The Abigail Peugh Podcast

Abigail Peugh

Tune in every Tuesday for a new episode where your girl is bringing you honest and actionable advice on how to build your online business that supports your life, not the other way around. I am not here to show up and pretend that you only need two hours a day, wifi, and an iPhone to make this work; I'm so sick of that narrative! Instead, on this podcast, we will dive into the nitty-gritty of what's working NOW on social media, how to grow an engaged community that can't wait to buy from you, and the actual work that it takes to have a successful online business with digital products.  You can expect a mix of solo episodes and guest interviews. For my solo episodes, you’ll get to hear me talk to myself and share allll the lessons I'm learning along the way, so just maybe you can avoid my mistakes. For my interviews, I’ll be chatting with seasoned entrepreneurs as well as interviewing my past students to show you that all these “overnight success” stories you're seeing online are just a big fat lie. Myself and every single one of my successful students have past experiences that have led them to where they are today, and it would be such a disservice to only share their wins and not also share their entire journey that got them there.  We're talking all about what it actually takes to build a business online, real strategies, and real conversations about the ups and downs of entrepreneurship. Whether you're just starting out or you're ready to scale your online business, this podcast is here to support you on this wild journey we call entrepreneurship. From marketing and sales strategies to productivity hacks and cycle syncing tips, we cover it all. Grab your sneakers, head out on your hot girl walk, and let’s dive in!

  1. ١ يوليو

    64. Mid-Year Review: What’s Working for Digital Product Sales in 2025

    We’re halfway through 2025, so I thought it was time to sit down and do a mid-year review, the kind where I spill exactly what’s been working in my business, what I’ve changed, what I’ve let go of, and what I’m doing differently for the rest of the year. If you’ve been feeling like this year has flown by (or maybe totally derailed your plans), this episode will remind you that there’s still so much time to hit your goals — and that a lot can happen in just six months. Inside this episode, I cover: Why I chose not to launch any new offers this year, and how that decision impacted my sales (and sanity)What’s working for digital product sales right now, including the type of freebies that are converting and the launch strategy I swear byWhy I’m still obsessed with trial reels for growth (but not for selling)The email mindset shift that helped me boost conversions without feeling annoyingWhy collaboration posts are way more powerful than people give them credit forWhat’s helped me stay on track to hit my “good” revenue goal, even with unexpected life stuffHow I’ve built in recurring revenue to keep my business stable without starting from zero each month This episode is part strategy, part behind-the-scenes life update, and part reminder that soft seasons still create big results. If you’ve been craving clarity and calm in your business — this is for you. Resources mentioned: Rich Girl Community  7 Days, 7 Ways to Sell Like a Rich Girl  Trial Reels Episode Read the blog I mentioned about using trial reels without access HERE Connect with me: Instagram: @abigailpeugh DM me your biggest takeaway or your mid-year reset plans — I’d love to cheer you on. Love you, mean it. Abigail

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  2. ٢٤ يونيو

    63. Bootcamp Alumni Roundtable: Launch Fears, Digital Product Wins, and What They’d Tell You Now

    This might be one of my favorite episodes yet — and it’s a little different than usual. I brought together four amazing women from different rounds of my  Digital Product Bootcamp for a roundtable-style chat where we got super honest about their experiences inside my Bootcamp.  They didn’t hold back. Whether you’re stuck on your product idea, overwhelmed by perfectionism, wondering if anyone would actually buy from you, or trying to decide if this whole thing is even worth the effort — this episode is going to meet you where you’re at. Inside this episode, you’ll hear from:Cara (@chaoswithcara) — mom of 3, who built her brand helping moms "poop in peace" with simple activities and now has over 300K followers and multiple products in her storeEmily (@heybridey) — went from “What the heck would I even sell?” to launching a wildly relatable wedding planning guide for brides on a real budgetEliza & Dr. Craig (Restoration Dentistry) — a holistic dentist and his wife who turned one viral video into a best-selling cavity prevention guide that now helps thousandsMegan (The Photo Project) — who joined Bootcamp after launching her product and still found huge value in refining her offers, building confidence, and scaling her digital product offer suite What we cover:What each person was afraid of before launching (spoiler: perfectionism, visibility, and “can I even do this?” were BIG themes)How each of them approached creating their first digital product — from a $27 guide to a full communityWhat they’d do differently, and what helped them push through the messy middleTheir thoughts on how many products to start with, how to use bundles and order bumps, and why “more info” isn’t always betterHow they juggle growing a digital product business with real life (kids, businesses, being tired, etc.) Plus: advice they’d give you if you’re debating joining the Bootcamp right now. (And no, I didn’t make them say nice things. They just really believe in it 🥹) Resources Mentioned: Follow Cara: [@chaoswithcara]Follow Emily: [@heybridey]Follow Eliza & Dr. Craig: [@restoration.dentistry]Follow Megan: [@oharephotos]Freebie: 7 Days, 7 Ways to Sell Like a Rich Girl → [HERE] Connect with me: Instagram:@abigailpeugh If this episode hit home, screenshot and tag me in your stories — or send me a DM. I love hearing what stood out to you. Love you, mean it.

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  3. ١٧ يونيو

    62. Thinking About the Digital Product Bootcamp? Listen to This First

    You asked, I answered. If you’ve been wondering whether the Digital Product Bootcamp is the right move for you, this episode breaks it all the way down. I popped a question box on IG asking where you're at in your digital product journey, and the responses?  All over the map (in the best way). So I’m giving candid answers on who the Bootcamp is for, who it’s not for, and what you need to know before you join. We’re covering real-life scenarios like: “I’ve started my product but can’t grow my followers”“I have 3 ideas and can’t pick one”“I launched something, but no one’s buying”“I’m a chef/dietitian/coach—does this still apply to me?”“I don’t even know what to sell or where to start”“I’m second-guessing everything (including myself)” Whether you’re brand new or already launched something that flopped, this is your no-BS episode to decide if the Bootcamp’s your next step.  In this episode:Who the Bootcamp is actually built for (and who might be better off inside Rich Girl Community)Why you don’t need a big audience to joinHow this round’s Launch GPT Bot helps simplify decisions, copy, and techThe magic of a focused 6-week launch windowWhat to do if you’ve got too many ideasWhy “confidence” doesn’t need to come first (and what to focus on instead) This is the episode I wish I had before launching my first digital product. If you're in the doubt spiral right now, you are so not alone. This will help. Resources:Join Digital Product Bootcamp HERE! 📲 DM me on IG (@abigailpeugh) with where you are at and I’ll tell you straight up if the Bootcamp is a good fit. Let’s build something that sells (and feels really freaking good while doing it).

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  4. ١٠ يونيو

    61. Digital Product Launch Strategies: $100K Launches & What’s Working in 2025

    I’m sitting down with two brilliant digital product creators—Kelsey McCormick of Coming Up Roses and Laura Paolino of The Doggy Dish—to talk about what launching really looks like in 2025. ✨ First up: Kelsey. Kelsey shares how she hit her first $100k launch with her signature offer, Launch Your Own Way. We dig into: Why longer launch warmups are absolutely necessary right nowHow she built a high-converting waitlist without selling during itThe creative way she kept launch energy high even in the dreaded mid-launch slumpWhat’s actually working when it comes to building trust before the saleThe mindset shift she made around emails (and how it boosted sales big time)The surprising way she used ChatGPT to help with her mindset during launch 🐾 Then we hear from Laura, founder of The Doggy Dish and Digital Product Bootcamp alumni. Laura walks us through how she went from a toxic corporate job to launching a fresh, expert-backed digital product for dog parents. We cover: Why starting on a tiny budget gave her an advantageThe smart way she partnered with veterinarians to build credibilityHow one $27 ebook gave her the confidence and social proof to launch biggerWhy storytelling (not fancy tech) helped her grow her audience to over 15k in less than a yearWhat part of the bootcamp helped her get everything set up in one afternoon This is one of those episodes where you’ll want to pause and take notes, or re-listen with your Google doc open. If you’ve been wondering how to launch smarter in this slower, more skeptical market…this one’s for you. Resources Mentioned Kelsey’s Launch Course: Launch Your Own Way Kelsey’s Podcast: The Warm UpInstagram: @cominguproses.coThreads: @cominguproses.coLaura’s product: The Doggy Dish DatabaseLaura’s Instagram: @thedoggydish  Join my upcoming free live training that will get you $200 off my Digital Product Bootcamp [HERE] Stay Connected  Instagram: @abigailpeugh

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Tune in every Tuesday for a new episode where your girl is bringing you honest and actionable advice on how to build your online business that supports your life, not the other way around. I am not here to show up and pretend that you only need two hours a day, wifi, and an iPhone to make this work; I'm so sick of that narrative! Instead, on this podcast, we will dive into the nitty-gritty of what's working NOW on social media, how to grow an engaged community that can't wait to buy from you, and the actual work that it takes to have a successful online business with digital products.  You can expect a mix of solo episodes and guest interviews. For my solo episodes, you’ll get to hear me talk to myself and share allll the lessons I'm learning along the way, so just maybe you can avoid my mistakes. For my interviews, I’ll be chatting with seasoned entrepreneurs as well as interviewing my past students to show you that all these “overnight success” stories you're seeing online are just a big fat lie. Myself and every single one of my successful students have past experiences that have led them to where they are today, and it would be such a disservice to only share their wins and not also share their entire journey that got them there.  We're talking all about what it actually takes to build a business online, real strategies, and real conversations about the ups and downs of entrepreneurship. Whether you're just starting out or you're ready to scale your online business, this podcast is here to support you on this wild journey we call entrepreneurship. From marketing and sales strategies to productivity hacks and cycle syncing tips, we cover it all. Grab your sneakers, head out on your hot girl walk, and let’s dive in!

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