Feedback Friday by Really Good Emails

Really Good Emails
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A series to explain the hurdles that good emails should overcome to be really good.

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    Turning taboo into trust: emailing about intimacy with Kasey Luck | Ep 131 | Feedback Friday

    How do you write emails about intimacy issues without making it awkward... or worse, boring? In this episode of Feedback Friday, we chat with email expert Kasey Luck from Luck & Co Agency about how The Pelvic People use email and SMS to build real relationships with their audience.Kasey shares the behind-the-scenes of working with a brand that sells sexual wellness products and how to balance empathy, education, and conversion. From welcome flows to smart product positioning, this episode is packed with examples of email marketing done right—even when the subject matter gets personal.Here’s what you’ll learn:- How to keep messaging human when the topic is sensitive- The power of using customer language in subject lines and body copy- When long emails actually outperform short ones- Tips on email design, hierarchy, and accessibilityWhether you're marketing for a DTC brand, navigating a sensitive topic, or just tired of sending bland emails, this one's for you.🕒 Timestamps:00:00 Intro01:50 Email Strategy for Sensitive Topics03:21 Analyzing Email Design and Content05:28 Personalization and Customer Engagement08:22 Case Studies and Best Practices12:41 Final Thoughts and Takeaways20:57 Outro🔗 See more inbox inspo: https://reallygoodemails.com📬 More about Kasey’s agency: https://www.luckand.co💬 Tell us in the comments: What's the trickiest topic you've had to write about?

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    RGE Awards 2025: The Best Emails of the Year

    Welcome to the Really Good Emails Awards 2025.We reviewed thousands of submissions and crowned the campaigns that stood out for smart strategy, strong design, and copy that actually earns clicks.Watch as judges break down what made these emails win. What worked. And what trends are shaping email heading into 2026.Along the way we cover:→ What "live text" really means and why it matters→ Subject line and CTA trends from 2025→ How brands are using personalization without being creepy→ Why the Promotions tab isn't the enemy→ The tiny stuff that separates "fine" from "forward it to my team"Plus a special Un-Spam 2026 announcement. West Coast, baby.🔗 Browse all winners: https://reallygoodemails.com/2025-email-awards🔗 Submit your emails: https://reallygoodemails.com/upload🔗 Unspam 2026 tickets: https://www.tickettailor.com/events/unspam/1973017Got an email you're proud of? Submit it to Really Good Emails.00:00 Meet the Judges02:03 Setting the Stage for the Awards04:49 Welcome10:48 Review and Testimonials16:44 Data Visualization22:38 Dark Mode29:55 Nonprofit and Purpose35:47 Thank You38:56 Retention42:56 CTA Trends44:05 Winback Campaigns48:02 Cart Abandonment52:28 B2B Emails56:42 Creative01:02:16 Q&A Session#emailmarketing #emaildesign #digitalmarketing

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    Are your emails accessible? Imbodhi email review with Kasey Luck | Ep 131 | Feedback Friday

    Join special guest  @KaseyLuck , founder of Luck and Co Agency, for a deep-dive teardown of real email campaigns from lifestyle brand Imbodhi. In this episode of Feedback Friday, we analyze what makes an email accessible, high-converting, and strategically effective across the entire customer journey.00:00 Kasey's Agency and Brand Overview02:09 Email Analysis: Welcome Email08:18 Discussion on Email Design and Accessibility14:11 Email Analysis: New Product Launch17:49 Discussing Campaign Goals and UI Elements18:11 Reviewing a Successful Email Campaign19:28 Analyzing the Annual Fall Sale Email23:56 Evaluating the Abandoned Cart Email28:12 Order Confirmation Email Insights29:46 Post-Purchase SMS Strategy32:24 Final Thoughts and Agency Information

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    GIFs, Gradients & Great CTAs in Plus-Plus Emails | Ep 129 | Feedback Friday

    This week on Feedback Friday, we’re diving into the wild, colorful inbox of Plus-Plus. Yep, the interlocking toy brand that makes email design actually fun.We linked up with the pros at MKTGRhythm to break down how they’re crushing it with:- Figma-built GIFs that move and groove- Bright colors and juicy gradients- Mobile-first layouts made for scrolling thumbs- Big ol’ CTAs just begging to be tappedFrom bold product photos to layouts that don’t feel like email déjà vu, Plus-Plus keeps its emails fresh and its audience hooked. Parents love it. Teachers love it. Honestly, we love it.Into playful design? Toy marketing? Just need some creative inspo that doesn’t bore you to tears? This one’s your jam.Meet MKTGRhythm: https://mktgrhythm.com/#emailmarketing #emaildesign 00:00 Intro00:48 Innovative Use of Figma and Smart Animation02:05 Email Layouts and Mobile Design03:32 Product and Lifestyle Photography06:29 Gradient Design and Full Email Implementation10:24 Client Goals and Engagement Strategies12:10 Outro

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    Transforming Emails with Accessibility Fixes (Before & After) | Ep 128 | Feedback Friday

    Welcome to Feedback Friday Live! We're diving into a highly requested topic this week: email accessibility. With new laws like the European Accessibility Act coming into effect, accessibility isn’t just nice to have. It's a must.Join Matt Helbig (Really Good Emails & Beefree) and email expert Kelsey Yen as they teardown real emails submitted by brands. You'll learn how to spot accessibility issues, write better alt text, use live text effectively, and design with inclusion in mind without sacrificing style.Transcript https://reallygoodemails.com/school/accessible-email-makeoversYou'll learn:What accessibility really means in an inboxHow to test contrast, alt text, and dark mode performanceWhy live text matters more than ever📌 Want your email featured in the next teardown? Subscribe and sign up at: https://reallygoodemails.com👍 Like this video if you want more accessibility breakdowns📝 Comment below with your questions or suggestions🔔 Subscribe to catch the next Feedback Friday!Chapters00:00 Intro to Feedback Friday01:50 The Importance of Accessibility in Emails09:23 Email Review: Native Pet14:00 Email Review: Jenki Journal18:30 Email Review: namuk22:02 Email Review: San Francisco Standard24:49 Email Review: Cystic Fibrosis Foundation28:48 Email Review: YNAB32:22 Email Review: riddle35:27 Email Review: Smoosh38:40 Email Review: Education First42:15 Email Review: Genesis Health Clubs45:54 Lightning Round54:12 Outro#Accessibility #EmailDesign #EmailMarketingThis video dives deep into web accessibility, providing a practical *accessibility audit* of different emails. Learn about *WCAG guidelines* and how to implement *inclusive design* principles for better *user experience*.

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    This Seltzer Brand’s Emails Are Next-Level | Ep 128 | Feedback Friday

    This Seltzer brand is redefining what great email marketing looks like. From retention strategy to stunning GIF-driven design, it’s packed with campaign ideas worth trying.In this episode of Feedback Friday, we sit down with the team at MKTGRhythm to explore their work for Rebel Rabbit, a fast-growing seltzer brand focused on clarity, focus, and a hangover-free experience. They break down real campaigns, hybrid templates, and creative tactics that bring personality into the inbox.If you're working in retention, design, or lifecycle marketing, this is your blueprint for standout emails.⏱️ Timestamps00:00 Let’s roll00:32 Meet the Rhythm crew01:44 Rebel Rabbit's email strategy02:29 Playlist email breakdown08:59 Don’t break email laws10:45 Mocktails!16:54 Hybrid template20:49 Sober October23:49 Spooky-good design27:32 Dark mode + accessibility wins28:47 That’s a wrap📌 Resources and mentionsMarketing Rhythm https://mktgrhythm.com/Rebel Rabbit https://drinkrebelrabbit.com/View live emails https://reallygoodemails.com/rebel-rabbit💬 Want your brand featured or have a question for the team? Drop a comment below.Subscribe for more email teardowns and strategy sessions.#EmailMarketing #EmailDesign #RebelRabbit

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    How To Turn Customers Into Superfans | Ep 127 | Feedback Friday

    This week on Feedback Friday, we’re joined by Adrien Grey, Creative Director at Sundays for Dogs, to break down their best-in-class email strategy from Black Friday bangers to onboarding gems. We’re talking high-touch campaigns, customer-first design, and a peek into their brand-new rebrand.In this video, you'll learn:✔️ How to design high-converting promotional emails✔️ Tips for customer-friendly transactional messages✔️ The magic of illustrations, product photography, and personalization✔️ Why Sundays’ dog food and emais are human-grade, 0% synthetic, and 100% delightful⏱️ Timestamps00:00 Overview of Sundays for Dogs01:06 Black Friday Email Breakdown04:31 Helpful Tips Email Analysis06:37 Order Confirmation Insights09:03 Order Shipped and Arrival Emails12:47 Post-Purchase Check-In Email16:31 Rebrand Announcement and Conclusion

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    Graza’s Bold Email Strategy with Naomi West | Ep 126 | Feedback Friday

    Dive into the world of creative email marketing on this week's Feedback Friday! Join Matt Helbig and  @emailfromnaomi  as they explore Graza's unique email campaigns and discover insights into innovative brand storytelling.In this episode, we break down various Graza's email designs, highlighting their blend of engaging visuals, strategic branding, and the balance of functionality and creativity in email marketing.Learn about the success behind Graza's email strategy, get tips on improving mobile readability, understand the importance of collabs in branding, and discover the potential of integrating fun, yet compelling content to keep subscribers engaged. 🫒Naomi Westhttps://www.naomiwest.ca/https://www.linkedin.com/in/naomiwest1000/https://x.com/emailfromnaomihttps://www.instagram.com/emailfromnaomi/#emailmarketing #design

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A series to explain the hurdles that good emails should overcome to be really good.

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