In this episode, Dan speaks with Neil Hodson, multi-time CFO, COO and now Director of LMS Digital, about how finance leaders can take control of SaaS businesses under pressure. Neil shares how he tackled high churn and cash burn at FONN, reshaped the sales and marketing model around contribution and ACV, and turned the business into a retention-led, profitable SaaS platform that successfully exited to Access Group.
From applying his “as-is to to-be” framework, to demanding ROI on every pound spent, Neil explains how CFOs can move beyond spreadsheets to lead commercial change, safeguard cash runway, and always stay exit-ready.
Key Takeaways:
- How to assess your “as-is” reality and model the “to-be” plan that investors expect.
- How to fix churn and cash burn by reshaping sales and marketing around contribution and ACV.
- How to enforce ROI discipline so every pound spent drives retention and growth.
- How to stay exit-ready by building forecasts, governance, and visibility into unit economics.
Subscribe to the Next Exit podcast.
Check out Dan’s Private Equity-Grade Forecasting software, Kluster, here: https://www.kluster.com/
Send podcast guest pitches to: dan.thompson@kluster.com
Check out Dan’s Private Equity-Grade Forecasting software, Kluster, here: https://www.kluster.com/
Send podcast guest pitches to: dan.thompson@kluster.com
정보
- 프로그램
- 발행일2025년 10월 9일 오전 8:00 UTC
- 길이40분
- 시즌1
- 에피소드9
- 등급전체 연령 사용가