100 episodes
10PlusBrand Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.
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- Business
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5.0 • 2 Ratings
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https://www10plusbrand.com
https://www.10PlusProfile.com
1-888-288-4533
Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed
10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. By the end of 2023, Joanne is planning to produce and host 100th episode.
Whether it is a long and in-depth interview of a notable or an influencer, or a 30-second insight, 10 Plus Podcast timely airs high quality content on various subjects on current events, technology, Silicon Valley, life experiences, politics, culture and the arts.
Coming soon, Joanne Z. Tan’s two books: ”How to Become a Brand: Decode, Create, Amplify”, and her memoir: ”50 dollars and a Tiger Balm: 40 years in the US”.
In addition to the popular series ”Interviews of Notables & Influencers”, ”30 Seconds of Anything”, Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about a business brand or a personal brand’s DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses and tactics, market analyses, analytics, Google core web vitals, SEO, social media marketing, influencer marketing.
10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. As of 2022, It has won three awards (by Clutch, DesignRush, expertise.com) as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area, serving clients throughout the US & the world.
10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website visuals, brand promotion videos, photos, logos, brand look & feel, SEO, SEM, PPC, etc.
Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.”, - a fast growing, full service branding, digital marketing, SEO, video production, & advertising agency.
10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, featuring samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies that need rebranding or in private equity (PE) portfolios, political campaigns, and B2B and B2C corporations.
Another ”subsidiary” website focuses on LinkedIn profiling only. https://www.10PlusProfile.com. 10 Plus Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual and company pages. They further revise bios, resumes for public and private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, realtors, and other B2B service providers and professionals.
Joanne Tan applies her proprietary multidisciplinary process, and many multi-disciplinary skills, talents, & backgrounds:
(1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist.
(2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking.
(3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior.
(4) Award-winning professional photographic artist, oil painter & poet.
(5) Liberal arts education at Brandeis U
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Episode 100: World War III by Proxy_Joanne. Z. Tan
World War III is between two camps: The Authoritarian Camp (Russia, Iran, North Korea, China) and the Democracy Camp (the US, NATO, and other pro democracy countries).
Can the US afford to support Israel, Ukraine, Taiwan?
Who can defeat the US?
World War III is already unfolding by proxies in regional wars: The Israel-Hamas War (US and Iran), Ukraine-Russia War (NATO vs. Russia and its Authoritarian supporters). And the "coming soon" Taiwan-China War.
To watch it as a video
To read it as a blog
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you!
- To stay in the loop, subscribe to our Newsletter
- To download free ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels -
Episode 99: Personal Branding: Why it is a balancing act and a forever journey_Joanne Z. Tan
Personal branding is not about illusory self-aggrandizing, since illusion leads to disillusion when one’s own views of one’s value propositions are disconnected from what your customers and your market want.
Neither is personal branding related to ego boosting: when one’s inflated belief about oneself is not correlated to reality, ego boosting will end up with ego bruising. BTW, those with fragile egos often seek ego boosting, consciously or unconsciously, and inevitably end up with ego bruising. It is a cycle when the root cause is not addressed.
Personal branding is not psychotherapy either, even though the info-collecting part may have certain resemblances.
A brand’s value and relevancy are always in the perceptions of oneself and others. There is always a practical purpose behind personal branding, professional branding, LinkedIn branding, or business branding, whether the objectives are for client acquisition, status, influence, money, power, glamor, affection, legacy, etc.
A brand is established and continuously advanced by serving a target audience in return for compensation by that target audience in your marketplace, or other forms of your desired ROI.
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To watch it as a video
To read it as a blog
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you!
- To stay in the loop, subscribe to our Newsletter
- To download free ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels -
Episode 98: What has ”Are you Good’” got to do with truth and beliefs? _ A 3-minute ”Truth” based on Nietzsche_Joanne Z. Tan
What did Friedrich Nietzsche say about those who believe themselves to be "good"?
(Joanne Z. Tan:) Self righteousness leads to moralization based on belief but NOT on facts or truth. You believe you are good, thus everything else contrary to that belief is NOT good, NOT true, NOT right.How dangerous!
That is the beginning of the end of democracy, liberty, and what is true good.
Facts are facts. Truth is truth, whether it is convenient for you or not, whether truth contradicts your belief about yourself or not. Your opinions, beliefs - you have a birth right to them, but when you think your opinions and beliefs are facts and truth, AND the only version of truth, because “I am good”, you are sacrificing the truth, yourself, your country, and humanity, and all the good.
So, do not put your “goodness” above truth and facts. You can be wrong, but you are not your mistakes. Democracy is no guarantee of no-mistakes either. Both you and democracy will be better if we all honor the truth, the facts, above everything else.
To watch it as a video
To read it as a blog
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you!
- To stay in the loop, subscribe to our Newsletter
- To download free ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels -
Episode 97: News, Anxiety and Partisanship_2 Minute Insight from Joanne Z. Tan
The media and the politicians are getting their viewership up by creating anxiety, partisanship and animosity. The more they drum up their one-sided propaganda, the more we are led to believe how wrong the other party is. The results:
- We as a country are stuck in the mud, deeper and deeper into divisiveness.
- We continue on the destructive path of viewing "us" versus "them".
- The more we watch this rating-driven, drama packed media distortion, the more we feel anxious, depressed, hopeless, helpless.
- To watch is as a video
- To read it as a blog
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you!
- To stay in the loop, subscribe to our Newsletter
- To download free ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels -
Episode 96: ChatGPT and LinkedIn Profiles: What AI Can and Can NOT do_by Joanne Z. Tan_10 Plus Brand
First question for everyone is: How do you know what keywords to input, on your LinkedIn profile, your company page, a LinkedIn article, or LinkedIn messages?
If you rely on ChatGPT to generate the keywords for your profession, remember that everyone else in your profession also gets the same keywords generated by AI. Even if you can afford to use expensive subscription-based AI tools such as AhRefs, SEMRush to get the keywords relevant to your specialty, or maybe you are savvy enough to find the keywords from the free Google Keywords, the more important issue is:
Second question: How do you differentiate your LinkedIn profile from your competitors and/or peers?
What is the Difference Between a LinkedIn Profile and a LinkedIn BRAND? - Hear five points by Joanne Z. Tan, a global brand builder, brand coach, branding expert, and brand marketer.
AI, Such as ChatGPT, is Just a Tool: No More, No Less. Why would we, or you, let AI or ChatGPT take away this HUMAN connection? And the joy of creativity? And the satisfaction in custom-crafting a unique brand, human to human?
- To watch is as a video
- To read it as a blog
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you!
- To stay in the loop, subscribe to our Newsletter
- To download free ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething -
Episode 95: Oppenheimer’s Gift of Rhetorical Power in Writing & Speech_by Joanne Z. Tan
Ironically, dubbed the “father of the atomic bomb”, Oppenheimer, who was talented with multiple languages and loved poetry, was a man of science AND humanity. It was his humanity and a sense of duty that drove him to be vocal against the nuclear arms race, which eventually made him a target of humiliation and destruction by his enemies.
Among so many things I have learned, one is Oppenheimer’s way with narratives, in writing and speech.
I admire Oppenheimer’s nuance, intellect, brilliance, and the poetry in his use of English language, to convey complex thoughts, to architect subject matters, to persuade what he staunchly believed in, and to imply the mystery of the unknown. Even in his most persuasive statements, his points were woven by logic, facts, and structure. They do not come across as imposing, but with sensitivity even in the strongest argument.
- To watch is as a video
- to read it as a blog
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you!
- To stay in the loop, subscribe to our Newsletter
- To download free ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
Customer Reviews
10PlusBrand gets 5-stars!
This is a great podcast, with a great host and great guests. What one would call a perfect combination!
~ John Lee Dumas