100% B2B Event Sponsor Retention With Data Insights, Analytics, and Personalization | Dan Loosemore, CEO at DCD

This episode of UNSCRIPTED features a discussion with Dan Loosemore, CEO at DCD, on the transformative role of data in modern business practices. Reflecting on their history of working together in a pre-pandemic startup, they delve into the evolution from webinar-focused strategies to a data-centric approach in business operations.

Dan shares how a data-focused perspective has enabled his current company, which has revenue of about 20 million, to guide clients in digital infrastructure decision-making through live events, marketing services, and learning development. He highlights the significance of understanding buyer trends, aligning sales and marketing strategies, and the impact of data literacy on achieving business outcomes.

The conversation also stresses the importance of shifting from transactional relationships to building partnerships through transparency, customer behaviour analytics, and leveraging technology like ThoughtSpot for aggregating data. They conclude with insights on standardizing digital products for scalability and the necessity of content creation tailored to specific business goals.

(00:00) Welcome to Unscripted: A Deep Dive into Data with Dan Loosemore

(00:17) The Power of Webinars Pre-Pandemic: A Foundation for Future Success

(01:25) Leveraging Data for Business Transformation: Insights from DCD's Journey

(01:59) Navigating the Multi-Channel B2B Buying Landscape: Trends and Strategies

(03:28) Aligning Sales and Marketing: Overcoming Misalignment with Data

(05:50) Redefining Lead Generation: From Quantity to Quality

(07:46) Building a Data-Driven Culture: Challenges and Strategies

(09:17) The Evolution of Client Engagement: From Transactional to Strategic Partnerships

(11:02) Embracing Transparency and Authenticity in B2B Relationships

(14:42) The Future of B2B: Data Literacy and the Importance of Outcome-Focused Strategies

(24:40) Closing Thoughts: The Journey Towards Data-Driven Success🔗 Links to references in this episode:DCD's Website: https://www.datacenterdynamics.com/en/ThoughtSpot: https://www.thoughtspot.com/CVI + CVO Framework™: https://www.themediacto.com/cvi-cvo-frameworkDigitising Events: https://www.digitisingevents.com/Bombora: https://bombora.com/