Cliff’s Notes on Profitable Coaching

Cliff Ravenscraft
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Cliff’s Notes on Profitable Coaching is a curated archive of 29 episodes designed to help coaches build thriving businesses. This podcast was never intended to go beyond 5 to 10 episodes. I originally set out to share a handful of insights I had gained from reading The Prosperous Coach by Rich Litvin and Steve Chandler. Along the way I ended up recording nearly 50 episodes, but what I have done is curated this archive of 29 episodes capturing timeless principles, frameworks, and real stories from my coaching journey. These episodes stand the test of time, offering strategies and mindset shifts that remain just as valuable for you on your journey today. I’m Cliff Ravenscraft. For more than two decades I’ve worked with entrepreneurs, leaders, and creators who had already accomplished what once felt out of reach, yet still felt called to more. My clients are high achievers who value clarity, purpose, and freedom, and who know the power of having someone to mirror back their thinking, help them discern their next steps, and align their business with the life they most want to create. Every coaching conversation I offer blends strategy with mindset. Some sessions focus on business structure, pricing, sales messaging, or content strategy. Others go deeper, uncovering hidden beliefs and shifting the way you see yourself and what’s possible. The common thread is alignment: moving beyond pressure and stress into a way of living and leading that feels free, clear, and fully your own. If you’re ready to explore what’s possible, these 29 episodes will give you a clear picture of how I think, coach, and serve. Want more? Check out my main podcast, The Cliff Ravenscraft Show, available in your favorite directory, or email me at cliff@cliffravenscraft.com to let me know how I may serve you.

  1. 28/01/2023

    029 - When They Ask For STRATEGY, First Check Their STATE and STORY

    Several years ago, I realized that my brand, Podcast Answer Man, wasn't fully reflecting the guidance I was providing to those seeking strategies, tools and techniques to [fill in the blank]. That's why I decided to evolve my brand to Mindset Answer Man - to provide a better indication of the kind of advice I was giving. As the result of working with so many people, I began to recognize patterns between those who were successful in achieving their podcasting goals and those who were not. What I found was that despite having helped many people launch their podcasts, many of them had built their podcasting efforts on a shaky foundation, leaving them unable to experience the full potential of podcasting. In this episode, I explore how important the order of operations of STATE, STORY, and STRATEGY is to creating the most successful outcomes.   Are you looking to drive growth and increase the visibility of your business? I am a Master Business Coach, Mentor & Speaker.   I have over fifteen years of experience in online business. Through my business, I've helped tens of thousands of people find their purpose and passion and create an online, personal brand and business that allows them to have a powerful, positive and profound impact in the world. I have generated millions of dollars through online course sales, physical products, one-off training tutorials, paid webinars, public speaking, in person workshops, conferences, paid mastermind groups,  one-on-one coaching and several other streams of income.  I want to help you break free from anything that is holding you back from living the life of your dreams and doing the work you feel most called to do in this world. Below are the the products and services that I know will allow you to take your message, your business and your life to the next level. 1. Train With Cliff Audio Journal Podcast - This "audio journal format" podcast provides invaluable insights that my high-paying clients receive from me directly, plus exclusive, never-before-seen behind-the-scenes knowledge about how I run my business. My clients have found this podcast so valuable that nearly all of them have subscribed to it. Click Here To Learn More. 2. Free The Dream Online Course - Are you struggling to make your dream or goal a reality? Don't waste any more time! Take the time to go through the six-hours of content in the Free The Dream Online Course and unlock the power of transformation. Whether you choose to go through the material in a single day or take a weekend retreat, you will find yourself completely changed after your experience with this course. Discover the world from a new perspective and unleash the potential that lies within. Click Here To Free Your Dream Today. 3. Next Level Mastermind - If you're a full-time self-employed professional and not yet part of an ongoing mastermind group, it's time to take action! Stop what you're doing and take advantage of all the incredible video content and written content about mastermind groups found at NextLevelMastermind.info. Unlock the power of collaboration and networking with like-minded professionals and be part of a group that will help you achieve success! Click Here To Apply Today! 4. One-On-One Coaching - God has blessed me with extraordinary gifts and the ability to help clients uncover solutions they can't see on their own. No matter the problem or desired outcome, I can help guide you on the path to success – with multiple paths available to explore. Through one-on-one coaching, I'll equip you with the tools and confidence to reach your highest potential. Click Here To Apply For One-On-One Coaching With Me.   Of course you might be interested in some of my other free content Click Here To See My Other Podcast Shows Click Here For My Best Keynote Message “All Beliefs Have Consequences.”

    30min

  2. 28/11/2022

    028 - When Your Client Asks For One Thing, But You Sense That There Is A Bigger Conversation To Be Had

    If you ever wondered why I shut down my Podcast Answer Man business and rebranded myself as the Mindset Answer Man, this episode will give greater insight into my decision than I've shared previously. Recently, I hosted an "Ask Me Anything" session on the topic of "The Business of Coaching." Kate Nankivell let me know that she would be participating live and that she planned to ask the following question:  "I’ve just started a new podcast called The Shape of Kate. I’m at the beginning of my much needed weight loss and regain my fitness and health journey and I want to share this journey and so much more through this podcast. Now this represents a departure from my current business so I’m thinking about my monetization strategies. My clear intention with this podcast is to be an inspiration through sharing my journey but not a weight loss coach or fitness expert. I’ll interview those experts as I go. They rightly claim their expertise. My monetization ideas at this early stage is to bring on advertisers who pay for results. Eg when people who listen and click through to their offer and/or use my coupon code they pay me an agreed affiliate fee." When it came time to have my conversation with Kate, I had already created an outline of insights that would have helped her optimize the effectiveness of her affiliate income streams, plus I had created a list of several other income streams that most people have not considered. Yet, within a few moments into our conversation, I closed the browser that had all the pre-outlined insights that I had prepared. It had become clear to me that there was a much more powerful and important conversation to be had. Have a listen to this episode to see where our conversation went.  After the conversation, I give a commentary on the overall experience.  I know that you'll gain a lot of value from this conversation.   If you are resonating with the content that I create, you will find one or more of the following products and services extremely valuable and life transformative. 1. Train With Cliff Audio Journal Podcast - This "audio journal format" podcast provides invaluable insights that my high-paying clients receive from me directly, plus exclusive, never-before-seen behind-the-scenes knowledge about how I run my business. My clients have found this podcast so valuable that nearly all of them have subscribed to it. Click Here To Learn More. 2. Free The Dream Online Course - Are you struggling to make your dream or goal a reality? Don't waste any more time! Take the time to go through the six-hours of content in the Free The Dream Online Course and unlock the power of transformation. Whether you choose to go through the material in a single day or take a weekend retreat, you will find yourself completely changed after your experience with this course. Discover the world from a new perspective and unleash the potential that lies within. Click Here To Free Your Dream Today. 3. Next Level Mastermind - If you're a full-time self-employed professional and not yet part of an ongoing mastermind group, it's time to take action! Stop what you're doing and take advantage of all the incredible video content and written content about mastermind groups found at NextLevelMastermind.info. Unlock the power of collaboration and networking with like-minded professionals and be part of a group that will help you achieve success! Click Here To Apply Today! 4. One-On-One Coaching - God has blessed me with extraordinary gifts and the ability to help clients uncover solutions they can't see on their own. No matter the problem or desired outcome, I can help guide you on the path to success – with multiple paths available to explore. Through one-on-one coaching, I'll equip you with the tools and confidence to reach your highest potential. Click Here To Apply For One-On-One Coaching With Me.   Of course you might be interested in some of my other free content Click Here To See My Other Podcast Shows Click Here For My Best Keynote Message “All Beliefs Have Consequences.”

    1h10min

  3. 21/11/2022

    027 - Creating An Evergreen Marketing Funnel That Will Bring A Consistent Flow of Potential New Coaching Clients

    Recently, I hosted an "Ask Me Anything" session on the topic of "The Business of Coaching" and Jennifer Swanson asked the following question:  "My coaching is off the side of my desk (and I want it to stay there because I'm doing several things) but it would be nice to have a handful of steady clients, and while word of mouth has been good in the past, it's never stead. What strategies would you suggest for finding clients that are not high-pressured or sale-sy?" The advice I gave in this episode: Create an evergreen marketing funnel that is purpose built to consistently generate new potential clients who are interested in your coaching. Create a niche topic podcast with only five to ten podcast episodes that are more valuable than a $2,000 dollar course on the topic. For every episode, give away a high quality “hand-out” or “PDF Quick Guide” that relates to the content of that episode. (They will opt-into your email newsletter to receive this) Write a series of emails (at least 10 to 20) that will be released once a week after they are added and that are meant to add increase value that you are providing, thereby nurturing your relationship further. At natural points, put CTA’s will get people to submit an application for your coaching. Create a Waiting List. Create a series of easy to follow through, ongoing actions, that you can do to continue brining people into the top of your marketing funnel.   If you are resonating with the content that I create, you will find one or more of the following products and services extremely valuable and life transformative. 1. Train With Cliff Audio Journal Podcast - This "audio journal format" podcast contains many of the same insights that my clients who pay tens of thousands of dollars to get from me directly. Plus there are "behind the scenes insights," about how I operate my business, that have enticed nearly all my existing clients to subscribe to this show as well. Go to http://TrainWithCliff.com to learn more. 2. Free The Dream Online Course - Do you have a dream or goal that you are struggling to turn into reality? Some have gone through this course in a single day, others have taken a weekend retreat to go through it. However, everyone who has gone through the six hours of this material has completely altered their experience of the world. Go to http://FreeTheDreamCourse.com to learn more. 3. Next Level Mastermind - If you are full-time self-employed and are not yet in an ongoing mastermind group, stop what you are doing and read every word and watch all the video content found at http://NextLevelMastermind.info. 4. One-On-One Coaching - God has granted me unique gifts and a capacity to help clients see things that they are not able see on their own. For every problem there is a solution. For every desired destination, there is always a path to get there (often multiple paths). Click Here To Apply For One-On-One Coaching With Me. Of course you might be interested in some of my other free content Click Here To See My Other Podcast Shows Click Here For My Best Keynote Message “All Beliefs Have Consequences.”

    30min

  4. 14/11/2022

    026 - Struggle - How Can I Build A Thriving Business If I Can Coach On Almost Anything?

    Recently, I hosted an "Ask Me Anything" session on the topic of "The Business of Coaching" and Loubna Zarrou asked the following question:  "I have been coaching many years but one struggle is how to turn it into a business when you can coach on almost anything." The advice I gave in this episode: First, I shared one of my favorite Steven Chandler quotes about the topic of "choosing a niche" for your coaching. Next, I provided the following five pieces of advice: Determine how much money that you need to generate on a monthly basis to thrive financially from your full-time self-employed coaching business. Do the math…. Can you find 1 client to pay 100% of your monthly amount within 15 to 20 hours a week of work? Can you find 2 clients to pay 50% of your monthly amount within 15 to 20 hours a week of work? Can you find 4 clients to pay 25% of your monthly amount within 15 to 20 hours a week of work? Can you find 10 clients to pay 10% of your monthly amount within 15 to 20 hours a week of work? Determine exact ideal client for that offer and go validate it. However, while searching for that exact fit, don’t ignore all the other clients who would fit within that price ranged product. Commit to generating all your monthly income needs by working with as few clients as possible that would require no more than 15 to 20 hours a week of your time to serve. Once booked solid and consistently generating that revenue on a monthly basis, start adding other products and services.   If you are resonating with the content that I create, you will find one or more of the following products and services extremely valuable and life transformative. 1. Train With Cliff Audio Journal Podcast - This "audio journal format" podcast contains many of the same insights that my clients who pay tens of thousands of dollars to get from me directly. Plus there are "behind the scenes insights," about how I operate my business, that have enticed nearly all my existing clients to subscribe to this show as well. Go to http://TrainWithCliff.com to learn more. 2. Free The Dream Online Course - Do you have a dream or goal that you are struggling to turn into reality? Some have gone through this course in a single day, others have taken a weekend retreat to go through it. However, everyone who has gone through the six hours of this material has completely altered their experience of the world. Go to http://FreeTheDreamCourse.com to learn more. 3. Next Level Mastermind - If you are full-time self-employed and are not yet in an ongoing mastermind group, stop what you are doing and read every word and watch all the video content found at http://NextLevelMastermind.info. 4. One-On-One Coaching - God has granted me unique gifts and a capacity to help clients see things that they are not able see on their own. For every problem there is a solution. For every desired destination, there is always a path to get there (often multiple paths). Click Here To Apply For One-On-One Coaching With Me. Of course you might be interested in some of my other free content Click Here To See My Other Podcast Shows Click Here For My Best Keynote Message “All Beliefs Have Consequences.”

    25min

  5. 08/11/2022

    025 - Nine Tips To Secure High Ticket Coaching Clients From Your Podcasting Efforts

    Recently, I hosted an "Ask Me Anything" session on the topic of "The Business of Coaching" and Chris Pinckley asked the following question:  How can a seasoned or veteran coach, in other words someone who already knows the coaching industry, turn their podcast into a lead generation tool effectively? Talk consistently about the exact topics that your current coaching clients are bringing to their sessions. (No Specifics of the client Included of course) Use the precise language that they use to describe their pain, problem, struggle, obstacle, etc. Host “Ask Me Anything” sessions like this to offer a “public example” of the type of coaching you do and include some examples of those conversations in your podcast. Create “Custom CTA’s” For Every Episode. Prioritize getting people to your mailing list to nurture the relationship. Add different price point offerings for your value ladder of products and services. Invite your best clients who have experienced the most transformation to tell their story, as a guest, on your show. (They 'may' share it with others) Consider creating “niche topic podcasts." Be a guest on other people’s podcasts who reach your exact, ideal, client.   If you are resonating with the content that I create, you will find one or more of the following products and services extremely valuable and life transformative. 1. Train With Cliff Audio Journal Podcast - This "audio journal format" podcast contains many of the same insights that my clients who pay tens of thousands of dollars to get from me directly. Plus there are "behind the scenes insights," about how I operate my business, that have enticed nearly all my existing clients to subscribe to this show as well. Go to http://TrainWithCliff.com to learn more. 2. Free The Dream Online Course - Do you have a dream or goal that you are struggling to turn into reality? Some have gone through this course in a single day, others have taken a weekend retreat to go through it. However, everyone who has gone through the six hours of this material has completely altered their experience of the world. Go to http://FreeTheDreamCourse.com to learn more. 3. Next Level Mastermind - If you are full-time self-employed and are not yet in an ongoing mastermind group, stop what you are doing and read every word and watch all the video content found at http://NextLevelMastermind.info. 4. One-On-One Coaching - God has granted me unique gifts and a capacity to help clients see things that they are not able see on their own. For every problem there is a solution. For every desired destination, there is always a path to get there (often multiple paths). Click Here To Apply For One-On-One Coaching With Me. Of course you might be interested in some of my other free content Click Here To See My Other Podcast Shows Click Here For My Best Keynote Message “All Beliefs Have Consequences.”

    43min

  6. 04/11/2022

    024 - Resolving An Issue With Getting 2nd Calls Booked

    My great friend, Deacon Bradley, is a member of my Next Level Mastermind and has been using the Prosperous Coach Method to create new clients. Over the past several months, Deacon has experienced a few scenarios where he has had a hard time with follow-ups after the first complimentary coaching session, specifically getting his potential clients to book their second complimentary session. This is NOT an issue where the coaching is not powerful enough. On the contrary, Deacon's concern, initially, was that the first session may be far too powerful and that the potential client may have four to six months worth of insights to implement after the first call. Yet, in a recent conversation via one of LinkedIn Live Audio events, we uncovered a few missing components within the Connect, Invite and the first session of the Create phase of the Prosperous Coach Process. No doubt, you will find a tremendous amount of value in this episode. Links Mentioned at the end of the episode TrainWithCliff.com FreeTheDreamCourse.com TheCliffRavenscraftShow.com My Work With Me Page

    48min

  7. 21/06/2022

    023 - The Biggest Opportunity In My Business And I Couldn’t Afford it!

    This episode contains just one incredibly powerful story how how my participation within a mastermind group has made my dreams, personally and professionally, become reality.  Click here to see the video version of the message included within this episode. If you are full-time self-employed or plan to become full-time self employed within the next 12 to 18 months, I want to invite you to CLICK HERE TO APPLY FOR THE NEXT LEVEL MASTERMIND TODAY. Here are a few testimonials from current and former members of The Next Level Mastermind: Tom Heffner said... Cliff Ravenscraft and the mastermind he created were a major inflection point in my career and life. I went from feeling trapped in a day job to creating my own freedom and autonomy. I left the day job at that time to start my own business to give myself more freedom to do what I want, with whom I want, when I wanted. I've never looked back. Here's the interesting part - as much as Cliff can help you with the tactical/practical (e.g. the in's/out's of online business - he can definitely help with this) ... what really helped me was changing my mindsets and removing the limiting beliefs holding me back from achieving what I wanted. Dan Faulknor said... I joined the group with the plan of maybe leaving my day job in the next year or two. Within 6 months of joining (and attending meetings at 3am my time. It was worth it!) I had a plan to leave my day job within a couple of months. I did leave my day job, much sooner than expected and now 4 years later my business is thriving with 3 employees + myself. Cliff's ability to ask you questions and get you to lead YOURSELF is his greatest strength, in my mind. You have nobody to 'blame' but yourself, because you provide all the answers with Cliff's guidance.  Kevin Davis said...  I was at a standstill. Didn’t know what the next step was. Actually, I didn’t think I was qualified to make the next step. Didn’t have anyone in my circle at that time to help. So I took a leap and joined Cliffs mastermind. My how things changed! First was overcoming some thoughts that held me back. Then some steps and next action items to get the ball rolling. Now I’ve moved the ball down the field farther and quicker than ever imagined. Leslie Graham said... If you are thinking about this, be sure to reach out to Cliff. Joining NLM was the biggest leap I'd ever made in terms of investing in myself and my business, but my life was radically changed in so many ways as a result of my nearly two years with the group. In fact, my current business was launched as a result and I couldn't be happier with the trajectory of that business.     I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

    46min

  8. 28/05/2022

    022 - Avoiding The Advice Monster

    Avoiding The Advice Monster... I recently had a gentleman enter one of my Clubhouse rooms and he said.... "I'm a little concerned right now about where to go in life.  I'm curious about outsourcing ideas beyond people who know me well and I wanted to see if I could get some advice from a coach and professional such as yourself." In this episode, you get to hear our entire conversation.  This client got all the advice and answers to the questions that he had been looking for, but if you listen closely, you'll notice that I never once gave him any advice other than a book recommendation that I thought might be valuable for him. I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

    32min
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Cliff’s Notes on Profitable Coaching is a curated archive of 29 episodes designed to help coaches build thriving businesses. This podcast was never intended to go beyond 5 to 10 episodes. I originally set out to share a handful of insights I had gained from reading The Prosperous Coach by Rich Litvin and Steve Chandler. Along the way I ended up recording nearly 50 episodes, but what I have done is curated this archive of 29 episodes capturing timeless principles, frameworks, and real stories from my coaching journey. These episodes stand the test of time, offering strategies and mindset shifts that remain just as valuable for you on your journey today. I’m Cliff Ravenscraft. For more than two decades I’ve worked with entrepreneurs, leaders, and creators who had already accomplished what once felt out of reach, yet still felt called to more. My clients are high achievers who value clarity, purpose, and freedom, and who know the power of having someone to mirror back their thinking, help them discern their next steps, and align their business with the life they most want to create. Every coaching conversation I offer blends strategy with mindset. Some sessions focus on business structure, pricing, sales messaging, or content strategy. Others go deeper, uncovering hidden beliefs and shifting the way you see yourself and what’s possible. The common thread is alignment: moving beyond pressure and stress into a way of living and leading that feels free, clear, and fully your own. If you’re ready to explore what’s possible, these 29 episodes will give you a clear picture of how I think, coach, and serve. Want more? Check out my main podcast, The Cliff Ravenscraft Show, available in your favorite directory, or email me at cliff@cliffravenscraft.com to let me know how I may serve you.

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