Beer Branding Trends

CODO Design
  • 5,0 (16)
  • MARKETING
  • QUINZENAL

Conversations with CODO Design on building stronger craft beverage brands.

  1. 096 - Acquired: So You Bought a Brewery. Now What?

    23 DE SET.

    096 - Acquired: So You Bought a Brewery. Now What?

    Points of discussion: 1. Acquired - So you bought a brewery. Now what? 2. Defining your Brand Equity: Fast & Slow 3. Embrace the "Staggered" rebrand launch  4. When to jettison your Brand Equity  5. A designer & a lawyer walk into a brewery  - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    32min
  2. 095 - Introducing - Acquired: Your branding playbook for craft beer M&A

    9 DE SET.

    095 - Introducing - Acquired: Your branding playbook for craft beer M&A

    Points of discussion: 1. M&A Mania: Why Craft Beer Acquisitions Are Everywhere Right Now 2. Is a House of Brand right for your brewery? [BBT Newsletter] 3. Rebranding Wachusett [Case Study] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    27min

  3. 26 DE AGO.

    094 - How to de-risk your brewery's rebrand

    Points of discussion: 1. How to de-risk your brewery's rebrand [BBT Newsletter] 2. Email: isaac@cododesign.com to discuss your brewery's rebrand 3. Craft Beer, Rebranded [book bundle] 4. Organizing your internal team ahead of a rebrand [BBT Newsletter] - EAT YOUR VEGGIES!  5. Package Refresh Series  6. Defining your Brand Equity, fast & slow [BBT Newsletter] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    33min

  4. 12 DE AGO.

    093 - Are fancifully named beers Sub Brands?

    Points of discussion: 1. Are fancifully-named beers Sub Brands? [BBT Newsletter] 2. How to scale the "Sub Brand Ladder" (from the Sub Brand Summer Series) 3. The role of the parent brand in Brand Architecture [Beyond Beer Handbook] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    12min

  5. 29 DE JUL.

    092 - Branding Comma, a mindful Cannabis beer (feat. Kevin Waltermire)

    Points of discussion: 1. Branding Comma, a mindful cannabis beer [Case Study]  - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    43min

  6. 8 DE JUL.

    091 - Brand Architecture for Newer & Smaller Breweries

    Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    16min

  7. 24 DE JUN.

    090 - Can you Line Extend to a different style?

    Points of discussion: 1. Can you Line Extend to a different style? - [ BBT Newsletter ] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    21min
  8. 089 - Q&A - 2025 Beer Branding Trends Edition

    10 DE JUN.

    089 - Q&A - 2025 Beer Branding Trends Edition

    Points of discussion: — Read the 2025 Beer Branding Trends Report here: https://cododesign.com/2025-beer-branding-trends-review/ — Q1: How often do you think a brewery should be refreshing its packaging? You said every four or five years in the article, but what if things are going well by that time? Does it still make sense to refresh your packaging if sales are strong and you’re happy with how everything looks? Q2: You wrote about flat sales as a possible reason for a brand or package refresh, but what if your sales are in a state of rapid decline, say, 10 to 12% down each year since 2022? Q3: Is there a way to win in the lager segment today? It seems like Montucky and Garage Beer are so dominant that even larger craft breweries are behind the power curve. Is it worth it for a smaller brewery to attempt to play in this space right now? Q4: Thanks for including the Babe-centric thought here. This is something our (mostly female) marketing team has discussed a lot over the last year. Similar to your take, we’re not offended, but do wonder if the type of person that this resonates with is even be a craft beer drinker at all? Q5: What are your thoughts on the “bifurcation” trend. This looks great, but I see it everywhere. How do you guys handle it when a look like that makes sense for a brewery, but is super common in their market? Q6: What role do you see for Ai tools like Canva or Midjourney at smaller breweries with limited resources? Is this a great asset for them, or a major threat for in-house designers? Or, both? And maybe a related — or a bonus question? — what impact do you think this will have on the design industry? - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    42min
Ver tudo (97)

5
de 5
16 avaliações

Sobre

Conversations with CODO Design on building stronger craft beverage brands.

Informações

  • Criado por
    CODO Design
  • Anos de atividade
    2021 - 2025
  • Episódios
    97
  • Classificação
    Explícito
  • Copyright
    © 2021
  • Site do podcast
    Beer Branding Trends

Você também pode gostar de