10 More Questions

Ross Drakes, Nicework
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10 More Questions is a podcast exploring the relationship between business and brand. Learn what it takes to turn your brand from a cost centre to a company asset from today’s greatest thinkers, doers, and builders. We ask experts in their fields 10 questions to give you a look at the inner workings of how they think about their brands, how they have turned their brands into company assets, and how they are using their brands to drive business growth. It’s no secret that you need a strong brand—but what exactly does building one entail, and how can you ensure your brand both stands out and s

Episodes

  1. #6 Isaiah Nolte | Building community around your brand. Bloom Growth's secret to growth

    12/01/2025

    #6 Isaiah Nolte | Building community around your brand. Bloom Growth's secret to growth

    Isaiah Nolte  If growth relies on the founder, it’s not real growth.So, what does it take to turn connection into momentum, and people into advocates? Isaiah Nolte shares how aligning around shared values, mastering active listening, and activating your existing network can create communities that carry themselves: turning your people into one of your brand’s most powerful assets. Key takeaways Shared values make your people your loudest advocates Mastering active listening turns words into opportunity  Activate your existing network to build momentum  A successful community carries its own weight Better businesses start with better humans More about Isaiah Isaiah Nolte has a knack for helping organisations stop spiralling and start scaling. He co-created the Bloom Growth Operating System, co-wrote Flourish, and has spent years guiding teams through that awkward-but-essential shift from “the founder holds everything” to “the business can run itself.” At Bloom, he was part of scaling the company from early stage to multi-million dollar growth, supporting thousands of businesses across different industries. His focus: clarity, resilience, and companies that don’t need heroics to grow.

    48 min
  2. #5 Waldo Waldman | Stand out + stay relevant: How to be a mint chocolate chip leader in a vanilla chocolate world

    09/03/2025

    #5 Waldo Waldman | Stand out + stay relevant: How to be a mint chocolate chip leader in a vanilla chocolate world

    The world rewards leaders who can perform under pressure and build trust on purpose. In this episode of 10 More Questions, Ross Drakes sits down with Waldo Waldman, a combat-decorated fighter pilot, Hall of Fame speaker, and bestselling author of Never Fly Solo, to unpack why leaders should never go it alone and how fear can become fuel.   In this episode, we talk about:   Trust is something you build with others, never on your ownCourage comes from acting alongside fear, not waiting for it to fadeStanding out with ‘flavour’ is stronger than blending in with the crowdFind your niche first, then earn the right to expandSimple words and rituals can anchor culture and make it unforgettable Whether you are leading teams, building brands, or looking for tools to turn anxiety into action, this conversation will shift how you think about trust and leadership.   Subscribe for more insights on turning brand strategy into business results. 🎧 Full episode available on iTunes, Spotify, Amazon, and Pocket Casts.

    44 min
  3. #4 Tom Searcy | From David to Goliath: Using brand strategy to land enterprise deals.

    07/17/2025

    #4 Tom Searcy | From David to Goliath: Using brand strategy to land enterprise deals.

    Welcome to 10 More Questions—a podcast lovingly created by the people of Nicework, a branding studio building and activating brands people actually care about.  It’s no secret that you need a strong brand—but what exactly does building one entail, and how can you ensure your brand both stands out and supports your business goals and functions? In this podcast, we’ll be exploring the relationship between business and brand, chatting to thought and industry leaders about how exactly to turn a brand from a cost centre to a company asset. Join me, Ross Drakes, as I talk to some of the greatest thinkers, doers, and builders in both the brand and business world.

    49 min
  4. #3 Rich Mulholland | Is there a role for personal branding in the world of AI?

    06/17/2025

    #3 Rich Mulholland | Is there a role for personal branding in the world of AI?

    Welcome to 10 More Questions—a podcast lovingly created by the people of Nicework, a branding studio building and activating brands people actually care about.  It’s no secret that you need a strong brand—but what exactly does building one entail, and how can you ensure your brand both stands out and supports your business goals and functions? In this podcast, we’ll be exploring the relationship between business and brand, chatting to thought and industry leaders about how exactly to turn a brand from a cost centre to a company asset. Join me, Ross Drakes, as I talk to some of the greatest thinkers, doers, and builders in both the brand and business world.

    52 min
  5. #2 Ethan King | How to amplify your authentic influence (AI) in the age of AI

    05/09/2025

    #2 Ethan King | How to amplify your authentic influence (AI) in the age of AI

    Welcome to 10 More Questions—a podcast lovingly created by the people of Nicework, a branding studio building and activating brands people actually care about.  It’s no secret that you need a strong brand—but what exactly does building one entail, and how can you ensure your brand both stands out and supports your business goals and functions? In this podcast, we’ll be exploring the relationship between business and brand, chatting to thought and industry leaders about how exactly to turn a brand from a cost centre to a company asset. Join me, Ross Drakes, as I talk to some of the greatest thinkers, doers, and builders in both the brand and business world.

    48 min
  6. #1 Janet Kinghorn | How do brands get seen?

    04/01/2025

    #1 Janet Kinghorn | How do brands get seen?

    Welcome to 10 More Questions—a podcast lovingly created by the people of Nicework, a branding studio building and activating brands people actually care about.  It’s no secret that you need a strong brand—but what exactly does building one entail, and how can you ensure your brand both stands out and supports your business goals and functions? In this podcast, we’ll be exploring the relationship between business and brand, chatting to thought and industry leaders about how exactly to turn a brand from a cost centre to a company asset. Join me, Ross Drakes, as I talk to some of the greatest thinkers, doers, and builders in both the brand and business world.

    44 min
  • 6 Episodes

About

10 More Questions is a podcast exploring the relationship between business and brand. Learn what it takes to turn your brand from a cost centre to a company asset from today’s greatest thinkers, doers, and builders. We ask experts in their fields 10 questions to give you a look at the inner workings of how they think about their brands, how they have turned their brands into company assets, and how they are using their brands to drive business growth. It’s no secret that you need a strong brand—but what exactly does building one entail, and how can you ensure your brand both stands out and s

Information

  • Creator
    Ross Drakes, Nicework
  • Years Active
    2K
  • Episodes
    6
  • Rating
    Explicit
  • Copyright
    © Ross Drakes, Nicework
  • Show Website
    10 More Questions