Music Teachers: Expand Online

Jaime Slutzky
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Tangible, actionable and relevant information for music teachers who are expanding online with courses, membership sites, workshops and interactive group programs. Tune in for musings, conversations, tech tips and motivation that is all designed to help your music studio have greater impact and income online!

  1. 25.10.2023

    299: Is this goodbye?

    Hey... these shownotes are a bit more casual than I have done recently, because this is the last weekly episode of the Music Teachers: Expand Online podcast -- at least for now. Let's keep in touch -- the best way to do that is via DM on Instagram or Facebook or by booking a call at https://callwithjaime.com This was a hard decision to come to but I know its the right thing right now.

    4 мин.

  2. 18.10.2023

    298: Selling the Hit, Teaching the Harmony or something like that!

    In this episode our hose, Jaime Slutzky, discemenates the important skill of packaging your music teaching programs and offerings to emphasize what students want while providing what they need to achieve that desire. This is crucial for students to be able to trust in you and your programs. Key Takeaways:Understand the difference between what students want (the fun, excitement, flash) and what they need (the core skills, technique, fundamentals)When marketing a workshop, group program, course or other one-to-many product, focus on the end result the student will achieve rather than the details of how you'll get them thereUnderstand who the ideal student for this program is, what they want to accomplish, and how your program will get them thereTeaching music is not simply a transactional process, it's a has a relationship-foundation. Lean on that to truly understand what programs your students will gravitate towards.Messaging is everything! Make your messaging so clear that you can really sell the hit and teach the harmony! Connect with Jaime: InstagramFacebookCallWithJaime.com – Book a call with me to discuss your path forward!

    10 мин.

  3. 11.10.2023

    297: Rise above the details to truly see the shape of your music teaching biz

    In this episode of the Music Teachers: Expand Online podcast, our host Jaime Slutzky, discusses how to rise above the daily grind and see your music teaching business from a broader perspective. Getting above the weeds provides clarity and new possibilities. See Beyond the Day-to-Day OperationsTake a step outside and look at your current student landscape. What offers are you providing? How are students finding you? What are their goals and struggles? This 30,000 foot view informs future decisions. Look Inward for InsightsNow reflect internally. What aspects of teaching light you up? What feels draining? Being honest about your passions provides direction. A heart-centered view from above reveals true north. Envision Your IdealWith clarity from self-reflection, begin envisioning your ideal business. What offers could you add or remove? How can you improve student acquisition? Draw on experience to help students thrive. New Possibilities Emerge from a Broader ViewAt this altitude, give yourself permission to shift focus. No aspect is set in stone. With vision, bring in tools and support to build your ideal studio. A broader perspective reveals fresh possibilities. Connect with Jaime: InstagramFacebookCallWithJaime.com – Book a call with me to discuss your path forward!

    17 мин.

  4. 04.10.2023

    296: The crossroads in music education

    This is an audio blog - I picked up the mic and just started talking. I share what I'm seeing with music education and online business - how they intersect and have created a crossroads for each music teacher to define their own next step. Take a bit of time before the end of the year and decide what path you're going to be on for 3 - 6 - 12 months and stay the course. There is no one right way to teach music and you get to decide what that's going to look like for you. Surround yourself with the right teachers, guides, coaches and mentors - hire help to make your journey easier. Remember to commit! Oh and, connect with me okay? Connect with Jaime:Instagram: https://www.instagram.com/jaimeslutzky/Facebook: https://m.me/jaimeslutzkyEmail: jaime@expandonlinenow.com

    15 мин.

  5. 27.09.2023

    295: From Viral to Valuable: Turning Engagement into Music Students

    In this episode of the Music Teachers: Expand Online podcast our host, Jaime Slutzky, discusses what to do when your content goes viral and you get an influx of new leads and inquiries. She outlines the three main places leads reach out: In the comments of your posts (especially the ones that get a lot of traction -- these comments lead to more visibility, it's the gift that keeps on giving!)In your social media DMsIn your email inboxJaime emphasizes the importance of having systems in place to effectively engage with each new lead. This includes: Acknowledging them and validating their comments or answering their questionsProvide feedback and invite further engagementFollow up, as appropriateKey takeaways:Customize replies to show you value their time and engagementMirror leads' communication style in your responsesEmbrace consistent follow up across platformsAction item:Create a cheat sheet to standardize your replies and follow ups. Connect with Jaime:Instagram: https://www.instagram.com/jaimeslutzky/Facebook: https://m.me/jaimeslutzkyEmail: jaime@expandonlinenow.com

    14 мин.

  6. 20.09.2023

    294: 3 Buckets to Expanding Your Teaching Online Beyond Lessons

    In this episode of the Music Teachers: Expand Online podcast, our host Jaime Slutzky, discusses three main approaches music teachers can use to increase income and impact online. These all provide additional value to students through online offerings outside of the lesson format. The three buckets are:Your own intellectual property - Creating your own online courses, workshops, or digital products that students can access.Joint ventures - Collaborating with other teachers or businesses to create a new product or offer a workshop together.Affiliate marketing - Recommending helpful products or services to your students through affiliate links to earn commissions.If you're interested in bucket #1, be sure to check out episodes 279, 269, 247 and 245! Jaime emphasizes how each of these avenues allows you to expand your reach and give students more opportunities to enrich their musical journey beyond just lessons. She outlines how to get started with each bucket. Key takeaways:Online platforms remove geographical limitations so you can reach more students hungry for your knowledge.Joint ventures allow you to be part of something bigger than yourself and tap into other experts.Affiliate links provide a win-win-win for you, companies, and students with no extra cost.Action item:Make a list of potential products or collaborators to explore either creating affiliate partnerships or pursuing an educational joint venture. Connect with Jaime:Instagram https://www.instagram.com/jaimeslutzky/Facebook https://m.me/jaimeslutzkySchedule a Free Zoom Call https://callwithjaime.comEmail Jaime: jaime@expandonlinenow.com Check out Jaime's favorite affiliate software products: Thinkific and ConvertKit!

    12 мин.

  7. 13.09.2023

    293: Use Narratives in Your Content Marketing to Attract Music Students Online

    In this episode of the Music Teachers: Expand Online podcast, our host Jaime Slutzky continues the conversation on storytelling, this time focusing on weaving narratives into your content marketing efforts like blog posts, videos, and podcasts. Content marketing involves regularly publishing educational or entertaining content with the goal of attracting prospective students.Adding stories makes your content more engaging by giving the reader/viewer/listener an immersive experience.There are two types of examples you can use - fictionalized stories and real case studies.Jaime shares a sample story for a blog post teaching how to find middle C (and all the C's) on the piano.Action item:Think about an upcoming piece of content marketing you are creating. How could you incorporate more storytelling to better engage your audience? Connect with Jaime:Instagram @jaimeslutzkyFacebook @jaimeslutzkyCallWithJaime.comjaime@expandonlinenow.com

    13 мин.

  8. 06.09.2023

    292: Immerse your students in their story through your website

    In this episode of the Music Teachers: Expand Online podcast our host, Jaime Slutzky, discusses using storytelling on your music teaching website to draw prospective students in. Music Teacher websites used to be static (like sheet music) Now they have the opportunity to craft an experience in real time (like those interactive composition apps!)A great place to start the student experience is right from the most visited pages on your website: Homepage, About Page and Services PageWe discuss specific ways to engage the website visitor - visuals, colors, text and video Action item: Review your static pages and see how well they tell your student's story. Use one of the ways to connect with Jaime below and share on a scale of 1-10 how well your current website creates that experience! Connect with Jaime:InstagramFacebookCallWithJaime.com jaime@expandonlinenow.com

    12 мин.
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Tangible, actionable and relevant information for music teachers who are expanding online with courses, membership sites, workshops and interactive group programs. Tune in for musings, conversations, tech tips and motivation that is all designed to help your music studio have greater impact and income online!

Информация

  • Автор
    Jaime Slutzky
  • Годы выхода
    2018 - 2023
  • Выпуски
    298
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2022 Tech of Business All Rights Reserved.
  • Сайт подкаста
    Music Teachers: Expand Online