Not Your Mom's Sales Podcast

Julie Deem
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Learn the latest trends in marketing and sales along with ways you can leverage them with your podcast. Your host Julie Deem shares strategies and tips for building a brand that attracts clients you want to work with. Stop fighting the algorithms and start creating impact. 

  1. 5 天前

    120 - Turn Your Podcast Into a Lead-Generating Machine

    Send us Fan Mail What if your podcast could do more than build an audience? What if it became the marketing engine that feeds your entire business? In this episode of Not Your Mom’s Sales Podcast, Julie Deem breaks down how business owners can turn their podcast into a strategic lead-generation asset instead of treating it like another marketing channel they have to constantly feed. If you're tired of constantly creating new content and want your podcast to work harder for your business, this episode will help you rethink what your podcast can actually do. Get Ready to Learn: How to shift your podcast from a marketing channel into a content engine.Why generating the right listeners can matter more than generating a massive podcast audience.How to create podcast episodes around the problems your ideal customers are already trying to solve.Why sales calls can become one of your best sources for podcast content ideas.How answering customer questions publicly can build trust before someone ever gets on a sales call.How answer engine optimization can influence the way you structure podcast content.How to turn one podcast episode into an entire content ecosystem.Ways to use AI to strategically extract value from existing podcast content.How to connect podcast content to lead magnets and clear calls to action.Why every podcast episode should have a purpose connected to the customer journey.How to complete a one-episode lead generation audit using an episode you have already published.FAQ: How can a podcast generate leads for a business? A podcast can generate leads by creating helpful content that attracts the right audience, demonstrates expertise, builds trust, and gives listeners a clear next step. That next step might be downloading a resource, joining an email list, booking a strategy session, or starting a sales conversation. Do you need a large podcast audience to generate leads? No. A podcast does not necessarily need a massive audience to generate business. A smaller audience made up of people who are potential buyers can be more valuable than a large audience that has no need for the products or services being offered. What should a business podcast talk about? A business podcast should address the problems, questions, objections, concerns, and goals of its ideal customers. Sales conversations can be an excellent source of ideas because questions asked by one prospective customer are often questions other potential customers have too. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendar.app.google/8yGqJm9ZgnuWYnAe9  Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

  2. 8月14日

    119 - Using Your Podcast to Build Relationships at Conferences

    Send us Fan Mail What if the biggest business opportunity at your next conference isn't the information you learn, but the person sitting next to you? In this episode of, Julie Deem shares why showing up in person still matters, how to get into the right rooms, and why networking should be about relationships rather than immediate sales. She also explains how podcasters have a unique advantage because their podcast can become a natural relationship-building tool. You'll hear practical strategies for preparing for conferences, starting meaningful conversations, identifying collaboration opportunities, following up after an event, and using your podcast to continue conversations with people you meet. Get Ready to Learn: Why in-person conferences and networking events can create opportunities that online networking cannot replicate.How to evaluate the value of a conference beyond the information presented in the sessions.Why getting into the right rooms can accelerate relationships and business opportunities.How to prepare for a conference by identifying who to meet, what to learn, and what to contribute.Why networking should focus on relationships rather than immediately looking for clients.How to ask better questions that encourage meaningful conversations.Why quality conversations are more valuable than collecting dozens of business cards.How to use a podcast as a natural relationship-building and networking tool.How inviting someone onto a podcast can create a reason to continue a conversation.How to recognize potential collaboration opportunities without immediately pitching a service.Why making introductions and helping others can strengthen professional relationships.How to create a simple follow-up system after a conference.Why personalized follow-up is more effective than sending the same generic message to everyone.How podcast guest relationships can develop into referrals, collaborations, and business opportunities.Why the long-term value of networking often happens after the event is over.FAQ: How can a podcast help with networking? A podcast can give you a natural reason to connect with people you meet at conferences and networking events. Instead of simply exchanging contact information, you can invite someone to continue the conversation on your podcast, creating an opportunity to provide value while building a relationship. What should you do before attending a networking event? Before attending a networking event, identify who you want to meet, what you want to learn, and what you want to contribute. Having an intention helps you stay strategic while still leaving room for unexpected conversations and opportunities. How do you network effectively at a conference? Effective conference networking focuses on meaningful conversations rather than collecting as many contacts as possible. Ask open-ended questions, listen carefully, show genuine curiosity, and look for ways to be useful to the people you meet. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendar.app.google/8yGqJm9ZgnuWYnAe9  Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

  3. 8月7日

    118 - Patterns Create Problems

    Send us Fan Mail What if the biggest thing holding your business back isn't your strategy, your marketing, or your sales process, but a pattern you keep repeating without realizing it? While attending the Global Leadership Summit, Julie Deem reflects on a powerful leadership lesson from Craig Groeschel. In this episode, you'll learn how to identify the repeated behaviors influencing your business, recognize patterns that may be keeping you stuck, and reinforce the habits that are already creating positive results. Get Ready to Learn: How recurring behaviors can reveal patterns affecting business results.Why repeated outcomes are often connected to repeated behaviors.How to recognize patterns that may be keeping a business stuck.Why habits are behaviors that can be changed rather than character flaws.How to focus on changing the behavior instead of simply trying to fix the outcome.Why successful patterns need to be reinforced and protected.How consistency and small repeated actions contribute to long-term business growth.How recognizing patterns can create opportunities for better systems and stronger results.Why awareness is the first step toward changing an unproductive pattern.How to identify one pattern that needs to be interrupted in your business.FAQ: How can you identify patterns that are holding your business back? Start by looking for situations that repeatedly produce the same result. Ask what keeps happening, identify the behavior connected to that outcome, and determine whether that behavior is contributing to the result you want. How can changing business habits improve results? Changing repeated behaviors can change the outcomes they produce. Instead of focusing only on the result you want, identify the behavior creating your current result and determine what needs to change. Why is consistency important for business growth? Consistency allows positive behaviors to compound over time. Sales outreach, follow-up, content creation, podcast publishing, and relationship building may not produce immediate results, but stopping those activities can eventually create a noticeable decline in leads and opportunities. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendar.app.google/8yGqJm9ZgnuWYnAe9  Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

  4. 7月31日

    117 - How to Grow Your Podcast Audience Organically

    Send us Fan Mail What if the biggest thing holding your podcast back isn't your content, but the way you're measuring success? Too many podcasters obsess over download numbers while overlooking the real impact their show is having on their business. In this episode, Julie Deem challenges the traditional way podcasters think about growth. Whether you're just starting your podcast or looking for ways to finally turn it into a business growth engine, this episode will change the way you think about podcast marketing. Get Ready to Learn: Why downloads are only one measure of podcast success.The business metrics that matter more than download numbers.How podcasts build trust faster than most other marketing channels.Why your podcast should become the foundation of your entire marketing strategy.How one episode can be repurposed into dozens of marketing assets.Why repetition strengthens your authority instead of hurting it.How listeners actually discover podcasts outside of Spotify and Apple Podcasts.Simple organic podcast growth strategies that don't rely on algorithms or paid advertising.What data you should track every month to make better marketing decisions.How to create a long-term podcast growth system that compounds over time.FAQ: Are podcast downloads the most important metric? No. Downloads are helpful for tracking audience growth, but they don't measure the full business impact of a podcast. Metrics like consultation requests, new clients, email subscribers, referrals, speaking invitations, and website traffic often provide a better picture of whether your podcast is helping your business grow. How can one podcast episode create more content? A single podcast episode can become multiple content assets, including blog posts, newsletters, LinkedIn articles, social media posts, short-form videos, FAQ pages, workshops, presentations, and lead magnets. Treat your podcast as the source of your marketing content instead of creating everything from scratch. How long does it take to grow a podcast audience? Podcast growth is typically gradual rather than immediate. Consistently publishing valuable episodes, repurposing content, optimizing for search, and building relationships over time creates momentum that compounds, helping your audience and business grow together. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendar.app.google/8yGqJm9ZgnuWYnAe9  Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

  5. 7月24日

    116 - Picking Great Guests and Being a Standout Host *Best of Episode*

    Send us Fan Mail You don’t need more guests. You need the right guests and the host skills to help them open up so the episode actually moves your audience to action. If your DMs are full of people asking to be on your show, this one’s for you. In this episode, Julie Deem breaks down a simple system for choosing guests. You’ll learn what to prep, the best tools to streamline your workflow, and how to turn one interview into a week of content.  Episode Highlights: Curate guests based on current listener struggles.Vet for story skills and chemistry, not just credentials.Prep a short bio, clear offer, and anchor questions.Warm up before you record and listen more than you talk.Follow the heat in the moment and go deeper with follow-ups.Repurpose into clips, quotes, blogs, and emails.Track results so you keep booking winners.Schedule a complimentary call to see if podcasting is a good fit for you: https://calendar.app.google/8yGqJm9ZgnuWYnAe9  Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

  6. 7月17日

    115 - Healing, Authenticity, and Podcasting with Wendy Hutchinson

    Send us Fan Mail Are you living in alignment, or are you living to meet the expectations of everyone else? In this episode, Julie Deem sits down with long-time friend Wendy Hutchinson, author, spiritual guide, and host of, The Path of Me to discuss the profound journey of shedding cultural masks and returning to your true essence. If you've ever felt like you're having a hard time, Wendy's wisdom on moving from productivity to presence is exactly what you need to hear. Get Ready to Learn: The impact of performance-driven cultures on personal worthiness and how to break free from those patterns.How to move from being codependent and "chasing worthiness" to living an aligned, authentic life.The "backstory" of *The Path of Me* and how a book can serve as a guide for those who can't afford private coaching.Why energetic alignment and synergy are the most important filters for choosing podcast guests.The power of the "ripple effect" in podcasting: how one interview leads to global summits, magazine features, and lasting friendships.How to handle pushback from family and society when you choose an unconventional, authentic career path.Practical advice for starting your own show: why every day is a good day to just hit record.FAQ: How do you find your authentic self after trauma? Finding your authentic self requires doing the "inner work" to unpack patterns like perfectionism and codependency. As Wendy Hutchinson suggests, it’s a process of "remembering" who you are by shedding the masks you put on to meet others' expectations. What is the benefit of podcasting for life coaches? For life coaches, podcasting creates a "ripple effect" of credibility and connection. It allows coaches to share their "awesome sauce," build global authority, and connect with potential clients and collaborators they wouldn't ordinarily meet. How do I choose the right guests for my podcast Choosing the right guests should be based on energetic alignment and synergy. Conducting a preliminary meet-up helps ensure your missions align so the conversation feels like a "power hour" rather than a struggle. Connect with Wendy Hutchinson at: https://alinealifecoaching.com/ Schedule a complimentary call to see if podcasting is a good fit for you: https://calendar.app.google/8yGqJm9ZgnuWYnAe9  Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

  7. 7月10日

    114 - Post-Launch Paradox

    Send us Fan Mail What do you do when your excitement for your podcast starts to fade. In this episode, Julie Deem breaks down why consistency alone isn't enough to save you from podcast burnout. She also shares an easy to follow system designed to help you. If you're feeling the heavy lifting and wondering if it's time to pause, this episode will help you reclaim your time and your momentum. Get Ready to Learn: Why the "new podcast smell" fades and how to navigate the transition into the heavy lifting stage.The critical difference between white-knuckling consistency and building a sustainable production system.How to implement the "Content Waterfall" to turn one recording into social clips, SEO blogs, and newsletters.The mindset shift required to move from being a podcaster to a business owner who uses a podcast as a lead-generator.How a professional editor acts as your quality control officer to protect your energy and signal authority.Why you should focus on getting "more life" out of your existing episodes rather than just recording more content.FAQ: How can I prevent podcast burnout? Preventing podcast burnout requires shifting from "white-knuckling" production to implementing a system. Utilizing strategies like the Content Waterfall allows you to repurpose existing episodes into multiple marketing assets, reducing the need for constant new recordings. Why should a business owner hire a professional podcast editor? Hiring a professional editor allows a business owner to reclaim their time for CEO-level tasks while ensuring their audio signals authority. An editor acts as a quality control officer, protecting the host's energy so they can show up as their best self. What is a content waterfall for podcasters? A content waterfall is a strategic workflow where one pillar podcast episode is broken down into four key areas: the full pillar conversation, social media clips/quotes, SEO-optimized blog posts, and connection-driven newsletters. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendar.app.google/8yGqJm9ZgnuWYnAe9  Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

  8. 7月3日

    113 - Is Paid Podcast Promotion Right for Your Podcast

    Send us Fan Mail What if growing your podcast wasn't about creating more content, but getting your existing content in front of the right people? In this episode, Julie Deem explores a new podcast advertising platform called AudienceLift and breaks down how paid podcast promotion actually works.  You'll learn how AudienceLift differs from podcast hosting platforms, how its pay-per-download model works, and the questions every business owner should answer before spending money to grow their audience. Get Ready to Learn: How AudienceLift works and how it differs from a podcast hosting platform.Why verified podcast downloads matter more than inflated metrics.When paid podcast promotion makes sense for business owners.Why organic podcast growth should come before paid advertising.How to determine if your podcast is ready for a marketing budget.What to measure before investing in podcast advertising.Why downloads are only valuable when they lead to business opportunities.How to evaluate the return on investment of podcast promotion.FAQ: Is AudienceLift a podcast hosting platform? No. AudienceLift is a podcast advertising platform designed to help promote your existing podcast. It does not host your podcast or distribute episodes. You'll still need a podcast hosting provider like Buzzsprout, Libsyn, or RSS.com to publish and manage your show. How does paid podcast promotion work? Paid podcast promotion places your podcast trailer or episodes in front of targeted audiences through advertising networks. The goal is to attract qualified listeners who are more likely to subscribe, engage with your content, and eventually become leads or customers. Should new podcasters invest in paid advertising? Most new podcasters should focus on building a strong foundation first. Consistently publishing valuable content, optimizing for SEO, guesting on other podcasts, and growing an organic audience typically provide a better return before investing in paid promotion. Click here to learn more about AudienceLift. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendar.app.google/8yGqJm9ZgnuWYnAe9  Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

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簡介

Learn the latest trends in marketing and sales along with ways you can leverage them with your podcast. Your host Julie Deem shares strategies and tips for building a brand that attracts clients you want to work with. Stop fighting the algorithms and start creating impact. 

資訊

  • 創作者
    Julie Deem
  • 活躍年代
    2024年 - 2026年
  • 集數
    121
  • 年齡分級
    兒少適宜
  • 版權
    © 2026 Not Your Mom's Sales Podcast
  • 節目網站
    Not Your Mom's Sales Podcast