, and Lessonly, and the Wanderlust Group about what it means to throw out what we once knew and adapt to b2b decision maker's new expectations, spending, and buying behaviors

12/07/2021

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38 phút
22/06/2021

Episode 1: Welcome to the Marchitect (Casted & PMC)

The tide has turned! B2B buyers and sellers interactions have changed. Marketing is at the center of transformational change in nearly every B2B company. Customer expectations, spending, and behaviors are constantly shifting. And product marketing has emerged as a critical element behind the successful change. Each episode features in-depth advice from executives who will tell you how they built impactful teams, optimized go-to-market efforts, and enabled customer-facing teams to thrive. We highlight Marchitects who are shaping the discipline of (product) marketing and driving growth for their b2b companies. We invite you to come along for the ride. With an executive perspective and an unflinching eye on what the future holds, our guests share their personal insights and experience regarding: People: How to build, manage and measure the (product) marketing functionStrategy: How to unite the business around an optimized go-to-market strategyRevenue Enablement: How to enable the revenue team to engage today's b2b customer Join us as Lindsay from Casted interviews Rowan, the founder of the Product Marketing Community who's on a mission to give b2b product marketing executives the support and frameworks they need to build winning teams, unite the business, and be an architect of growth, or "Marchitect."

22/06/2021

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10 phút
15/07/2022

S2 Episode 11: How to Position to W.I.N with Atlassian

What does it take to W.I.N.? In the latest episode of The Marchitect, Atlassian's Global Head of PMM shares how he builds manages, and measures his product marketing team of close to 100 people.

15/07/2022

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46 phút
12/10/2023

S3 Episode 7: Transform Your Sales Pitch in 8 Steps with April Dunford

Did you know that 40-60% of B2B software purchases end in no decision? Oftentimes, buyers let the deal go because they can't figure out how to confidently make a decision—they’re more worried about messing up than they are about missing out. And we can do better. Enter April Dunford, best-selling author, founder at Ambient Strategies, and Queen of Positioning sits down with our host, Rowan Noronha to to recap her core tenets of successful positioning and share tangible insights from her latest book, Sales Pitch. April shares how well-defined positioning can be a powerful efficiency tool for B2B companies because positioning means focus, and focus avoids waste. But positioning alone is not going to ensure your success in 2023 and beyond. You need a second tool to drive growth efficiency—a sales pitch. If positioning is your tool for efficient acquisition and go-to-market, a sales pitch is your tool to drive velocity. April masterfully shares how to transform your positioning into a sales pitch guaranteed to put your best foot forward. In this episode, you’ll learn: The 5 key components of positioning and how they correlate to your sales pitch.How to craft a successful sales pitch (based on your positioning) in 8 steps.Why you should always start your sales pitch with your insight into the market.Jump into the conversation: (01:00) Why Do We Need Better Positioning? (06:30) 5 Key Components of Positioning (13:00) Creating a Sales Pitch Based on Insight & Value (20:00) 8 Components of A Successful Sales Pitch (45:000 How to Test Your New Sales Pitch So join us as April Dunford shares her insights on developing a well-structured sales pitch that aligns with the company's positioning, testing and iterating the pitch, and achieving alignment between marketing and sales. A must-listen for product marketers and B2B CMOs looking to improve their positioning and sales strategies. Connect with April: https://www.linkedin.com/in/aprildunford/ Order her book, Sales Pitch: How to Craft a Story to Stand Out and Win: https://www.amazon.com/Sales-Pitch-Craft-Story-Stand/dp/1999023021/ref=sr_1_1?crid=1BBS4444TKYE9&keywords=april+dunford&qid=1695046839&sprefix=april+dunford%2Caps%2C106&sr=8-1 Connect with Rowan: https://www.linkedin.com/in/rowan-noronha/ Product Marketing Community: https://www.productmarketingcommunity.co/ Presented by Pavillion https://www.joinpavilion.com/ Powered by Casted https://www.casted.us/ Produced by Share Your Genius https://www.shareyourgenius.com/

12/10/2023

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52 phút
11/03/2022

S2 Episode 5: Positioning To Win (Ambient Strategy & Reprise)

If there’s one thing April Dunford wants you to know about positioning, it’s that positioning is not the same thing as messaging. And while we’re on the topic, please stop calling it brand positioning. “My personal pet peeve is when people talk about brand positioning, which really bugs me because I think there’s positioning and there’s branding, but those things are actually really distinct.” In this episode of The Marchitect, legendary positioning expert April Dunford explains why Mad Libs “fill in the blanks” positioning statements don’t work. And she gives us a better way to position products to win.

11/03/2022

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38 phút

The Compete Network is the home of the best shows, events, and resources on competing. Created in partnership with the top product marketing, competitive intelligence, and go-to-market voices in the business. Powered by Klue.

Trang Web

The Compete Network

Top Chương Trình

POWER HALF HOUR: How to Recruit and Conduct Win-Loss Interviews w/ Jen Doyle & Aldona Dye

Are You a (Modern) Product Marketing Leader? w/ Sangram Vagre, Yi Lin Pei & Trinity Nguyen | S4 E1

Episode 5: Accelerating Growth with Enablement & Storytelling (Seismic & Gong)

Episode 3: Transformational Marketing Leadership (Seismic & VMware)

S2 Episode 4: Pricing with Confidence (Impact Pricing, OpenView & Klue)

Episode 2: A CMO's Perspective: Adapting to New Buying Realities (Gong, Drift, Lessonly, Wanderlust)

Episode 1: Welcome to the Marchitect (Casted & PMC)

S2 Episode 11: How to Position to W.I.N with Atlassian

S3 Episode 7: Transform Your Sales Pitch in 8 Steps with April Dunford

S2 Episode 5: Positioning To Win (Ambient Strategy & Reprise)

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