004. Transforming Salesforce from a Cost Center to a Revenue Engine: How Salesforce Drives Revenue Growth

For many organizations, especially those led by forward-thinking CIOs, CROs, and CEOs, Salesforce often represents a significant line item in the budget. As powerful as it is, the Salesforce platform requires a substantial investment to implement, customize, and maintain. But with the right strategy and approach, this investment can be far more than an IT cost; it can be a transformative engine for revenue generation.