英语新闻丨新疆农产品走向世界

A smartphone can now connect small farmers to big markets, and a single broadband line can add "digital wings" to the special produce of the Xinjiang Uygur autonomous region, helping them reach dining tables across the world. Last year, Xinjiang's online retail sales hit 72.33 billion yuan ($10.17 billion), up 13.62 percent year-on-year. Rural e-commerce, in particular, performed exceptionally well, with rural online sales growing by 18.18 percent, and farm products' sales rising by 14.08 percent, highlighting Xinjiang's huge potential in digital commerce.

如今，一部智能手机就能让小农户对接大市场，一根宽带线就能为新疆维吾尔自治区的特色农产品插上“数字翅膀”，助力它们走上全球各地的餐桌。去年，新疆网上零售额达723.3亿元（约合101.7亿美元），同比增长13.62%。其中，农村电商表现尤为突出，农村网上销售额增长18.18%，农产品销售额增长14.08%，彰显出新疆在数字商务领域的巨大潜力。

That rural e-commerce has taken off for good is evident from Xinjiang's decision to intensively implement its "digital countryside" policy. Farmers now increasingly rely on platforms like Taobao, JD.com and Pinduoduo, as well as livestreaming channels on Douyin, Kuaishou and Xiaohongshu, or RedNote, to sell their produce. Especially, livestreaming has become their new "farm tool". The logistical problem, once the biggest barrier preventing farmers from accessing markets, has been solved with highways reaching farmlands even in remote areas, and cold-chain logistics, rail-road links, and even air freight transporting fresh produce across China overnight.

新疆决定深入实施“数字乡村”政策，这一举措充分表明农村电商已实现良性发展。如今，农民越来越多地依靠淘宝、京东、拼多多等平台，以及抖音、快手、小红书等平台的直播渠道销售农产品。尤其是直播，已成为他们的新型“农具”。曾经阻碍农民进入市场的最大障碍——物流问题，如今已得到解决：即便在偏远地区，公路也已延伸至田间地头，冷链物流、铁路公路联运乃至航空货运，能在一夜之间将新鲜农产品运往中国各地。

Xinjiang now has more airports than any other province or region in China, and has extended 5G base stations, cold storage, and pre-cooling facilities to the grassroots level. That means Korla pears, Aksu apples, Luntai apricots, and Atushi figs can be, with one click, shipped across the Tianshan Mountains, and put on dining tables nationwide and abroad.

目前，新疆的机场数量在全国各省区市中位居首位，5G基站、冷藏库和预冷设施已延伸至基层。这意味着，库尔勒香梨、阿克苏苹果、轮台小白杏、阿图什无花果等农产品，只需轻轻一点，就能跨越天山，摆上全国乃至全球的餐桌。

In a livestreaming session, a simple "click the link" instantly connects remote orchards to global markets. County-level e-commerce service centers and livestream incubators turn online traffic into orders, and orders into income — consolidating the gains of poverty alleviation while creating new jobs and income channels. Indeed, digital technology is weaving Xinjiang's fields into the "cloud", painting a new picture of rural revitalization.

在一场直播中，简单的一句“点击链接”，就能瞬间将偏远果园与全球市场连接起来。县级电商服务中心和直播孵化基地将线上流量转化为订单，再将订单转化为收入——在巩固脱贫成果的同时，也创造了新的就业和增收渠道。事实上，数字技术正将新疆的田野编织进“云端”，勾勒出乡村振兴的新图景。

Livestreaming hasn't just expanded sales channels; it has also prompted farmers to standardize and upgrade their products. Take Korla for instance.

直播不仅拓宽了销售渠道，还推动农民对农产品进行标准化提升和品质升级。以库尔勒为例。

Known as China's "pear city", it has integrated remote sensing, GIS, GPS, automation, and communications technology, and built a big-data platform for pear farming.

作为中国的“梨城”，库尔勒整合了遥感、地理信息系统（GIS）、全球定位系统（GPS）、自动化及通信技术，搭建了梨产业大数据平台。

The system monitors production, manages data and guides the entire value chain. Korla's pear industry practices smart farming, does digital trading and provides integrated industrial services, boosting efficiency, brand value and global reach. Today, Korla pears are exported to more than 20 countries and regions.

该系统可实现生产监测、数据管理，并对全产业链进行指导。库尔勒梨产业推行智慧种植、开展数字交易、提供一体化产业服务，有效提升了产业效率、品牌价值和国际影响力。如今，库尔勒香梨已出口至20多个国家和地区。

The digital economy is emerging as a new engine, driving Xinjiang's development. It has not only enhanced the value of "original" farm specialties but also triggered systemic upgrading across industry chains, infrastructure and the talent structures. By enabling the seamless flow of data, it connects logistics, finance and human resources, restructuring the entire chain of production, supply, sales and services. This offers a rare chance for Xinjiang's remote areas to leapfrog onto a faster track of growth.

数字经济正成为推动新疆发展的新引擎。它不仅提升了农产品“原生态”的价值，还带动了产业链、基础设施和人才结构的系统性升级。通过实现数据的无缝流动，数字经济连接起物流、金融和人力资源，重构了生产、供应、销售和服务的全链条。这为新疆偏远地区提供了难得的机遇，使其得以跨越式进入更快的发展轨道。

Specifically, digitalization is unlocking five types of potential for Xinjiang's development. The first is market potential. The digital economy is breaking geographical barriers, directly connecting supply with real-time demand, and unleashing hidden consumption capacity.

具体而言，数字化正为新疆发展释放五大潜力。其一为市场潜力。数字经济打破地理壁垒，将供给与实时需求直接对接，释放潜在消费能力。

The second is value potential. Data as a new production factor enables graded pricing and branded sales, ensuring "good quality at good prices" for Xinjiang's farm products.

其二为价值潜力。数据作为新型生产要素，助力农产品实现分级定价和品牌化销售，确保新疆农产品“优质优价”。

The third is structural potential. Digital platforms are facilitating the upgrade of logistics, cold storage, processing and finance, linking agriculture, industry and services.

其三为结构潜力。数字平台推动物流、冷藏、加工、金融等领域升级，实现农业、工业与服务业的联动。

The fourth is human potential. Livestreaming, e-commerce operations and supply-chain management create new jobs, encouraging youth to return home and reshape the rural knowledge base.

其四为人才潜力。直播、电商运营、供应链管理等领域创造了新岗位，吸引青年返乡，重塑农村知识体系。

And the fifth is openness potential. With cross-border e-commerce, data flows and cold-chain corridors, Xinjiang's agricultural specialties are embedding themselves into global value chains. As cold-chain logistics, talent pools and industry standards improve, Xinjiang's digital economy will gain greater momentum, powering regional development and contributing to the broader goal of common prosperity.

其五为开放潜力。借助跨境电商、数据流动和冷链通道，新疆特色农产品正融入全球价值链。随着冷链物流、人才储备和产业标准的不断完善，新疆数字经济将获得更强动力，为区域发展注入活力，并为实现共同富裕的宏伟目标贡献力量。

Xinjiang's story proves that the digital economy is not the preserve of coastal cities; it can flourish even in mountain valleys and the heart of deserts. For local farmers, data have become new inputs, smartphones new farm tools, and livestreaming a new form of labor. Rural areas of Xinjiang are no longer just recipients of support but also active partners in cooperation, no longer only suppliers of raw materials but also sources of emerging brands.

新疆的实践证明，数字经济并非沿海城市的“专属品”，即便在山谷之中、沙漠腹地，它也能蓬勃发展。对当地农民而言，数据已成为新的生产资料，智能手机成为新农具，直播成为新的劳动形态。新疆农村地区不再只是帮扶的接受者，更是合作的积极参与者；不再只是原材料的供应方，更是新兴品牌的发源地。

The snowmelt from the Tianshan Mountains continues to flow, but through fiber-optic cables flows something just as vital: the promise of shared prosperity.

天山的融雪奔流不息，而通过光纤电缆传递的，还有同样重要的东西——共同富裕的希望。

Xinjiang’s farm produce

n.新疆农产品

 /ʃɪnˈdʒɑːŋz fɑːm ˈprɒdjuːs/

rural e-commerce (in Xinjiang)

n.（新疆的）农村电商

/ˈrʊərəl ˈiːkɒmɜːs (ɪn ʃɪnˈdʒɑːŋ)/