#020 Phrases Over Keywords: Semantic Content Optimization

This episode discusses the blog article “Phrases Over Keywords: Semantic Content Optimization” by Ralf Dodler on Dodler Consulting. This article emphasizes the shift from keyword-based to phrase-based search engine optimization for content. It argues that phrases, rather than individual keywords, better capture the thematic core and user intent, resulting in more relevant copy. The author explains how semantic optimization works by recognizing typical language patterns that convey meaning and are analyzed by search engines. Practical advice is given on how to find such relevant phrases and use them specifically in the writing process to make texts more structured, credible and user-friendly. Finally, a checklist is presented for checking the semantic quality of content and building topical authority. The conclusion emphasizes that phrases structure meaning and thus form the basis for effective communication.

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