11. Launching API Programs in Non API-First Companies

Jeannie Hawrysz, leader of API Programs at SAS, shares how to successfully launch API programs in non API-first companies. Specifically, we cover: • Why you should work in API management • Forming centers of excellence • Building bridges across the API lifecycle • Sweating Dev personas • Using workflows to guide Devs • The minimum criteria for externalizing • Making PMs accountable • Why APIs should make money • 4 technical considerations for a successful program • Always align with a business need • Making vision, patience and empathy key