The Pulse of Tech with Lede Adeniyi

Lede Adeniyi
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Conversations about building digital products, brands and teams as well as explore the challenges of the tech industry

  1. 020 - Product Marketing and Growth: Competing With Big Players with Ruth Okoli

    9月11日

    020 - Product Marketing and Growth: Competing With Big Players with Ruth Okoli

    In this episode we talk about product marketing and growth, and how startups can break into, grow and thrive in spaces where already established players run. Our guest today is the amazing Ruth Okoli. Ruth is a Cofounder and the Head of Growth/Marketing at Nestuge and she has over 4 years of experience in consulting, working on projects around business growth, strategy, process optimization and operations. We discuss: Market penetration for startups in industries with established playersUser acquisition and retentionTeam dynamics and collaboration, focused on marketing goalsScaling and sustaining growthThis is about making sure you make your mark and establish your presence in the market. The company referenced a lot throughout this episode, https://nestuge.com/ #TPOT #ThePulseOfTech #podcast #TechPodcast #marketing #growth #marketpenetration #productmarketing #growthmarketing #DULAStudio #DULA Chapters: 00:00 - Introduction to Product Marketing and Growth 05:14 - Ruth’s Journey and Insight into Marketing 09:37 - Market Penetration Strategies for Startups 14:19 - Understanding the Principle of First Three 17:41 - Acquiring and Retaining Users 22:36 - Building Relationships With Customers 25:52 - Importance of Brand Visibility 28:13 - Branding and Story Telling in User Acquisition 29:52 - Collaboration Between Founders and Marketing Teams 36:28 - Customer Centric Approaches in Startups 39:42 - Scaling for Sustainable Growth 45:24 - Practical Advice for Founders and Marketers Connect with us: Ruth Okoli on X (formerly Twitter) - x.com/ruthinspire Ruth Okoli on Instagram - instagram.com/ruthinspire⁠⁠⁠⁠⁠⁠⁠ Ruth Okoli on LinkedIn - linkedin.com/in/ruthokoli Lede Adeniyi on X (formerly Twitter) - ⁠⁠⁠⁠⁠⁠⁠@wolede_⁠⁠⁠⁠⁠⁠⁠ Lede Adeniyi on ADPList - ⁠⁠⁠⁠⁠⁠⁠book a mentorship session⁠⁠⁠⁠⁠⁠⁠ Lede Adeniyi on LinkedIn - ⁠⁠⁠⁠⁠⁠connect⁠⁠⁠⁠⁠⁠ Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning ⁠⁠⁠⁠⁠@pulseoftechpod⁠⁠⁠⁠⁠. Sponsor DULA Studio - ⁠⁠⁠⁠⁠⁠⁠https://dula.studio⁠⁠⁠⁠ ⁠ TPOT Socials ⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠X (Formerly Twitter)⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Threads

    56 分鐘
  2. 019 - Funemployment, Quantum Computing, and Building a Globally Relevant Career with Linda Ikechukwu

    8月14日

    019 - Funemployment, Quantum Computing, and Building a Globally Relevant Career with Linda Ikechukwu

    In this episode of TPOT (The Pulse of Tech podcast), I sit down with Linda Ikechukwu, who has built a globally relevant career, and we unpack what it really takes to make your career thrive beyond borders. Linda Ikechukwu is a talented software engineer and developer educator currently pursuing her MBA at a top-10 business school. When she's not coding or studying, Linda feeds her passion for travel, lawn tennis, and African folklore. We discuss: Skills that cross industries and geographiesWhy “quantum computing” isn’t just for scientistsHow a season of funemployment can set you up for global opportunitiesThis isn’t just about staying relevant. It's about becoming unmissable in today’s global economy. Preparing for Q-Day (Linda’s Article on Quantum Computing) - https://smallstep.com/blog/post-quantum-cryptography-at-smallstep #TPOT #ThePulseOfTech #podcast #TechPodcast #careers #globalcareer #quantumcomputing #funemployment #DULAStudio #DULA Connect with us: Linda Ikechukwu on X (formerly Twitter) - ⁠⁠⁠x.com/_MsLinda, Linda Ikechukwu on Instagram - instagram.com/linda_ikechukwu⁠⁠⁠⁠⁠⁠⁠ Linda Ikechukwu on LinkedIn - ⁠⁠linkedin.com/in/linda-ikechukwu⁠⁠⁠⁠ Lede Adeniyi on X (formerly Twitter) - ⁠⁠⁠⁠⁠⁠⁠@wolede_⁠⁠⁠⁠⁠⁠⁠ Lede Adeniyi on ADPList - ⁠⁠⁠⁠⁠⁠⁠book a mentorship session⁠⁠⁠⁠⁠⁠⁠ Lede Adeniyi on LinkedIn - ⁠⁠⁠⁠⁠⁠connect⁠⁠⁠⁠⁠⁠ Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning ⁠⁠⁠⁠⁠@pulseoftechpod⁠⁠⁠⁠⁠. Sponsor DULA Studio - ⁠⁠⁠⁠⁠⁠⁠https://dula.studio⁠⁠⁠⁠ ⁠ TPOT Socials ⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠X (Formerly Twitter)⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Threads

    1 小時 9 分鐘
  3. 018 - Building Trust For Crypto In Emerging Markets with Moore Dagogo Hart

    8月2日

    018 - Building Trust For Crypto In Emerging Markets with Moore Dagogo Hart

    In this episode, we’re talking about crypto adoption in the African market and joining us is Moore Dagogo Hart, also known as Moore DH, a Nigerian tech entrepreneur, blockchain architect, and co-founder of Zap Africa, home to Africa’s first non-custodial crypto wallet and exchange. He’s also the founder of Syx Labs (now Cognito Systems), a cutting-edge AI and blockchain development studio. Connect with us: Moore Dagogo Hart on X (formerly Twitter) - ⁠⁠⁠x.com/MOORE_DH, Moore Dagogo Hard on Instagram - instagram.com/mooredh⁠⁠⁠⁠⁠⁠⁠ Moore Dagogo Hart on LinkedIn - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/moore-dagogo-hart Lede Adeniyi on X (formerly Twitter) - ⁠⁠⁠⁠⁠⁠⁠@wolede_⁠⁠⁠⁠⁠⁠⁠ Lede Adeniyi on ADPList - ⁠⁠⁠⁠⁠⁠⁠book a mentorship session⁠⁠⁠⁠⁠⁠⁠ Lede Adeniyi on LinkedIn - ⁠⁠⁠⁠⁠⁠connect⁠⁠⁠⁠⁠⁠ Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or YouTube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning ⁠⁠⁠⁠⁠@pulseoftechpod⁠⁠⁠⁠⁠. Sponsor DULA Studio - ⁠⁠⁠⁠⁠⁠⁠https://dula.studio⁠⁠⁠⁠ ⁠ TPOT Socials ⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠X (Formerly Twitter)⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Threads

    36 分鐘
  4. 017 - The Hidden Crisis in Nigeria’s Fintech Boom with O’Sheyi Ogunbanwo

    6月26日

    017 - The Hidden Crisis in Nigeria’s Fintech Boom with O’Sheyi Ogunbanwo

    This episode sparks a candid conversation about sustainability vs. hype in African fintech. Nigeria’s fintech boom hides tough truths, unsustainable growth, regulatory hurdles, and shaky consumer trust. On this episode, we uncover the crisis looming behind the hype and what it means for founders, teams, and the future of digital finance. And joining us on this topic is O’Sheyi Ogunbanwo. O’Sheyi is a product manager and business executive with experience building fintech products within payments, lending, digital banking, international remittance and agency banking. He’s ex Schlumberger, ex Voguepay, ex Kongapay, ex Carbon, ex VFD and ex Fairmoney. #TPOT #ThePulseOfTech #podcast #fintech #africanFintech #nigerianfintech #bankingsystem #banking #microfinancebank Connect with us O’Sheyi Ogunbanwo on X (formerly Twitter) - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@obanwoosheyi O’Sheyi Ogunbanwo on LinkedIn - ⁠⁠⁠⁠⁠⁠connect⁠⁠⁠⁠⁠⁠ Lede Adeniyi on X (formerly Twitter) - ⁠⁠⁠⁠⁠⁠⁠@wolede_⁠⁠⁠⁠⁠⁠⁠ Lede Adeniyi on ADPList - ⁠⁠⁠⁠⁠⁠⁠book a mentorship session⁠⁠⁠⁠⁠⁠⁠ Lede Adeniyi on LinkedIn - ⁠⁠⁠⁠⁠⁠connect⁠⁠⁠⁠⁠⁠ Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning ⁠⁠⁠⁠⁠@pulseoftechpod⁠⁠⁠⁠⁠. Sponsor DULA Studio - ⁠⁠⁠⁠⁠⁠⁠https://dula.studio⁠⁠⁠⁠ ⁠ Socials ⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠X (Formerly Twitter)⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Threads

    1 小時 8 分鐘
  5. 016 - Turning feedback into career success with Victor Onazi

    6月3日

    016 - Turning feedback into career success with Victor Onazi

    Joining us today is Victor Onazi and we will be talking about how feedback can be a powerful tool for career growth, exploring strategies to effectively receive and implement feedback, and learning how to turn criticism into opportunities for success. Victor is an experienced product designer and a fintech enthusiast with over half a decade years of expertise in crafting impactful digital products. With a background in front-end engineering, he has contributed to industries including FinTech, AdTech, Web3, and HealthTech. Victor has led design efforts and successfully shipped products that have reached over 10 million users worldwide. Connect with us Victor Onazi on LinkedIn - ⁠connect⁠ Victor Onazi on X (formerly Twitter) - ⁠⁠⁠⁠⁠⁠⁠⁠@wolede_⁠⁠⁠⁠⁠⁠⁠⁠ Lede Adeniyi on X (formerly Twitter) - ⁠⁠⁠⁠⁠⁠⁠⁠@victoronazi_ Lede Adeniyi on ADPList - ⁠⁠⁠⁠⁠⁠⁠⁠book a mentorship session⁠⁠⁠⁠⁠⁠⁠⁠ Lede Adeniyi on LinkedIn - ⁠⁠⁠⁠⁠⁠⁠connect⁠⁠⁠⁠⁠⁠⁠ Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning ⁠⁠⁠⁠⁠⁠@pulseoftechpod⁠⁠⁠⁠⁠⁠. Sponsor DULA Studio - ⁠⁠⁠⁠⁠⁠⁠⁠https://dula.studio⁠⁠⁠⁠⁠ Socials ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠X (Formerly Twitter)⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Threads

    1 小時 1 分鐘
  6. 015 - Why Most Design Systems Fail (And How to Fix Them) with Destiny Ihejirika

    4月12日

    015 - Why Most Design Systems Fail (And How to Fix Them) with Destiny Ihejirika

    Joining us today is Destiny Ihejirika and we will be talking about Why Most Design Systems Fail, the common mistakes we need to avoid that could be costly and how to fix them. Destiny is a Product Designer specializing in Design Systems with 8 years of experience crafting scalable digital experiences. He has worked with multinational corporations across the UK, US, Canada, and Nigeria, bridging design, technology, and business. With an engineering background in APIs and microservices, he collaborates effectively with engineers to build user-friendly products. Connect with us Destiny Ihejirika on Youtube - @TechwithDestiny, @DesignwithDestiny ⁠ Destiny Ihejirika on LinkedIn - connect Destiny Ihejirika on Substack - More than design Lede Adeniyi on X (formerly Twitter) - ⁠⁠⁠⁠⁠⁠⁠@wolede_⁠⁠⁠⁠⁠⁠⁠ Lede Adeniyi on ADPList - ⁠⁠⁠⁠⁠⁠⁠book a mentorship session⁠⁠⁠⁠⁠⁠⁠ Lede Adeniyi on LinkedIn - ⁠⁠⁠⁠⁠⁠connect⁠⁠⁠⁠⁠⁠ Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning ⁠⁠⁠⁠⁠@pulseoftechpod⁠⁠⁠⁠⁠. Sponsor DULA Studio - ⁠⁠⁠⁠⁠⁠⁠https://dula.studio⁠⁠⁠⁠ Socials ⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠X (Formerly Twitter)⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Threads

    1 小時 2 分鐘
  7. 014 - Tech-enabled Growth for the Afrobeats Industry with Jephthah Aletan

    2月22日

    014 - Tech-enabled Growth for the Afrobeats Industry with Jephthah Aletan

    Joining us in this episode is the G.O.A.T.E.D Jephthah Aletan, and we’re chatting about Tech-enabled Growth for the Entertainment & Afrobeats Industry. Jephthah is a dynamic leader at the crossroads of healthcare, technology, and design. A qualified dentist from Obafemi Awolowo University (OAU), he serves as the Chief Design Officer (CDO) at Wellahealth, driving digital transformation to improve health equity in Africa. As the co-founder and Chief Product Officer (CPO) of Ogadentist, he reimagines modern dental care with a hybrid model that merges advanced technology with accessible services. If that wasn’t impressive enough for you, Jephthah is also the founder of Spirewox, a boutique design studio crafting impactful brands and digital solutions for the entertainment industry. Known as a brand strategist and product innovator, he combines strategic vision, design excellence, and technological expertise to shape industries and deliver transformative solutions. Connect with us Jephthah Aletan on X (formerly Twitter) - ⁠⁠⁠⁠⁠⁠⁠@thejephaletan Lede Adeniyi on X (formerly Twitter) - ⁠⁠⁠⁠⁠⁠@wolede_⁠⁠⁠⁠⁠⁠ Lede Adeniyi on ADPList - ⁠⁠⁠⁠⁠⁠book a mentorship session⁠⁠⁠⁠⁠⁠ Lede Adeniyi on LinkedIn - ⁠⁠⁠⁠⁠connect⁠⁠⁠⁠⁠ Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning ⁠⁠⁠⁠@pulseoftechpod⁠⁠⁠⁠. Sponsor DULA Studio - ⁠⁠⁠⁠⁠⁠https://dula.studio⁠⁠⁠ ⁠ Socials ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠X (Formerly Twitter)⁠⁠⁠⁠ ⁠⁠⁠Threads

    59 分鐘
  8. 013 - Understanding the Usefulness of No-Code Tools with Daniel Abudu

    1月31日

    013 - Understanding the Usefulness of No-Code Tools with Daniel Abudu

    Joining us for the second time is the amazing Daniel Abudu, and we’re chatting about understanding the usefulness of No-Code Tools. These innovative platforms are revolutionising the way we build products and streamline processes, making technology more accessible than ever before. Daniel Abudu is an amazing website designer and Webflow developer. Connect with us Daniel Abudu on LinkedIn - ⁠⁠⁠⁠⁠⁠⁠connect⁠⁠⁠ Daniel Abudu's Website Portfolio - ⁠check it out⁠ Lede Adeniyi on X (formerly Twitter) - ⁠⁠⁠⁠⁠@wolede_⁠⁠⁠⁠⁠ Lede Adeniyi on ADPList - ⁠⁠⁠⁠⁠book a mentorship session⁠⁠⁠⁠⁠ Lede Adeniyi on LinkedIn - ⁠⁠⁠⁠connect⁠⁠⁠⁠ Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning ⁠⁠⁠@pulseoftechpod⁠⁠⁠. Sponsor DULA Studio - ⁠⁠⁠⁠⁠https://dula.studio⁠⁠ ⁠ Socials ⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠X (Formerly Twitter)⁠⁠⁠ ⁠⁠Threads

    47 分鐘
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Conversations about building digital products, brands and teams as well as explore the challenges of the tech industry

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