Not Your Mom's Sales Podcast

Julie Deem

Learn the latest trends in marketing and sales along with ways you can leverage them with your podcast. Your host Julie Deem shares strategies and tips for building a brand that attracts clients you want to work with. Stop fighting the algorithms and start creating impact. 

  1. -2 J

    80 - From Burnout to Business Growth with Kat Bright

    Send us a text What really happens when you start a podcast and how do you stay consistent long enough to know if it's working? Julie Deem sits down with Kat Bright, who is now nearly 100 episodes into her own show, Miles From Her View.  If you’ve been feeling friction in your business, or you know it’s time to stretch your voice and get visible again, this conversation will give you clarity and permission to take the next step. Episode Highlights: Podcasting becomes easier when you choose a cadence that fits your life instead of trying to match what other creators do.Staying consistent starts with giving yourself permission to be a beginner and letting the first episodes be imperfect.Looking at long-term growth matters more than obsessing over weekly downloads.Repurposing episodes in newsletters and social posts strengthens your message and expands your reach.Zooming out helps you separate emotion from data and make clearer strategic decisions.Podcasting can become a long-term lead generator when the content reflects your values, voice, and expertise. Connect with Kat Bright: Website: Kat.fit Podcast: Miles From Her View Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

    23 min
  2. 31 OCT.

    78 - Sell on Your Podcast Without Losing Your Listeners

    Send us a text Ever feel awkward promoting yourself on your podcast? You’re not alone. Most business owners struggle to balance giving value and asking for the sale but the truth is, self-promotion done right actually builds more trust. In this episode, Julie Deem breaks down how to sell on your podcast without sounding salesy. Learn exactly where to place ads in your episodes, how to use natural transitions that don’t break the flow, and how to turn every episode into a soft-selling machine that drives real leads to your business. Episode Highlights: Self-promotion on your podcast isn’t selfish, it’s how you serve your audience and guide them to their next step.Knowing where to place your pre-roll, mid-roll, and end-roll ads helps you promote naturally without disrupting the flow.Using stories to share your offers builds trust and keeps your message relatable.Aligning your ads with your audience’s interests makes every promotion feel valuable, not random.Writing your own ad reads keeps your voice authentic and connects more deeply with listeners.Tracking clicks and conversions shows you what types of CTAs actually drive leads.Practicing your ad delivery helps your tone sound confident, friendly, and believable.Building a simple weekly promo system turns your podcast into a consistent, lead-generating sales funnel.Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

    15 min
  3. 17 OCT.

    76 - Pipelines and Collaboration with Vincent Lanci *Best of Episode*

    Send us a text Are you ready to transform your podcast from a side project into a thriving business? Julie Deem invites Vincent Lanci to unpack the secrets to podcasting success.  Vincent shares his journey from a life-altering accident to becoming a podcasting expert, emphasizing the importance of consistent effort and learning from failures. Discover how building a strong pipeline of guests, creating efficient systems with tools like HubSpot and GoHighLevel, and implementing standard operating procedures (SOPs) can streamline your podcast production. Vincent also reveals the story behind his podcast production company, Coming Alive Podcast Production, and how his MBA background shaped his entrepreneurial approach.  Learn about the significance of prospecting, building a team, and maintaining a culture that values people over profit. Episode Highlights: Podcasting is different from a casual conversation, offering a comfortable and unique medium for sharing.For new podcast hosts, asking guests for potential future guests can help fill the pipeline and build confidence through more shows.Tools like HubSpot (free) and GoHighLevel can help stay organized. They can help track contact lists, opportunities, and notes.Creating a Podcast Information Sheet (PIS) prepares guests and hosts by outlining key topics and areas of expertise. Connect with Vincent A. Lanci - website Coming Alive Podcast Production Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

    23 min

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Learn the latest trends in marketing and sales along with ways you can leverage them with your podcast. Your host Julie Deem shares strategies and tips for building a brand that attracts clients you want to work with. Stop fighting the algorithms and start creating impact.