Data Driven Voices - A Podcast by Avaus

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Data Driven Voices is a podcast where Avaus together with industry experts, thought leaders, and partners discuss how to utilise data, technology and AI to drive business results in primarily marketing and sales. The podcast shares actionable insights, success stories, and thought-provoking challenges to help professionals with new perspectives. For more information visit: avaus.com

  1. Avaus Guide: MarTech & Customer Data in the Age of AI (AI summary)

    9月11日

    Avaus Guide: MarTech & Customer Data in the Age of AI (AI summary)

    This episode of Data-Driven Voices is a little bit different. It's an AI-generated audio version of our MarTech and Customer Data Guide, created with NotebookLM. The guide brings together over 100 years of combined expertise and customer stories, now repurposed in audio format to make the insights accessible in more ways. We explore: Why omni-channel presence and hyper-personalization are now business-criticalThe shift from third-party cookies to first-party data and retail mediaHow automation and AI scale content and customer engagementThe rise of MACH architectures and composable customer data platformsWhy operating models, data quality, and change management matter more than just the tech 📖 Download the full guide via this link: https://www.avaus.com/avaus-martech-guide/ 📬 Would you like a physical copy? Reach out to us at business@avaus.com and we can send you one

    27 分钟
  2. #16 – Catching up with Sweden in productivity with Karoliina Partanen from AI Finland

    8月19日

    #16 – Catching up with Sweden in productivity with Karoliina Partanen from AI Finland

    In this episode of Data Driven Voices, host Emma Storbacka sits down with Karoliina Partanen, Director of AI Finland, to explore how the country’s leading AI network is helping companies go beyond efficiency gains and focus on real business growth. Introduction (00:00) The Role and Vision of AI Finland (06:22) Comparative Analysis: Finland vs. Sweden (11:48) AI Adoption Challenges (15:39) Creating an Open Atmosphere (18:42) Building Trust and Consistency (20:20) Empowering Leadership with AI Training (22:18) The Importance of Experiential Learning (24:25) Fostering Innovation through Collaborative Learning (26:11) Transforming Customer Experience with AI (29:04) Staying Informed in a Rapidly Evolving AI Landscape (32:15) Practical Steps for AI Integration (37:17) Closing Remarks (40:57)

    41 分钟
  3. #15 - Minimize disruption, maximize adoption with Neil Dickson at Scania

    5月14日

    #15 - Minimize disruption, maximize adoption with Neil Dickson at Scania

    In this episode of Data-Driven Voices, host Emma Storbacka sits down with Neil Dickson, Head of Digital Strategy and Capabilities at Scania, to talk about what it takes to lead large-scale change in a global, industrial organization. They explore: How a psychology-first mindset helps teams adapt to disruptive changeWhat it means to build a real infrastructure for transformation—not just processesWhy customer insight and local enablement beat top-down directivesHow a global ethnography project turned into a GPT-powered voice-of-the-customer engineWhy trust, vision, and adoption—not just AI or tech—are the real change levers AI and digitalization are moving fast—but organizational change rarely does. So how can leaders navigate complexity, win trust, and build systems that people actually use? --> Tune in for a practical, human-centered conversation with one of the Nordics’ most thoughtful voices in data and transformation. #DigitalTransformation #AIAdoption #ChangeLeadership #CustomerInsight #OrganizationalChange #DataDrivenVoices

    39 分钟
  4. #14 - How to build a customer-centric tech stack with Petteri Heinonen at Saka

    4月30日

    #14 - How to build a customer-centric tech stack with Petteri Heinonen at Saka

    In this episode of Data-Driven Voices, host Emma Storbacka sits down with Petteri Heinonen, Chief Technology and Data Officer at Saka, to explore what it really takes to drive a company-wide digital transformation—from the ground up. They dive into: How to go from scattered IT to a unified, customer-first data modelWhy tech choices should follow business outcomes—not the other way aroundThe famous “gym analogy” for Martech: why tools alone won’t make you strongerHow to prepare your data landscape for AI without chasing hypeWhy breaking down silos starts with shared ownership and trustFor Petteri, being data-driven isn’t about dashboards or architecture diagrams—it’s about staying curious, moving fast, and making sure your tools are actually used. So how can leaders cut through complexity and build tech that delivers real impact? Tune in for a refreshing, no-BS conversation with one of the most pragmatic minds in data and tech leadership. #MarTech #AIReadiness #DataStrategy #CustomerCentricity #DigitalTransformation #DataDrivenVoices

    59 分钟
  5. #13 - From Email to Omnichannel with Emma Spjut at Dustin

    4月16日

    #13 - From Email to Omnichannel with Emma Spjut at Dustin

    In this episode of Data-Driven Voices, host Emma Storbacka sits down with Emma Spjut, Head of CRM & Marketing Automation at Dustin, for our very first Swedish-language episode. Together, they dive into the power of automation, AI, and data-driven strategy in transforming modern marketing. Summary of the episode in english is available here: https://www.avaus.com/blog/omnichannel-automation-emma-spjut-podcast/ Together, they explore: How Emma went from chance opportunities to becoming a marketing tech leaderWhy automation is essential when handling 280,000+ products across six countriesHow Dustin moved from email automation to a full omnichannel strategyA real-world example of using PIM and purchase history to recommend the perfect printer tonerThe importance of cross-functional collaboration—and getting internal buy-inWhat it takes to lead organizational change in a data-driven worldHow Dustin is preparing for the future with generative AI and content automation Marketing today is no longer one-size-fits-all. It’s smart, scalable, and fueled by data. Tune in to hear how Emma Spjut and her team are shaping the future of customer communication at scale. #MarketingAutomation #AIinMarketing #Omnichannel #DataDrivenVoices #CustomerInsights

    40 分钟
  6. #12 - Building a future-proofed MarTech stack with Samuli Tahvanainen at Sanoma

    4月2日

    #12 - Building a future-proofed MarTech stack with Samuli Tahvanainen at Sanoma

    In this episode of Data-Driven Voices, host Emma Storbacka sits down with Samuli Tahvanainen, Head of Marketing Technology at Sanoma, to talk about the ever-evolving MarTech landscape and the shift toward composable architectures. They dive into: Why MarTech is never "done"—and how to stay ahead in a fast-changing field The balance between technology leadership and people management How to reverse-engineer MarTech decisions by starting with business goals The role of customer-centricity in driving smarter, more relevant marketing Why composable MarTech is like Lego (and how to avoid getting stuck with Playmobil) With more tools, data, and expectations than ever, MarTech leaders are under pressure to deliver results while staying agile. How can companies design flexible, scalable, and business-driven MarTech stacks? Tune in for a sharp and honest conversation with one of the Nordics' leading MarTech experts. #MarTech #MarketingOps #ComposableMarTech #CustomerData #MarketingTechnology #DataDrivenVoices

    38 分钟
  7. #11 - 10 reasons why your warehouse should be your CDP with Adam Greco

    3月13日

    #11 - 10 reasons why your warehouse should be your CDP with Adam Greco

    In this episode of Data Driven Voices, host Emma Storbacka sits down with Adam Greco, a digital analytics veteran now at Hightouch, to explore the evolution of Customer Data Platforms (CDPs) in the era of composable architectures. Key topics include: The convergence of digital and customer analyticsWhy data warehouses are becoming the central hub for customer data10 key benefits of composable CDPsCommon misconceptions and challenges of composable CDPsHow AI is transforming data-driven decision-makingBest practices for organizations adopting a composable CDP approach Tune in to learn how this flexible, cost-efficient model can help future-proof your marketing and analytics strategies. #DataDriven #ComposableCDP #CustomerData #AIinMarketing #MarTech #Analytics #DataWarehouse #Personalization #MarketingTechnology

    49 分钟
  8. #10 - Start with the business problem - then add tech! With Phil Gamache

    2月27日

    #10 - Start with the business problem - then add tech! With Phil Gamache

    In this episode of Data Driven Voices, host Emma Storbacka sits down with Phil Gamache, MarTech expert and co-host of Humans of MarTech, to explore the evolving MarTech landscape, from AI-driven automation to the shift toward composable stacks. Together, they discuss: Why marketing teams struggle to become truly data-driven—and how to fix it The real impact of AI agents in marketing (and why most vendors are overhyping them) Composable vs. packaged CDPs: Which one wins in the long run? The truth about multi-touch attribution—why it often leads to bad decisions How MarTech leaders should navigate the next wave of AI-driven tools Marketers are facing more complexity than ever, with new AI capabilities, evolving data strategies, and the ongoing MarTech vs. Data team divide. How can companies make smarter tech decisions without getting caught up in the hype? --> Tune in for expert insights from one of the sharpest voices in MarTech. #MarTech #AIinMarketing #ComposableCDP #MarketingOps #MarketingTechnology #DataDrivenVoices

    50 分钟
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关于

Data Driven Voices is a podcast where Avaus together with industry experts, thought leaders, and partners discuss how to utilise data, technology and AI to drive business results in primarily marketing and sales. The podcast shares actionable insights, success stories, and thought-provoking challenges to help professionals with new perspectives. For more information visit: avaus.com

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