Sara Foster

Shows

Episodes

  1. She Turned Down Shark Tank, Then Built a Diaper Brand That Sold 150 Million

    Oct 5 ·  Bonus

    She Turned Down Shark Tank, Then Built a Diaper Brand That Sold 150 Million

    If you had the opportunity to go on Shark Tank but it wasn't the right time, would you turn it down? Amrita Saigal is the founder of Kudos Diapers, and today on Oversubscribed, we discuss what led her to create patented technology for the first diaper that only has cotton touching baby's skin. Her company, Kudos, has sold well over 100 million diapers and is on track for more than $30 million in revenue this year. We start by discussing her time at Procter & Gamble working in feminine care and how she developed a sanitary pad company in India. Then we dive into how she noticed a gap in the diaper market and why she knew it was worth investing in a $4,000 diaper industry conference before she had fully developed the product. Amrita explains why the diaper industry is so hard to break into, how she patented her Double Dry technology, and how she raised $3 million before she had a product. After that, we get into the Shark Tank saga: how the show found her, why she passed while four weeks postpartum, and how she came back for a guest Shark episode. We also cover Kudos' launch on costco.com and what she thinks is next for the business. Watch this episode on YouTube.   // MORE FROM KUDOS STORIES //   Find Kudos at mykudos.com Target, and costco.com.   Follow them on Instagram @kudostobaby and Amrita @amritasaigal.   // SPONSORS //   Quo: Try QUO for free PLUS get 20% off your first 6 months when you go to quo.com/FOSTER.   Gusto: Try Gusto today at gusto.com/FOSTER, and get three months free when you run your first payroll.   Hill House: Visit hillhousehome.com and use code fosters at checkout for 20% off your first purchase of $150 or more. Unreal Snacks Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode. Produced by Dear Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  2. Millions of Pounds of Cookie Dough and Still Only One Employee

    Jul 20 ·  Bonus

    Millions of Pounds of Cookie Dough and Still Only One Employee

    You’ve probably seen Sara post about how she’s obsessed with eating a specific brand of cookie dough. Today the founder and CEO of Doughy, Kelly Ramey, joins Oversubscribed to talk about her creation. The clean, six-ingredient cookie dough sold out at Erewhon within days of launch and you can now find Doughy in Whole Foods, Target, and Costco nationwide. Millions of pounds of cookie dough are sold each year but here’s the incredible part: Kelly is still the only full-time employee. We get into how scrappy events and a manufacturing background prepared her for the chaos of building a food brand, why hundreds of failed recipes led her to cashews as the base ingredient, and the surprising origin story of the chocolate chip cookie itself. Kelly walks us through sourcing cashews from a farmer in Mozambique and maple syrup from Vermont, why she still hands out samples herself, and what it actually took to land the product in 2,300 stores nationwide. If you've ever wondered what it means to "bleed" for your company, this is it. // MORE FROM DOUGHY // You can purchase Doughy at eatdoughy.com or at Whole Food, Target, Erewhon, and Costco. Follow @eatdoughy on Instagram and @doughy on TikTok. // SPONSORS //   Ritual: Save 25% on your first month at Ritual dot com slash FOSTER. That’s Ritual dot com slash FOSTER for 25% off your first month.   Gusto: Try Gusto today at gusto.com/FOSTER, and get three months free when you run your first payroll.   Quo: Try QUO for free PLUS get 20% off your first 6 months when you go to quo.com/FOSTER.   Cotton: Learn more at about Cotton at fabricofourlives.com. Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode. Produced by Dear Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.