The Health & Wellness Marketing Show

Uli Iserloh
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  • 一周一更

Welcome to ’The Health And Wellness Marketing Show,’ the podcast dedicated to helping health and wellness practitioners grow their practices sustainably and profitably Drawing on his 20+ years of experience in personal branding, business strategy and digital marketing in the health and wellness industry, Uli Iserloh equips you with the right strategies, systems, and support to grow your practice sustainably and profitably. Whether you’re looking to attract more clients, automate your marketing processes, or build a powerful personal brand in the health and wellness space, ’The Health And Wellness Marketing Show’ is here to guide you every step of the way. Subscribe now and start transforming your practice today!

  1. 058: Growing Your Email List With Assessment Funnels With Maeve Ferguson

    5天前

    058: Growing Your Email List With Assessment Funnels With Maeve Ferguson

    What if the secret to building a highly qualified email list isn't another PDF lead magnet, but tapping into people's innate curiosity about themselves? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Maeve Ferguson, creator of the Client Engine and expert in transforming intellectual property into scalable lead generation systems. As a trained specialist in Ryan Levesque's Ask Method and consultant to 7, 8, and 9-figure entrepreneurs, Maeve reveals why quiz and assessment funnels consistently outperform traditional lead magnets in 2025. From generating $3.37 qualified leads to helping clients run $900,000 monthly ad campaigns, she breaks down the three types of diagnostic assessments and shares the strategic framework that turns your expertise into an automated qualification and sales system. If you're a health practitioner tired of attracting unqualified leads, struggling with low email engagement, or wondering how to stand out in an increasingly noisy marketplace, this conversation provides the blueprint for creating assessment funnels that not only grow your list but pre-qualify prospects and position you as the obvious solution to their biggest challenges. Listen To Learn: Discover why assessment funnels tap into people's innate curiosity about themselves, creating desire-based marketing that prospects actually want to complete. Learn the three types of diagnostic assessments: multi-factor diagnostics (like Myers-Briggs), quiz funnels for lead generation, and score-based assessments that show performance across key areas. Understand the critical importance of "funnel congruence" - starting with your offers and reverse-engineering your assessment questions to ensure seamless alignment. Explore how automated segmentation and personalized follow-up sequences eliminate "spray and pray" marketing and create tailored experiences for different prospect types. Find out why assessment completion rates are higher than PDF downloads and how 5-7 minutes of engagement builds more trust than traditional lead magnets. Quotes to Remember: “Quizzes work because they tap into the most powerful emotion of all – curiosity.” (06:20 | Maeve Ferguson) “Start with your offer first. Everything in your diagnostic should lead people naturally toward the next step.” (09:44 | Maeve Ferguson) “Your diagnostic isn’t just a funnel – it’s a data asset that helps you understand your audience deeply.” (22:18 | Maeve Ferguson) “When you personalize your nurture based on someone’s score, conversions skyrocket.” (29:33 | Uli Iserloh) “Don’t just build leads – build insights. That’s where the real growth happens.” (31:05 | Maeve Ferguson) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Resources: A Done-For-You Diagnostic Thought Leadership Assessment: https://www.impactscoreassessment.com/ Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh  Tiktok: https://tiktok.com/@uliiserloh  Linkedin: https://linkedin.com/in/uliiserloh/ Connect With Maeve Ferguson Website:  https://www.maeveferguson.com/ Facebook: https://www.facebook.com/maeve.gormley.5 Instagram: https://www.instagram.com/iammaeveferguson/ Youtube: https://www.youtube.com/@maeveferguson  Linkedin: https://www.linkedin.com/in/maeveferguson/

    45 分钟
  2. 057: Rank Your Practice In ChatGPT

    10月1日

    057: Rank Your Practice In ChatGPT

    What if your clinic disappeared from search overnight – not because of Google, but because of AI? In this episode of the Health and Wellness Marketing Show, Uli Iserloh breaks down one of the biggest shifts in online search: patients are bypassing Google and going straight to ChatGPT, Gemini, Perplexity, and other AI tools for answers about their health. Unlike traditional search engines, these platforms don’t serve up a list of links – they deliver curated answers. If that answer doesn’t come from your website, your practice is pretty much invisible on AI search. Uli explains why this is the “SEO of 2001” moment all over again – an open playing field where health practitioners who act now can dominate AI search results. He shares actionable steps you can take to position your practice as the trusted authority these AI engines quote, link to, and recommend. Listen To Learn: Discover why patients are skipping Google and going directly to AI tools for health answers – and what that means for your visibility. Learn the difference between SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) and why optimizing for answers is the new key to being found. Understand the two critical steps to ranking in AI: getting your site indexed in AI databases and being chosen as the quoted answer. Find out how to build “answer-ready” FAQ content that both educates patients and gets pulled into ChatGPT results. Explore the role of schema markup, authority building, fresh content, and conversational tone in boosting your AI search ranking. Quotes to Remember: “This is like SEO in 2001 – it’s a blue ocean, and the door won’t stay open forever.” (02:26 | Uli Iserloh) “SEO gets you ranked on Google. AEO gets you quoted in ChatGPT.” (05:26 | Uli Iserloh) “If ChatGPT or Gemini can’t crawl your site, you have zero chance of being found in AI search.” (05:30 | Uli Iserloh) “AI wants clarity, compassion, and safety – it’s not about keyword stuffing, it’s about sounding like a trusted human.” (17:00 | Uli Iserloh) “This is your window of opportunity before everyone else figures it out.” (20:11 | Uli Iserloh) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Resources: How To Get Your FxMed Practice To Show Up In ChatGPT & AI Searches: AISearchBootcamp.com Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh  Tiktok: https://tiktok.com/@uliiserloh  Linkedin: https://linkedin.com/in/uliiserloh/

    21 分钟
  3. 056: Creating Connection Through Copy With Marisa Shadrick

    9月24日

    056: Creating Connection Through Copy With Marisa Shadrick

    In a world of automation and AI, why are the most successful health practitioners going back to handwritten thank-you notes and personal storytelling to connect with their audience? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with award-winning branding and copywriting expert Marisa Shadrick to explore how to create genuine human connection through written communication. As a former ministry leader turned international speech champion and copywriter, Marisa reveals the psychology behind why stories release endorphins and create emotional bonds that facts and features simply cannot.  From overcoming her own insecurities to becoming one of the top 100 speakers in the world, she shares the tactical frameworks that help health practitioners turn their knowledge into compelling copy that converts prospects into patients. If you're a health practitioner struggling to communicate your value online, tired of being invisible in a crowded marketplace, or wondering how to create the same connection through copy that you have in face-to-face conversations, this episode provides the missing piece to transform your marketing from forgettable to unforgettable. Listen To Learn: Discover why human-to-human connection has become more crucial than ever in our automated world and how to bridge the gap between technology and authentic communication. Learn the power of narrative writing and how stories release endorphins that create emotional engagement, making it nearly impossible for prospects to argue with your message. Understand the two types of stories that impact your copy: the story you tell yourself (confidence and mindset) and the story your audience is living (their current challenges and needs). Explore three tactical copywriting techniques: making every word earn its place, using dialogue instead of just quotes, and finding your real hook buried in the second or third paragraph. Find out how to overcome objections by addressing four different personality types and their specific concerns within your copy. Quotes to Remember: "In the world of automations and bots and tools, we've lost something. We've lost that human to human connection." (02:15 | Marisa Shadrick) "People can argue with an opinion, assertion or claim, but it's pretty hard to argue with a story." (08:30 | Marisa Shadrick) "Every piece of communication is ultimately going to serve someone, so how can we serve them well? When I took myself out of the equation, that's when I started seeing changes in my writing." (13:04 | Marisa Shadrick) "Less is more. Every word needs to earn its right to be on that piece of communication." (18:15 | Marisa Shadrick) "If you can change someone's life one person today, wouldn't that make it worth it? We can compound that by being more strategic in the way we communicate." (29:20 | Marisa Shadrick) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Resources: How to Secure More Clients or Customer with Compelling Copy: https://marisashadrick.com/workbook Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh  Tiktok: https://tiktok.com/@uliiserloh  Linkedin: https://linkedin.com/in/uliiserloh/ Connect With Marisa Shadrick Website:  https://marisashadrick.com Facebook: https://www.facebook.com/marisacopywriter Instagram:  https://www.instagram.com/marisashadrick.copywriter/ Linkedin: https://www.linkedin.com/in/marisashadrick/

    30 分钟
  4. 055: Making Behavior Change Simple And Sustainable With Linda Fogg-Phillips

    9月17日

    055: Making Behavior Change Simple And Sustainable With Linda Fogg-Phillips

    What if the secret to lasting change isn't willpower or motivation, but understanding the simple science of how habits actually form in your brain? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Linda Fogg-Phillips, Director of the Tiny Habits Academy and renowned behavior change expert who has coached over 15,000 individuals. As a mother of eight and sister to Stanford's Dr. BJ Fogg, Linda shares the scientifically-proven Tiny Habits method that creates lasting change without relying on motivation or willpower. From overcoming personal tragedies including her son's death and husband's early-onset Alzheimer's, to helping professionals transform their clients' lives, Linda reveals how the ABC framework (Anchor, Behavior, Celebration) can create automatic behaviors in as little as five days. If you're a health practitioner struggling to help clients stick to their treatment plans, or someone who's tired of failed New Year's resolutions and wants to understand the real science behind sustainable change, this conversation provides the missing piece that connects all the dots. Listen To Learn: Discover the Fogg Behavior Model's three critical elements that must occur simultaneously for any behavior to happen: motivation, ability, and prompt. Learn the scientifically-proven Tiny Habits ABC method: Anchor moments (existing routines), tiny Behaviors (so small they're easy), and immediate Celebrations (positive emotions). Understand why the "21 days to form a habit" myth is wrong and how positive emotions, not repetition, create lasting behavioral change through dopamine and endorphin release. Explore Pearl Habits—how to transform life's irritants and challenges into opportunities for positive responses and personal growth. Find out why 98% of people gain confidence in habit creation and 89% develop automatic behaviors within just five days using this method. Quotes to Remember: "It's not just about motivation. There are three critical elements that cause a behavior to happen: motivation, ability, and a prompt." (04:30 | Linda Fogg-Phillips) "There is no magic number of days that will create a habit. What creates a habit is the positive emotion that's attached to that behavior." (12:45 | Linda Fogg-Phillips) "This small, tiny habit moved me from the mindset of being a victim to being a victor." (18:20 | Linda Fogg-Phillips) "If something's not working, usually it's not because you don't know how, or it's your fault. It's because you're not using the right approach." (32:50 | Linda Fogg-Phillips) "Good habits and bad habits are formed in exactly the same way, so the same principles apply." (13:10 | Linda Fogg-Phillips) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Resources: Access Free 5-Day Program to Build Habits www.tinyhabits.com/join Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh  Tiktok: https://tiktok.com/@uliiserloh  Linkedin: https://linkedin.com/in/uliiserloh/ Connect With Linda Fogg-Phillips Website: https://tinyhabitsacademy.com/ Facebook: https://www.facebook.com/lindaphillips/ Facebook: https://www.facebook.com/tinyhabits/ Instagram: https://www.instagram.com/lindafoggphillips/ Instagram: https://www.instagram.com/tinyhabits/ Linkedin: https://www.linkedin.com/in/tiny-habits-coach/

    33 分钟
  5. 054: Growing Your Business With One-Day Summits With Dr. Mark Wade

    9月10日

    054: Growing Your Business With One-Day Summits With Dr. Mark Wade

    What if you could build a waiting list of qualified patients, become a local celebrity, and generate six-figure revenue increases – all from hosting a single day of virtual content? In this episode of the Health and Wellness Marketing Show, Uli Iserloh welcomes Dr. Mark Wade, founder of Virtual Summit Software and creator of the revolutionary one-day summit format. With over a decade of experience building six and seven-figure companies through virtual summits, Dr. Wade reveals how healthcare practitioners can leverage focused, single-day events to attract their ideal patients, establish authority, and create sustainable growth. From a Memphis chiropractor who generated $7,000 and built a three-week waiting list during COVID lockdowns, to practices that have generated over $1 million in patient revenue from monthly summits, this conversation provides a complete blueprint for transforming your practice through strategic virtual events. If you're a healthcare practitioner looking to build your patient base, establish yourself as the go-to expert in your community, or create predictable patient flow without massive marketing budgets, this episode offers a proven, scalable solution. Listen To Learn: Discover the difference between multi-day summits (25+ speakers, audience building) and one-day summits (6-12 speakers, problem-focused) and why smaller can be more profitable. Learn the four-part customer journey framework: Magnetize (build relationships), Monetize (solve one problem), Maximize (full transformation), and Multiply (recurring revenue). Understand how to choose summit topics that align with your services and attract qualified patients who are ready to take action in your practice. Explore real case studies of practitioners who've generated $7,000-$1M+ in revenue, built waiting lists, and become local celebrities through strategic summits. Find out why starting with the end in mind is crucial – building summits around the problems you solve, not popular topics that don't convert to patients. Quotes to Remember: "You don't need 10,000 people to be successful. You need qualified and engaged people." (07:50 | Dr. Mark Wade) "If you don't take anything else away from this entire interview, you have to start with the end in mind." (06:45 | Dr. Mark Wade) "Most conferences can't get over 50 people. If you've got 500 people in your virtual summit, you're doing amazing." (09:30 | Dr. Mark Wade) "It gives them an opportunity to get to know you before they ever have to commit to anything." (24:15 | Dr. Mark Wade) "If you don't have recurring revenue, you're essentially one bad month away from going out of business." (28:20 | Dr. Mark Wade) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh  Tiktok: https://tiktok.com/@uliiserloh  Linkedin: https://linkedin.com/in/uliiserloh/ Connect With Dr. Mark Wade Facebook: https://www.facebook.com/Dr.MarkWade

    33 分钟
  6. 053: The Power Transfer In Health Care with JR Burgess

    9月3日

    053: The Power Transfer In Health Care with JR Burgess

    What if the biggest barrier to healing isn't the treatment itself, but who holds the power to make change happen? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with JR Burgess, three-time bestselling author and healthcare innovator who has transformed over 100 clinics worldwide. Jr shares his remarkable journey from building the top-volume stem cell clinic in the country to discovering the revolutionary concept of "power transfer" - the critical shift that determines whether patients succeed or fail in their healing journey. JR reveals how practitioners can become influential guides who empower patients to take ownership of their health while building profitable, outcome-based practices. If you're a practitioner struggling with patient compliance, feeling isolated in your practice, or wondering how to create lasting change beyond the treatment room, this conversation offers a blueprint for transforming both your impact and your business model.   Listen To Learn: Discover the "power transfer" concept and why both doctors and patients are right when they blame each other for healthcare failures. Learn the four-option framework that meets patients exactly where they are - from insurance-based care to transformational protocols used by professional athletes. Understand how "coopetition" (cooperation + competition) can replace healthcare ego battles and create collaborative care teams that get better outcomes. Explore the white-labeled lifestyle medicine model that allows practitioners to scale their impact without additional time, money, or risk through 50/50 partnerships. Find out why becoming preeminent at education and communication is more powerful than any treatment modality for creating lasting patient transformation. Quotes to Remember: "Whatever we believe to be true is our reality, and I call it the power transfer." (03:02 | JR Burgess) "People don't like to be sold, but they like to be told the truth." (09:14 | JR Burgess) "Every human and system is completely designed for the results that it produces." (13:15 | JR Burgess) "I'd rather go bankrupt than to go back to practicing medicine that does more harm than good." (06:30 | JR Burgess) "The most scalable and impactful way to change your patient's life with zero risk and without your time or money in the room." (21:45 | JR Burgess) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh  Tiktok: https://tiktok.com/@uliiserloh  Linkedin: https://linkedin.com/in/uliiserloh/ Connect With JR Burgess Website: https://jrburgessconsulting.com Website: https://healthovators.com Facebook: https://www.facebook.com/jr.burgess.56 LinkedIn: https://www.linkedin.com/in/jr-burgess-36908846/ The Influential Doctor is the marketing and sales playbook for physicians and wellness professionals who want to make a greater impact and increase their income through cash-pay services and recurring income models. Grab your free copy.

    23 分钟
  7. 052: The Evolution of Medicine With James Maskell

    8月27日

    052: The Evolution of Medicine With James Maskell

    What if the solution to healthcare's cost crisis isn't more doctors, but a completely different way of delivering care? In this episode of the Health and Wellness Marketing Show, Uli Iserloh reconnects with James Maskell, founder of Evolution of Medicine and pioneer in functional medicine community building. James shares his decade-long journey from launching the first functional medicine meetups in New York to revolutionizing healthcare delivery through virtual group medicine. From helping doctors start $20,000 micro-practices to partnering with major health systems, James reveals how community-based care is flattening the healthcare cost curve while delivering better outcomes. If you're a practitioner feeling isolated in your practice, struggling with the economics of functional medicine, or curious about the future of healthcare delivery, this conversation offers a roadmap for both individual practitioners and health systems looking to transform care.   Listen To Learn: Discover how the "functional medicine micro-practice" model allows doctors to start practices for $20,000 instead of $200,000 using telemedicine and co-working spaces. Learn why virtual group medicine is proving more effective than in-person groups and how it's scaling functional medicine into Medicare, Medicaid, and health systems. Understand the missing role of the health coach in functional medicine and why bridging the gap between patient intentions and actions is critical for success. Explore how AI will transform healthcare logistics and data organization while human-to-human peer support remains the most powerful force for behavior change. Find out why community-based functional medicine is the key to reversing chronic illness at scale and making healthcare truly sustainable. Quotes to Remember: "In my lifetime, we're going to run out of money, because healthcare is going to take up all the money." (01:45 | James Maskell) "The most powerful person in helping anyone to change is someone that's like them, that has made a few changes." (22:15 | James Maskell) "So many patients are being lost because they can't go from five cans of coke to one can of Coke." (16:45 | James Maskell) "This is radically cost effective, radically resource effective, and could also be profitable on insurance." (11:15 | James Maskell) "We're skating to where the puck is going." (23:30 | James Maskell) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh  Tiktok: https://tiktok.com/@uliiserloh  Linkedin: https://linkedin.com/in/uliiserloh/ Connect With James Maskell Website: https://www.jamesmaskell.com/ Book: https://www.jamesmaskell.com/books Facebook: http://facebook.com/JamesEdwardMaskell Instagram: http://instagram.com/mrjamesmaskell LinkedIn: https://www.linkedin.com/in/jamesmaskellv

    28 分钟
  8. 051: The Health Practice Formula With Seth Conger

    8月20日

    051: The Health Practice Formula With Seth Conger

    What if the biggest barrier to scaling your practice isn't more patients – but understanding which phase of business you're actually in? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Seth Conger, COO of Freedom Practice Coaching and serial entrepreneur with over a decade in functional medicine. Seth breaks down the four distinct phases every health practice goes through – new business, startup, growth, and scaling – and reveals why 80% of practitioners get stuck in the "messy middle" of startup mode. From switching business models to mastering the money conversation, Seth shares the exact framework that's helped over 1,000 practices move from overwhelmed and overworked to profitable and scalable. If you're feeling stuck in your practice growth, working too many hours for too little profit, or wondering why more patients seem to create more problems, this conversation offers a clear roadmap forward.   Listen To Learn: Discover the four phases of practice development and why most practitioners get trapped in startup mode instead of progressing to growth and scale. Learn why switching from fee-for-service to programs or membership models can instantly add recurring revenue without additional costs. Understand the critical difference between hiring generalists versus specialists as you scale, and why the sequence of hiring matters more than you think. Find out how to master the "money conversation" and why your discovery call process might be sabotaging your growth without you realizing it. Explore why reactive hiring fails and the systematic approach that makes finding great local talent predictable and repeatable. Quotes to Remember: "More clients is going to turn into more work, which means more people, which means more overhead, which means less profits." (16:30 | Seth Conger) "You don't have to grow and scale for growth and scale sake." (34:35 | Seth Conger) "Scale is not about how many beach days can I take. It's about being able to predict what's going to happen in the future." (39:15 | Seth Conger) "You can control the chronic problems in your own business, if you identify them first." (49:13 | Seth Conger) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Resources: Freedom Practice Coaching Scalability Assessment: https://freedompracticecoaching.com/scalability-assessment/ Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh  Tiktok: https://tiktok.com/@uliiserloh  Linkedin: https://linkedin.com/in/uliiserloh/ Connect With Seth Conger Website: https://freedompracticecoaching.com/ Facebook: https://www.facebook.com/conger.seth/ Instagram: https://www.instagram.com/sethconger/ Linkedin: https://www.linkedin.com/in/seth-conger-77911949/

    50 分钟
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Welcome to ’The Health And Wellness Marketing Show,’ the podcast dedicated to helping health and wellness practitioners grow their practices sustainably and profitably Drawing on his 20+ years of experience in personal branding, business strategy and digital marketing in the health and wellness industry, Uli Iserloh equips you with the right strategies, systems, and support to grow your practice sustainably and profitably. Whether you’re looking to attract more clients, automate your marketing processes, or build a powerful personal brand in the health and wellness space, ’The Health And Wellness Marketing Show’ is here to guide you every step of the way. Subscribe now and start transforming your practice today!

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